Types of Media: Print,

Broadcast, New
Media (Lec)
Specific Learning Objectives

At the end of the lesson, the learners must be able to:

Identify different type of media.
Define media convergence in different contexts.
Type of Media
books,
newspaper,
television,
Youtube,
magazines,
social network,
radio,
newsletter,
cellphone,
journals,
film/movie
Print, Broadcast, and Digital (New)
Media
Print Media - media consisting of paper and ink,
reproduced in a printing process that is traditionally
mechanical!
Broadcast Media - media such as radio and television
that reach target audiences using airwaves as the
transmission medium.
New Media - content organized and distributed on
digital platforms.
 Media Convergence

Unlock the term Media Convergence using the following

definitions:
The co-existence of traditional and new media.
The co-existence of print media, broadcast media (radio and
television), the Internet, mobile phones, as well as others,
allowing media content to flow across various platforms.
The ability to transform different kinds of media into digital code,
which is then accessible by a range of devices (ex. from the
personal computer to the mobile phone), thus creating a digital
communication environment.
 Using the matrix below, fill up the
second and third columns:
Media Convergence in Platform Specific Examples

Communication

Education

Advertisement/Commercial

News

Entertainment
ENRICHMENT (10 MINS)

Synthesis
Start self-directed learning :
Describe how new technologies have led to the convergence of
traditional and new media.
Explain how media convergence creates new opportunities for
interaction.
Describe the use of one or two forms of new media to share
knowledge and information on a current issue in society.
Explain how a person could be portrayed in public in the age of
media convergence.