Lesson 1 MIL
BROADCAST MEDIA
INTRODUCTION TO MEDIA
Source of entertainment
Outlet for escapism
Source of fantasy
Springboard for imagination
Media
• is the main means of mass
communication especially newspaper,
radio, and television regarded collectively.
o Medium (singular) means channel,
means or method.
o Media (plural) aim to communicate,
filter, shape information for specific
purposes
Mass Media
• are the technology tools or channels of
communication intended to reach a mass
audience; primary means of
communication used to reach the vast
majority of the general public.
• refers to channels of communication that
involve transmitting information in some
way, shape or form to large numbers of
people.
Mass Communication
• is the process whereby media
organizations produce and transmit
messages to large publics and the process
by which those messages are sought,
used, understood, and influenced by
audience.
• refers to information transmitted to large
segments of the population using one or
many different kinds of media.
FORMS OF MEDIA
1. PRINT MEDIA
• the oldest form of media as it is closest to
the emergence of the printing press
• refers to paper publications
• played important role for Philippines,
independence, Martial Law, and People
Power Revolution
• In the Philippine History, The Propaganda
Movement put up its own newspaper
called La Solidaridad. The reformists
fondly called it their official organ which
came out once every two weeks. The first
issue saw print was published on
November 15, 1895.
2.
• includes radio and television
• uses airwaves to reach their audience
• In 1953, the Philippines’ first TV
broadcast channel was DZAQ-TV
owned by Antonio Quirino and
operated from 6pm to 10pm daily, and
can only reach within 50-mile radius.
3. NEW MEDIA
• uses technologies like the Internet to
distribute or exhibit content
(Manovich, 2006)
• relied on by printed and broadcast
media as a platform to gain wider
audience
• On March 29, 1994, the Philippines’
first ever internet connection was
established by Benjie Tan situated at
Makati city at a PLDT network
center.
MEDIA CONVERGENCE
• Coming together of different equipment
and tools for producing and distributing
news (Grant and Wilkinson, 2009)
• Blending of the media,
telecommunications, and computer
industries
• Combining old and new media
• Joining together of different media
sources
• Blending of the media,
telecommunications, and computer
industries
example:
• A TV show using online voting for
competition; posting clips of
performance to promote the
succeeding episodes.
FUNCTIONS OF MEDIA
1. Media act as channels of information
and knowledge through which citizens
communicate with each other and
make informed decision.
2. Media facilitate informed debates
between diverse social actors.
3. Media provide us with much of what
we learn about the world beyond our
immediate experience.
 4. Media are means by which a society Also, long distance communication
learns about itself and builds a became possible.
sense of community. • This is when transistors were
5. Media function as a watchdog of the invented ushered in the electronic age.
government in all its forms promoting People harnessed the power of
transparency in public life and transistor that led to the transistor
public scrutiny of those with power communication became more efficient.
through exposing corruption, NEW (DIGITAL) AGE (1950- PRESENT)
maladministration, and corporate • People advanced the use of personal
wrong-doing. computers, mobile devices and
6. Media are essential facilitators of wearable technology. Also, the
democratic processes and one of the Internet paved the way for faster
guarantors of free and fair elections. communication and the creation of
7. Media are a vehicle for cultural the social network. Moreover, voice,
expression and cultural cohesion image, sound and data are
within and between nations. digitalized.
8. Media function as an advocate and
social actor in its own right while
respecting pluralistic values.
You use media when you want to hear popular
songs, watch your favorite shows, or see the
latest even
EVOLUTION OF MEDIA
PREHISTORIC AGE (1500 BC - 1500 AD)
• People discovered fire, developed
paper from plants and forged
equipment or weapon through stone,
bronze, copper and iron.
• This is the period of human activity
between the use of the first stone tools
to start fires, hunt, cut food, and bury
their dead.
INDUSTRIAL AGE (1700S-1930S)
• People used the power of steam,
developed machine tools,
established iron production and
manufacturing of various products
(including books through the printing
press).
• This encompasses the changes in
economic and social organization
characterized chiefly by the
replacement of hand tools with power-
driven machines like power loom
and the steam engine
ELECTRONIC AGE (1930S- 1980S)
• People harnessed the power of
electricity that led to electrical
telegraphy, electrical circuits and
the early large scale computers.
 notion of intellectual property rights therefore
the future of media convergence can show
various aspects there will be more advance in
technology and an increase of meme media by
blurring the boundaries between producers and
users large media conglomerates will emerge
because convergence brings about lots of mna
Media convergence is the combination of old you
and new media. Corporate businesses, Digital Converge
educational institutions, and government
agencies embraced this fusion. Before, private
and small businesses use flyers or brochures
to promote their business. Now, they can have
websites, Facebook Pages, Instagram
accounts, or even mobile applications too! Most
media companies simultaneously use television
channels, YouTube Channels, websites, and
applications to reach a wider
audience. Educational institutions offer online
classes and use online resources to aid the
teaching and learning process. Also, enrollment
and admissions can be done online too!
Government agencies, to lessen personal visits
in the offices, open online services to register,
to apply, to renew IDs, to request documents,
or to pay bills or loans.

media convergence is a technological

phenomenon whereby the digitization of
content and its distribution have given
audiences the ability to access content on
multiple platforms or devices it enabled
interaction between providers and users
access to any information anytime on
anywhere and diverge channels and contents
media convergence is more than simply a
technological shift convergence alt is the
relationship between existing technologies
industries markets genres and audiences. on
the other hand it also has problems such as
unqualified information preference to lean back
media and technical faults like loading and
buffering. through media convergence the
effect of media has become more difficult to
measure it can also cause unemployment with
the fall of traditional media and aggravate the
All in one

We are proud to
introduce: Literacy Agency
Program 2.0.

Designed to train beginners like you in

understanding, manipulating, and producing
media and all its foundations.

LAP is comprised of an unparalleled and

systematic approach in meticulously developing
individuals to face the reality behind media. You
are here to fulfill a mission and you are to be
discrete in accomplishing your tasks. The terms
are to be used during your training:
o MIL Schoolbook Class - The
Warehouse
o MIL Course/Subject - Literacy Agency
Program (LAP)
o Course Policies and House Rules - The
Warehouse Intensive Protocols (WIP)
o Assessments in Lessons - Minor
Missions (M&Ms)
o Progress Reports and Final
Output - Major Operations in the
Agency (MOA)
o Your Teacher - Main Inspector of the
Security System (MISS) / Superior
Inspector (SIR)
o Student/s - Encryptor/s

The Media and INformation
Ultimate
Spectacle (MINUS) is the name
of the game. This spectacle is a
display of your remarkable works
and achievements during your
LAP training. This is best
represented in your portfolio
(magazine).
Reach the highest points to be
recognized as the UNDEFEATED
SHOWOFF.
This is the ultimate badge you
must set your eyes on. You can
only achieve this if you get the
highest points (95%-100%) in your
missions. These points
correspond to the score you will
receive on your FIRST attempt.
Points and badges will no longer
be given on the succeeding
attempts. Thus, encryptor, choose
your every move wisely.
The secondary game is
called The Bucket List
Battle. This is the game for your
weekly training. Each time you
complete a level of training, you
will receive points. The BUCKET
LIST SAVVY Badge will be given
when you have completed all the
weekly training.
You can earn extra points if you
participate in other tasks. So don't
lose heart if you encounter
setbacks. The LAP is designed to
push all encryptors to move
forward and move towards
excellence.
MAJOR OPERATIONS IN
THE AGENCY
The MOAs are the concrete
representations of an encryptor's
acquired knowledge and skills in
the LAP. Perfecting them will
increase your chance of achieving
the Ultimate Badge. The Major
Operations are the Magazine
Template and the Final Magazine.
Definitions and mechanics will be
revealed once you have opened
the assessments.
Each step will lead you closer to
the end game. Be persistent,
encryptor.
No place for defeat.