Module Title: Contemporary

operations
Academic YearSemester:2022-
2023
Assignment title :WRIT1
Module leader: Noucaiba Sbai
dominos:
The UK is home to the international pizza delivery chain Dominos. Since its first launch in the
UK in 1985, it has expanded to rank among the biggest pizza delivery firms in the world.Under
the direction and backing of the company, individuals or organizations may own and run their
own Dominos stores in the UK thanks to the company's franchising strategy. This entails
utilizing the Dominos name and systems, as well as getting training and continuous assistance
from the business.Customers' convenience and quickness are prioritized in Dominos' main
operating strategy, with a particular emphasis on online ordering and delivery. They also put a
lot of focus on using premium ingredients and giving clients access to a diverse menu. They also
place a strong emphasis on technology, including GPS tracking, AI-enabled storefronts, and real-
time store monitoring.

Task 1
Mission statement:
To lead the delivery of off-premises pizza convenience to customers around the globe,
according to Domino's mission statement. In addition, Domino's aspires to build a team of
extraordinary individuals who will work tirelessly to elevate the brand to the top of the pizza
delivery industry. With excellent flavor and a variety of pizzas to choose from and team
members that are polite and pleasant, Domino's Pizza continuously impresses its customers.
Vision statement:
There are Domino's locations all over the world, but they all strive to achieve the same goal: to
be the best and quickest pizza delivery service without sacrificing taste or quality. Simply put,
the company wants to be known as one of the top pizza delivery companies while also offering
customers pizza that is exceptional in taste.
Order qualifiers:
Order qualification, not order success, depends on the pizza's quality. The fact is that the pizza
only makes up half of the core offering, which may seem odd given that the core product is
merely a need for orders. Although I wouldn't classify the pizza that Dominos delivers as being
of world-class quality, I would still eat it if it were offered to me. The idea that Domino's Pizza's
pizza is merely a qualification, not an order winner, may set them apart from other pizza
restaurants. Many businesses find it simple to focus too much on the product and neglect to
strike a balance between the product and the service.
Order winners:
Sales growth at Domino's has been ludicrously rapid. For the first quarter, domestic same-store
sales increased by a sluggish 14.5% compared to the same period last year. They are the order
winner, which explains the high growth pace. Dominos uses technology in a way that a true
tech firm would. It takes only a few seconds to order a pizza, not many. Through their app or
website, it may be done precisely. To provide an additional level of ease, they added speech
recognition to their ordering platform.
By renaming their outlets "Domino's Pizza" instead of just "Domino's," Domino's showed their
intention to expand and their recognition that they were a technology company rather than a
pizza corporation. To take advantage of the quantity of their locations and the popularity of
their technology, they increased their menu to include more foods that pair well with pizza.
Given that users were already making purchases through their app, they recognized an
opportunity to take advantage of their fixed expenses by providing more menu alternatives.
The 5 internal performance qualities:
Quality:
Quality, which in general refers to regularly executing in line with your customers'
expectations, is the first leading operational performance goal. The degree of
customer happiness, brand perception, the effectiveness of your marketing plan,
and quality all have an impact on a number of factors, including how the
consumer experiences your company.

Quality may have distinct connotations for various businesses. For the product
sectors and the service industries, for instance, the ramifications may be different.
Moreover, not all industries, such as the automotive or technology sectors, must
adhere to the same quality requirements as the auto industry. Thus, quality may
have various connotations depending on the context or environment of a sector.
Speed:
Businesses in practically all industries, including the QSR sector, must pay close attention to
speed as it has become an essential component of daily operations. Companies must be quick
in all areas, including supply chain management, manufacturing, marketing, customer support,
and consumer interaction, because the business has moved quickly in recent years.

Businesses in all sectors of the economy, including the quick service restaurant sector, must put
a strong emphasis on bringing speed to every phase of their value chain. When haste is involved,
quality and price can sometimes lose their importance.
Dependability:
In every field of business, the brands that consumers trust the most are in front of every other
competitor. In certain industries, product quality is the primary factor influencing dependability,
but in many others, dependability is also influenced by other business factors including
marketing, customer service, and on-time delivery. In the case of Domino's, for instance,
product quality and customer service are the main criteria that determine the company'
dependability, but other elements as well, such as the degree of digitization, marketing, and
pricing strategies, are connected to dependability. The brand has gained more positive word of
mouth in a variety of sectors because to good product quality and the appropriate price
approach.
Flexibility:
Operational flexibility is an important component of operational success that significantly
affects the performance of enterprises as a whole. Flexibility generally refers to a company's
capacity to modify its operational framework in response to changing circumstances. It suggests
the capacity to adapt the what, how, and when of activities to the circumstances. Flexibility in
delivery, volume, and product/service mix are all included.
Cost:
In the context of the five operational performance objectives, "costs" refers to the operational
costs and expenses that businesses spend. Increasing profitability via reducing operational costs
is the primary goal of the majority of businesses. From one industry to another, the ratio of
different expenses, including fixed and variable costs, can frequently differ. In one industry,
labor costs can be the biggest expense, but in the other, operational costs might be the biggest
operating expense. Most businesses and sectors are like this.

The core and the support functions of dominos:

By feeding the power of possibility, one pizza at a time, Domino's is a purpose-inspired and
performance-driven organization with great employees. Our company's basic principles, which
outline how we do business, interact with our workforce, assist our franchisees, and provide for
our clients, are what define our brand. These values are:
Do the right thing:
Even when it's challenging or controversial, we behave honorably and make logical conclusions.
High ethical standards and exceptional honesty form the basis of our collaborative efforts. We
are dedicated to serving our clients in a safe, responsible manner and to give back to the
communities where we live and work.
Put people first:
Knowing that our employees are the foundation of our success, we cultivate an inclusive
atmosphere. We recognize the unique contributions that each team member makes and treat
one another with respect and decency. All team members should feel like they belong, can
contribute, and can realize their full potential at our organization.
Champion our customers:
We keep our commitments and see every transaction and encounter as a chance to strengthen
relationships by providing excellent products, services, and experiences. We keep ourselves
accountable, and if we break a commitment, we'll make it right. (Domino’s, 2022)
Organizational structure of Domino’s:
The President: The position of President is the top in this restaurant chain and international
franchise, as it is in other corporations of similar level. The President has a responsibility to
provide the organization with effective leadership. He is also responsible for managing the
business's production.
The chief financial officer: The responsibility of a chief financial officer is to oversee and direct
the organization's division of financial affairs. The chief financial officer is in charge of keeping
an eye on the company's earnings, profits, and manufacturing costs.
Manager, human resources: Numerous human resource managers are employed by Domino's
and are in charge of the expansion of the production system through the development of
human resources. There are several Assistant Managers, Human Resources, who work under
the Human Resource Managers and whose responsibility it is to report to the Managers, Human
Resource.
Manager, fast food: is one of several managers that oversee various divisions. Among other
things, this manager is responsible for monitoring the production and quality of food.

task 2
4vs analysis of dominos
Volume : high repitition, enourmous amount of pizzas ( 1 million
pizzas/day)
variety : very high due, 34 million ways to create a single pizza
variation : stable variation in demand with peaks:
-new years eve: busiest day
-new years day
-super bowl sunday
visibility : customers have little to no visibility

A process design :
task 3
COMPARISON OF THE COMPETITION OF DOMINOS
Domino's is a well-known fast-food brand with a considerable
consumer base and a global presence. In the US and abroad, the
company has a significant competitive advantage over its rivals in the
QSR pizza market. Its competitive advantage stems from a variety of
sources, and while not all of them provide a long-lasting benefit, most
of them have assisted the business in strengthening its advantage in the
market.

Strong brand equity :

• The largest pizza company in the world
• Our franchisees both domestically and internationally have made
substantial advertising investments...

Strong and proven business model

• profits from domestic and foreign franchises, supply-chain revenues, and retail
sales at company-owned stores
• Cost-effective retail format with low startup costs, a menu of high-quality,
reasonably priced foods, and a design focused on delivery and takeout...

Technological innovation
• In 2020, Domino's had generated more than 70% of its sales in the United States
through digital channels because to the company's emphasis on technological
innovation.
• They released mobile apps that work with 95% of the market's smartphones
and tablets...

Product innovation
• In order to continue developing in terms of customer reorder rate, consumer
traffic, and improved revenue, they reintroduced their signature pizza with a fresh
recipe in late 2009.
• Their master franchisees can recommend products to local markets in their
worldwide
markets, where product innovation is also noticeable...

Internal dough manufacturing and supply chain system

• Their vertically integrated manufacturing and supply chain system for dough
improves the quality and consistency of their products, strengthens our
connections with franchisees, and uses economies of scale to give cheaper pricing
to their locations.
• relieves store managers of the duty of acquiring additional ingredients and
mixing dough in the stores, allowing them to concentrate more on retail
operations and customer service...

task 4
Quality management. Programs and inspections that Dominos
does to manage its quality
Food safety and product quality are given top priority in Domino's supply chain
business, and
the interdisciplinary teams that make up the supply chain division incorporate
these ideals
into all aspects of their everyday work. The Domino's supply chain consistently
supplies more
than 240 products to Domino's locations all throughout the United States and
Canada
through their network of supply chain hubs, which also transport food and
manufacture fresh
dough.

task 5
Details in steps and principles a certain company should follow to
achieve lean management.

I-toyota example :
5S is a crucial part of Toyota's Lean Manufacturing process. With the help of this
technology,
workstations will be made clutter-free in an effort to boost productivity, safety,
efficiency,
and employee happiness. These five steps, each of which is essential to
establishing a solid
TLM foundation, are as follows:
1-sort
2-set in orders
3-shine
4- Standardize
5-sustain

II-mercedes-benz example :
Mercedes-Benz uses lean transformation as a strategy for effective
transformations. The top management is the one driving it. The Management
Board of the Mercedes-Benz brand has given its full support to the person in
charge of the transition. Lean transformation is methodically applied at all
management levels, and the Mercedes value system has been updated to include
lean principles. Lean management tenets were established when the Mercedes-
Benz
Production System (MPS) was established as a closed system. The MPS Training
Center and MPS Support were created as separate departments. For a lean
transformation to be successful, personnel must be highly motivated and truly
interested in enhancing quality over time. The IT staff at Mercedes-Benz Cars and
Vans is aware of the crucial part they play in the organization's lean
transformation. A comprehensive strategy that equally balances
strategy/objectives, procedures, leadership, and culture is necessary for lean
transformation. Any time is a good opportunity to adopt lean transformation, and
crises can hasten it.