types of media:

print
broadcast
new media
objectives

• Identify different types of media.

• Define media convergence in different contexts.
knowing your media

PRINT BROADCAST NEW MEDIA

media types

PRINT BROADCAST NEW MEDIA

media media such as (or DIGITAL
consisting of radio and MEDIA)
paper and ink, television that content
reproduced in a reach target organized and
printing process audiences using distributed on
that is airwaves as the digital
traditionally transmission platforms
mechanical. medium
media convergence

– The co-existence of traditional and new media.

– The co-existence of print media, broadcast media (radio
and television), the Internet, mobile phones as well as
others, allowing media content to flow across various
platforms.
– The ability to transform different kinds of media into
digital code, which is then accessible by a range of devices
(ex. from the personal computer to the mobile phone), thus
creating a digital communication environment
 media convergence

Media Specific
Platform
Convergence Example
Communication
Education
Advertising
News
Entertainment
Media Convergence Platform Specific Example

Communication
media convergence
Social Network
Facebook, Instagram, functionality
of social media
Learning management
Education Google class, Edmodo
systems
Digitized print ads across different
Advertising Product Advertisement
platforms

A newspaper that still publishes through

News News Agency print and have online portal (website, apps,
others) with multimedia contents

A person who has a television show,

publishes books, launches music record,
Entertainment Multimedia Personality appears in movies, endorses commercial
products, peddles product line, has a
digital multimedia game, concerts, etc
synthesis

– Describe how new technologies have led to the

convergence of traditional and new media.
– Explain how media convergence creates new
opportunities for interaction.
– Describe the use of one or two forms of new media to
share knowledge and information on a current issue
in society.
– Explain how a person could be portrayed in public in
the age of media convergence.
media society