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The Notion Content

Marketing Strategy
A Case Study

https://narrato.io/
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Contents
A Horizontal Content Marketing Approach

Audience Segmentation and Content Planning

Content that Resonates With Audience

Customer Centric Product-Led Content

Integrating Educational and Marketing Content

Social Proof - Notion Inspiration Section

Notion's Social Media Content

Building a Community Around Content

Uniformity in Content Design

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A Horizontal Content Marketing Approach

To cater to the needs of its diverse audience, Notion does -

Careful content planning

Thorough gap analysis

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Audience Segmentation and Content Planning

Initial focus - customer support and help articles.

Changed content strategy and rebuilt the entire marketing site.

Used audience segmentation to plan content.

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Content that Resonates With Audience

Notion targeted a broader audience who would find their product valuable.

Then narrowed it down from there.

Great content should be either helpful or must stir up emotions

in your audience.

- Camille Ricketts, Notion’s Head of Marketing

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Customer Centric Product-Led Content

Notion first researches its customers' needs.

The content addresses these needs to present their tool as a solution.

 Integrating Educational and Marketing Content

Educational content on Notion - guides, tutorials, webinars, etc.

Placed alongside marketing content, it helps in brand building.

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Social Proof - Notion Inspiration Section

Inspiration section on Notion blog: Shares stories of people who achieved success
using Notion.
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Notion's Social Media Content

LinkedIn & Twitter: productivity hacks and tutorials.

Instagram: Minimal and engaging visual content.

YouTube: Podcasts, video tutorials on using Notion, etc.

 Building a Community Around Content

Notion's large community serves as a great resource for its users.

They share templates created on Notion

Host events and webinars

Exchange trade tips

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Uniformity in Content Design

A dedicated team of designers and engineers work with their content marketing
team to ensure consistency.
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Check out the Narrato blog for the complete Notion Content Marketing Case Study.

https://blog.narrato.io/content-marketing-case-study-notions-marketing-strategy-
focusing-on-customers-and-community/

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