GROUP 9_ DOMINOS BEVERAGE LAUNCH

MARQUESS
SWOT ANALYSIS
Strengths Weaknesses
1. Strong Franchise business model
with a strong Brand Equity 
2 1.
2.
Short term contracts with suppliers 
 Indebtedness has limited
2.  Low cost and healthier alternatives  borrowing ability
3.  Established technological innovation 3.  Low income from international
and Global sales network  segments (only 6-7% of total
4.  Operational efficiencies with quick revenue)
service and efficient supply chain  4.  Low staff retention 
1
SWOT
Threats Opportunities
3 1. Increase In Health conscious
consumers 
1. Strong growth in Quick Service
2.  Highly competitive QSR
Restaurant (QSR) Category 
category
2. Including health conscious eatables 
3.  Currency fluctuations in overseas
3. Use of digital technology
4. Market expansion & penetration  4 4.
business
 Managing cash flow due to
increasing cost 
OVERVIEW
¥ Founded in 1995 and Headquartered in Noida, Uttar Pradesh .
¥ Key People - Shyam Sunder Bhartia (Chairman) & Pratik Pota (CEO).
¥ Assets worth Rs. 33,700 M and Equity of Rs. 9900 M (2020).
¥ 31,514 (2020) Employees in Total.
¥ Currently trading in secondary market at Rs. 511.
¥ Market Capitalization of Rs. 337,140 M.
¥ Under the banner of Jubilant FoodWorks Limited in India. 
¥ 1567 Stores Across India. 
¥ 87.2 M App Users generating 97% of over all delivery sales.
¥ Rs.43,961 M in Revenue For Jubilant FoodWorks Limited.
¥ Rs.4,181 M - Profit After Tax 
 MARKET COMPETITION

Market PeRcentage
Pepsi Coke Others

Others
26% Pepsi
30%

Coke
44%

Pepsi and Coca cola together holds almost 75% of the market.
 EXISTING PRODUCTS

Product Highlights

● Design, Technology

● Value

● Quality

● Brand

● Useability

● Usefulness

● Warranty
 REVENUE MODEL

 Domino Sip product has a quite simple model in terms of costs and revenue, our primary costs for this product will be
incurred on marketing, packaging and procurement of the raw materials for the production process.
 Further focusing on the target audience for the product, we will use the Below the line mode of marketing to attract wider
audience and will keep a specific incentives for attracting youngsters.
The life cycle of the product will be as follows
  Introduction phase (High costs, low sales, and no profits) : In this phase our company will introduce the product through
add on method and on a very minimal cost, in addition to this a lot of marketing costs will be incurred.
 Pickup phase (Average costs, high sales, low profits) : In this phase the company aims to increase the price of the product,
by still using the combo method, but with higher costs, this will slowly push up revenues.
 Target Phase ( Low Costs, high sales, High profits) : By this phase people will get used to our beverage and it will be
relatively difficult for them to shift from our product, due to which in this phase marketing costs will be reduced and the
price of the product will be further increased.

Through this revenue model we aim to increase our market share with our total profits.
 PROMOTION   STRATEGIES

Advertising through Google Ads

 Google ads is a great method to promote a product 
 Four out of five businesses that run PPC campaigns choose Google Ads. This is closely
related to the popularity of Google. 
 With its different PPC indicators, Google Ads is measurable, allowing you to understand
whether people are interested in our product or not. 

 Promotions by Influencers
Ø Influencers can promote Domino Sip through social media posts, blog entries, sponsored
videos, and a variety of other tactics.
Ø Dominos can also advertise on the official YouTube channel with influencers promoting
the beverage in the video or via various other YouTube food vloggers.   
 PROMOTION   STRATEGIES

Social Media Campaign For Domino Sip

 The Beverage imagery can pique people's interest and encourage them to purchase. 
 Sharing photographs of Domino Sip using Facebook, Twitter, Instagram, and other social media tools, increases the reach of the new product.  
 Video Advertisements of the product with high quality visuals can be made and circulated on social media platforms and also on the official
website of domino’s. 

Offer Free Samples: 

 People often give in when a free sample of a known brand is being offered. 
 While customers at domino’s are relishing their pizzas, an small amount of “Domino Sip” can be given to the customers (only for a single
purchase), make them feel refreshed and thus increasing its popularity and recognition, making them want to have more.
 The giveaway of free samples on one purchase can be advertised on various social websites, television and also the official website of Domino’s.

Promotion via E-mail

 Domino sip can be made to reach the notice of people through E-mails.
 Email marketing is still quite important for practically all types of businesses, but it is especially important for food and beverage companies.
That's because the majority of subscribers are ecstatic to receive information from a food and beverage company they care about.
4 P'S MARKETING STRATEGY OF DOMINO-SIP

Domino’s have a wide range of pizza with varieties of In order to beat Coke and Pepsi holding the
pasta and beverage brands. With that Domino-Sip will dominant position in the market the price will
Product

be sold in different sized square shaped cups which be capped lower.

Price
will become our signature beverage and we will have
a variety of alternate product lines, like zero sugar or
diet varieties. For take out we will provide reusable
bottles.

Even though Domino’s has an extensive network of To make people try Domino-sip, initially we will

Promotion
stores and franchises we will first launch the product in give out free samples. We will also give
Place

metro cities and tier-1 cities. We will expand after the discounts to the people who order it with
demand rises. combos.
 MARKETING STRATEGY FOR DOMINO-SIP
A consistent brand identity which Dominos made, has formed the basis for everything to help Domino-Sip sales escalate
and this identity doesn’t look like it’s changing anytime soon.

Domino sip will be sold at its own outlets so it will give it exclusivity and carbonated drinks with low calories, sugar and
caffeine always remain classic especially for people who are health conscious and the ones with sensitive palate.
 The Government of India didn’t particularly panic because their policies remained fairly steadfast but
financial institutions got hurt.
 It was a great lesson to Indian investors and much money disappeared from the liquid pools.
 However the Indian IT companies were not wholly based on the US market and also these companies
had sound business principles and a viable business model.
 So the Indian economy faced little trouble from the dot-com bubble comparatively and was able to
recover easily.
 What really insulated the Indian economy was that very few people as a percentage of the population
of India invested in stocks
THANK YOU
PEER RATINGS
ABHISHEK 10
Bhati                                              10
Himanshu Vijay Shende 10
Hritik Saraf                                          10
Hardik Vinay Rambhiya                          10
HISHAM ASHRAF KADAKKDAN 10
HIMANSHU KUMAR LOHANI 10
Himanshu Vishwakarma                          10
Himanshu Meena                                    10
GOVERNMENT’S APPROACH, POLICIES, AND ACTIONS TO
EMERGE FROM THE CRISIS & PUBLIC REACTION

 A speech by Alan Greenspan on December 5, 1996, is considered one of the catalysts that set up the
dotcom bubble.
 The then-chairman of the US Federal Reserve, Greenspan warned about the irrational exuberance of
the financial market, which was supposed to take down the market but was viewed as a strong signal
of confidence.
 Another factor that caused the dotcom bubble was the Taxpayer Relief Act of 1997.
 It effectively diminished tax on capital gains, causing investors to become more prone to speculate in
the financial market. Also, as it was more profitable, and investors had more money to do it.