PRODUCTION AND

OPERATION
MANAGEMENT OF
DOMINOS
SUBMITTED By
SAMIKSHA BHATIA 0221MBA054
RUDRANSH SHARMA 0221MBA057
HARSH RAJPUT 0221MBA021
AKSHAT GARG 0221MBA013
ANUJ AGGARWAL 0221MBA047
 INTRODUCTION
• Domino's Pizza, Inc. trading as Domino's, is a
Michigan-based multinational pizza restaurant
chain founded in 1960 and led by CEO Russell
Weiner. The corporation headquartered at the
Domino's Farms , near Ann Arbor, Michigan.
• As of 2018, Domino's had approximately
15,000 stores, with 5,649 in the United States,
1,500 in India, and 1,249 in the United
Kingdom. Domino's has stores in over 83
countries and 5,701 cities worldwide.
 Quality
• Domino’s Pizza is piloting AI technology that scans each pizza to
ensure it measures up to its quality standards for the perfect pizza at its
Australian and New Zealand locations, the company announced this
week.
• Our quality control begins from the supply of all the raw materials. An
annual supplier audit is conducted by an international third party
auditing company. Audits are also carried out by a team of food
technologists from the DOMINOS Quality Assurance Department to
ensure food safety, quality systems, packaging facility, distribution and
transportation.
 Purchasing 
• This is also considered one of the important components of operations
management. This component ensures that the business organization
has enough raw materials for production to supply the future demand
from the market. Purchasing raw materials can be done as a
centralized, decentralized, or a combined strategy.
• Centralized purchasing is when a single department is responsible for
purchasing raw materials for the entire production process.
Decentralized purchasing is when each department or branch in the
production process purchases their own raw materials separately based
on their individual needs.
 Location Strategies 
• This is considered one of the important components of operation
management. The business has to select the right location for its
existence and growth. There are many factors that need to be
considered when selecting the right location for the business. Business
should be located in a place where it can easily access the raw material
for the production.
• To reach out to more customers, Domino's Pizza utilises a fortressing
strategy. This means that it reduces the delivery radiuses and puts
more stores nearby. It operates mainly with in-house delivery
executives instead of relying on third-party online food delivery apps.
Supply chain management
• Supply chain management is also a critical
source of competitive advantage for the
QSR brands. All the leading brands that
enjoy a strong competitive moat in the
global market have focused on managing
their supply chains. DOMINOS supply
chain has helped it maintain its quality
standards and achieve cost-effectiveness.
While the brand faced a severe supply chain
crisis a few years ago, it has transformed its
supply chain strategy since then.
 MARKETING
• Another critical source of competitive advantage in the QSR industry
is marketing. The industry is marked by heavy competition. There are
several brands competi/ng for market share in the industry. So, all the
leading brands focus heavily on marketing. To achieve faster growth,
they invest in menu innovation, customer service and marketing.
• Dominos runs Facebook ads and google to target audiences based on a
specific age group and location. If there is a Domino’s outlet in a
city, Domino’s runs its sponsored Facebook ads for targetting the
people living there.
Menu innovation:

• One of the key attractions of DOMINOS is its diversified menu. The

company serves a wonderful and diversified menu of mainly vegetarian
items. It has also included some non vegetarian items on the menu to
attract non vegetarian customers. With time, the company has continued
to invest in menu innovation to make it more attractive for the
customers worldwide. For example,
• Domino's Pizza launches Italian pizza range 'Viva Roma'
Jubilant FoodWorks' Domino's Pizza has introduced a new
gourmet pizza line called Viva Roma. The new line of delectable
pizzas, which defines authentic Italian taste in every sense, also
adds a gourmet touch to the consumer experience.
Resilient business model
• DOMINOS business model is mainly franchisee based or 99% of its
stores are operated by franchisees. The company has expanded its
business footprint globally. However, it has a strong and resilient
business model that responded well during the crisis. Its resilient
business model is a leading strength that has helped the company
achieve superior sales and revenue.
Customer experience:

• An important aspect of the restaurant business is the customer

experience. Superior customer experience leads to higher customer
loyalty, superior sales, and higher revenue. Customer experience is a
critical factor that affects consumer behavior and leads to repeat
purchases. A superior customer experience depends on several factors
including customer service, product quality, marketing, technology
and in-store experience. DOMINOS has focused on all these areas to
offer its customers a superior experience. Its focus on customer
experience has transformed into higher sales and superior growth. 
 Conclusion
• Quality of food taste should be more focused as one of its performance
objective
• By changing menu items like sandwiches and beverages dominos should
bemore cautious about their operation management speed and reliability of
delivery should not be diluted by adding items in menu
• Setup of stores layout have generally targeted children's and youth
customersdominos should set the stores layout in order to attract adult
customers.
• Dominos strategy works because dominos continue scanning itself and focus
more on building new competitive advantages without losing old
competitive strategies.