Media and Information Literacy

The Evolution of
Traditional to New
Media
Recap
• Literacy: The ability to identify, understand, interpret, create, communicate and compute, using
printed and written materials.

• Media: The physical objects used to communicate with, or the mass communication through
physical objects such as radio, television, computers, film, etc.

• Media Literacy: The ability to access, analyze, evaluate, and create media in a variety of forms.

• Information: A broad term that covers processed data, knowledge derived from study,
experience, instruction, signals or symbols.

• Information Literacy: The ability to recognize when information is needed, and to locate,
evaluate, and effectively communicate information in its various formats.

• Technology Literacy: The ability of an individual, either working independently or with others, to
responsibly, appropriately, and effectively use technological tools.

• Media and Information Literacy: The essential skills and competencies that allow individuals to
engage with media and other information providers effectively, as well as develop critical thinking
and life-long learning skills to socialize and become active citizens.
Specific Learning Objectives

At the end of the lesson, the learners will be able to:

• Examine the technology or resources available during the prehistoric
age, the industrial age, the electronic age, and the new or digital age.
• Identify the devices used by people to communicate with each other,
store information, and broadcast information across the different
ages.
“If the Titanic sank today, in what format
would people receive or read the news?”
Pre-Industrial Age (Before 1700s

- People discovered fire, developed paper

from plants, and forged weapons and tools
with stone, bronze, copper and iron.
Examples:
• Cave paintings
(35,000 BC)

• Clay tablets in
Mesopotamia (2400
BC)
Examples: Acta Diurna
• Papyrus in Egypt (2500 BC)
Examples: Dibao

Dibao in China (2nd

Century)

Codex in the Mayan region

(5th Century)

Printing press using wood

blocks (220 AD)
Industrial Age (1700s-1930s)
- People used the power of steam, developed machine tools,
established iron production, and the manufacturing of various
products (including books through the printing press).
Examples:
• Printing press for mass production (19th
century)
• Newspaper- The London Gazette (1640)
• Typewriter (1800)Telephone (1876)
• Motion picture photography/projection (1890)

• Commercial motion pictures (1913)

• Motion picture with sound (1926)

• Telegraph

• Punch cards
•Electronic Age
(1930s-1980s) - The
invention of the
transistor ushered in the
electronic age. People
harnessed the power of
transistors that led to
the transistor radio,
electronic circuits, and
the early computers. In
this age, long distance
communication became
more efficient.
Examples:

• Transistor Radio
Television (1941)
• Large electronic
computers- i.e.
EDSAC (1949) and
UNIVAC 1 (1951)
• Mainframe
computers - i.e. IBM
705
(1960)
• Personal computers
- i.e. HewlettPackard
9100A (1968), Apple
1 (1976)
 OHP, LCD
projectors
•Information Age (1900s-2000s) - The Internet paved the way
for faster communication and the creation of the social network.
People advanced the use of microelectronics with the invention of
personal computers, mobile devices, and wearable technology.
Moreover, voice, image, sound and data are digitalized. We are
now living in the information age.
 • Web browsers: Mosaic
(1993), Internet Explorer
(1995)

• Blogs: Blogspot (1999),

LiveJournal

(1999), Wordpress (2003)

• Social networks:
Friendster (2002), Multiply
(2003), Facebook (2004)

• Microblogs: Twitter
(2006), Tumblr (2007)
• Video: YouTube (2005)

• Augmented Reality / Virtual Reality

• Video chat: Skype (2003), Google Hangouts

(2013)

• Search Engines: Google (1996), Yahoo

(1995)
 • Portable netbooks (2008), • Smart phones
computers- laptops tablets (1993)
(1980),

• Wearable • Cloud and Big Data

technology
• Given the available media that we
now have in the world, what are its
roles and functions in a democratic
society?
• CHANNEL - provides opportunities for
people to communicate, share ideas,
speculate, tell stories and give information.

• WATCHDOG- exposes corrupt practices of the

government and the private sector. Creating a
space wherein governance is challenged or
scrutinized by the governed. It also
guarantees free and fair elections
• RESOURCE CENTER- acts as a gateway of
information for the society’s consumption.
Also, it becomes a keeper of memories of the
community, preserver of heritage and source
of academic knowledge.

• ADVOCATE- through its diverse sources or

formats, it bridges the gap of digital divide
EVALUATION

• In what way does media affect

your life (personal, professional,
academic, social, others)?
THANK YOU.