Trends, Networks, and Critical Thinking

in the 21st Century Culture: Week 12-13

Understanding The Information and Communication
Technology (ICT)
• Research shows that we are all becoming
more familiar with the extraordinary power of
information and communication technologies
(ICT's) ICTs have much potential to improved
the standards of living throughout the world.
Our challenge now is to harnes that potential
for the benefit of all people. 
The Benefits of Information and Communication
Technology (ICT)
•  The rapid technological advancement ushers
us to an era where information and
communication are the tip of one's finger.
•   How has ICT positively affected the life of the
members of the society or the digital citizens?
The following can serve as an example:
 The Benefits of Information and Communication
Technology (ICT)
• Education- many educators are already using and infusing technology
as a teaching-learning pedadogy through the use of different platforms.
• Business- most entrepreneurs are making use of the internet and
different social networking sites to promote their business and
products.
• Government- in the Philippines, many transactions with government
offices are now possible and available online. Application for birth
certificate, passport, and NBI clearance. This contributes to the
reduction of transaction costs e.g., transportation costs in getting to
and fro offices, and the number of hours spent queuing.
•  ICT opens up remarkable chances to
guarantee all inclusive access to investigate
information and data it can also generate
global social awareness through social
network sites.
 Mass Media
• Mass media is the means used to
communicate to the general public. In this
lesson, you will learn the different platforms
for mass media and the influence that mass
media has on society.
 What is Mass Media
• Think about this for a second: whenever you want to hear your favorite
song, watch your favorite show, or see the latest current events, where
do you go? You more than likely turn on your television, radio, or
computer. The source that the majority of the general public uses to get
their news and information from is considered mass media.
• Mass media means technology that is intended to reach a mass
audience. It is the primary means of communication used to reach the
vast majority of the general public. The most common platforms for
mass media are newspapers, magazines, radio, television, and the
Internet. The general public typically relies on the mass media to
provide information regarding political issues, social issues,
 The Seven Mass Media
• The term seven Mass Media was introduced
early in the 21st century to differentiate the
chief mass media from one another as well as
the extent of their utility, but more
importantly to focus the attention of the
people on the mobile phone.
 1. Print
• Print media is the longest existing form of
Mass Media. It started in mid 15th century.
• Print media includes: books, newspapers,
magazines, pamphlets, brochures, and
journals among others.
 2. Recordings
• Recordings surfaced as mass media during the
late 19th century around 1890.
• Forms of recording are: music, dvd, cd, video
games and computer software, ipods,
discman, walkman, PSP, among others
 3. Cinema
• At around 1910, a new kind of mass media
began to replace the role of recordings – the
cinema. Whereas recordings feature sounds,
the cinema added another feature, that is
moving feature and thus ushering the advent
of multimedia.
 4. Radio
• Approximately in the 1920s, the radio started
to gain popularity as a form of mass media.
What served as the radio
5. Television
6. Internet
7. Mobiles
 Activities
• Enumerate the eight different areas affected by the
advancement of ICT and explain the effects of ICT on these
areas.
• Write an essay explaining the role played by mass media in
shaping public opinion in relations to the emergence of
trends.
• Create a video presentation that suggesting how to
separate truth from fiction and fact from opinion in what
the media are telling us