MEDIA AND

INFORMATION
LITERACY
DENNIS B. SOMBILLA
MELCs

◦ Explain how the evolution of media from

traditional to new media shaped the
values and norms of people and society.
 Did media evolve? How do
you say so?
Source: https://amt.caltech.edu/resources/cartoons
 The Evolution of Traditional to New
Media
1. Pre-industrial age
2. Industrial age
3. Electronic age
4. Information age
 PRE-INDUSTRIAL AGE (before 1700s)

Oral language was the

medium of communication.
 PRE-INDUSTRIAL AGE (before 1700s)

People discovered fire,

developed paper from plants,
and forged weapons and tools
with stone, bronze, copper and
iron.
 PRE-INDUSTRIAL AGE (before 1700s)

• Cave paintings (35,000 BC) • Clay tablets

in Mesopotamia (2400 BC) • Papyrus in
Egypt (2500 BC) • Acta Diurna in Rome (130
BC) • Dibao in China (2nd Century) •
Codex in the Mayan region (5th Century) •
Printing press using wood blocks (220 AD)
Cave paintings
Clay tablet

Papyrus Acta Diurna

 INDUSTRIAL AGE (1700s-1930s)

People used the power of steam,

developed machine tools,
established iron production, and the
manufacturing of various products
(including books through the
printing press).
 INDUSTRIAL AGE (1700s-1930s)
• Printing press for mass production (19th
century) • Newspaper - The London Gazette
(1640) • Typewriter (1800) Telephone (1876) •
Motion picture photography/projection (1890) •
Commercial motion pictures (1913) • Motion
picture with sound (1926) • Telegraph • Punch
cards
 INDUSTRIAL AGE (1700s-1930s)

During this period, printing

flourished. Communication were
developed like telegraph, radio,
and telephone.
 ELECTRONIC AGE (1930s-1980s)
The invention of the transistor
ushered in the electronic age. People
harnessed the power of transistors that
led to the transistor radio, electronic
circuits, and the early computers. In this
age, long distance communication
became more efficient.
 ELECTRONIC AGE (1930s-1980s)
Thomas Alva Edison was able to invent a duplex
telegraph which can transmit two messages
simultaneously in one wire and print converted
electrical signals to letters. These messages from the
telegraph were called telegrams. Morse code was
used in telegraphs to send messages.
Alexander Graham Bell was the first who got the
patent for the telephone.
 ELECTRONIC AGE (1930s-1980s)
This age made great contribution
in the development of radio,
television (colored), films (CD and
DVD) and the telephone as media
of communication.
 ELECTRONIC AGE (1930s-1980s)
• Transistor Radio • Television (1941) •
Large electronic computers - i.e. EDSAC
(1949) and UNIVAC 1 (1951) • Mainframe
computers - i.e. IBM 704 (1960) • Personal
computers - i.e. Hewlett Packard 9100A
(1968), Apple 1 (1976) • OHP, LCD
projectors
 INFORMATION AGE (1900s-2000s)
The Internet paved the way for faster
communication and the creation of the social
network. People advanced the use of
microelectronics with the invention of personal
computers, mobile devices, and wearable
technology. Moreover, voice, image, sound
and data are digitalized. We are now living in
the information age.
 INFORMATION AGE (1900s-2000s)
There were still pen and paper means
of communication (snail mails). Social
networking sites became available for
faster means of communication. This is also
known as New Age or New Information
Age.
 INFORMATION AGE (1900s-2000s)
In the 1980s, the desktop
computer arrived in the Philippines.
Wordstar was the first word
processing, later it became Word
Perfect. (MICROSOFT)
 INFORMATION AGE (1900s-2000s)
By 1998, the telephone has
evolved into a portable gadget
called cellular phone with antenna
and can only be used for oral
communication.
 INFORMATION AGE (1900s-2000s)

By 2000, cellular phone and

computer became more
compact and handy; camera
was an added feature.
 INFORMATION AGE (1900s-2000s)
• Web browsers: Mosaic (1993), Internet
Explorer (1995) • Blogs: Blogspot (1999),
LiveJournal (1999), Wordpress (2003) • Social
networks: Friendster (2002), Multiply (2003),
Facebook (2004) • Microblogs: Twitter (2006),
Tumblr (2007)
 From these, what is the
difference between traditional
media (pre-industrial and industrial)
and new/ modern media (electronic
and information)?
 How young am I?
1. People discovered fire, developed
paper from plants, and forged weapons
and tools with stone, bronze, copper
and iron.
 How young am I?
2. The invention of the transistor
ushered.
 How young am I?
3. People used the power of steam,
developed machine tools,
established iron production, and the
manufacturing of various products.
 How young am I?
4. The Internet paved the way for
faster communication and the
creation of the social network.
 How young am I?
5. People advanced the use of
microelectronics with the invention
of personal computers, mobile
devices, and wearable
technologies.
REFERENCES
◦ De Los Santos, M. and Diala, S. 2020. Media and Information
Literacy-SHS Alternative Delivery Mode Quarter 1-Module 4: The
Evolution of Traditional to New Media. Department of
Education
◦ Media and Information Literacy Curriculum Guide by DepEd
◦ Media and Information Literacy by Boots C. Liquigan, Diwa
Learning Systems Inc.
◦ http://cnnphilippines.com/news/2016/06/01/Media-killings-
journalists-Duterte-Philippines.html
◦ http://www.philstar.com/headlines/2017/03/30/1686079/dutert
e-blasts-media-organizations-unfair-twisted-coverage
 In this digital era, let us keep ourselves abreast on the
development of media tools and technologies. But as we do it,
be media and information literate.

- Sir Dennis