Assignment 1

Student Name: Raheel Rana Student ID/Program: 13848 / BBA

Code: MKT-351 Class: BBA/MBA

Course: Marketing Management Max. 30

Marks:
Instructor Ms. Mehwish Jabeen 15th April 2020
: Date:

INSTRUCTIONS:
Due date for Submission: 21ST April 2020.

Do not alter/change the format of the assignment.

Any format other then the assigned one will not be acceptable

Return the assignment on the same word file which is shared with you.

For Analysis:
Carefully go through the assigned Matrix/Analysis from the available resources e.g.

 Book(s)
 Lectures available at Google Classroom
 Lecture Slides
 Google Searching

Use your own words while writing the answers

Use the given box to write the introduction and background of the organization

You can adjust the size of the box as per your requirement.

Format:
Font Size: 12pt. Times New Roman (for running Text)

Font Size: 14 Pt. Bold Time new Roman (for headings)

Font Color: Black

Text should be aligned properly (align left and justify)

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 Assignment 1

MARKETING MANAGEMENT OF DOMINOS PIZZA

PICTURE OF AN ORGANIZATION

1-EXECUTIVE SUMMARY OF AN ORGANIZATION

From humble beginnings as a single pizza restaurant in 1960, Domino's Pizza today has become
the recognized world leader in pizza delivery. We have been dedicated to making and delivering great pizza
with high quality ingredients from the start. In addition, we are constantly updating and improving our pizza
menu.

Beyond pioneering the concept of efficient delivery of made-to-order pizzas, we have been part of
innovations that have made significant impact on the entire FOOD DELIVERY industry:

Domino's Pizza pioneered patented insulating pizza bags to keep pizzas oven-hot and crisp during normal
delivery.

Domino's created the sturdy, corrugated pizza box, which keeps moisture from weakening the box and
cheese from sticking to the top. Domino's invented the 3-D car-top sign, which is currently used by a variety
of industries, including taxis and driving schools.

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Domino's launched online pizza ordering in 2007, and in 2008 revolutionized the online delivery experience
by launching the innovative Pizza Builder and Domino's Tracker tools. Pizza Builder was a step forward in
ordering food online , allowing customers to see their pizza come to life on the computer screen, while
Domino's Tracker was an innovation in food delivery , allowing customers to follow the progress of the order
from the time it's placed until they receive it. We also added pizza coupons and promos to the website in
order to provide even more value to our customers. Our innovations simply help us get better at what we love
to do most: deliver great pizza to your door, efficiently and enthusiastically!

Domino's Pizza offers Crunchy Thin Crust, Italiano & Classic Hand Tossed pizzas with a wide variety of
toppings. Side items include Bread Sticks, Cheesy Bread, Cinnastix etc. We also proudly serve icy cold
PEPSI products. Domino's has expanded its menu significantly to also include Domino's Chicken Tikka
Pizza for our Pakistani Pizza Lovers. In late 2009, Domino's debuted its Inspired New Pizza's a permanent
change to its core hand-tossed product, reinvented from the crust up with new sauce, cheese and garlic-
seasoned crust.

1-SWOT ANALYSIS
Q- What is SWOT Analysis
SWOT analysis or SWOT matrix is a strategic planning technique used to help a person or organization
identify strengths, weaknesses, opportunities, and threats related to business competition or project planning

Q-Why we use SWOT Analysis

We use SWOT analysis to help the organization and identify that what they are good at what they are lacking
in and to minimize the risk and to take great possible advantage of chance of success

Q-When we use SWOT Analysis

SWOT analysis is used across industries to measure Strengths, Weaknesses, Opportunities and Threats of a
business venture. Although it's mainly used to assess business ventures, it can also be easily used to measure
almost anything that is influenced by external and internal factors

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Strong brand name and strong brand loyality.
Extensive home delivery service.
Fast delivery of services. Large range of options in add-ons.
Large range of product.
High quality.
Strong global presence.
Efficient supply chain management.

Strenght Opportunities

Weaknesses Threats

High calorific value of food.

Strong competitors.
Low staff turnover.
Increasing awareing about health related issues.
Minimatistically decorated outlets.

2-PESTEL ANALYSIS
Q-What is Pestle Analysis
PESTLE analysis political, economic, social technological legal and environmental describes a framework of
macro-environmental factors used in the environmental scanning component of strategic management

Q-Why we do Pestle Analysis

A PESTLE analysis is often used as a broad fact-finding activity. It helps an organization establish the
external factors that could impact decisions made inside the organization.

Q-When we do Pestle Analysis

PESTLE Analysis is useful for four main reasons: It helps you to spot business or personal opportunities, and
it gives you advanced warning of significant threats. It reveals the direction of change within your business
environment.

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Trade barriers of the host country might protect
Dominos but the trade barriers levied by other
Political countries may harm the business of Dominos.
Varying regulations also affect the packaging and
labelling of Dominos.

The exchange rate of the country Dominos operates in

impacts the profitability of Dominos pizza.
Economic Govt intervention in free market and related services
would affect Dominos too

Thorough understanding of customers, their beliefs,

attitudes, values, their lifestyle and level of education,
all of it would help Dominos to design its product and
Social & Culture marketing messages.
Dominos should ensure that it doesn’t lose the
connection to the target segment’s interests and
priorities.

Technology become extremely important for

Dominos to continuously innovate in order to
survive in the market and also to maximize
profits.
Technology Dominos include mobile and internet
penetration for people to use its app or access
the website, level of acceptance of technology
in the society.
Dominos needs to know the level of consumer activism
regarding environmental concerns that will help them to
develop environmentally friendly products.
Enviornmental Current weather conditions has a significant impact on
Dominos Pizza for the transportation of both the raw
materials and the finished goods, specially in case of
unexpected monsoon.
In terms of enforcement, there are business laws placed by the
government that are protection of employees in Dominos to
ensure fairness, same opportunities regardless of age, gender,
Legal religion, etc.
:There are also some laws to ensure a certain level of quality and
reasonable price for some products to keep the consumer safe
which thereby increases the costs of Dominos.

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3-BCG MATRIX
Q-What is BCG MATRIX?
The Boston Consulting Group (BCG) growth-share matrix is a planning tool that uses graphical
representations of a company's products and services in an effort to help the company decide what it should
keep, sell, or invest more in
Q-Why we use BCG MATRIX?
The Boston Consulting group's product portfolio matrix (BCG matrix) is designed to help with long-term
strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to
decide where to invest, to discontinue or develop products
Q-When we use BCG MATRIX?
In the practical business world, the BCG matrix is suitable for use if: The firm is a large manufacturer. The
firm has a diverse product range or if they have multiple business units (SBUs) the firm has reasonable levels
of market shares in some markets.

Star
Cash Cow Sandwich’s and
Domino’s pizza garlic bread
The pizza segment
is the highest These products
revenue generating which have been
product for experiencing gradual
Domino’s making increase in their
it a cash cow. market share and
revenues

? Dog
Chicken wings Salads
The addition of chicken The inclusion of
items such as chicken
wings has not created a salad in the menu
positive response in the has not been a
target market. The profitable decision
chicken items are for the company
therefore a question mark
for the company.