Ln 4Evolution of Media from

Traditional to New Media

Grade 12, Second Semester, Q3- Wk. 4

What’s In

Photo by https://www.sutori.com/story/evolution-of-traditional-media-to-new-media--
1cxSw21yefow7hiCo3gLs3kV

As shown in the picture, everything undergoes a process called Evolution—

implying that nothing is permanent except change.This transformation allows every
learner to embrace improvement on the current situation or undertaking. Learners in
the 21st century era are now exposed to the new development of media and
information literacy. .
 What I Need to Know

At the end of the lesson, the learners will be able to:

• Examine the technology or resources available during the prehistoric age, the
industrial age, the electronic age, and the new or digital age.
• Identify the devices used by people to communicate with each other, store
information, and broadcast information across the different ages .

Learning Competencies
• Identify traditional media and new media, and their relationships.
MIL11/12EMIL-IIIb-5
• Editorialize the roles and functions of media in democratic society.
MIL11/12EMIL-IIIb-6

Activity 1. Examine and analyze carefully the process involved in informing the England
people on the news regarding the sinking of Titanic at the Atlantic Ocean. In
what format did the England people receive the news about the incident?
RMS (Royal Mail Ship) Titanic. Sank on April 14, 1912)

SOMETHING TO THINK ABOUT!

“What’s interesting about the shift from an industrial age to a technological

age is that we keep inventing new media; movies, records, radio, television, the
Internet and now Ebooks-and one of the things that is interesting about the invention
of a new medium is watching it reinvent itself as it penetrates the culture.”
-David Gerrold
 What Is It
Evolution of Media

Pre-Industrial Age (Before 1700s) - People discovered fire, developed paper from plants,
and forgedweapons and tools with stone, bronze, copper and iron.

Examples:
• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• ActaDiurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Codex in the Mayan region (5th Century)
• Printing press using wood blocks (220 AD)

Industrial Age (1700s-1930s) - People used the power of steam, developed machine tools,
established iron production, and themanufacturing of various products (including books
through the printing press).

Examples:
• Printing press for mass production (19thcentury)
• Newspaper- The London Gazette (1640)
• Typewriter (1800)Telephone (1876)
• Motion picture photography/projection(1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Telegraph
• Punch cards

Electronic Age (1930s-1980s) - The invention of the transistor ushered in the electronic
age. People harnessed the power of transistors thatled to the transistor radio, electronic
circuits, and the early computers. In this age, long distance communication became more
efficient.

Examples:
• Transistor Radio
• Television (1941)
• Large electronic computers- i.e. EDSAC
(1949) and UNIVAC 1 (1951)
• Mainframe computers - i.e. IBM 704(1960)
• Personal computers - i.e. HewlettPackard 9100A (1968), Apple 1 (1976)

Information Age (1900s-2000s) - The Internet paved the way for faster communication and
the creation of the social network. Peopleadvanced the use of microelectronics with the
invention of personal computers, mobile devices, and wearable technology. Moreover,
voice,image, sound and data are digitalized. We are now living in the information age.

Examples:
• Web browsers: Mosaic (1993), InternetExplorer (1995)
• Blogs: Blogspot (1999), LiveJournal(1999), Wordpress (2003)
• Social networks: Friendster (2002),Multiply (2003), Facebook (2004)
• Microblogs: Twitter (2006), Tumblr (2007)
• Video: YouTube (2005)
• Augmented Reality / Virtual Reality
• Video chat: Skype (2003), GoogleHangouts (2013)
• Search Engines: Google (1996), Yahoo(1995)
• Portable computers- laptops (1980),netbooks (2008), tablets (1993)
• Smart phones
• Wearable technology
• Cloud and Big Data

What’s More

Activity 2. Fill out the missing information found in the table below.

Activity 3. Fill out the table with significant information on your Media Favorites

My Media Favorites
How did you discover
Media Product Local Examples Foreign Examples Why do you like them?
them?

PRINT

FILM

TV

RADIO/MUSIC

ONLINE

Roles and functions of media in a democratic society

• Channel - provides opportunities for peopleto communicate, share ideas, speculate, tell
stories and give information

• Watchdog - exposes corrupt practices of thegovernment and the private sector. Creating
aspace wherein governance is challenged orscrutinized by the governed. It alsoguarantees
free and fair elections

• Resource center - acts as a gateway ofinformation for the society’s consumption.Also, it

becomes a keeper of memories of thecommunity, preserver of heritage and sourceof
academic knowledge.

• Advocate - through its diverse sources orformats, it bridges the gap of digital divide.

Activity 4. Analyze the messages reflected in the Cartoon below.

Source: https://amt.caltech.edu/resources/cartoons

Activity 5. Classify the Kind of Media shown in the following items asTraditional or
New Media
1. Magazine 6. Tabloid
2. Broadsheet 7. Paperback Novel
3. Radio 8. Television
4. Online Video Games 9. Web Video Portals
5. Online Telephony and
Messaging Capability

Traditional vs. New Media

 What I Have Learned

The lesson afforded us the information that the media is now characterized by blocking the
lines of boundaries, especially with the passing of information and the revision of
communication processes through the so-called information highway. The transaction of
information exchange has dramatically changed the way media producers create media
products. As a result, learners have changed the way they consume media.

What I Can Do
Activity 6. Discuss how people used the telegraph and telegrams for faster means of
communication during the sinking of Titanic at the Atlantic Ocean.

RMS (Royal Mail Ship) Titanic. Sank on April 14, 1912

 References
Olivia Linsangan Cantor, Media InformationLiteracy ISBN 978-971-07-3715-4, Vibal Group,
Inc., 2016
Nick Daniel Mahilum, https://doobidoobidapdap.wordpress.com/2017/09/06/the-power-of-
media-and-information-literacy-and-the-responsibility-of-the-user-2/

https://www.mtg.com/sv/ansvarsfull-media/

UNESCO, MIL Curriculum for Teachers, 2011

SAMPLE ANSWERS
Activity 1.

Activity 2.
Traditional or New Media?
1. Magazine - Traditional 6. Tabloid – Traditional
2. Broadsheet - Traditional 7. Paperback Novel - Traditional
3. Radio - Traditional 8. Television – Traditional/ New Media
4. Online Video Games - New Media 9. Web Video Portals – New Media
5. Online Telephony and – New Media
Messaging Capability