Professional Documents
Culture Documents
TRADITIONAL TO NEW
MEDIA
Media and Information Literacy
Today’s lesson
https://www.techopedia.com/definition/1098/media
WHY MEDIA IS SO IMPORTANT?
In society, media plays a variety of roles, including the following;
Industrial age
Telegraph
Information age
Cave Painting
Pre-industrial age
News paper
Industrial age
Transistor radio
Electronic age
Internet Explorer
Information age
Type Writer
Industrial age
Electronic age
Papyrus in Egypt
Pre-industrial age
Telephone
Industrial age
The Evolution of Traditional to New Media
The development of media has occurred across time, from
the pre-industrial to the information era. The transition from
conventional to new media illustrates the history of the dev-
elopment of media technology, which enables people to
communicate and spread information in the most rapid and
effictive manners.The ideals and standards of individuals
and society were also shaped by the media.
Let’s recall what you have learned from the previous lesson about the
the introduction of media and information literacy.
-Information literacy
3. it refers to the skill of an individual to manipulate technology independently
or with the assistance of others in using technology in an efficient and siutable
way.
-Technology literacy
4. It covers the necessary skills that let a person interact using
different media platforms and get access to information around
the globe.
-Media and Information literacy
5. this refers to a person who has huge followers who share their
post on social media to reach more poeple.
-Social Media Influencer
THE
EVOLUTION The term “media” is described as means
OF of communication for people which inclu-
TRADITIONAL des newspaper, radio,televisions, and
TO the internet.
NEW MEDIA
The media and information technology
THE are heavily used in society for commu-
EVOLUTION nication, information dissemination ,
OF remote learning, work-from-home oppor-
TRADITIONAL tunities, etc. As technology advanced,
TO people began to wonder how media
NEW MEDIA evolved over time and what kind of
media were prevalent in various historical
eras.
THE
EVOLUTION Let’s now explore how media have
OF changed from the pre-industrial to
TRADITIONAL the information age to find out the
TO answers to thess question.
NEW MEDIA
PRE-INDUSTRIAL AGE (before 1700s)
The industrial age occurs during the industrial revolution in Great Britain.
This period brought in economic and societal changes, such as the subs-
titution of handy tools with machines like the power loom and the steam
engine. The transformation of the manufacturing industry, and commer-
cial enterprise or mass production of various products occurred. Also,
long-
distance communication became possible via telegraph, a system used
for transmitting messages. (Magpile, 2016, p. 19-20)
Industrial Age (1700s-1930s)
Here are the lists of media that have evolved throughout the Industrial age in
history
• Transistor Radio
• Television (1941)
• Large electronic computers- i.e. EDSAC (1949)
and UNIVAC 1 (1951)
• Mainframe computers - i.e. IBM 704(1960)
• Personal computers - i.e. HewlettPackard 9100A
(1968), Apple 1 (1976)
• OHP, LCD projectors
Transistor Radio Television (1941)
Large electronic computers- i.e. EDSAC (1949)
and UNIVAC 1 (1951)
Mainframe computers - i.e. IBM 704(1960)
The information age is a period also known as the digital age. This period signified the
use of the worldwide web through an internet connection. Communication became
faster and easier with the use of social networks or social media platforms such as
Facebook, Messenger, Instagram, Twitter, among others.
Information Age (1900-2000s)
Portable computers-
Video: YouTube (2005) laptops (1980), tablets (1993)
Augmented Reality / Virtual Reality netbooks (2008),
Smartphones
The Influence of Media on The Values and
Norms of People
As a result, development
occurs establishing new social rules
to follow in the pursuit of
tolerance and equal opportu-nity.
The Influence of Media on The Values and
Norms of People
Arias (2016) asserts that media
influence can have two types of
effects: (1) personal or direct
effects, and (2) social or indirect effects.
He suggested that the
way information is disseminated
affects a person's views, which in turn
affects how they behave.
Information is extensively disseminated, which
promotes the development of
shared knowledge and broadens its
influence on societal norms and values. This is
consistent with Bandura's Social
Learning Theory (1986), which proposes that
instructional models are used by
media to operate. These instructional models,
among other things,transfer
knowledge, values, and behaviors,
which serve important purposes.
IT’S TIME FOR THE
ACTIVITY!
In 1/2 crosswise make a short
reflection paper based on
what you have learned from
the video.
Activity 1.1. Data Retrieval
Complete the table below by providing examples of media in each column. Then,
answer the questions that follow. Use a separate sheet of paper for this activity.
Thank you so
much guys!
1. Given the available media that we have now, what are its roles and functions
to our society?
I believe...
2. How do social media affect the values and norms of the people around me?
I believe...
3. How do media influence my values?
I believe...
4. What are the positive effects of media to me?
I believe...
5. What are the challenges of media to me and how can I cope with this?
I believe...
For your Performance task make a “personal technology timeline”
2005
2020
9. The following are forms of media during the industrial age EXCEPT:
a. Newspaper
b. Computer
c. Typewriter
d. Printing press
10. The information age is a period also known as the _______?
a. Prehistoric Age
b. Industrial Age
c. Digital Age
d. New Information Age
BY: GROUP 3