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TEXT &
INFORMATION
MEDIA
Media and Information Literacy

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CONTENT STANDARDS
The learners demonstrate an understanding of text
media and information, and gain comprehensive
knowledge on how to effectively evaluate them.

LEARNING COMPETENCIES
• Describe the different dimensions of text information and
media. MIL11/12TIM-IVb-3
• Comprehend how text information and media is/are
formally and informally produced, organized, and
disseminated. MIL11/12TIM-IVb-4
• Evaluate the reliability and validity of text information
and media and its/ their sources using selection criteria.
MIL11/12TIM-IVb-5

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X?
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I am Attorney Robert Limco of
Happy Cola Company.
Congratulations! Your SIM card
number has been chosen in our
raffle draw. You have won
500,000 pesos. Please give me
your bank account number so we
can deposit your reward.

For more details, please contact

me.
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Recitation

•• What is the tone of this fraudulent

message? (enticing, scary, informative,
formal, encouraging, etc.)

•• Why do you think Filipinos fall for this

kind of fraudulent or scam text
message?

•• Do you think that text-based

messages are powerful?
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•• DEFINITION, FORMAT AND TYPES,

SOURCES, LIMITATIONS AND
ADVANTAGES
•TEXT AS VISUAL
•SELECTION CRITERIA
•DESIGN PRINCIPLES AND ELEMENTS

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Text
a simple and flexible format of presenting information or conveying
ideas whether hand-written, printed or displayed on-screen.
come from personal opinions or views
based materials are created and distributed by established
institutions (such as publishing companies, news agencies, etc.)
on different issues, processes, etc.
and go through a rigorous process of editing or evaluation and
FORMAL INFORMAL
are usually governed by censorship of the state.

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TEXT & edit Master titleMEDIA
INFORMATION style
TEXT AS VISUAL
a. Typeface (also called font,
font type, or type) refers to
the representation or style
of a text in the digital
format.

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TEXT & edit Master titleMEDIA
INFORMATION style
Serif
This font is usually used
connotes formality and readability in large amount of texts (FS18) .
for the body text of books, newspapers, magazines and research publication.
Also, serif fonts give a classic or elegant
(FS22)
look when used for title or heading. (FS36)

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“
How text is used
in the following
media?

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1010
 Types of TEXT
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TYPES OF TEXT DESCRIPTION

HYPERTEXT Serve to link electronic documents

and enable users to jump from one
file to another

PLAIN TEXT / UNFORMATTED TE Fixed sized character / appearance

XT
FORMATTED TEXT Appearance can be changed using
font parameters (font, font size,
italic, bold, color, etc.)

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Hypertext
Need to locate another
slide in the presentation

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research papers Indicators

.docx
Hyperlink to a document or
account
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How to do it in powerpoint.
In Microsoft word?
RAMIREZ.docx

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 DESIGN PRINCIPLE AND ELEMENTS
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Source: p. 121 MIL TG CHED

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01. EMPHASIS
Importance or value of the text
based content

Source: p. 121 MIL TG 19CHED

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01. EMPHASIS
BOLD
ITALICS
Heavier weight
Lightened OR darkened

ENLARGED
Source: p. 121 MIL TG 20CHED
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01. EMPHASIS

Source: p. 121 MIL TG 21CHED

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2222
02.
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How suitable or fitting the text is for a

specific audience, purpose or event
Times New Roman
ARIAL
Rockwell

Source: p. 121 MIL TG 23CHED

02.
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How near or far the TEXT elements

from each other

When things are closely related to

each other, bring them closer

Source: p. 121 MIL TG 24CHED

Click to Agustin,
Purok San edit Polomolok,
MasterSouth
title style
Cotabato
Philippines

ST. LORENZO SCHOOL OF POLOMOLOK, INC.

(063) 878-4653
inquiry@slspi.edu.ph 2525
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ST. LORENZO SCHOOL OF POLOMOLOK, INC.

Purok San Agustin, Polomolok, South Cotabato
(063) 878-4653
inquiry@slspi.edu.ph
Philippines

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03.
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How you position the text in the page

CENTER
LEFT ALIGNMENT ALIGNMENT RIGHT ALIGNMENT JUSTIFY
Content is Content is Content is
anchored on the anchored on the anchored on the Content anchors
LEFT SIDE CENTER RIGHT SIDE evenly between
2 lines
Source: p. 121 MIL TG 27CHED
04.
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Conscious effort to organize the text in the
page

Thou some text are apart form each other,

they are still considered as one

Source: p. 121 MIL TG 28CHED

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05.
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CONSISTENCY OF ELEMENTS

UNITY OF THE ENTIRE DESIGN

REPEATING TYPEFACE WITHIN THE PAGE

Source: p. 121 MIL TG 30CHED

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3131
06.
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Creates VISUAL interest

2 elements are different from each other

Source: p. 121 MIL TG 32CHED

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3333
Souce: ARNEL PING
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3636
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UNFORMATTED TEXTtitle style

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http://www.gettyimages.com/detail/news-photo/man-blatantly-ignores-a-traffic-warning-sign-that-reads-no- 4141
news-photo/108428193#man-blatantly-ignores-a-traffic-warning-sign-that-reads-no-crossing-picture-id10842819