St. Vincent de Ferrer College of Camarin, Inc.

SVFC Compound San Vicente Ferrer St., Aread D, Brgy. 178,Camarin,

Caloocan City, NCR, Philippines

In Partial fulfillment of the requirement for the subject of

Business Enterprise simulation

“Ufotable ( content creation ) ”

Submitted to:
Sir Jared Azul

Submitted by:
Kiroquero Lorie

(April 30,2022 )
EXECUTIVE SUMMARY
When it comes to content planning and design, the intent is everything. The content should
address the pain points of the target audience.
In today's fast-paced, digitally-driven marketplace, having a strong online presence is critical,
and one of the cornerstones of developing such a presence is digital marketing. Content
marketing, for example, is a digital marketing strategy for making the company visible and
appealing among a slew of competitors offering similar services.

The main appeal of social media is that it is flexible, adaptable, and natural. You can use
social media to learn about your target audience's interests, related trends, and needs or pain
points, and then find ways to meet them.

Using social media to learn about the target audience's interests, related trends, and needs or
pain points, and then find ways to meet them. Solid social media content plan, on the other
hand, will assist in completing this task more quickly and efficiently, allowing to achieve even
greater future success.

Strategic plan

All content should be organized and planned in one content calendar, from ideation to
publication, and then published through digital marketing channels.

• Consistency in the creation and distribution of content.

• Assuring that each piece of content receives the most exposure possible.

• Streamlining your content marketing efforts to keep them focused on your end goals at all
times.

• Choosing topics, themes, and content ideas that will appeal to your target market.

• Choosing the most appropriate distribution channels to reach your target market.

• Ascertaining the existence of a repository.

• Finding topics, themes, and content ideas that will appeal to my target market.

• Choosing the most appropriate distribution channels to reach your target market.

• Assuring that at any given time, I have a repository of high-quality content assets.

• My strategy should include identifying the needs of my target audience, prioritizing SEO, and
bringing content collaboration under one roof.
Marketing plan

Content marketing requires an understanding of the target audience. Assume I'm trying to
appeal to a specific demographic. In that case, I'll need to figure out what those people's
preferences are. I'll also need to know what kind of content the target audience will enjoy.
Defining a persona for my typical customer is the next step in my content marketing strategy.
The demographics of age, gender, location, and income should all be included in the persona
I create. It would be beneficial if I took into account things like my target audience's interests,
concerns, and motivations.

Next, I'll look into the competition I'll be up against when it comes to capturing the attention of
my target audience. However, I will be competing for people's attention and time with more
than just traditional competitors. There may also be content from news, reference, and
entertainment websites that covers the same topics as my articles. When I do my research on
my competitors, I'll take note of the types of content they're creating and which seems to be
the most successful. Find out what keywords they're focusing on as well.

Operating plan

Content plans can also assist you with important business strategies such as budgeting and
resource requests. I'll know exactly what i need to create and distribute in my content,
allowing to avoid unnecessary costs and delays.

Creating and publishing high-quality content on a regular basis, on the other hand, is easier
said than done. This is especially important in light of the fact that more businesses are
turning to content marketing.There's a lot of mediocre, generic, and promotional content
circulating on the internet.

A timeless content asset is one that is insightful, relevant, and valuable. For example, even
years after I've published a comprehensive and ground-breaking e-book on my website, it will
continue to generate leads. Similarly, as long as an infographic is relevant, it will be shared on
various social media platforms. Months after I've published a well-researched and informative
blog post, it will continue to attract website visitors.

In order to identify my target keywords, I'll also need keyword research tools. I'll also require
software to help me validate content ideas, create a content calendar, and track content
assets. Make sure to choose tools that are simple to use, affordable, and easy to understand.
Financial plan

In terms of finance marketing engagement, interactive content marketing and tools can deliver
impressive results. The format, by its very nature, draws the user into a personalized online
space. For financial brands, this is a priceless opportunity to connect with customers and
provide value, as well as a powerful way to improve sentiment.

With visual content, the big opportunity is to present a distillation of the technical,
complicated, or, dare we say, boring in a way that's instantly accessible. Clean, bright design
is combined with a clear editorial flow in the best finance content marketing, visually guiding
the user through the key points quickly and accurately.

Typography, responsive grids, hybrid content, and data style and labeling should all be
addressed in content guidelines. All of this gives designers the ability to visualize data on a
wide range of topics while maintaining the same look and feel.
The following are some key takeaways for my finance content marketing strategy.
Finally, all content marketers prioritize the customer in their decision-making process.
Because of the high level of trust required to form relationships, this mindset applies equally, if
not more so, to content marketers in the finance industry. With these pointers, i can easily
create amazing content marketing for my company and convert and retain more customers.
BUSINESS PROFILE
Ufotable (Business name)

Makes a memorable impression on consumers and allows customers and clients to know
what to expect from the company. It is a way of distinguishing and clarifying what it is to offer
that makes them the better choice.

Description

Topic ideas are generated, written or visual content is created around those ideas, and the
information is made available to your audience via a blog, video, infographic, or other format.

Ownership

Kenscio is a content marketing agency and platform based in Bengaluru. The agency assists
me in developing personalized digital conversations that span multiple platforms. It also
assists me with strategic content marketing, which allows me to increase my customers'
lifetime value. In addition, the company provides me with a centralized platform through which
I can manage all of my content marketing activities, such as creation, curation, and
promotion.

Having a strong social media presence, becoming a frequent guest blogger on well-known
industry sites, etc.

Mission

I need to figure out what specific benefits my content offers to my target audience. If there is
no benefit to them, I will not be able to gain their attention, attract visitors, or generate
demand.

Why should they care? That is the question that of my mission, as well as every piece of
content within it, must answer. What is the benefit to them in doing so? After they've finished
reading, what task will they be able to complete?

This is the center of my mission.

Vision
A belief statement is a statement of content vision. It’s all about the purpose. Without a
content vision, you risk creating meaningless content. My audience will not connect with the
messaging or brand if it lacks meaning.

“Who is my target audience?” That is fundamental and relates to my situation.

“What are we inspiring to change?” you’ll get a lot of different answers. That’s a lofty goal that
aligns with my content vision.

• It is critical to have a content vision because it will:

• To make your content strategy complete, add more substance.

• Align teams so that they are working toward a common goal.

• Give teams more clarity so they can accomplish more with less effort.

• Motivate yourself by focusing on a vision that encourages new ideas and concepts.

• Take the company to new heights.

RESEARCH DESIGN & METHODOLOGY

The evolution of content creation has been rapid. Major social media platforms in the United
States have been in hot water with the federal government over privacy issues and election
tampering in the United States. The public has become more skeptical of the news media.

That’s why, even in “boring” industries, brands have a huge opportunity to build trust with their
audience by providing helpful and educational content. Marketers in all types of businesses
and across all industries are feeling the pressure to create customer-centric content. And it’s
something we’re seeing with our client’s commitment to producing consistent content.

81% of those surveyed reporting their organization is focused on creating content that builds
loyalty with existing customer.
52 percent of Ufotable it marketers surveyed strongly agree that their company is concerned
about creating content that builds customer loyalty.

51 percent said they strongly agree that their audience sees their company as a reliable
resource.

According to the survey, 39% of Ufotable marketers strongly agree that their company values
creativity and craftsmanship in content creation and production.

There is content marketing buy-in from the highest levels of their organizations, according to
37% of respondents.

Survey about content creation in organization

60%
50%
40%
30%
20%
10%
0%

strongly agree somewhat agree Column1

For consumer-focused marketers, the Content Marketing Institute (CMI) and MarketingProfs
have released the 2021 Content Marketing Report. That polled over 1,000 ufotable marketers,
asking them specific questions about content marketing and limiting the survey to companies
and organizations that have been running campaigns for at least a year.
Budgets for marketing are increasing.
Budget allocation was one of the most promising revelations in the Ufotable report. Budgets
for marketing are on the rise, with 57 percent of survey respondents anticipating an increase
in 2022. A 9 percent or higher increase is expected by 30% of those polled.

increase more than 9%

stay the same

increase 1% to 9%

decrease 1% to 9%
 Areas Where Ufotable content Marketers
Increased Spending in The Last 12 Months

% % % % %
23 y 34 34 37 56
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The total percentage of respondents who expect a decrease in spending with less than 14
percent is perhaps even more telling. With increased marketing budgets, 56 percent of
businesses and organizations plan to devote more resources to content creation. It was the
most popular area for budget increases, with 35% planning to invest in hiring staff, paid
content distribution, and technology.

What Determines the Success of Content Marketing?

In the year 2020, content marketers will have discovered that the best indicator of successful
content marketing is a dedication to the process. It’s been discovered that campaigns become
more effective as they mature.

The need for strategy documentation was revealed by the report. Only one in every three
Ufotable marketers has a documented content strategy. It aligns the team around common
goals/missions, improves team focus, and establishes accountability, according to those who
use it.
 Benefi ts of documented Ufotable Content marketi ng
strategy
Other benefits 4%

Yields more accurate budgetary information 16%

Makes it easier to identify whioch metrics to focus on 53%

provides clarity on targeted audience(s) 56%

Helps team allocate resources to optimize desired results 56%

Creates accountability 61%

Makes it easier to determine which types of content to develop 65%

Keeps focused on documented priorities 65%

Aligns team around common mission/goals 77%

INDUSTRY AND COMPETITOR ANALYSIS

Market Growth Rate

Due to its advanced dynamic tool set, digital content creation software is becoming a more
important, if not essential, part of the digital media marketing sector. Over the forecast period,
rising demand for digitalized content from various business sectors is expected to propel the
global digital content creation market forward. Another major factor expected to boost the
global market’s growth in the near future is the increasing adoption of digital content creation
software applications, primarily by the marketing sector across the globe, owing to various
features offered by content creation software such as graphical representation, continuous
imaging, and others.
Increasing demand for advanced digital content creation tools from various business sectors,
such as Facebook, Twitter, and Slack, to attract a large consumer base through enhanced
marketing strategies.

Because of the COVID-19 scare, Ufotable relies on digital content creation.

In the wake of the COVID-19 (Coronavirus) pandemic, digital content creation has become a
hot topic. The viral outbreak has provided an opportunity for Ufotable marketers to develop
online marketing strategies. However, due to trade show cancellations and postponements,
several companies in the digital content creation market have lost billions of dollars. Accord-
ing to a study by the Center for Exhibition Industry Research, digital content creation strate-
gists spend millions of dollars on exhibitions and industry shows, nearly five times more than
they spend on online marketing. With more people becoming aware of the benefits of digital
marketing, As many strategists are spending the majority of their time in home isolation due to
the COVID-19 outbreak, Ufotable is turning to online marketing to redefine their marketing
messages.

Because the end results of digital marketing are easily measurable, Ufotable is increasingly
relying on online marketing strategies to take advantage of the influx of online traffic and gain
greater visibility with individuals.

Ufotable is democratizing the digital content creation market for businesses and individuals,
allowing everyone to participate in the digital economy. As creators find it easier to communi-
cate stories more collaboratively, Ufotable has grown capable of handling the workloads of
the media and entertainment industries. As a result, both Ufotable’s and the media & enter-
tainment industry’s revenue is expected to skyrocket in the digital content creation market,
which is expected to grow at a staggering 17 percent CAGR over the forecast period.

Target Market

As long as the content is delivered on platforms that the target audience prefers, a diverse
content strategy is the best way to attract the most eyeballs.
Women are the primary audience on Pinterest, and millennial audiences congregate on social
platforms like Instagram and Snapchat. LinkedIn is popular among serious business people,
while older audiences prefer to read content on authority blogs. Younger demographic groups
prefer mobile device content, while Gen X prefers laptop-delivered content and Baby
Boomers prefer desktop machines, as you might expect.
Social Media Target Market
Age
59%

Location
9%

Interest
23%
Spending Habits
10%

Age Interest Spending Habits Location

Competitors

company channel quantity frequency quality quality detail

Competitor a Blog 200posts 3 posts/ Medium 500 words/
week post <5
comments
20+ shares
Competitor a Medium 20 posts 1 post/month High 1200
words/post
200+ shares
<10 com-
ments
Competitor a Ebooks 15 Ebooks 1 ebook/ Medium 20+ pages
month
Competitor a Youtube 5 videos Infrequent Low Poor video
quality <50
views
Competitor a Webinars 8 webinars 1/quarter Medium 1 hour with
q&a
Competitor a Slideshare 1 presenta- Infrequent Low Old presen-
tion tation <100
views
Competitor b Blog 120 posts 1posts/week Medium 700 words/
post <5
comments
Competitor b Ebooks 10 ebooks 1 ebook/ High 20+pages
month multimedia
Competitor b Webinars 15 webinars 1 event/ High Deep topics
month expert
speakers

• The widespread use of social media platforms like Twitter and LinkedIn, among others, has
resulted in a surge in demand for digital content. Furthermore, the introduction of virtual reality
and artificial intelligence has resulted in a surge in demand for digital content creation tools.

• A file or piece of information stored or published in a digital format is referred to as digital

content. Text, audio and video files, graphics, animation, and images are all examples of digi-
tal content. Authoring, publishing, and distributing digital content is made easier with digital
content creation software.
There isn't a single business that can operate in a vacuum and ignore its competitors'
activities. This is especially true in the field of content creation, where things move at a
breakneck pace. Ufotable must keep up with the most recent developments in the niche and
act accordingly.

S.W.O.T Analysis

Strengths Weaknesses
• Roles that are clearly defined •Repurposing template

• Repurposing templates •Structure of a typical course.

• Time management • Reliance on SMEs that aren't present

• Access to the content is being hampered

• Cost-effectiveness by a lack of bandwidth.

•Course structure that is consistent

• Independence from CDs and IDs

Opportunities Threats
• Scalability is important. •Activities that are stereotyped•

• Infrastructure planning for the future •Situations involving monotone ID and CD

work
• Development tools are getting better.
• Barriers to entry reduce pass rates.
•Increasing local capacity
•Quality is lower than in traditional learning.
•Content from e-learning can be exported.
•Time management that is overly optimistic

COMPANY ANALYSIS

Operations Plan
People, process, and technology are the three pillars of Content Operations.

Process
ContentOps calls for the same level of structure to be applied to the production, delivery, and
maintenance of content in the same way that Ufotable has standard frameworks for building
software or manufacturing cars.

In a mature ContentOps setup, some common processes include:

Structured content types and taxonomy: to scale, it will need to define the types of content in
Ufotable company produces, as well as the rules and structures that must be followed. It can
also be used to inform people about the purpose of content and who it is meant for. Although
content modeling is a profession in and of itself, it is a good place to start.

Roles that are clearly defined: It's critical that everyone understands their roles and responsi-
bilities, as well as how they fit into the production workflow. New roles may need to be cre-
ated, or existing roles may need to be changed, in order to truly progress. Hiring Content De-
signers or senior ContentOps managers is a common strategy for bringing about cultural
change.

Workflows for content production: Workflows for content production can be as simple as a se-
ries of steps that a content type must follow in order to be produced. A workflow may include
multiple compliance reviews or rounds of edits and testing, depending on the nature of the
content managing. Workflows can also be used to manage ongoing content review through-
out its lifecycle, such as a yearly policy review, for example.

Style guidelines and accessibility requirements: A style guide is required in order to publish
consistent content across multiple channels while maintaining a consistent tone of voice. It is
very effective if style rules, accessibility requirements, and QA are all embedded in the
authoring experience. Alternatively, sending people on a one-time training course and
expecting them to remember everything is a common practice.

A governance model: Content governance is the system, or set of guidelines, that governs
how content is created and maintained in an organization. Mature businesses understand the
cost of content ownership in terms of the time and effort required to keep it current and
accurate. The cost of ownership is frequently much higher than the cost of creation, and the
consequences of outdated or inaccurate content can be disastrous.

Audits and tools for ongoing measurement: It's impossible to know whether content is having
an impact without well-defined goals or tools for measuring it. This is, in many ways, the end
of the feedback loop, which feeds back into the strategy. This can also include content quality
assurance (QA), which includes checking for broken links and other violations of standards.

Training and administration: This is a broad category, but most organizations provide
recurring training for various tools or methods of working. Along with this, there will almost
certainly be some processes that assist with service administration or technology.

At Ufotable, we believe that in order to scale more effectively, businesses must run more
efficiently. We need an operations team that is free of disconnected, dirty data and mundane,
manual processes in order to run better. You'll need an Operations team that's free to tackle
real-world issues.

Marketing Plan
Sharing your content marketing strategy with everyone in your organization, even those who
aren't directly involved in the process, is beneficial.

This is especially important in large companies because it can help keep siloed teams on the
same page, reduce duplication of effort, and ensure that everyone is working toward the
same content goals. However, businesses that are just getting started with content marketing,
content teams that rely on internal or external subject matter experts, or companies that
outsource any part of the content creation and distribution process should share their
documented strategy.
Based on the impact of the content marketing strategy on specific roles, processes, and goal.
Financial Plan
The profit and loss statement (P&L) displays income and expenses over time. The expense
side is straightforward for content accounting purposes—it lists salaries, rent payments, and
other costs. Customers' payments for goods and services are shown on the income side. A
company that focuses on content can match its income (for example, book sales or website
subscriptions) with its expenses (such as salaries for writers, website infrastructure, editing
expenses, and printing expenses).

Profit or Loss

Texbooks sales 250,000

E- learning courses 100,000

Total income 350,000

Expenses

Content creation 200,000

Printing 80,000

Total expenses 280,000

Net income 70,000

Balance sheet

Assets

Content assets 200,000

Content system 50,000

Localization assets 100,000

Localization system 50,000

Total assets 400,000

Liabilities

Bad content 10,000 Wrong, out of date

Content debt 10,000 Missing content

Bad localization 10,000 Wrong, badly translated

Localization debt 30,000 Missing content

Total liabilities 60,000

equity 340,000

Total liabilities and equity 400,000

STRATEGIC OBJECTIVES AND RECOMMENDED STRATEGIES

Objectives

•Multiple mediums for content creation provide opportunities to connect with different audi-
ences via various platforms.

•Recognize that in order to be AGILE, a company must focus on its customers while also
identifying and investing in the future.
Sales in Marketing Aspect

•All of the content is in one place.

•A well-defined workflow
•Each task's roles and responsibilities have been defined and assigned.
•Version control and change tracking
•Standardization checklists and templates
•Visible deadlines and progress indicators

Operation

Well-managed content ultimately means that content fulfills the content strategy and gover-
nance through everyday processes and technology.

Keep an organized content house, track the status and progress of content, ensure everyone
follows a clear workflow, increase collaboration and break down silos in  organization,
and can also speed up the process and ensure only high-quality content that meets user
needs is published.

Financial

( 100,000 - 25,000 ) x 100

= 75,000 / 25,000 = 3

3 x 100% = 300% (ROI)

 I spend 25,000 on content and receive 100,000 in leads, my return on investment is 300
percent.
Recommended Strategies

It is critical to establish specific business objectives and key performance indicators (KPIs).
After all, I can't develop a strategy, measure program success, or communicate ROI to
company stakeholders if I don't have goals.

Management Aspects

Pay attention to the results.

Goals motivate people to take action and drive my content strategy, so I want to create goals
based on the outcomes I want to achieve.

Stretch goals are aspirational in nature. These are frequently major quarterly or annual
milestones that I want to push to achieve more ambitious results.

S.M.A.R.T. goals are those that are specific, measurable, achievable, realistic, and time-
bound (having a clear deadline). These are process goals that I use to ensure that I complete
the tasks required to meet my stretch goals.
These two types of goals will complement each other and help to define my strategy.

-Every month, publish 25 blog posts.

-Create a weekly podcast and accompanying SlideShare.
-Engage with 120 third-party publications on a monthly basis.

Sales and Marketing Aspects

Without a structured digital marketing plan in place, it would be difficult to achieve a stretch
goal. Similarly, without the focus of a larger, galvanizing stretch goal, the S.M.A.R.T. goals
would be random.

Create buyer personas

Personas of buyers
A buyer persona is a semi-fictional representation of an ideal customer based on shared
audience characteristics. These may include, among other things, pain points, needs,
interests, demographic information, and the other factors listed above.

The primary distinction between a buyer persona and an audience segment is that buyer
personas require you to consider your audience as an individual rather than a group. I may
have multiple buyer persona examples within each segment.

Conduct a gap analysis and content audit.

Conduct a content audit to identify and inventory all existing brand content, as well as to
assess its effectiveness.

-Deficiencies in competitor content

-Gaps in customer interest content

-Steps in the customer journey that are missing

-Irrelevant information

-Pages that are underperforming

With a strong SEO strategy, major e-commerce brands frequently lose traffic to review sites
and industry blogs. Lead generation websites and publications frequently outrank financial
services firms in search engine rankings.
Operation

Stages of the funnel that should be targeted

To capture those just starting the buyer's journey, my blog post may target a generic head-
term in my industry. The post may provide answers to key questions as well as potential
solutions. It could also be an entertaining or intriguing piece designed to broaden reach and
capture attention.
Another blog post may target the middle of the funnel, when the prospect has completed their
initial research and begins to engage with various brands or vendors.

At this point, the prospect may want more detailed and customized content focused on
specific products, services, solutions, features, and benefits.

Keyword research is the bedrock of an SEO-focused content strategy because it directs me to

the most valuable topics while also keeping me organized. I'll be able to cover topics
thoroughly without writing the same blog post five times if I conduct thorough keyword
research. This translates to more traffic, engagement, and conversions.

Use tools like Ahrefs and Semrush to discover the topics in which my audience is most
interested. I can also use SEO tools to identify my competitors' top pages, as well as
the head terms and long-tail keywords that drive the majority of their traffic.

Confirm the questions that my audience asks online as well. Use tools like Answer the Public,
Answer Socrates, or Google Question Hub. This provides a strategic opportunity to be the
first to answer an important question. So that I can confirm the "People Also Ask" (PAA) boxes
in the Google SERPs for my target keywords.

Create a content brainstorming list.

Following that, I'll use a list of keywords to generate new content ideas. More than 4.2
billion web pages with usable content compete for attention.

Fortunately, the vast majority of web pages that have been indexed are terrible. So, I'd like to
take advantage of this once-in-a-lifetime opportunity to iterate and improve on what already
exists!
-Utilize proprietary data
-Use graphics to bring boring subjects to life.
-Simplify or deconstruct a complex subject.

-Make a comprehensive guide out of related content.

-Include explainer videos in your copy.

-Make something ten times more entertaining.

Because my content will not generate itself, I require a clearly defined, repeatable, and
structured content strategy development process. The proper methodology ensures
that I always produce high-quality, high-value content.

I should include the following steps in my process:

Keyword investigation

Title

Content synopsis

Draft

Edit

Revisions
Selection of media

Layout

Optimization

Preview in the browser

Publish

QA
Financial
 ACTION PLAN

Management Aspect

Action Person/Unit Responsible Time Table

Communicate with a variety Content Developer A day

of different people to create
effective content.

Reports to the Director of Content Developer A week

Marketing or
Communications

Creating an editorial Content Developer A day

calendar to determine when
and how content will be
distributed.

Financial Aspect

Action Person/Unit Responsible Time table

(Combining web sources, Content Developer and A month

interviews, and research) Writer

Return of Investment Ufotable Three years

Salary increase of 6% Owner Per year

Sales and Marketing Aspect

Action Person/Unit Responsible Time Table

They are in charge of their Chief content officer 1 day

company's entire content
marketing strategy.

Outlines the editorial Content Marketing Manager 1 month

calendar for the department.

Assist businesses in Content creators and 1 day

remaining competitive by contributors
creating content around it.

Ensure that the department's Editors 1 day

content is as error-free as
possible.

Acting as a backup to 1 day

manage what tasks they
can.
Editors Assistant

Promoting content and Community manager 1 week

engaging readers through
social media platforms.

Analyze the performance of Analytics Specialists 1 day

content marketing strategies
to see if they are meeting,
exceeding, or falling short of
expectations by tracking
analytics data across
multiple platforms.
Operational Aspect

Action Person/Unit Responsible Time table

Indicates higher-level Content strategist 1 day

inbound marketing initiatives.

Creating an online marketing Digital marketing specialist 9-12 hours

strategy for a company's
goods.

Provide content, serve as Influencer wrangler 1 week

interview guests, or even aid
in the promotion of the
company's content
marketing activities.

Assists the team in Technical content manager A Day

facilitating their procedures
through the use of
technology.
CONCLUDING NOTES
 BIBLIOGRAPHY

References

1. https://www.entrepreneur.com/article/296239

2. https://contentmarketinginstitute.com/developing-a-strategy/

3. https://spinsucks.com/marketing/content-marketing-swot-analysis/

4. https://neilpatel.com/what-is-content-marketing/

5. https://www.researchgate.net/figure/SWOT-analysis-of-the-content-development-
process_tbl1_228414849

6. https://gathercontent.com/content-operations

7. https://contentmarketinginstitute.com/developing-a-strategy/

8. https://terakeet.com/blog/content-strategy/

9. https://www.searchenginejournal.com/seo-content-creation-guide/412729/

10. https://digitalexperts.ae/what-is-content-creation-in-digital-marketing/?lang=ar

11. https://www.constant-content.com/content-writing-service/2018/08/scaling-content-
creation/

12. https://optinmonster.com/best-visual-content-creation-tools/

13. https://terakeet.com/blog/keyword-research/

14. https://terakeet.com/blog/competitive-analysis/

15. https://contentmarketinginstitute.com/2019/06/core-roles-content-team/

16. https://www.facebook.com/Content.CreationPL

17. https://www.business-tiktok.com/trytiktokads/?platform=google&channel=PH-test-
conversion-search--accountlevel-all-TOFUtCPA-AdsMarketingBroadMatch---
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18. https://orbit.love/community-tools-index?
utm_source=google&utm_medium=cpc&utm_campaign=16567805895&utm_content=
140154098808&utm_term=community
%20platform&gclid=CjwKCAjwjZmTBhB4EiwAynRmD8xiRKzi_Fgh-
S_dGPSEBvF0Cc7zmeYpguvveOmXThImMsztPl2Y2BoCObQQAvD_BwE

Definition of Terms

1. Agile In the world of content generation, the capacity to move swiftly is essential for
inbound marketers. Not only does it allow you to respond fast to opportunities – such as
newsjacks – but it also allows you to recover swiftly from failures.
2. Blogging is an essential component of content marketing, driving site traffic, quality leads,
and establishing a position as an industry thought leader.
3. Ebooks are a popular type of content that many marketers use to generate leads.
4. Marketing distribution -The process of making a product or service available for use or
consumption by a consumer or business user, either directly or indirectly through
intermediaries.

5. Revenue - The amount of money received by a corporation over a given period, including
discounts and deductions for returned products. Net income is calculated by subtracting
costs from the "top line" or "gross income" figure.
6. Cost of Sales - The amount of money received by a corporation over a given time,
including discounts and deductions for returned products. Net income is calculated by
subtracting costs from the "top line" or "gross income" figure.

7. Inbound link - Occurs when another website picks up your content and links back to it
from their own. It's one of the many criteria for great SEO that Google's algorithm
considers, as it indicates that content is of high quality.
8. Personalization - Entails creating and delivering content (blog posts, emails, social posts,
etc.) with both the persona and the persona's lifecycle stage in mind.
9. Visual content - Essential for content marketers who want to capture the attention of their
prospects. Invest in infographics, videos, and data visualizations to make content more
interesting to consume.
10. Clickthrough rate - This information can be used to inform how to approach content
creation, providing insight into which content types and subject matters are most
appealing to readers, as well as what type of copy they prefer reading.
Appendices:

NAME:
GENDER:
AGE:
CIVIL STATUS:
OCCUPATION:

What is your age range?

20-30 years old
31-40 years old
41-50 years old
51-60 years old

What is your annual income?

Less than 170,000 per year

170,000 – 180,000 per year
180,000 – 190,000 per year
190,000 – 200,000 per year
More than 200,000 per year

What is your gender identification?

Male
Female

What ethnicity do you identify with?

Caucasian
Black
Hispanic
Asian
What type of content works best for you?

Content to entertain

Content to educate

Content to inspire

Content to convert

What type of content are you looking for?

Videos.
Social Media.
News Articles.
Research Content.
Online Classes/Educational Games

What kind of content is most appealing?

Guides
Opinion Posts
Book Reviews
Case Studies

So, what is your ideal social media content for each platform?

Facebook - Short videos, blog posts and curated content.

YouTube - Videos.
Instagram - High-res photos, Stories/Reels and quotes.
Pinterest - Infographics, Step-by-step photo guides and GIFs.
Twitter - News and blog posts.