MEDIA AND INFORMATION

LITERACY
Lesson 5: Media and
Information
Languges
MR. DONDON C. ONOZA
 TODAY’S LESSON

I. Language and Media

II. Media Languages
III. Media Codes, Conventions,
and Messages
IV. Producers, Stakeholders,
and Audience
 LANGUAGE
A system of arbitrary, vocal symbols that permit all
people in a given culture, or other people who have
learned the system of that culture to communicate or
to interact (Finnochioro, cited in Jiang, 2010).
HOW IS LANGUAGE DEFINED
IN MEDIA?
Pertains to the technical and symbolic
ingredients or codes and conventions
that media and information
professionals may select and use in an
effort to communicate ideas,
information and knowledge.
 MEDIA LANGUAGES

Codes, conventions, formats, symbols and

narrative structures that indicate the meaning of
media messages to an audience.
• Denotes how media producers make meaning about a
certain medium they are producing and how they
transfer that meaning to their target audience.
• Allows the audience to
convey the meaning of the
text through its signs and
symbols.
 INTERPRETING
1 2
MEDIA LANGUAGE

DENOTATIVE CONNOTATIVE

Various interpretations that

Literal meaning media suggests to the audience
of the media. which are often associated with
culture, valves, beliefs, etc.
MEDIA CODES,
CONVENTIONS,
AND MESSAGES
 MEDIA CODES
Tools used to construct or suggest meaning
in media forms and product that have a
commonly established meaning to the target
audience.
 TYPES OF MEDIA
CODES

TECHNICAL SYMBOLIC WRITTEN

Codes Codes Codes
 Codes specific to a
media form alone.
TECHNICAL
Codes
TECHNICAL CODES IN MEDIA

HIGH-ANGLE LOW-ANGLE
SHOTS SHOTS
TECHNICAL CODES IN MEDIA

CLOSE-UP EXTREME CLOSE-

SHOTS UP SHOTS
TECHNICAL CODES IN MEDIA

SOUND
 The meaning of the product is
not based on the product itself
but on the interpretation of
the audience; audience-
SYMBOLIC based.
Codes
SYMBOLIC CODES IN MEDIA

SETTING COLOR
SYMBOLIC CODES IN MEDIA

ICONIC SYMBOLS
SYMBOLIC CODES IN MEDIA

LANGUAGE CLOTHING ACTIONS

SYMBOLIC CODES IN MEDIA

Mise en scene
 Formal written
language used in
WRITTEN creating a media
Codes
product.
WRITTEN CODES IN MEDIA

TEXT IN
FRAME
WRITTEN CODES IN MEDIA

DIALOGUE
 MEDIA CONVENTIONS

Possible methods in which codes are

organized in a product; based on a standard
or norm that acts as a rule governing
behavior.
TYPES OF MEDIA CONVENTIONS

FORM STORY GENRE

Conventions Conventions Conventions
 Ways in which the
types of media codes
are expected to be
FORM
Conventions
arranged.
FORM CONVENTIONS IN MEDIA

TITLE AT THE BEGINNING,

CREDITS AT THE END
FORM CONVENTIONS IN MEDIA

TUTORIALS EXPLAINING
MECHANICS OF HOW THE
GAME WORKS
 Refer to the basic
structures of
STORY
Conventions
narratives.
STORY CONVENTIONS IN
MEDIA
STORY CONVENTIONS IN
MEDIA
 The common use of the
elements of narratives such as
the characters, settings, or
themes in a certain type of
GENRE media.
Conventions
GENRE CONVENTIONS IN
MEDIA
GENRE CONVENTIONS IN
MEDIA
GENRE CONVENTIONS IN
MEDIA
Culture is very important in
the way we interpret signs and
codes. It is important to
realize that culture always
determines the meaning a sign
or code communicates.
 MEDIA MESSAGES
Pieces of information sent
from a source to a receiver;
ideas that may arise from
media contents.
Each audience member brings to
each media encounter a unique
set of life experiences (age,
gender, education, cultural
upbringing, etc.) which, when
applied to or combined with the
text create unique interpretations.
EXAMPLES OF MEDIA
MESSAGES
 MEDIA
PRODUCERS,
STAKEHOLDERS,
AND AUDIENCE
 MEDIA PRODUCERS
People engaged in the process
of creating and putting together
media content to make a
finished media product.
Must possess the skill in
assessing the media texts and
have a
thorough understanding of the
target product and the
processes that go into creating
them.
 MEDIA STAKEHOLDERS
People or organizations
that share the same
interests or intentions.
 MEDIA AUDIENCE
Group of consumers for whom
a media message was
constructed as well as anyone
else who is exposed to the
message.
 SOURCES AND
REFERENCES
• https://media.codes/media-codes-and-conventions-c03423c06aa8
• http://www.mediaknite.org/wp
content/uploads/ 2018/04/Code-Convention-
Booklet.pdf
• Bautista, A.P.J. & Ignacio, J.M.R. (2016). Media and Information Literacy
in the 21st Century.
Brilliant Creations Publishing, Inc.
• The Commission on Higher Education &
Philippine Normal University. (2016). Teaching
Guide for Senior High School Media and
Information Literacy Core Subject. Commission on
Higher Education.
• Images courtesy of Google
• Images courtesy of Canva and Google Image
Search
THANK YOU
FOR R. N
SI DO

LISTENING!
DO N