use information and media in all formats

using various digital and technological tools,

Media and Information Literacy ST#1 Reviewer as well as to create and share that content,
Reese in order to engage in personal, professional,
and societal activities online and offline
Session 1 - one of the solutions to the problems faced in
the modern digital world, particularly the
COMMUNICATION spread of the so-called “disinfodemic”

- is a two-way process of exchanging/sharing FIVE LAWS OF MIL

of ideas, thoughts, feelings and emotions
(di naman to diniscuss pero pasiguro lang sorry
from one person to another that can result to
overthinker)
understanding
Law 1
TWO TYPES OF COMMUNICATION
Information, communication, libraries, media, technology, the Internet as
a) Verbal Communication well as other forms of information providers are for use in critical civic
- Uses words to convey message or engagement and sustainable development. They are equal in stature and
none is more relevant than the other or should be ever treated as such.
information
o Oral communication Law 2
o Written Communication
Every citizen is a creator of information/knowledge and has a message.
b) Non-verbal Communication They must be empowered to access new information/knowledge and to
- Does not use words to convey message or express themselves. MIL is for all – women and men equally – and a nexus
of human rights.
information
o Physical appearance Law 3
o Artifactual
o Olfactics (smell) Information, knowledge, and messages are not always value neutral, or
always independent of biases. Any conceptualization, use and application
o Chronemics (time) of MIL should make this truth transparent and understandable to all citizens.
o Proxemics (space/distance)
o Haptics (touch) Law 4
o Kinesics(body movements/gestures) Every citizen wants to know and understand new information, knowledge
and messages as well as to communicate, even if she/he is not aware,
Influence of Media and Info in Communication admits or expresses that he/she does. Her/his rights must however never be
compromised.

- Speed and Reach

Law 5
- Globalization of Information
- Diversity of Information Media and information literacy is not acquired at once. It is a lived and
dynamic experience and process. It is complete when it includes
- Framing
knowledge, skills and attitudes, when it covers access,
- Social and Cultural Impact evaluation/assessment, use, production and communication of
- Interactive Communication information, media and technology content.

- Misinformation and Disinformation

MEDIA LITERACY
- Political and Social Movement
- Personalized Content - is the ability to identify these different types of
media and the messages (information) they
Session 2 can handle to store, relay, send, playback,
edit, transmit, etc.
MEDIA AND INFORMATION LITERACY
MEDIA
- is a set of skills that allows people to critically
access, retrieve, understand, evaluate, and

Reese | First Semester

 - refers to the physical objects we used to EVOLUTION OF MEDIA
communicate, or the mass communication
through physical objects 1. PRE-INDUSTRIAL AGE
- Before 1930s
INFORMATION LITERACY - People discovered fire, developed paper
from plants and forged weapons and tools
- "the ability to know when there is a need for with stone, bronze, copper, and iron.
information, to be able to identify, locate,
evaluate, and effectively use that
information for the issue or problem at hand"
.

INFORMATION

- Facts that we learn and obtain about a

place, person, or thing
- Descriptions and answers to the unknown
- Aids our decision making process
- Knowledge that empowers us

TECHNOLOGY LITERACY

- It is the ability of an individual, working

independently and with others, to 2. INDUSTRIAL AGE
responsibly, appropriately and effectively - 1700s-1930s
use technology tools to access, manage, - People used the power of steam, developed
integrate, evaluate, create and machine tools, established iron production,
communicate information and the manufacturing of various products
(including books through the printing press)
“MEDIA AND INFO LITERATE IS LIKE BEING AN
INVESTIGATIVE DETECTIVE.”

ROLES OF MEDIA IN OUR SOCIETY

1. Entertainment
2. Information and Education
3. Public Forum
4. Watchdog

Session 3

CHARACTERISTICS OF A RESPONSIBLE MEDIA AND 3. ELECTRONIC AGE

INFO USER - 1930s-1980s
- The invention of transistor ushered in this age
• Must be curious
- People harnessed the power of transistors
• General knowledge
that led to transistor radio, electronic circuits
• The ability to write
and the early computers
• Objective
- Long distance communication became
• Professionalism
more efficient
• Should have ethics

Session 4
Reese | First Semester
 • Information Source
• Entertainment Source
• Persuasion Forum
• Binding Influence

Session 5

“Medium is the message”

4. INFORMATION AGE
- 1980s – Present TYPES OF MEDIA
- The internet paved the way for faster
communication and the creation of social 1. Print Media
network - Media consisting of ink and paper
- People advanced the use of - Reproduced in a printing process that is
microelectronics with the invention of traditionally mechanical
electronic computers, mobile devices and 2. Broadcast Media
wearable technology - Media that reach target using airwaves as
- Voice, image, sound, and data are now the transmission medium
digitalized 3. New Media
- Content organized and distributed on digital
platforms

Media Convergence

- Coexistence of traditional and new media

- Coexistence of the types of media allowing
content to flow across various platforms
- Ability to transform different kinds of media
into digital code

End.

Good luck po! <3

- Reese ;3

How does the evolution of media from traditional to

new media shaped the values and norms of people
and society?

• Persuasiveness

Reese | First Semester