WEEK 11

MEDIA AND INFORMATION LITERACY

Analyze how the different dimensions

are formally and informally produced,
organized, and disseminated.
 Lesson
Analyzing Different Dimensions of
11 Information and Media

Media and Information literacy skills are necessary in the 21st century as
technology is getting more sophisticated. With the use of technology, people can
communicate and access information fast and easy. Through information technology,
people are exposed to a better and wider variety of multimedia. Apart from easier
access to information and faster exchange of communications, it also revolutionizes
people’s lifestyle. If new technology continues to develop, the media and
communication of the future will thrive.
This module will tackle how text, visual, audio, motion, manipulative, and
multimedia information are created and used.

What I Need to Know

After going through this module, you are expected to:

1. identify the different dimensions of information and media;
2. create a list of advantages and limitations of information and media;
3. analyze how the different dimensions are formally and informally produced,
organized, and disseminated (MELC); and
4. generalize the important lessons learned and how to apply it in daily life living.

What’s New
Activity No.1: Identify the different Dimensions of Information and Media
Direction: Identify the types of media used in each statement. Write A for text, B for
visual, C for audio, D for motion, E for manipulative, and F for multimedia. Write the
answer in a separate piece of paper.

____1. Listening to an FM radio show ____6. Reading a brochure

____2. Sending a friend request ____7. Playing a virtual reality game
____3. Looking at a photograph ____8. Participating in an online game
show
____4. Playing an online game with friends ____9. Watching a television show
____5. Watching an animated LED billboard ____10. Watching a video podcast
 What I Know
Pre-test
Direction: Read and carefully analyze the following questions. Write the letter of the
correct answer on your answer sheet.

1. It pertains to any sound or auditory impression perceived by the ears and

processed by the brain.
a. Text Information and Media c. Audio Information and Media
b. Visual Information and Media d. Motion Information and Media

2. Which of the following do not described how text information is produced?

a. The writer submits the article to the editor/publisher.
b. The writer gathers information about the topic.
c. The writer makes a draft versus outline.
d. The writer reviews the draft and develops it into a full text.

3. A large outdoor board containing text information and images, or designs

posted as a form of advertisement.
a. Graph c. Chart
b. Billboard d. Poster

4. Which of the following is not belong to the group?

a. Podcast c. Music
b. Blog d. Conversation

5. Textbooks, encyclopedia, periodicals, and journals are example of information

and media in ____________.
a. Text c. Audio
b. Visual d. Motion
 What’s In
TEXT INFORMATION AND MEDIA

Classification of Text Information

In the previous topic, we discussed the different sources of text information.
Text information can be found in print media, such as books, newspapers, and
magazines. It has two general classification: fiction and nonfiction.
1. Fiction- it pertains to stories that are imagined or not true, such as fairy tales,
mythologies, and legends. Most works of fiction are regarded as forms of
literature.
2. Nonfiction- it is based on facts and reality. Biographies, news, and scientific
research are examples of nonfiction works. These are often found in textbooks,
encyclopedias, periodicals, and journals.

How Text Information is Produced

Text information is produced through the following steps:
1. The writer chooses a topic that he would like to write about.
2. The writer gathers information about the topic.
3. The writer makes an outline of the topic and writes the draft.
4. The writer reviews the draft and develops it into a full text.
5. The writer submits the article to the editor/publisher.
For articles written for a newspaper or magazine, the editor decides whether
the material is worthy of publication based on house style, theme, and quality of the
material. If the article meets approval, the article is published in the newspaper or
magazine.
For manuscripts written for possible publication as a textbook or a novel, the
publisher usually has a pool of reviewers who screens the quality of the manuscript in
terms of content and specific game. If the manuscript passes the screening/review, it
is endorsed to the editorial department. After going through the editorial process, the
manuscript is endorsed for printing.

Genre of Text Information

• Comedy or Humor • Science Fiction
• Tragedy or Drama • Historical
• Suspense and Thriller • Autobiography, Biography, and
Memoir
• Horror • Inspirational or Self-help
• Romance • Religious
VISUAL INFORMATION AND MEDIA

Types of Visual Information

Different visual information uses varied mediums and appeals to varied
audiences. It also conveys different messages depending on how the artist wants his
art to be seen or interpreted.
1. Painting- is an art form that creates picture using a flat medium, such as canvas
or board, and paint.
• Landscape • Still Life
• Portrait • Icon
2. Photo or Images- a photo is worth a thousand words. It can tell a story or even
let the viewer feel emotions by just looking at it. Photos are also used as
evidence to document historical events.
• Personal Photo • Travel Photo
• Family Photo • Underwater Photo
• Photojournalism • Religious Photo
• Yearbook or Graduation Photo • Perspective Photo
• Landscape Photo • Panoramic Photo
• Nature and Wildlife Photo • Digital Infrared Photo
• Fashion or Beauty Photo • Time-lapse Photo
• Wedding Photo • Macro Photo
3. Sculpture- is a three-dimensional artwork that can be made using clay, stone,
metal, or other materials. A sculpture shows a replica of the subject or model.
4. Cartoon or Comic Strip- it shows illustrations or drawings arranged
sequentially in boxes.
5. Graphs and Charts- a graph pertains to a diagram, which is a series of one or
more points, lines, line segment, curves, or areas. It shows variables (numerical
figures) with corresponding interpretation illustrating a trend or phenomenon. A
chart shows information through a table, diagram, or graph.
6. Billboard and Poster- billboard refers to a large outdoor board containing text
information and images, or designs posted as a form of advertisement. A poster
is like a billboard but is much smaller. A poster is also used as means of
announcement or advertisement.

AUDIO INFORMATION AND MEDIA

Types of Audio Information

Audio Information pertains to any sound or auditory impression perceived by
the ears and processed by the brain. Specifically, audio information can be any of the
following:
• Dialog or Conversation • Podcast
• Lecture or Talk • Audio Book
• News • Music
 Delivering Audio Information
Radio is one of the most common appliances we have at home. Apart from
listening to music, we rely on the radio if we want to hear the news. Below are devices
which deliver information.
• Radio • MP3 Player
• Walkman • iPod
• Discman • iTunes

Producing Audio Information

What type of music do you frequently download and store in your iPhone? In
the 1970s, people buy cassette tapes to listen to the songs of their favorite recording
artist. Below are devices which recorded and produced audio information.
• Cassette Tape • Compact Disc (CD) Player
• Vinyl Records • Live Performance
• Phonograph

MOTION INFORMATION AND MEDIA

Types of Motion Information

The movie’s script follows the same genre on how fiction is categorized.
Although most fiction book narrate stories that are far from reality, it still provides
readers with text information. There are some fiction books that have been turned into
motion picture.
The following are the types of motion information which are counterparts of the
genres of text information.
• Comedy or Humor • Inspirational
• Drama • Religious or Spiritual
• Suspense • Action
• Horror • Documentary
• Romance or Love Story • Animation
• Science Fiction or Fantasy • Musical
• Historical • Adventure

MANIPULATIVE INFORMATION AND MEDIA

Types of Manipulative Information

To further understand how advertising or marketing firms apply manipulation,
we need to learn first how viewers, who are also consumers, perceive advertisements.
Based on consumer psychology, there are many factors that could influence a
consumer to patronize a product or service. Primarily, consumers buy a product
according to their needs. However, they also must take the price of these items into
consideration to ensure that they can afford it.
 A consumer’s need and capacity to buy are factors that sellers and marketing
firms do not have control over. However, they can manipulate media platforms so that
the consumer will still buy the product even if it is a bit costly. Through media
manipulation, a consumer could be convinced to buy a product even if he does not
need it.
The following are examples of media manipulation.
• Consumer Confusion • Celebrity Endorsements
• Crowd Manipulation • Hoax
• Propaganda • Psychological Manipulation
• Gatekeeping • Fearmongering

MULTIMEDIA INFORMATION AND MEDIA

Types of Multimedia Presentation

Have you ever been assigned by your teacher to report in class? There are a
variety of multimedia tools which you can use to organize your presentation and make
it more interesting for the audience.
• PowerPoint Presentation (PPT) • Overhead Projector (OHP)
• Audio-Visual Presentation (AVP) • Smart Board

What Is It
Activity No.2: Let us Ponder
Direction: Read and answer each question briefly based on your objective insight and
critical thinking. Write the answer on a separate piece of paper.

1. Would you apologize and be honest to admit if you provided a wrong text
information on your blog? Why or why not?
________________________________________________________________
________________________________________________________________
________________________________________________________________

2. In your opinion, what should a person consider making the visual information
influential and relevant?
________________________________________________________________
________________________________________________________________
________________________________________________________________

3. In your belief, what makes audio information interesting even though there are
no visuals?
________________________________________________________________
________________________________________________________________
________________________________________________________________
 4. How would you tell your mother that you prefer to watch a different movie
instead of the movie she wants to watch with you?
________________________________________________________________
________________________________________________________________
________________________________________________________________

5. In your judgment, are surveys on TV ratings or consumers’ choice on a

particular product an accurate representation of the public’s sentiments? Why
or why not?
________________________________________________________________
________________________________________________________________
________________________________________________________________

6. If you were to suggest to your teacher to use multimedia presentation to make

the lesson discussion more interesting, how would you say it?
________________________________________________________________
________________________________________________________________
________________________________________________________________

What’s More

Activity No.3: Advantages vs. Limitations

Direction: In three to five sentences in bullet form, think about the advantages and
limitations of different dimensions of information and media. Write the answer on a
separate piece of paper.

Different Dimensions of
Advantages Limitations
Information and Media
1. Text
2. Visual
3. Audio
4. Motion
5. Manipulative
6. Multimedia

What I Can Do
Activity No.4: My Personal Dimension of Information and Media
Direction:
1. Identify at least three different dimensions of information and media that can be
found in your house or part of your personal stuff.
2. Analyze how these dimensions are formally and informally produced,
organized, and disseminated by writing a brief description about it.
 3. Each dimension of information and media must have an evidence by taking a
picture. Make sure that the image is not downloaded from the internet or taken
from someone’s photo. The captured image must be originally taken by you.
4. In case there is no device available for taking pictures, it can be hand drawn as
an alternative solution.

Dimension of Evidence (Photograph/

Information and Media
Example:
Text Information and Media
Brief Description
Hand Drawn)
My MIL book is authored by
Juan Dela Cruz. It is a kind of
textbook that gives essential
information about the subject of
MIL. This textbook is published
by Makabayan Publishing
House and used by students
and teachers in Senior High
School.

Note: Look how the brief

description tells about who
produced, organized, and
disseminated the
information/media.
1.
2.
3.

What I Have Learned

Direction: Provide at least three (3) answers in the given question below. Write the
answer on a separate piece of paper.

What new and interesting How can I use and apply this
information have I learned? information?
1. 1.
2. 2.
3. 3.
 Assessment
Post-test
Direction: Identify the different dimensions of information and media described in
each statement. Write TM for text information and media, VM for visual information
and media, AM for audio information and media, MM for motion information and
media, MA for manipulative information and media, and MI for multimedia information
and media. Write the answer on a separate piece of paper.

____1. Teachers use power point presentation to introduce their lessons in class.
____2. Painter is a person who produces work of art with colors, lines, and shapes
using paint as medium.
____3. Contributor is someone who writes his opinion, insights, and commentaries
about political or social issues.
____4. Photographers take pictures or images using a camera.
____5. Actor is regarded as a performer who gives life to a role.
____6. A hair product advertisement claimed that with regular use of a particular brand
of shampoo, hair would grow thicker in just three days.
____7. Data encoder is a person who oversees encoding the handwritten text into soft
copy.
____8. Disk jockey plays music on-air and can interact with their audience during the
live broadcasts and featured promotional events.
____9. Music artist commonly referred to as recording artist is a musician who records
and releases music.
____10. Director supervises and instructs performers or actors on how they should
act based on the role as describes in the script.
____11. It is an amateur video released through social media that claimed UFO
sightings in Mt. Makiling, which caused the people to panic.
____12. Makeup artist is the one responsible for making the actors look their best by
applying makeup.
____13. Emcee serves as the official host of a staged event or performance, giving
the performers instructions on the sequence of events in a program or event.
____14. Blogger writes personal opinions about issues or topics that interest him.
____15. Graphic artist or designer sets the images, illustrations, charts, and tables on
the manuscript.

References
Books

Cantor, O. L. (2019). Media and Information Literacy. Vibal Group, Inc.

Magpile, C.M. (2016). Media and Information Literacy (Enhancing Education through
Effective Communication). The Inteligente Publishing, Inc.