MILN21S

Monday, September 21, 2020 8:18 AM

To DO List:

Mrooms

Media and Information Literacy Page 1

Lesson 1
Monday, September 21, 2020 10:08 PM
Literacy
➢ the ability to identify, understand,
interpret, create, communicate and
compute, using printed and written
materials associated with varying
contexts.
Media
➢ the physical objects used to
communicate with, or the mass
communication through physical
objects.
Information
➢ a broad term that covers processed
data, knowledge derived from study,
experience, instruction, signals or
symbols.
Media and Information Literacy
➢ the essential skills and competencies
that allow individuals to engage with
media and other information
providers effectively.
Media and Information Literacy Page 2
Media
• It was derived from the Latin word
medius, which means “middle”.
• It is the plural of medium, which
refers to the tool people use to
mediate or facilitate the transfer of
communication between a sender
and a receiver.
• “Media are responsible for the
information that they disseminate.”
• “Media is trying to influence us all
the time.”
• What many people perceive as
“media” (i.e. television, radio, and
newspaper) are referred to as mass
media, a type of media used to
reach a large audience.
Media Literacy
 The ability to read, analyze,
evaluate and produce
communication in a variety of
media forms.
 It builds an understanding of the
role of media in society as well as
essential skills of inquiry and self-
expression necessary for citizens
of a democracy.
Information Literacy
 It is a set of abilities which require
individuals to recognize when
information is needed and to
locate, evaluate, and use it
effectively.
Technology Literacy
 The capability to use digital
technology and knowing when and
how to use it.
Lesson 2
Tuesday, September 22, 2020
Pre-Industrial Age (before 1700s)
8:42 AM
 People discovered fire, developed paper
from plants, and forged weapons and tools
with stone, bronze, copper and iron.

Industrial Age (1700s-1930s)

Evolution of Media
 People used the power of steam,
developed machine tools, established iron
 Pre-Industrial Age or Pre-historic production, and the manufacturing of
Age various products (including books through
the printing press).

Electronic Age (1930s-1980s)

 Industrial Age
 The invention of the transistor ushered in
the electronic age. In this age, long
 Electronic Age distance communication became more
efficient.

 Information Age or New Age Information Age (1900s-2000s)

 The Internet paved the way for faster

communication and the creation of the
social network.
 It provides the ability to transfer information
freely and quickly.

Media and Information Literacy Page 3

Lesson 3 (Information Literacy) Information Literacy
Tuesday, September 22, 2020 8:58 AM
 It refers to the ability to recognize when
information is needed and to locate, evaluate,
Information effectively use and communicate information in its
various formats.
 In the media world, information is often used
to describe knowledge of specific events or
situations that has been gathered or received
by communication, intelligence, or news
reports.

Media and Information Literacy Page 4

Lesson 3 (Ethical Use of Information)
Tuesday, September 22, 2020 9:11 AM
Plagiarism
➢ using other people’s words and ideas without
clearly acknowledging the source of the
information.
Common Knowledge
➢ facts that can be found in numerous places
and are likely to be widely known.
Quotation
➢ using someone’s words directly. When you
use a direct quote, place the passage between
quotation marks, and document the source
according to a standard documentation style.
Paraphrase
➢ using someone’s ideas but rephrasing them in
your own words. Although you will use your
own words to paraphrase, you must still
acknowledge and cite the source of the
information.
Media and Information Literacy Page 5
Copyright
➢ a legal means of protecting an author's
work. This means that the original
creator of a product and anyone he
gives authorization to are the only ones
with the exclusive right to reproduce
the work.
➢ Copyright subsists the term of
protection of works under copyright
covers the lifetime of the author and
fifty (50) years after his/her death.
Fair Use
➢ permits limited use of copyrighted
material without having to first acquire
permission from the copyright holder.
Types of Rights in Copyright
a. Economic Rights: refer to the rights of
the author or copyright owner to derive
financial reward from the use of his works by
others.
b. Moral Rights: it includes the right of
attribution, the right to have a work
published anonymously or pseudonymously,
and the right to the integrity of the work. The
preserving of the integrity of the work allows
the author to object to alteration, distortion,
or mutilation of the work that is "prejudicial to
the author's honor or reputation”
Lesson 4 Print media
Tuesday, September 22, 2020 9:35 AM
 media consisting of paper and ink, reproduced in a printing
process that is traditionally mechanical.

Broadcast media
Media
 A media such as radio and television that reach target
> the plural of medium. audiences using airwaves as the transmission medium.
> it refers to the communication  Transmits information immediately to the widest possible
channels through which we audience.
disseminate news, music, movies,
education, promotional messages New Media
and other data.  uses the newest means of communication and digital
technology.
 opens more opportunities for transmitting media to an
audience.
 it can reach a wide audience of people.

Media Convergence
 the blending of multiple media forms into one platform
for purposes of delivering a dynamic experience.

Media and Information Literacy Page 6