POWER,

IMPACT, AND
IMPLICATIONS
OF MEDIA
AND
INFORMATION
INFORMATIONAL (SOCIAL MEDIA AND THE WEB)

• Today the World Wide Web is at the forefront of information providers given its
multimedia format which have “enriched information through synergy of text,
audio, image, and video (Liquigan, 2016).”

• The new media has enabled audiences to faster, easier, and more efficient
access and utilization of data and information

• It also links users through the vast networks of communication platforms such
as e-mail, Internet search, and messaging application
ECONOMIC
• through social media marketing, business owners can connect with their
target consumers for free through using social media platforms like Facebook,
Twitter, etc., and can significantly lower their marketing costs.

• It creates a platform for discourse and lets the business owners respond to
customer grievances, questions, and concerns almost instantly.

• However, its opportunities are also its disadvantages. First, because

connection to customers is put on a priority, you may have to spend more time
being active in social media answering queries, responding to feedbacks, and
updating your online presence with creative marketing content.
EDUCATIONAL
• Today, learning and education has taken a whole new meaning with
media and information.

• At present, the advancement in media tools and information dissemination

has made learning and education resources more open and free for public
use.

• One of the growing trend in education is distance or online learning where

students need not attend classes physically, instead, register to online
courses or programs and attend in such even in the comfort of their homes.
EDUCATIONAL

• However, the opportunities that media and information brought has also opened
several challenges. For instance, the problem with overflowing information
available for public use is people having to assess and evaluate the usefulness
and credibility of the information on their hands.
POLITICAL (POLITICS AND GOVERNANCE)
• The communication of political information is an important process in the political system,
and the mass media play a central role in this activity (Coxall, et al, 2003).

• For instance, during the election period, most of what the people would know about
political candidates and political parties are information we get from media which often
affects how they perceive a certain candidate or party, both positively and negatively.
SOCIAL (CITIZEN ENGAGEMENT AND SOCIAL CHANGE)
• Have you ever heard of ABS-CBN’s “Bayan mo, IpatrolMo!” Program where ordinary
citizens send reports, photos, videos, of problems in their communities, issues they want
to put the spotlight on, or advocacies they want to promote.

• This trend is brought about by advancements in technology and the fast and widespread
dissemination of information. This is what we call citizen journalism.
 • “CONTENT CAN INDIVIDUALLY AND COLLECTIVELY (AS PART OF A
CAMPAIGN) SERVE TO AFFECT AN INCREASE IN AUDIENCE
UNDERSTANDING AND HELP FOSTER AN EMOTIONAL CONNECTION
BETWEEN THE AUDIENCE AND THE ISSUE BEING PRESENTED
(GASPER 2016).”

• MEDIA, AS A VEHICLE OF THESE TARGETED CONTENTS, BROUGHT ABOUT

ACTION AND MOBILIZATION. IN FACT, HISTORY HAVE CONCRETELY SHOWED
SOCIETY HOW MEDIA CAN BE A POWERFUL TOOL FOR SOCIAL CHANGE AND
MASS REVOLUTION.
SOCIAL (CITIZEN ENGAGEMENT AND SOCIAL CHANGE)
Apart from mass protests, calls for social change may also be in the form of
what we call as social marketing. Social marketing refers to using business and
marketing techniques to encourage people in adopting certain behaviors that would
lead to better physical and mental health, and eventually to wide-scale social
change.

On the other hand, although media has the ability to bring people together,
conversely, it also has the potential to bring people apart, attitude and ideology-
wise. As earlier mentioned, social media and the World Wide Web offers the
audience a wider avenue for intellectual discussion and productive conversations.
However, due to the influx of various differing ideas, the broadening problem of
polarization has been one of the undeniable challenges in media and information.
Because of the differences of views and opinions of the audience, a culture of social
division is becoming evident and is taking a toll on unity and even social trust.
SOCIAL (CITIZEN ENGAGEMENT AND SOCIAL CHANGE)
• As defined by Encyclopedia Britannica, citizen journalism is “journalism
that is conducted by people who are not professional journalists but who
disseminate information using Web sites, blogs, and social media.”

• Citizen journalism is one of the biggest opportunities in media and

information as it encourages ordinary citizens to take part in the news
production process.

• It also urges them to be more wary and mindful of the things happening
around them and gives them the confidence to speak out when they see
something wrong.