Media and Information Literacy and effectively communicate information in its

various formats.
Renan A. Ignacio
-implies having the right knowledge on what
What is media? information is needed must correspond to what
It is the main means of mass communication form of media is used
(broadcasting, publishing, and the internet) regarded
collectively.
MEDIA SIMILARITIES
What is literacy? TECHNOLOGY
The ability to identify, understand, interpret, create, -consumers are - visual literacy -participating
communicate and compute, using printed and in engaged with -knowledge digital
written materials associated with varying contexts. media in media building in an
Literacy involves a continuum of learning, wherein ethical way
individuals are able to achieve their goals, develop
their knowledge and potential, and participate fully -uses forms of -cultural -application of
in their community and wider society. communication competence newfound
-produces ways knowledge
Common Problems on Media and Information from of communication digital
 Cyber Addiction environments
 Misinformation – giving false information -
to someone collaboration
 Disinformation – spreading fake news with
purpose Information Similarities
Technology
 Identity Theft
 Cyber Bullying Analyzing Finding and using
 Other Mistreats
Utilizing using
3 Essential Competencies in MIL Technological
Media Literacy - is the ability to access, analyze, Organizing information tools in a
evaluate, and create media in a variety of forms.
Managing, and Digital
-it aims to empower citizens by providing them with
Gathering
the competencies (knowledge and skills) necessary
environment
to engage with traditional media and new
technology Available Information
Technology Literacy – refers to ability of an Media Similarities
individual, either working independently or with the Information
others, to responsibly, appropriately, and effectively
use technological tools. Using these tools an Focuses on -information -Library Science
individual can access, manage, integrate, evaluate, Media content management -Effective and
create, and communicate information.
And the effects - engaging with ethical approach
-it is using the right tool designed to let media do its
purpose. Of the media other media and in all stages of

Information Literacy – is the ability to recognize Industry on other information information

when information is needed, and to locate, evaluate, Society providers circulation

Electronic Age (1930s – 1980s)
-Began when electronic equipment including
computer came into use.
Industrial Age (1700s-1930s)
-People use the power of steam, developed machine
tools, established iron production, and
manufactured various products.
New Media
-Refers to content organized and distributed on
digital platforms.
New (Information) Age
-An idea that the current age is characterized by
creating a knowledge-based society surrounded by
high-tech computerization.
-It is also known as the Computer Age, Digital Age,
or New Media Age.
Traditional Media
-Refers to the traditional means of communication
and expression that have existed since before the
advent of the Internet.
Pre- Industrial Age ( Before 1700s)
-Time before there were machines and tools to help
perform tasks.
Media as an Information provider became the main
source of interaction and connectivity. Accessing
and retrieving information lie at the tips of the
fingers. It strengthens and builds relations all over
the world. However, as it flourishes unethical use of
media becomes a dilemma.
Digital Citizenship seeks to develop norms of
appropriate, responsible and empowered technology
use. Netiquette is a set of rules about the proper and
polite way to communicate with other people when
using the internet.
With the never-ending growth of media, we must
equip ourselves with ample knowledge on how to
utilize information coming from various media
information.
Titanic was a luxury British steamship that sank in
the early hours of April 15, 1912 after striking an
iceberg off the coast of Newfoundland in the North
Atlantic, leading to the deaths of more than 1,500
passengers and crew.
Evolution of Media
Social media changed us. People’s way of living is
a reflection of a boundless limitation of media from
the prehistoric age down to the digital age. Media
evolution can be described through four ages.
Pre-Industrial Age ( before 1700s)
 People discovered fire, developed paper
from plats, and forged weapons and tools
with stone, bronze, copper and iron.
Examples:
 Cave paintings (35,000 BC)
 Clay Tablets in Mesopotamia (2400 BC)
 Codex in the Mayan region (5th Century)
 Printing press using wood blocks (200
AD)
 Dibao in China (2nd Century)
 Acta Diurna in Rome (130 BC)
 Papyrus in Egypt (2500 BC)
Electronic Age (1930s-1980s)
 The invention of the transistor ushered in
electronic age. People harnessed the power
of transistors that led to the transistor radio,
electronic circuits, and the early computers.
In this age, long distance communication
became more efficient.
Example:
  Transistor Radio
 Television (1941)
 OHP, LCD projectors
 Mainframe computers – i.e. IBM 704
(1960)
 Personal computers- i.e. Hewlett
Packard 9100a (1968), Apple 1 (1976)
 Large electronic computers- i.e. EDSAC
Industrial Age (1700s-1930s)
 People used the power of steam developed
machine tools, established iron production,
and the manufacturing of various products
(including books through the printing press).
Examples:
 Printing press for mass production (19th
century)
 Newspaper- The London Gazette (1640)
 Motion picture photography or
projection (1890)
 Commercial motion picture (1913)
 Motion picture with sound (1926)
 Punch Cards
 Telegraph
 Telephone (1876)
 Typewriter (1800)
Information Age (1900s-2000s)
 The internet paved the way for faster
communication and the creation of the social
network. People advanced the use of
microelectronics with the invention of
personal computers, mobile devices, and
wearable technology. Moreover, voice,
image, sound, and data are digitized. We are
now living in the information age.
Examples:
 Web browsers: Mosaic (1993), Internet
 Explorer (1995)
 Blogs: Blogspot (1999)
 LiveJournal (1999)
 Wordpress (2003)
 Social Networks: Friendster (2002)
 Multiply (2003), Facebook (2004)
 Microblogs: Twitter (2006), Tumblr
(2007)
 Search Engines: Google (1996), Yahoo
(1995)
 Portable computers- laptops (1980),
netbooks (2008), tablets (1993)
 Video: Youtube (2005)
 Augmenter Reality
 Hangouts (2013)
 Video chat: Skype (2003), Google
 Smartphones
 Wearable technology
 Cloud and Big Data
Reliable Source
Reliable- something you can trust
Source- place, person or thing where we can
obtain something.
Criteria For Reliable Source
ACCURACY Refers to the verification of
information you already know against the
information found in the source.
AUTHORITY Refers to the trustworthiness
of the source which can be an author or
institution.
COVERAGE Examination of the content of
the source, and how it fits your information
needs based on its relevance to your topic.
Digital Access- The ability to fully
participate in digital society. This includes
access to tools and technologies, such as the
internet and computers, that allow for full
participation.
Digital Literacy- The ability to use digital
technology, communication tools or
networks or locate, evaluate, use and create
information.
 Etiquette- Properties of conduct as
established in any class or community or for
any occasion.
Netiquette- Set of rules for behaving
properly online.
Flame War- Series of angry, critical, or
disparaging comments by two or more
people in an ongoing online argument.
Media and other information providers
play a central role in information and
communication processes. Nowadays, media
has become the common outlet of self
expression and creativity.
KEY PRINCIPLES WITH ELEMENTS
OF DIGITAL CITIZENSHIP
RESPECT YOURSELF/OTHER
 Digital Etiquette
 Digital Access
 Digital Law
Educate Yourself/Connect With Others
 Digital Literacy
 Digital Communication
 Digital Commerce
Protect Yourself/Others
 Digital Rights & Responsibility
 Digital Safety (Security)
 Digital Health and Welfare
9 THEMES OF DIGITAL CITIZENSHIP
1.Digital Etiquette: full electronic participation in
society
2.Digital Access: electronic standards of conduct or
procedure
3.Digital Law: electronic responsibility for actions
and deeds
4.Digital Literacy: process of teaching and learning
about technology and the use of technology
5.Digital Communication: electronic exchange of
information
6.Digital Commerce: electronic buying and selling
of goods
7.Digital Rights & Responsibility: those freedoms
extended to everyone in a digital world
8.Digital Safety (Security): electronic precautions to
guarantee safety
9.Digital Health and Welfare: physical &
psychological well being in a digital technology
world
Digital citizenship also includes Digital Etiquette
which pertains to electronic standards of conduct or
procedures and has to do with the process of
thinking about others when using digital devices.
Recognizing Online Proper conduct is a must and it
has something to do with "Netiquette"
Merriam-Webster dictionary defines Netiquette as a
set of rules about the proper and polite way to
communicate with other people when using the
internet.
Common issues in the digital world such as bashing
and online bullying occur due to improper conduct
online
Ten Core Rules of Netiquette
• Remember the Human
• Adhere to the same standard of behavior
online that you would follow in real life
• Know where you are in cyberspace
• Respect other people's time and bandwidth
• Make yourself look good
• Share expert knowledge
• Help keep Flame wars under control
• Respect other people's privacy
• Don't abuse your power
• Be forgiving of other people's mistakes