TIPS FOR AUDIENCE’S

ATTENTION | DIGITAL MARKETING

TIPS

Digital marketing, while effective, is not without hiccups. But no matter how closely or often you
interact with your audience, Garnering their attention always seems to be an uphill task – why is
that?

Well, think about the competition, the million other digitally engaging options they have, and the
on-demand culture where your audience gets just what they want anytime – from anywhere!

If you think these reasons are not good enough, let’s dig deeper to assess a few other common
challenges that digital marketers face in their usual attempts to connect with their target
audience.

GETTING TO THE SUMMIT OF DIGITAL

MARKETING – THE CHALLENGES
FOCUSING YOUR DIGITAL MARKETING ATTENTION
According to a 2016 report from the State of Inbound, close to 65% of all digital marketers have
trouble creating the necessary internet traffic to draw in customers. Research shows a rapid
growth in competition, along with a proportionate rise in digital platforms available for marketing.
Consequently, knowing where to centralise your efforts on publishing content is one major
struggle.
NOISE VERSUS VALUABLE CONTENT
Several brands fail to differentiate between personalization and battering consumers with
irrelevant social noise. Connecting with potential customers to establish a trustworthy
relationship is the critical first step. Many of us, however, bombard our gentle audience with a lot
of “me-me-me” information and end up driving away precious, potential customers.
VALUING BACKLINKS
Earning backlinks is one department where money alone can get you nowhere. This was
an SEO (search engine optimisation) strategy guarded closely for years. But these backlinks
could be counterproductive when not used with care since spontaneously obtaining backlinks to
your website primarily relies on the creativity of your content, often a scant resource. Hence,
without useful content, the backlinks are of no use.

DIGITAL MARKETING’S MAGIC WAND –

MEANINGFUL CONTENT
Is there even a way out of this seemingly tight corner you think you are in? Of course, there is!

You can circumvent most of these problems by tweaking certain attributes of your content to
attract consumers. Here are some ways to wave the magic content wand.
CUSTOMER-SPECIFIC CONTENT FORMAT
To draw traffic to your website, discover and create the type of content that appeals specifically
to consumers in your field. Keep a close watch on the current craze for any specific type of
content. Hubspot’s statistics show a sharp increase in demand for video content over blog
posts over the last two years. Ensure that the content you publish is high quality. Next,
using SEO make sure your content is easily available and accessible.
WORK FROM A W ELL-STRATEGISED PLAN
Your focus using social media marketing should be on increasing referrals and word-of-mouth
promotions. Instead of advertising repetitively, you could also occasionally publish content to
suit time-specific events. Use social media channels such as Facebook, Twitter, and Reddit to
engage with customers for solving their problems. Talk about your products, solutions, and
services in a subtle manner – always using the awareness-interest-… chain in a way that’s both
meaningful and relevant to your audience.
STAY RELEVANT
Always stay up to date with what’s trending in the digital marketing world and in your specific
area of expertise. Read well, attend conferences and live events, procure sponsorships, and gain
access to exclusive information.
VARIETY ALL THE WAY!

Variety is the spice of life – and of content presentations too. Plan your calendar around a rich
spread of unique content formats – from text to images, gifs, and videos. Provide infographics
and statistical data when possible. This variety will pave way for creating interesting and
informative content that other websites can reference through backlinks.

These pointers are just the tip of the digital marketing iceberg! Digital marketing is a field that’s
constantly in flux. Hence the only way you can stay relevant in this scenario is to be adaptable to
change or, better, stay ahead of change!

So, where are you in your digital marketing journey?

Credits: https://digitalmarketingit.in/2017/05/05/digital-marketing-tactics/