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How does content

marketing
contribute to a
75% revenue
growth?
Let's find out...
 1 Monday.com blog

Contents 2 Product updates, workdocs, and templates

3 Helpful guides for the users

4 Internal linking FTW

5 Leveraging power of data with BigBrain

6 Monday on social media

7 Monday on YouTube

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8 Global events and subway ads
Monday.com blog

Well-segmented and categorized

blog, with a lot of educational,
informational articles, and
authoritative blog posts

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Product updates, workdocs, and
templates

Dedicated product section for sharing

product updates, content about
Monday apps and workdocs, news.

Great for helping customers discover

new use cases!
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Helpful guides for the users

Monday.com publishes a lot of guides!

If there's a niche question that needs

answering, there's a guide for it on
the Monday blog.

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 Internal linking FTW

Every Monday blog post has tons

of internal links. They also have
3M+ backlinks from other sites.
Result: A domain authority of 70+!

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Leveraging power of data with BigBrain

They’ve built their own BI platform –

BigBrain.

This gives their marketing team a

single source of truth for all market
and customer data.
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 Monday on social media

Conversational and
relatable content on
LinkedIn and Twitter

They use a lot of memes and

trending posts on Instagram.

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 Monday on YouTube
Most of their videos on the
YouTube channel are
educational -

Tutorials
Quick tips
Webinars
User guides narrato
 Global events and subway ads

They advertise in public places,

host and participate in events.

There was also an ad campaign

for the New York subway.

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Key Takeaways
Develop engaging content tailored to your audience’s needs to
see hyper growth
Audience segmentation and content categorization are the
mantras to blogging success

Product-led content is the hero of SaaS content marketing

Internal and external links can do wonders for your blog's authority

Always optimize your content with crucial market and customer

data
Thank You
For an in-depth look at these points, read the full case
study on the Narrato blog.

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