MIL

GRADE 12, 1ST SEMESTER

MEDIA AND INFORMATION LITERACY 3. Technology Literacy – The ability of an
→ UNESECO (United Nations Educational, Scientific individual to working independently or
and CulturalOrganization) defines Media and with others, to use technological tools
Information Literacy as: the essential competencies responsibly, appropriately, and effectively.
(knowledge, skills, and attitude) that allows citizens Using these tools an individual can access,
to engage effectively with media and other manage, integrate, evaluate, create, and
information providers and develop critical thinking communicate information.
and lifelong learning skills for socializing and
becoming active citizens. IDENTIFYING SIMILARITIES AND DIFFERENCES
→ The study of media and information literacy or
MIL basically focuses on how human SUBJECT AREAS
communication processes are greatly affected by Media locating, retrieving evaluating,
media and information. Some of these effects are Literacy using and communicating media
good, while some are are worrisome. MIL studies and information (critical analysis
try to unravel both sides of this media story. of media products)
Information locating, retrieving, evaluating,
DEFINITION OF TERMS Literacy using and communicating media
1. Media – Physical objects used to and information (use of research
communicate including mass media (radio,
skills)
television, computers, film, etc.). Media
Technology use of different tools and
entails the artistic creation and delivery of
Literacy infrastructures as well as to
information.
understand how the technology
2. Information – A broad term that covers
and systems work for
processed data, knowledge derived from
information processing
study , experience, instruction, signals, or
symbols.
ANALYTICAL APPROACH
3. Literacy – The ability to read and write the
understanding. Media Textual analysis, medium
Literacy analysis, institutional analysis,
LITERACY audience analysis
→ These are the most prevailing skills in the 21st Information Textual analysis, critical
century that focus on critical skills towards media Literacy assessment of texts and
and information. documents, does not examine
information audience and
TYPES OF LITERACY effects
1. Media Literacy – The ability to access, Technology Multimedia materials,
analyze, evaluate, and create media in a Literacy technological networks and
variety of forms. It aims to empower infrastructures, Information and
citizens by providing them with the Communications Technology
competencies (knowledge and skills (ICT)
necessary to engage with traditional media
and new technologies. EVOLUTION OF MEDIA
2. Information Literacy – The ability to → This lesson will discuss how media and
recognize when information is needed, and information has evolved throughout history. The
to locate, evaluate, and effectively following are the four ages of media evolution:
communicate information in its various
formats.

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GRADE 12, 1ST SEMESTER
PRE-INDUSTRIAL AGE (BEFORE 1700S)
→ People discovered fire, developed paper from
plants, and forged weapons and tools with stone,
bronze, copper, and iron.
EXAMPLES
• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
INDUSTRIAL AGE (1700S-1930S)
→ People used the power of steam, developed
machine tools, established iron production, and the
manufacturing of various products (including books
through the printing press).
EXAMPLES
• Printing press for mass production (19th
century)
• Typewriter (1800) Telephone (1876)
• Commercial motion pictures (1913)
• Telegraph
• Newspaper- The London Gazette (1640)
• Motion picture photography/projection
(1890)
• Motion picture with sound (1926)
• Punch Cards
ELECTRONIC AGE (1930S-1980S)
→ The invention of the transistor ushered in the
electronic age. People harnessed the power of
transistors that led to the transistor radio,
electronic circuits, and the early computers. In this
age, long distance communication became more
efficient.
EXAMPLES
• Transistor Radio
• Television (1941)
• OHP, LCD projectors
• Large electronic computers- i.e. EDSAC
(1949) and UNIVAC 1 (1951)
• Mainframe computers - i.e. IBM 704
(1960)
• Personal computers - i.e. Hewlett-Packard
9100A (1968), Apple 1 (1976)
INFORMATION AGE (1900S-2000S)
→ The Internet paved the way for faster
communication and the creation of the social
network. People advanced the use of
microelectronics with the invention of personal
computers, mobile devices, and wearable
technology. Moreover, voice, image, sound, and
data are digitalized. We are now living in the
information age.
EXAMPLES
• Web browsers: Mosaic (1993), Internet
Explorer (1995)
• Blogs: Blogspot (1999), LiveJournal (1999),
WordPress (2003)
• Social networks: Friendster (2002),
Multiply (2003), Facebook (2004)
• Microblogs: Twitter (2006), Tumblr (2007)
• Video: YouTube (2005)
• Augmented Reality / Virtual Reality
• Video chat: Skype (2003), Google
Hangouts (2013)
• Search Engines: Google (1996), Yahoo
(1995)
• Portable computers- laptops (1980),
netbooks (2008), tablets (1993)
• Smart phones
• Wearable technology
• Cloud and Big Data
THE ROLES AND FUNCTIONS OF MEDIA IN A
DEMOCRATIC SOCIETY
1. Channel - provides opportunities for people
to communicate, share ideas, speculate, tell
stories, and give information
2. Watchdog - exposes corrupt practices of the
government and the private sector. Creating a
space wherein governance is challenged or
scrutinized by the governed. It also
guarantees free and fair elections
3. Resource center - acts as a gateway of
information for the society’s consumption.
Also, it becomes a keeper of memories of the
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MIL
GRADE 12, 1ST SEMESTER
community, preserver of heritage and source now digitally converted can now be played
of academic knowledge. back using technology like DVD Players.
4. Advocate - through its diverse sources or
formats, it bridges the gap of digital divide. NEW MEDIA OR DIGITAL MEDIA
→ New Media was a term coined to refer to media
TYPES OF MEDIA that was developed when the use of computer
technology became ordinary and common in most
MEDIA CONVERGENCE parts of the world.

TRADITIONAL NEW MEDIA 1. Social Media – refers to internet-maintained

Print Social Media computer programs that could be installed in
personal computers or portable devices, sole
Broadcast Mobile Communication
purpose of which is to connect with other
Film or Cinema Devices
people using the platform.

TRADITIONAL MEDIA INFORMATION LITERACY STAGES

1. Print Media – All kinds of written or print
media like newspapers and magazines.
Comics and books are also included in print
media.
PRINT MEDIA CONVERGENCE
• Ebooks
• Audio Books
• Online News Publishers
• Digital Magazine
2. Broadcast Media – Pertains to electronic
media that uses electricity and technology to
deliver the message or information. These
messages are broken down into waves which
are then transmitted on a broad range via
sound waves or airwaves.
CONVERGENCE IN RADIO
• Podcasting
• Streaming Media
CONVERGENCE IN TELEVISION
• Cable Television
• TV or Smartphones
3. Film or Cinema – Pertains to then movie /
movies that carry audiovisual message and
are usually projected onto a huge screen in
the theaters or movie houses. Movies that are
WHAT IS INFORMATION?
→ Collected Data
→ Processed Data
→ Interpreted Data
→ All datas to be presented in a usable form
→ Information is a broad term that can cover
processed data, knowledge derived from the study,
experience, instruction, signals, or symbols.
→ In the media world, information is often used to
describe knowledge of specific events or situations
that has been gathered or received by
communication, intelligence, or news reports.
UNDERSTANDING INFORMATION LITERACY
→ Information is the next powerful currency to
transact with in the knowledge society, so we have
to be literate about its use, purpose, and kind.
→ Information literacy is a set of competencies of
obtaining, understanding, evaluating, adapting,
generating, storing, and presenting information for
a problem analysis and decision-making.
→ Information literacy is the heart of lifelong
learning. Thus, to obtain knowledge, one has to
have access to information.
→ Obtaining information and knowing what to do
with it to make it useful is important now that we
are a part of the global village.

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MIL
GRADE 12, 1ST SEMESTER
STAGES / ELEMENTS OF INFORMATION PRESENT
LITERACY → Presenting and using information in ethical,
→ ILESSPT efficient, and effective way.
1. Identify → How do you use the information that you
2. Locate have?
3. Evaluate → Being ethical in the use of information means
4. Synthesize it is a must to consider the copyright of material
5. Present used. Being efficient and effective will depend if
6. Translate the answers to the problem you are trying to
solve.
IDENTIFY
→ Identifying/recognizing information needs. TRANSLATE
→ What information do you need? → Translating, creating, and, communicating
→ This is where the basis of inquiry begins by new knowledge.
knowing what it is you want to look for and what → How will you communicate information?
types of information they are. It is important that → Communicating information is important. The
you know the purpose as to why you need way we communicate information affect the way
specific information. they can be understood by an audience.

LOCATE
→ Locating or retrieving information.
→ Where do you search for information?
→ This is where you will tap various primary or
secondary sources. Information sources could
also pertain to the type of media you will go for
information hunting.

EVALUATE
→ Evaluating, analyzing, and assessing the
quality of information.
→ How will you determine the quality and
accuracy of the information that you have?
→ Once you have gotten the information you are
looking for, assess if the quality of information is
useful or not. It is necessary to evaluate
information.

SYNTHESIZE
→ Synthesizing, organizing, storing, and
archiving information.
→ How do you acquire and store information?
→ It is helpful to develop a system of archiving
all information, organize them, and store them
properly.

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