MEDIA FOR

INFORMATION
◦Media is the collective
communication outlets or tools
used to store and deliver
information or data , to provide
programs and services that inform
, educate , enlighten , and enrich
the public and help inform civil
discourse essential to society.
Media are means of transmitting
information , which is important for a
democracy in which citizens must
make their own informed decisions.
Media can influence politics by what
they say , but also by what they don’t
say.
Media is suppose to be unbiased ,
informative and educate people of the
truth.
 6 REASON WHY IS THE MEDIA
IMPORTANT?
1. It gets your message across to a wider
audience
1. It can help you target your message to the
people you want to know and hear it
2. It provides free publicity and exposure for
not only your news , announcement , event or
request but for your or organization as well
4. It can help establish your
group as ‘legitimate , and its
activities as important or notable
5. Its increase your profile
among decision makers and vip
6. It can sway opinions
 TYPES OF MEDIA
1. Print media – is used to described
the traditional or “old fashioned”
print based media that todays
parent grew up with ,including
news paper , magazines , books
and comics or graphic novels.
2.Television received broadcasting
signals and turn them into pictures and
sound the word “television’’ comes
from the world “tele”(greek for far
away) and “vision”(sight)
3.Movies – (films) are the oldest form
of motion picture technology capable of
capturing lifelike video –style images.
4. Video games – majority of the
video games are specially
designed for entertaining
people. However, the purpose of
video games widely varies with
the nature of information itself
to inform ,persuade or stimulate.
MEDIA FOR EVOLUTION
THE EVOLUTION OF MEDIA THROUGH
AGES
The 20 century was witness to the birth of
th

what is arguably the most popular device in

the history of mankind: the television. TV is
a communications technology that has
revolutionised the delivery of information,
entertainment and artistic expression to
the masses.
 PRE-INDUSTRIAL AGE (BEFORE
1700’S)
In this age, people had learned
or discovered fire, developed
paper from plants, and forge
weapons tool with
stone,bronze,copper and iron.
*Cave paintings (35,000BC)
*Clay tablets in
Mesopotamia(2400 BC)
*Papyrus in Egypt(2500 BC)
*Printing press using wood
blocks(220 AD)
 INDUSTRIAL AGE(1700s-1930s)
This is were people discovered the
used of power steam, developed
machine tools , established iron ,
production, and the manufacturing
of various products(including books
through the printing press)
 *Printing press for mass
production(19th century)
*Typewriter(1800)Telephone(1876)
*Motion picture with sound(1926)
*Telegraph
*Punch cards
ELECTRONIC AGE(1930s-1980s)
In this age , people invented the
transistor ushered in the electronic age.
People harnessed the power of
transistors that led to the transistor
radio , electronic circuits , and the early
computers. In this age, long distance
communication became more efficient.
 *Transistor radio
*Television(1941)
*Large electronic computers(1949)
and UNIVAC(1951)
 MEDIA FOR
INFORMATION
SOCIETY
Information Society is a term
for a society in which the
creation, distribution, and
manipulation of information
has become the most
significant economic and
cultural activity.
 An information society
may be contrasted with
societies in which the
economic underpinning is
primarily industrial or
agrarian.
The Machine tools of the
information society are
computers and
telecommunications ,
rather than lathes or
ploughs.
CHARACTERISTICS OF
INFORMATION
SOCIETIES
Information Societies have
three main characteristics:
First, Information is
used as an economic
resource.
Second, it is possible to identify
greater use of information
among the general public.
And third, information societies
is the development of an
information sector within the
economy.
 ADVANTAGES AND
DISADVANTAGES OF
MEDIA FOR
INFORMATION
SOCIETY
ADVANTAGES
1. COMMUNICATION- with help of
information technologies the
instant messaging, emails, voice
and video calls becomes quicker,
cheaper and much efficient.
2. GLOBALIZATION AND CULTURAL GAP-
by implementing information
systems we can bring down the
linguistic, geographical and some
cultural boundaries.
3. AVAILABILITY- information systems
has made it possible for businesses
to be open 24x7 all over the globe.
4. CREATION OF NEW TYPES OF JOBS –
one of the best advantages of
information is the creation of new and
interesting jobs.
5. COST EFFECTIVENESS AND
PRODUCTIVITY – promotes more
efficient operation of the company and
also improves the supply of information
to decision-makers.
DISADVANTAGES
1. UNEMPLOYMENT AND LACK OF JOB
SECURITY – implementing information
through media can save a great deal of time
during the completion of tasks and some
labor mechanic works.
2. DOMINANT CULTURE – it has also
contributed to one culture dominating
another weaker one.
3. SECURITY ISSUES – thieves and
hackers get access to identities and
corporate saboteurs target sensitive
company data.
4. IMPEMENTATION EXPENSES – to
integrate the information through
media it require pretty good amount of
cost in a case of software, hardware and
people.