DATE

TITLE: CONTENT MARKETING

MACHINE
BY AUTHOR
Table of Contents
INTRODUCTION..........................................................................................................................................5

Chapter 1.....................................................................................................................................................7

DEFINATION CONTENT MARKECTING.........................................................................................................7

- History and Evolution of Content Marketing.........................................................................................8
- Types Of Content Marketing...............................................................................................................18
- Benefits Of Content Marketing............................................................................................................19
Essential Strategies To Activate Your Content.......................................................................................21
- Principles Of Content Marketing........................................................................................................30
SECRET FORMULA COPYWRITERS USE FOR ONLINE DIGITAL MARKETING............................................35
Secret Formula Copywriters Use for Web Content Creation.................................................................39
Secret Formula Copywriters Use for Business Email..............................................................................40
- Secret formula writers to use for SEO.................................................................................................43

Chapter 2...................................................................................................................................................48

A COMPLIMENT INTRODUCED TO WRITING..............................................................................................48

- Writing functions.................................................................................................................................48
- The foundational principles contemporary copywriters use - to persuade the masses......................51

Chapter 3...................................................................................................................................................69

How to use your own inspirational story (in your own voice) to get those sales?.....................................69

Chapter 4...................................................................................................................................................72

The 10 Best Titles That Practically Guarantee a Sale.................................................................................72

Chapter 5...................................................................................................................................................76

How to create multiple revenue sources from a single blog.....................................................................76

Chapter 6...................................................................................................................................................90

How to use affiliate marketing to make more money with your blog.......................................................90
How effective is affiliate marketing?.....................................................................................................90
How to get started in affiliate marketing...............................................................................................92

Chapter 7...................................................................................................................................................97

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POWERFUL TECHNIQUES TO MAKE YOUR CONTENT VIRAL......................................................................97

Chapter 8.................................................................................................................................................101

HOW TO NEVER RUN OUT OF TOPICS TO WRITE ABOUT ON YOUR BLOG..............................................101

Chapter 9.................................................................................................................................................107

HOW TO KEEP READERS CONNECTED AND COMING BACK.....................................................................107

Chapter 10...............................................................................................................................................109

HOW TO RANK YOUR BLOG IN SEARCH ENGINES ABOVE THE COMPETITION.........................................109

Chapter 11...............................................................................................................................................115

TRUE SECRETS THAT ONLY THE TOP BLOGGERS KNOW..........................................................................115

CONCLUSION...........................................................................................................................................120

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INTRODUCTION

The 21st century has a craving for content. In the business world, academia and mostly all part of
humanity are in search for uniqueness and in our current “information age”, there’s a need to
constantly disseminate information, hence, credible, creative and impactful content. The need for this
content is what this book is all about. We want to help you stand out of the seemingly numerous and
yelling crowd. We want to ensure that you not only create contents, but build contents that are worthy
of reading. We are trying to achieve this, in this book, through different tools and strategies that if
followed properly, can help you achieve your goal.

The first thing we need to understand about content marketing is that, Content marketing is an online
marketing strategy to sell your brand. If you want to buy a website, a video, a book, a person or
something online and offline, additional popularity points, you must use the power of content
marketing. It is the art of creating tons of content in all shapes, sizes, shapes, dimensions using your
creative ability and research skills. Online content comes in the form of videos, pictures, animations
(called gifs), articles, webinars, podcasts and more. If you want to share your knowledge, you can teach
something and this is all content is all about.

What is the marketing of content? In general, content marketing is a technique of marketing that
creates and distributes interesting content from the perspective of the recipients in order to draw
attention and therefore engage a community gathered around a group with a specific purpose. Users
want to read and learn from contents, watch or experiment with. From a business perspective, content
is important information presented on a website, in an application or through other available digital
presentation channels, which are intended to communicate. Today, marketing is content is not just
something you want, but it is essential. To have. In addition, it is necessary to create updated content.
Of course, it may not be regular content, but it must be high quality, reliable content. In addition, it must
be valuable enough to provide the recipient with the benefits to meet their needs and expectations
during an interaction. An important aspect of content marketing refers to the target group, which is
supposed to receive the content of the message. In turn this creates the need to create and disseminate
such information that will introduce the recipient to the brand, product or service area that is the
subject of the message. The customer engagement marketing strategy is not new. However, its
immense development and growing importance of Internet 2.0 platforms means that the strategy has
reached the top of the list of the industry's most popular strategies. Customer engagement marketing is

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nothing more than the transition from a campaign to a direction to a strategy based on a dialogue with
the customer. Unlike traditional and often invasive strategies that attract the recipient, marketing
through customer engagement reports identifies real and specific customer needs. By hypothesis, this
also encourages the consumer to interact, to participate real and actively in the development of his
brand, his product or his service.

The term was first used in 2001, as Rebecca Lieb writes in her book, Content Marketing (Marketing
content, 2001). No one had seen or used it at the time: personalized advertising, personalized media,
customer media, customer publications, media members, private media, branded content, corporate
media, corporate publications, corporate journalism or branding. In its assumptions, content marketing
is not based solely on persuasive actions directed at a select group of recipients; Its exceptional nature
mainly consists in providing the recipient with arguments and the possibility of particular advantages.
Often, content marketing is seen as the art of communicating with consumers, because dialogue allows
them to discover their needs and provide specific solutions. In addition, content marketing is a strategy
in which marketing specialists focus not only on the buying cycle, but also, on the same, on the sales
cycle. In their action they will take into account many aspects regarding the correct implementation of
the strategy, such as: customer service, reputation management, brand awareness, positioning and
public relations in the market. Web, conquer potential customers and customer monitoring..

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Chapter 1.

DEFINATION CONTENT MARKECTING

Content marketing is the opposite of advertising. It's about ensuring that consumers have the content
they really want, in a way that serves the goals and ideals of their brand, rather than trying to print their
logo on the periphery. It's reaching the consumers they want, rather than a vague statement. It's good
to give them the experience they want, instead of trying to destroy them from what they came from. In
summary, this is the evolution of advertising towards a more effective, effective and less odious business
(Keith Blanchard - Story Worldwide).

Content marketing for marketing is not so much a tactic that you can just turn it on and off and wait for
it to succeed. It must be a adopted and encouraged state of mind (C.C. Chapman, co-author with Ann
Handley of Content Rules).

Content Marketing embodies the essence of the brand of an organization. Use a variety of media
formats such as text, video, photos, audio, presentations, e-books and computer graphics to tell your
brand or business story. It can be played on a variety of devices, including computers, tablets,
smartphones and more. Distributed on third-party platforms, on social networks and owned by third
parties, it provides measurable results for call-to-action tailored to promotional and action codes (Heidi
Cohen - Riverside Marketing Strategies).

Content marketing is not marketing, in which messages are transmitted in consumer groups. But rather
a strategy of attraction: it is the commercialization of attraction. This is where consumers need it and are
looking for relevant, educational, useful, compelling, engaging and sometimes fun information (Rebecca
Lieb, author of Content Marketing) Think Like an Publisher - How to Use Content for Online Marketing
and Media Network ")

Defining content marketing often depends on the point of view and context, but in most cases the rules
of effective content marketing and main tactics and values are very similar. One of the main similarities
between the different ways of designing content marketing is that the experience, needs, preferences
and demands of the customer's people, as well as what is called the intended audience, are to the
canter of concern. The constant use of relevant content works as a common thread in all marketing
activities. Good content is essential everywhere, so it is essential to use it intelligently. Content
marketing is a form of narrative marketing that provides customers with useful information, at a time

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when they are interested in receiving it, in an attractive and non-"commercial" way. This allows you to
break the advertising disorder that consumers are ignorant or skeptically aware of, while gently
convincing prospects and helping buyers and the public. Although content marketing may seem like a
recent innovation in marketing practices, it is actually a new technique to communicate the same
knowledge that customers have always been looking for in products and services. Its power has been
enhanced exponentially with social media platforms and other current devices.

- History and Evolution of Content Marketing.

Sometimes, when we talk about content marketing, we are made to think that it is something new and
innovative designed specifically for the Internet, but history says it is not. Content marketing is a success
of the past, it's a little manual with a wider history than we can hope for. The history of content
marketing spans 120 years, starting with yeast manufacturer that has released a revolutionary practical
kitchen. By the way, we often read or it means "content marketing", which is the creation and exchange
of editorial and multimedia content by businesses to reach customers, it is natural to think that we are
facing something relatively new and designed specifically to be broadcast on social media. Let take a
look at this infographic created by the Content Marketing Institute, which summarizes the history of
content marketing. Content marketing is something new, as we can see, but content marketing has a
long history Then there is a tried and tested marketing strategy that many brands have used.to build or
consolidate your reputation successfully. Although the types of content created by brands today are
very different from the type of content distributed hundreds of years ago, the basic concept remains the
same August

Oetker: August Oetker sold small packages of his backin powder at home in 1891, handwritten recipes
at the back. He began publishing a cookbook in 1911, which over the past 100 years has been revised
many times. Today, with more than 19 million hard copies, it is one of the best-selling cookbooks. All the
recipes come from the Oetker cooking experiment and the book has been carefully written as a
handbook to teach from scratch cooking.

Oetker was well aware of the need for good marketing and practical communication and was used to
give authority to his marketing. The goal was the communication of quality and reliability ("succeed
every time") of this brand product, which, for over a century, remains a bestseller.

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John Deere: In 1895, farm machinery manufacturer John Deere5, hoping to become a resource for its
customers, launched The Furrow magazine.

The course does not contain any message or promotional content, it does not directly sell John Deere
material (as you would a catalog), but provides farmers with information on how to solve daily problems
and increase the profitability of their business. It was developed by journalists, storytellers and expert
designers, and addressed topics of great interest to farmers.

Furrow, considered the first personalized book, is still in circulation as the first instance of content
marketing, reaching 1,5 million readers in 40 countries in 12 different languages.

John Deere is often recognized as the first person to use content marketing as part of a long-term
business process.

Michelin: In 1900, Michelin7, a French tire company, published its first guide, the 400-page Michelin
guide, to help drivers maintain their vehicles and find accommodation and food points while visiting
France. The guide also included the addresses of service stations, mechanics and tire dealers: it is likely
that the logic is the link between tires and movements. About 35,000 copies of the first edition were
distributed for free.

As the success of this initiative has grown steadily over the years, Michelin began the sales of the books
in the year 1920. "This guide was born early in the century and will last the same time," said Andre and
Michelin. Edouard, in the paper. Preface to the first Michelin guide.

Over 100 years later, the Michelin Guide remains the benchmark for the world of catering and
hospitality. It is now available in 14 editions covering 23 countries and is sold in nearly 90 countries. It
has also set a precedent for information guides and content distribution marketing.

Woodward Genesee Pure Food Company: In 1904, the Woodese Genesee Pure Food Company8
launched the cookbook Jell-O, the company's gelatin dessert. Jelly was the main ingredient in the
recipes presented: this prospect marketing tactic led to a strong sales growth. Jell-O has provided his
books to anyone who wants to experience Jell-O's creative dessert recipe by releasing them door-to-
door.

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"There's always room for jelly" is the motto of the campaign: a simple jelly dessert now known as
"America's most famous dessert" 9. This success story is the result of new and different methods of
advertising and marketing never used. Today, the brand very popular that Jell-O has become a generic
jelly dessert term in the United States and Canada.

Burns and mcdonnell: In 1913, the American engineering and consulting firm Burns and mcdonnell10
presented benchmark Magazine, a quarterly engineering magazine that covers a wide range of
engineering trends, topics and disciplines, as well as engineering works. Of general interest. The
magazine helped the company illustrate its engineering expertise by delivering high quality educational
content to potential clients.

The Company is very proud of this high level experience and is a differentiating factor from its
competitors.

The magazine is always published in print and digital format, visible online and on mobile devices. This is
not only the first free engineering magazine, but also the oldest.

Sears: In 1924, Sears launched the largest radio program in the world, keeping farmers informed about
the deflation crisis with content provided by the Roebuck Agriculture Foundation.

Sears had the understanding that radio was a great tool to reach the audience, since in previous years,
the company regularly paid radio stations to publish ads, increasing its popularity among farmers.
Procter and Gamble: In the 1930s, soap makers Procter and Gamble were the first company to directly
advertise to consumers nationwide and literally create the concept of soap operas by supporting radio
and television dramas for women.

On December 4, 1933, at 3pm, NBC Network Network aired the first episode of P&G-sponsored Oxydol
Own Ma Perkins, which was more than the beginning of a program. It was the first daily soap opera on a
network radio sponsored by a Procter & Gamble product and, most importantly, a SOAP & Gamble SOAP
product.

Using dramatic and engaging scenarios, these soap operas have become an integral part of a regular
conversation theme in which daily life and society increase health.

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Nike: In 1966, Nike founder Bill Bowerman, after observing an athletic club in New Zealand, began to
understand the value of correction as a traditional training program. He then published a jogging
booklet that brought him to America.

This 19-page jogging booklet was written by Bowerman and an experienced cardiologist to help
American media lean toward running, not selling shoes. In addition to other Bowerman activities with
professional athletes, his work has helped inspire the rise of the race in the 1970s, since Nike has clearly
benefited.

The brochure never mentioned Nike shoes. It wasn't necessary. Excellent content brings great
movement only. Content creates movement because it focuses on the dissemination of ideas and adapts
the behaviour of consumers.

Nike's strategy was based on a need. First, it was better not to wear shoes, but to jog. After the trend
has taken root, the need has changed and "running shoes" have become the need. Bowerman's initial
goal was to promote a sport and an idea in which he believed. Nike probably wouldn't be who it is today
without content marketing.

Hasbro: In 1982, Hasbro signed a partnership agreement with Marvel Comics, marking the beginning of
a revolution in the games industry. Both companies are simultaneously creating G.I. The Joe Comic Book
series, based on a complex story of heroes fighting the Cobra Command and the associated game line.

Then they developed an animated television miniseries and video games, which contribute to the
remaining success of the games. For the first time, G.I. Joe has shown that creative multi-channel
promotion was a viable option even when content marketers had a more limited choice of media.

The idea was simple: the comic books stimulate interest in the toys, stimulate the sale, the children
make toys with the toys, and then they want to read more comics to learn more about their favorite
characters.

LEGO: In the 1980s, LEGO made a big threat to compete with construction toys. To address this
situation, in 1987 LEGO began building a branded content empire by producing LEGO video games with
resonant success, with all its crucial products and brand extensions with Star Wars, Harry Potter and
others, and launched the magazine. Brick Kicks, now "LEGO Club". Shipped to millions of LEGO club
members worldwide.

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Today, LEGO is a big brand giant that sometimes looks more like a media company than a gaming
company, literally dominating competition because of its multimedia history. As for a toy maker, no one
is closer to what LEGO has been able to achieve with branded content.

Each LEGO story series has a dedicated microsite that contains plot and character explanations, online
games, movies, surveys and quizzes and, of course, links to marketers. LEGO Star Wars and LEGO
Ninjago are two excellent examples.

For each version of the story, LEGO produces a serial movie that runs both on cable and on the LEGO
site. Most recently, LEGO launched its LEGO CHIMA series with a new cartoon thanks to a great
collaboration with Cartoon Network.

LEGO has produced a Click, a community platform that encourages fans to share their LEGO creations.
The company also created My LEGO Network, a child-friendly social network (with a high level of
parental control and security measures), where members can create their own pages, earn rewards,
meet other LEGO fans. (and struggles). Game modules) and watch LEGO TV.

Even though LEGO produces direct revenue from its content (license fees for cards, books, and games),
most content is created to support your business model (which consists of selling more LEGO products).

John F. Oppedahl: In late1990's, John F. Oppedahl, during a roundtable for journalists of the American
Society of Newspaper Publishers, called the phrase "Content Marketing." On this occasion, he proposed
various ways of thinking about readers and the commercialization of the paper. It was felt that, instead
of readers, satisfaction should be measured, therefore, those who were dissatisfied were satisfied and
those who were satisfied were very satisfied.

He argued that one factor that affected satisfaction was the day of the week. What people wanted in
their newspaper on Monday was different from what they wanted in their newspaper on Friday. Some
days were devoted to some basic topics and readers were prepared to pay the price of a week for only
four days of communication, if they could choose those four days. Therefore, he suggested a
reorganization of some days. From their point of view, consumers have the reaction and they continue,
but they do not lead.

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Placeware: In 1996, placeware, a spin-off of the Xerox PARC lab, began offering web conferencing
services. Later this year, webex was founded. Web conferencing has begun to enter the marketing mix
under brand webinars or webcasts.

Red Bull: In year 2007, the Austrian company Red Bull20, the media company specializing in the sale of
energy drinks, launched its official magazine The Red Bulletin, which now has more than 5 million
subscribers. This is also included in newspapers as a free publication. The Red Bull edition covers a wide
range of media, channels and formats. Includes mobile applications, print publications, web TV, web
radio, news, social network, video and even a full movie. It has 900 different domain names in several
languages.

Red Bull understands the real importance of mobile; In fact, it has developed applications, games and
platforms that work for all devices.

The company supports a music school and a month-long event called Red Bull Music Academy. He also
sponsors several sporting events, such as diving, Formula 1, aeronautics, snowboarding and cycling, to
name a few.

Red Bull has learned to have fun first, understand that if you do that, sales will be. They create
conversations about their brand: they understand that no one likes to talk about a drink, but they will
talk much about music, share wonderful photos and integrate epic videos.

They have created a specific and powerful content strategy by creating a separate media company. The
goal of excellent content publishing should not be affected.

AMEX: In 2008, AMEX launched openforum, the American Express content platform dedicated to
financial, marketing and operational solutions for small businesses owners.

Made to help business owners grow their business interest, not because of altruism, but for their own
self-interest as well. Many small businesses are Amex loyal customers and their increased growth is
good for Amex.

Openforum provides business owners with practical information and educational content, information
from industry experts and business owners (more than 200 contributors) and tools to connect and

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collaborate. The site contains user-generated content, but also content from publishers such as Inc.com.
AMEX now receives as many credit card inquiries on this platform as any of its other companies.

American Express does not intentionally publish self-promotional material, but aims to provide
customers with the content they want and need. Topics of interest to small businesses include personal
productivity, business management and finance. These are the areas where American Express can
legitimately sell without selling, but instead of promoting American Express cards, their content
marketing method means they have become a trusted authority to support small businesses and build
long-term relationships. Term with your current and potential customers. The benefits for American
Express of this content and community marketing include the creation of brand value, the acquisition of
new customers and the loyalty of existing customers. They do not need to sell their services openly.

Content Marketing Institute In 2010, Joe Pulizzi, a content marketing evangelist, entrepreneur, speaker,
and content marketing author, founded the Content Marketing Institute. I have done in the past.

The WCC was created with the mission of advancing the art and science of content marketing practice
and now has more than 60,000 subscribers from almost every country in the world.

The WCC provides all content marketing information: articles, journals, sources, research, expert
approach, training, consulting, event organization, webinars, etc.

Coca-Cola: In 2011, the Coca-Cola company released two videos on youtube in which, thanks to a
sequence of funny and curious images (in fact, the dominant brand in white, red and black), it shows
creativity. Which is behind its renowned Content Marketing Strategy 2020. Jonathan Mildenhall
designed Coca-Cola's content marketing strategy and made it available to the world.

Company announcements have always been creative and fun. Coca Cola is one of the most recognized
brands in the world. No matter where you are, Coca Cola is here!

Coca Cola is also the largest corporate brand on Facebook with nearly 40 million fans.

The content of Coca Cola is the "substance" and "substance" of the "brand commitment". Content
excellence wants to create ideas that are so contagious that they cannot be controlled. In a social
network, users can easily share ideas, videos and photos on social networks such as Facebook. The
Company wants to create content that can be shared, be it an image, a video or an article.

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Coca Cola understands that the consumer creates more stories and ideas than that. Its purpose is to
provoke conversations, then act and react to these conversations 365 days a year.

New Twitter, youtube and Facebook distribution technologies offer even better connection and
empowerment of consumers. Coca Cola therefore thought the publication was not enough, but needed
to interact with its audience and its "tribe."

Coca Cola understood that in order to grow their business on the social network, they had to go from
"One Way Story Telling" to "Dynamic Story Telling". This means that they must allow the story to evolve
as they interact and interact with their clients in various multimedia and social formats. The story has
gone from static and synchronous to multiform, traded and diffused.

Content Marketing World: In September 2011 in Cleveland, Ohio, Content Marketing World showcased,
the largest annual content marketing event in the world, with the participation of more than 600
marketing professionals from 18 countries. Which revolved around the practice of content marketing.

The event includes open day workshops, industry-specific practice sessions, full conference days,
industry vertical sessions and more.

During the event, people can learn and connect with the best and brightest in the content marketing
industry. They can also gather all the material they need to present a content marketing strategy to their
marketing team and implement a content marketing plan that will grow their business and inspire their
audience.

Ralph Lauren: In August 2008, Ralph Lauren became mobile and incorporated a QR code into an open
advertising campaign in the United States.

If you scan with a smartphone, the QR code would directly connect the user to the company's new
mobile site.

By taking advantage of QR code technology, Ralph Lauren has offered consumers a way to shop with
their smartphone by scanning the QR code in print ads, storefronts and shippers. The QR code, a two-
dimensional symbol containing a lot of information, including urls, will automatically connect the mobile
user to a specific Internet portal, simply by using the smartphone to read or photograph a given symbol.

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In addition to the purchase function, the new site27 will also feature a Ralph Lauren style guide and
exclusive video content. Consumers can not only buy the US Open collection, but also watch tennis
videos, read tournament information and make the most of the brand, all in the palm of their hands. In
October of that same year, the company had a launch a new promotion with QR code print ads, the first
major company to begin using them in the United States. While not a content item per se, QR codes can
involve users and direct them to other online content.

Oracle In 2013, Oracle purchased Compendium, a pure content marketing platform that helps
companies in planning, producing, and delivering engaging content across multiple channels throughout
their customers' project lifecycle.

The Compendium's data-driven content marketing platform aligns relevant content with customer data
and profiles to help businesses more effectively attract leads, retain buyers, accelerate the conversion of
opportunities into opportunities, increase Adoption of the customer experience and stimulation of
revenue growth.

The combination of Oracle Eloqua Marketing Cloud and Compendium should allow modern marketers to
automate content delivery for channels by aligning personalized content with customers' digital body
language to increase customer engagement. Funnel. For quality prospects, get the best return on your
investment in marketing and customer loyalty.

In adopting a mere content marketing strategy, Oracle has now placed itself in the forefront of the
advertising revolution.

The main distribution system used for content marketing was e-mail (Furrow and Jell-O guides were
widely distributed by mail but most things changed in the early 1990s as the internet grew: many web
sites were developed and a new era of advertising was created. The content marketing approach was
widely used for a long time.Technology companies have begun publishing white papers online and have
become a standard medium for the dissemination of corporate content.

In 2000, digital books, blogs, podcasts and, ultimately, social networks such as youtube, Pinterest,
Twitter, Facebook, etc., gained popularity as new ways of producing and distributing music. Content.

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Today, many leading international companies engage in some form of content marketing and make
extensive use of the latest digital technologies to reach a wide range of customers worldwide (Red Bull -
Red Bulletin ,Coca Cola - Coca Cola Journey, ) Stores, American Express - OPEN Forum, etc.)

If we look at content marketing for a moment, it is clear that the mechanism behind it is so intuitive and
efficient that helping customers do something better, faster and safer has a positive impact on the
brand. And increases the chances of success. Sale of products / services.

According to a recent infographic, about 60% of consumers are likely to buy a product after reading
something.

This content marketing is effective, there is no doubt that 91% of B2B companies and 86% of B2C
companies use it (data from the Content Marketing Institute 2014). Over and over again, content
marketing has earned a reputation for delivering results.

As is has been seen, the history of content marketing is rich and rich with success stories. Includes well-
known companies such as Nike, Sears, LEGO, Coca Cola, mcdonalds, American Express, etc.

Brands tell stories to attract and retain customers for over a hundred years. The difference today is that
there are no barriers to entry (content, talent and technology acceptance).

By necessity, marketing ideas and concepts have evolved and improved over time. Today's audience is
more aware of advertising. Therefore, modern vendors need to be more refined and subtle.

Content marketing opportunities are easier to access than ever before. With blogs or social networks,
companies can click on "publish" at any time. The content they create is limited only to their ideas or
understanding of what their customers really want to know.

Customers will never be tired of useful information that helps them do better. The more companies
contribute to the training, the more they contribute to the bottom line of the business.

From John Deere to Coca-Cola, the history has never been stronger or more important to brands and
their customers.

Content marketing captures more customer attention and aims to help more of the company . Potential
customers are much more likely to increase consumption and much more likely to learn. Learning leads

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to a change of mindset that then leads to a movement, the kind of movement that will probably come
to a sale without even asking.

Reflecting on past examples of highly notable content marketing campaigns allows you to appreciate the
modern mechanisms of content marketing and to improve future campaigns by learning from
experience and mistakes.

Content marketing is not about the future, it is the present!

- Types Of Content Marketing

Different Types Of Content Can Help You Reach With Different Level Of Customers In Different Ways. In
Most Cases, A Variety Of Content Types Are Ideal For Reaching And Connecting With Users From
Different Points Of The Digital Sales Funnel.

1. Blogging

You Know We Will Talk About Blog Posts First. For Many Brands, Blogging Blogs Are The Part Of Your
Content Marketing Methods. There's A Very Good Reason For This: Blog Posts Generally Don't It Takes A
Long Time To Write Them, They Are Easy To Find From Google, Users Are Happy To Read And Share
Them, And It Is A Quick Way To Provide Value At A Relatively Low Cost. Blog Articles Are Great For
Building Relationships With Your Readers, Which Can Help. Food And Conversion. Maintain A Consistent
Blog With Frequent, High Quality Posts (Such As Adespresso) Can Also Help Generate Significant Site
Traffic. Since Blogs Are The Most Accessible Type Of Content Marketing, So Is The Type Of Content.
Which Has The Most Potential Conflict In Which Brands Fall.

1. Longform Content

Free Online Content Is A Great Way To Create Thought And Direction Increase Subscribers All You Have
To Do Is Say "Subscribe So We Can Inform You Soon Our Guide Chapter Is Just Out! "" This Content Will
Not Be Just 1000 Words; It Could Be 5,000-15,000 Words. There Will Be Many Chapters, Each At Its Own
URL Page. Therefore, They Offer Immense Value. Users Don't Go Somewhere Else To Get Information On
A Topic, Because You've Literally Covered Everything. These The Guides Are Also Free And Available
Online, Which Makes Them Accessible.

2. Case Studies

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Case Studies Are Background Reviews That Cover A Specific Scenario Or Example, Which Should Be
Provide Actionable Knowledge And Information. They Are Fantastic For Many Reasons: Them It Allows
You To Build A Mindset, They Are Unique And Widely Shared Because It Is Yours Given, Someone Else
Cannot Spontaneously Share The Same Idea (Cough, Cough). Case Studies Are Most Effective When You
Follow A Fairly Simple Model: Write A Summary Of Study, Explain The Problem Or Hypothesis You Are
Evaluating, Explain Your Solution And Then About The Results And Why They.

3. White Books

White Papers Contain High-Density Information That Can Offer Solutions And Data On Them Matter The
Emphasis Here Is On The Details. They Are Exceptional When You Want To Think Leadership And
Respect In The Industry, And Can Be Excellent Lead Magnets

- Benefits Of Content Marketing

 Improving brand reputation by building trust through content marketing.

One of the biggest benefits that really shows the importance of content marketing is the quality of
reputation building that contributes to the quality of the content. In today's busy digital marketplace, it
is essential that businesses strive to build trust with their prospects and their customers. Building trust
can help your company build a positive brand reputation.

Quality content can help you build trust with your potential and potential customers. As consumers read
their content, they begin to form an opinion about their brand. If the content they find attractive,
educational and valuable, they will start thinking the same way about their business. The more value
you add to your content, the easier it will be to gain the trust of your target audience.

Additionally, when potential customers and customers start posting content regularly across platforms,
they can see themselves as industry leaders. Posting content through third-party publications or sharing
your content with influential people can also help build trust in your target market.

Content marketing allows you to take absolute control of the conversation

It is no secret that selling a product becomes far easier when your customer is looking for what you sell.

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We say he sells luxury sofas. Anyone looking for a $300 sofa won't be easy to sell. When they enter their
store, they have already decided what kind of sofa they need.

However, if I could talk to that person while I was looking for a sofa? What would happen if you could
talk to them about the importance of paying a premium for quality before deciding how much to spend?

Controlling the conversation while your customers are most likely learning is not cheap. The same goes
for almost everything from car insurance to software.

So why not write about these conversation points? Why not control the conversation when your
customers decide what they need? Most likely, your competitors will stick with you and steal from your
best potential customers.

 Content marketing increases brand awareness

Suppose you are an investment company and decide to write an informative article that first corrects
Google on "how to invest in stocks".

Every month, more than 40,000 people search for this exact phrase on Google. It now puts its brand in
front of 480,000 potential customers every year.

And that is only because of the exact phrase "how to invest in shares". There are 40,000 more people
looking for the exact phrase "how to buy shares" every month, not to mention other variants nearby. At
least 1 million people search this subject every year.

Content marketing develops your social networks as a result

Every potential customer who finds valuable content on your site becomes a potential support for your
brand.

Many of these valueable readers will follow you on Facebook or Twitter so you can stay informed about
upcoming articles you write. Many of these readers also have to share their articles with their friends
and family on social networks, allowing them to increase their audience exponentially over time.

 Content marketing provides a composite ROI

Suppose you decide to write a second article on the best dividend stocks.

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But over time, it ranks first on Google for "the best dividend stocks," which are searched 22,000 times a
month. It now puts its brand in front of an additional 260,000 people each year, representing 65,000
additional qualified visitors to the website each year. Now its website has grown from 250,000 annual
visitors to 300,000.

Each additional article has the potential to drastically increase qualified visitors to your website each
month. To add to this, other websites refer to sources of useful information. Each of these links can
attract more qualified visitors to the linked article, as well as other pages of your site.

 Content marketing helps you stay out of your competition.

In the busy digital market, it is essential that your small business differs from its competitors. This is the
importance of content marketing. Content marketing is an effective way for small businesses to work to
differentiate themselves from other industry players and demonstrate what makes their business so
special.

The topics on which you create content and the value of the content you provide can provide the
difference between a consumer choosing your brand instead of a competitor. For example, if a buyer
investigates their problems and some of the products that might help solve them, they will be more
likely to work with the company that provided useful information.

If it's not enough to show you why content marketing is important, consider the role they play in helping
develop a brand's personality and voice. Beyond the type of content you produce, you can also stand
out from the competition for the language of your content and the way you present your information. Is
your brand personality serious and professional? Fun and educational? Maybe a mixture of both?

Determining how you want to represent your brand and developing a brand voice can help you create
unique content for your business brand. This brand personality can help you reach buyers you want and
showcase what makes your business so special. One of the best ways to show this personality is to use
the marketing content you create.

Essential Strategies To Activate Your Content

According to Econsultancy, social recommendations from friends and family are the most reliable source
of information for consumers. when your customers post or share positive opinions and experiences on

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social networks, they increase your credibility with potential customers, something you can never do
alone. you must do everything possible to facilitate the flow of these transmissions. The basic idea of
this chapter is to eliminate all possible obstacles under your control. So there’re absolute no excuse for
not sharing your content. You will surely find at least some ideas that you can immediately put at the
service of your company. Here we go

1. Go Long. Every marketing trend seems to indicate the need for short content. Six-second video about
the plant. Computer graphics of high standard. 140 characters for tweets. You could post a shorter
material on social networks in a busy world, right? Not always. Not always.

The evaluation of 100 million web articles reveals that content in the long-form is more popular than
content in the short format. The longer the content is, the more steps you can take to achieve the
highest average percentages in all categories, for sequences between 3,000 and 10,000 characters. This
pattern has been confirmed by research conducted by the New York times. Over 90% of the papers most
submitted contain over 3,000 characters.it is not surprising that abbreviated content abounds: there are
16 times more articles of less than 1,000 words on 2,000 words. Here is your chance to fill the void.
When writing long-form content, do not forget to make scanning easier: no one likes a wall of
intimidating text. Using a list structure is a simple way to do it. Write short, easy-to-read paragraphs,
and use subtitles and bullets to separate the text. Additional tip: using a keyword in a subtitle usually
provides a SEO value.

2. Record the conversation, not the controversy. Without a doubt, the controversy ignites the content.
Some consultants even recommend systematically producing controversial content as a legitimate
power-up strategy. Controversial content can fascinate people in the same way

How a good fight of reality TV increases the audience. But I do not think it's a sustainable strategy.

First, let me distinguish controversial content from controversial content. A controversial definition is "a
state of conflict or prolonged and controversial public debate". The keywords I am quoting here are
"Extended", "Litigious" and "Public".

Sometimes controversy is inevitable. But is this a conscious tactic to follow as a long-term content
strategy? Can you think of a respected and successful company that pursues a protracted dispute as a
marketing strategy? Of course not. Companies are created to avoid controversy. Most brands are not

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based on a negative emotion. One study at a time shows that positive and stimulating content gets more
views and clicks over time.

Another argument against controversy as a social transmission strategy is that it can attract the wrong
public. The controversial blog posts are like a fight in the schoolyard. The value of fascination can lead to
increased traffic in the short term, but will it encourage someone to want to befriend you? Become a
customer? Or will they just stay outside and leave once the fight is over?

Controversy can be used more effectively when associated with a positive cause. The CVS chain of
pharmacies has increased the inconvenience by banning the sale of cigarettes in its stores as part of its
social protection goal. Patagonia clothing retailer challenged traditional business logic by advising
customers to buy less clothes, get better items and reuse, repair, resell and recycle them in a respectful
way of the environment.

3. Remember that the most important part of your content is not your content. Would you like to
increase the ability to share your content by 400% in one step? Bend now, while I share this secret:
STOP MAKING HEADLINES. In today's world, you must create a descriptive, emotional, precise, catchy
and tweetable title.

This is very important, but for many content creators it remains a challenge. The name has more
meaning than the video or text part. Why? Why? Because we are living in a scanner world, make it
tweetable (i.e. short). The titles of eight words or less are divided 21% more than the average.

 This is descriptive and accurate. Never mislead readers.

 Be creative enough to disappear on a very dense list of content options.
 Consult a large list to increase social media transmission by 50% (for example: "six extra content
code lessons").
 Make sure the title offers something useful.
 Include a keyword or phrase to help a search engine determine the subject of the article and
facilitate your SEO.
 Do not allow your title to be rethought. The title is the most critical part of the job. It works.

Warm words also help. In a study of blogs that received more than 1,000 social shares in a year,
headlines containing the word "human" such as "food", "home" and "lifestyle" accounted for 85% of the

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content. Most viral in the world words like "business", "technology" and "news" account for only 14% of
this traffic.

4. Be Visual: Read some information and, three days later, you will remember 10%. Add a photo and you
will remember 65%. 11 reading is not effective for humans. Your brain sees words as a multitude of
small images, you have to identify the characteristics of the letters to read. That takes time.

According to a Buzzsumo Analysis, adding a photo or artwork doubles the likelihood of its content being
leaked. another study found that when Facebook is used as a content distribution channel, content
sharing doubles, on average, if it includes a photo. of course, brands will find out: 74% of brand posts on
Facebook now contain a photo.

When composing a photo for a blog post, most blogging platforms give you the ability to assign a meta
tag or "Alternate Text" to photos. Linking the keyword or the subject of the article to the photo does not
take much time and gives a little SEO boost.

5. Get angry with lists and Infographics. Buzzsumo's 100-million-page search has also shown that it
doubles the chances of people sharing their content by including a list or infographic. Making sense list
elements and infographics add an element of intrigue and fun while promising quick responses. Due to
their creamy format, they quickly satisfy our curiosity in a dense environment of information.

Additional Tips: One item on the list with the number 10 in the title is the best number for social media,
ranking four times as many actions as the next closest number in the study. After the number 10, the
titles with a disparate number are divided 20% more than the messages.

6. Determine The Best Viewing Time. Don't miss out on blogs with "Best Times to Post" lists. The fact is
that the final time to publish is very sensitive to a number of factors and you have to do the work to find
the best publication calendar. Specific to your business and your customers.

If general research on the subject may lead you to think that the best day to post on LinkedIn is
Wednesday or that the best day to promote on Facebook is Monday, the truth is that you share peaks
on different days in each. Sector. Here are some examples of trade trends in the sector:

 Publications in the automotive sector earn most of the trade on Wednesdays.

 General business publications have the highest number of shares Tuesday.

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  Health industry articles show maximum engagement on Tuesday and Friday.
 Feed messages are mostly shared on Monday.
 Weekends are a low point for sharing across verticals, rarely earning more than 9% of the stock.

And, of course, you can skip all those door-to-door addresses if you are trying to show off at times or in
areas not occupied by competitors. I realized that one of my blogging friends posted every Sunday. This
seemed contradictory, since blog posts in general have the least excitement over the weekend. Their
logic was simple: "all established bloggers publish on Monday, so to highlight, public a less fascinating
day." a very wise approach. Find an unsaturated niche by the day of the week!

7. Reuse Content. Evergreen content is a versatile work tool and can be modified to create new forms
of information for your customers. A series of permanent publications can be compiled, edited and
presented as a detailed special report. You can also convert permanent publications into speeches,
webinars, videos and email courses, to name a few ideas.

You can convert a search or data set into a computer graphic, and a video infographic, and a video
podcast, and a podcast transcript into a blog post, and a blog post into a press release. Each content can
be modified to a different medium with minimal additional investment. It means more content, gaining
visibility among new audiences in less time.

One technique that has had impressive results for me is to convert my best "old" content into colorful
presentations on Slideshare. My original blog, "Six Questions That Bring You to a Social Media Strategy,"
has reached about 7,000 page views. Since being published on Slideshare, the same content has been
viewed more than 100,000 times! Slideshare is free, owned by LinkedIn, highly indexed by Google and is
a comprehensive educational resource for many. At the end of this presentation, I got a call to action to
learn more about buying my book Explaining Social Networks. You can easily follow this link to see how
many clicks I received.

Better, to replace the content on a new channel, it united a new audience who had never seen the first
message. I have also launched a new round of social exchange on the same investment with very low
development cost.

Here are some other ways to deliver and renew your content with little or no extra expense:

 Declare existing slideshows and convert them to YouTube videos.

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  Take the sound of videos and use them in podcasts.
 Complete blog articles on topics to create e-books and helpful customer guides.
 Use blog content as a starting point for book chapters.
 Converts messages to the list for computer graphics.
 Post infographics on Slideshare and Pinterest.

8. Focus on Comments and Criticism. Another very important form of social transmission is feedback
and criticism. The ads offer a powerful "Social Proof" that can make or break a business. This concept is
described in detail in Chapter 9, but in summary, social proof is a combination of clues about our
environment that we use to make decisions when we do not know the truth. Criticisms are a good
example of this idea. If we have never visited a company before, we can use this consumer-generated
content to decide whether to buy something or not.

For many businesses, online reviews are a very important part of the consumer decision-making
process. Car buyers, for example, are still using Yelp and other rating sites. Nielsen reports 17 that 84%
of users say that online reviews influence their purchase decision. These critics can also gain celebrity
status by reverberating their opinions on Twitter, Facebook and beyond.

The key to this tactic is to implement an extremely strong internal process to capture and maintain a
steady stream of ready-to-write clients. Of course, many of their first-time marketers may be ashamed
to ask for a review, but you can put it in a way that reassures the customer: "Our business is referral-
based. You want to take a moment to visit Yelp and send us back to your friends? And family? It's a good
start for your internal process, but it's just the beginning.

Here are ways to improve social media through Yelp and other critical sites:

Designate someone to take charge of your implementation plan. This person is responsible for their
online reputation and is responsible for making popular contributions from their staff as well as
monitoring and responding to the community.

 Use posters and notes. Build awareness with your customers and your staff. Show posters "I like
it on Yelp!" Throughout the store: tickets, sales offices, waiting area, customer service and
payment. Give customers a takeaway reminder that they are on Yelp. Make notes on salaries,
repair orders and invoices to raise awareness.

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  Get in touch with your fans in delirium. All the sellers have them, especially the ones with you
for a long time. Ask fans to share an honest criticism: don't lobby to receive such positive
reviews. Many brands do not publish testimonials and evangelists on their websites and social
media profiles. People love the attention and special treatment. The customers you present will
likely become more powerful followers of your brand. In addition, providing objective reviews
on your website can increase your credibility with potential customers.
 Recognizes staff members who receive 5-star reviews. A gift or a mention at the weekly sales
meeting is very helpful. When other employees see it, they should also be recognized.

Think about organizing a client program of the week on your blog and social networks. Present a story
and testimony from one of your happy customers.

9. Learn how to use Hashtags effectively. Hashtags are possibly the most important innovation in the
history of social networks. The humble hashtag has become the web mapping system. This is the most
important way to organize information through social networks and is essential for discovering trends,
content and ideas. Hashtags have entered popular culture and brands have now shown in
advertisements, TV shows, billboards, menus and even on the big screen at sporting events.

Following a hashtag also organizes people. People who follow a hashtag can start a business, lead a
discussion that leads to innovation, or think about backing a government. Hashtags are the cornerstone
of any communication, from disaster relief to memes. They can also be an important part of the content
code equation. Research shows that the presence of a hashtag could increase social transmission by up
to 70% in some subjects.

Here are some examples of hashtag campaigns that have generated ideas and messages:

 Charmin: In 2013, the Scarmin scarf brand launched the Twitter hashtag #tweetfromtheseat to
take advantage of the amazing number of social media users in the bathroom (40% of young
adults, and these are just the ones to admit!). The keys to success include the use of exploitable
language (the hashtag starts with a verb telling followers to do something); It was fun and
playful; and I was attached to a larger Super Bowl promotion.

Make-A-Wish Foundation: A few years ago, the world fell in love with Miles, a 5-year cancer
fighter (also called "batkid"), when he became a superhero for a day. San Francisco became

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 Gotham City through the Make-A-Wish Foundation of the San Francisco Bay Area and 16,000
actors and volunteers. Dressed in the Batman suit, batkid saved the city from the forces of evil
while hundreds of thousands of people were still on social media with the hashtag #sfbatkid.
History has explained, generating about 1.7 billion social impressions in 117 countries.
Celebrities like Christian Bale, Ben Affleck and Britney Spears used the hashtag #sfbatkid. Even
President Barack Obama gave Miles a six-second mark on Vine. Make-A-Wish has seen a
significant increase in traffic to your site, with up to 1,400 visits per second at campaign height.
The hashtag worked because it promotes a moving story, the event was meticulously planned
and thousands of volunteers helped create the content.

 Digiorno Pizza: No, a dry intern didn't care for @digiornopizza on Twitter during football games.
In fact, digiorno Pizza's unconventional #digiornoyoudidnt campaign has been carefully thought
through. The brand came up with the idea of creating a hashtag in the hopes of extending
digiorno Pizza's social media attention to new audiences, notably the NFL's Smackers. His teams
tweeted live during NFL games and engaged to football fans in real time. The campaign worked
because it was real-time, humorous and associated with a popular sporting event.

10. Do the right thing. The appearance of your site is an important indicator of the compatibility of your
content. When you go to a gourmet evening, don't expect to see a steak car arrive in a styrofoam
container with a package of tomato sauce. And he also hopes that premium content appears to be
premium content.

Everything is communicated and if you do not have the right container for your content, you can finish
your transmission efforts before you begin. Your site is your gateway to the world and the first
impression you could determine is whether a person leaves immediately or is long to find out what they
are doing.

Remember, social exchange is often an extension of your own identity. If your site is stylish, people will
feel stylish to promote it. If your site looks fluffy ... Well ... It may be time to freshen up!

On a related note, have you recently verified in Google Analytics how many customers are accessing
your site through a mobile device? It will be a surprise! Make sure your site is optimized to serve your
customers in a mobile environment. Content users make quick decisions about sharing. If this is difficult

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to achieve or if your share buttons are not visible in a mobile environment, you will lose these precious
opportunities.

11. Focus on new research and ideas. Remember that many of your readers share content for the
intrinsic value of helping others. If you do your content on new research ideas, expert quotes and
exciting new ideas, you will use this psychological aspect of sharing.

It is also a source of rich content creation ideas. When you see a particularly compelling search, we
quote, provide the appropriate links and attribution, and give your own feedback:

 What have you learned from this new research?

 What new ideas have they allowed?
 Has the investigation been conducted successfully or is there a problem with the methodology
that needs to be highlighted?
 How can research be specifically applied to the problems of your industry?
 What surprised you? Doesn't that make sense? How does research provide a new world view?

12. Comments Foster. It's also very likely that people are concerned enough to leave comments on the
content you publish sharing with their networks. They spend time to leave an opinion on their work,
they also want the world to know! Because it can animate comments, it encourages social exchange.
Here are some easy ways to get people to comment:

End your message with a request. People hate open posts and are more likely to close the circle to
respond to their request in a comment.

Specifically ask for comments. In Chapter 7, he covers the importance of comments and social evidence,
but starts the bomb by asking some friends and colleagues to leave a comment. Comments are invited
for comment. People feel better leaving their point of view when they see that they are not alone in the
comments section.

Mention influential people with a broad audience in your message and link to your content. Most of the
time, they will get a "ping" when someone creates a link to their content, but you're not afraid to let the
link exist. They will probably share your message.

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Notify potential commenters. Send an email to people in your area who may be interested in your post.
You must use this method with caution: you cannot go to the well until it is dry! If they trust you and
your request, they will certainly get a comment and a few of them online.

13. Help readers spread ideas to help others. Here is a summary of my favorite newspaper, The New
York Times: 20 In an attempt to understand what is reliable, neuroscientists have been analyzing the
brains of people who hear new ideas. Then, when these people told others what they had heard,
scientists noticed what ideas were spreading and what were not.

You can expect people to convey the most memorable ideas: the ones that illuminate the brain regions
associated with memories. But that's not what happened. The best tinnitus preachers were in the
regions of the brain associated with social cognition: thoughts of others. If these regions were
illuminated when something was heard, people would talk more enthusiastically and the idea would
continue to spread.

"People should expect the greatest enthusiasm for sharing ideas that interest them," said researcher
Emily Falk, a researcher at the University of Michigan. "But our research suggests that this is not the full
story. Thinking about what others like can be even more important."

Abigail Posner, Google's director of strategic planning, described this desire as an energy exchange21:
"When we see or create an image that drives us, it sends others to give us some energy and
effervescence. Every gift contains the spirit of the in addition, each image reminds us and others that we
are alive, happy and full of energy (even if we do not always agree.) And when we like or comment on a
photo or video sent to us, we return a gift to We say so. But, more deeply, this "gift" sharing contributes
to an exchange of energy that amplifies our pleasure, and is something we are determined to do. "

14. Include "Click to tweet" boxes in your blog post. It's a fun and easy way to increase the amount of
tweets you receive in each article. There are several free services that allow you to insert quotes on
Twitter directly into your blog. Extract the best questions from your post and paste them into a "Click to
tweet" area that you can access for free on the Internet. An attractive frame appears in the context of
your message, encouraging readers to easily click and tweet a meaningful quote.

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- Principles Of Content Marketing.
Content is undoubtedly a part of the essence of any website and should be the focus of any digital
marketing or campaign activity you plan to launch for your brand, product or service. With content
marketing, companies of all shapes, sizes and types can now have the platform and the ability to reach a
wider and global audience to convey their message: how, how and why.

However, many content marketing companies fail to deliver the expected results of all their marketing
efforts and activities. This is mainly due to their casual approach and their inability to apply good and
effective content marketing techniques, true to what this digital marketing technique really stands for:
building relationships with specific audiences through highly relevant content.

With the slow decline of the traditional media and marketing methods, companies, big or small, from
various niches in the industry, are turning to digital marketing, especially content marketing, to connect
with their target audiences. This is confirmed in 2013 research on benchmarks, budgets and trends in
B2B content marketing, where it was noted that of every 10 B2B marketers, 9 are using content
marketing for their business.

1). Define your content marketing goals

Before you can start a content marketing campaign, you must clearly define and identify your goals.
Digital marketing aims to meet the needs of its target audience, since it is virtually impossible for
anyone, even large corporations, to reach everyone effectively at the same time. With a clearly defined
target audience, you can customize your content marketing strategy by focusing on them.

With a clear understanding of your target audience, you can create content specifically for that
particular audience. Without a clear understanding, your content creation goes in all directions and
focuses, clearly it's not an effective way to run a content marketing campaign promotion. You can begin
by identifying who your best customer is, categorizing that person into a particular segment of
consumers and creating a consumer profile for that particular segment. From here, you can now identify
the type of content that may be interested and that could meet your information needs.

2) Learn where to get content marketing material

The next move is to create a good inventory of appropriate and persuasive materials, which can be used
as content, following the identification of your target audience. Where to find content: this is the first

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request that many business owners make, and one of the reasons why many businesses still relish to
participate in the content is the prospect of this seemingly deceptive quest.

This task is not as difficult as most believe. They can start by auditing content, online and offline, for all
the content they already have in their arsenal: brochures, research, reports, editorials, presentations,
articles and white papers. In addition to existing materials, business owners can create new content that
they can use for their campaigns. Content may be created internally or by qualified providers, provided
that it maintains full control over the creation or essence of any content.

3) Understand what kind of marketing content will work for you

Then when you identify where you can get your content, your next task is to define the type or type of
content marketing in which your new content will be distributed. Again, start with a careful audit of
what your business already has in the form of content marketing, in addition to their main website. The
possibilities are endless and can only be limited by your imagination, but you can start by browsing the
following list:

 Main articles of your website

 Electronic bulletins
 e-mail
 Blogs with procedural articles and messages.
 Tips, articles or notes you can download on social networks
 Electronic books
 White books
 Online video
 webinars
 podcasts
 Presentations and slideshows.
 Diagrams
 Computer graphics
 Checklists
 And much more!

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As we will later on this list, you can also redirect existing content and bring it to life in a new, perhaps
more effective, way that suits your target audience. Check out this Hubspot resource in the 35 free
content marketing templates you can use.

4) Understand the behavior of your content marketing goals

Creating content that reflects the momentum and feelings of your target audience is at the heart of
content marketing success. You can only achieve this if you truely understand your target market and
understand your buying and consumer behavior. You need to understand what's important to them and
the factors that influence their decisions when looking for information or buying. Withproper
understanding, you can create content that can bring this behavior to your sales funnels.

The key here is to create great content that your target audience wants to receive or assimilate from any
content marketing channel you provide (your website, e-mail, online video and other material) allowing
you to spend considerable time. with your content and possibly. influence your consumption habits. In a
B2B context, 80% of business decision makers prefer to receive information about a company with such
content, rather than pure advertising, as confirmed by a Roper Public Affairs report. This is a good
opportunity to create content that resonates with the consumer character of your target customers.

5) Define clear goals for conversion

The goal of digital marketing is conversion, which takes website traffic to generate leads or generate
sales. However, in content marketing, your conversion goals should be well defined, identifying what
your audience should do as the very next step after consuming the information or content you have
provided. However, the level of engagement with the target audience vary, so you need to know your
conversion goals.

A clear example is when dealing with specific clients initially. You cannot go to a clearly identified sales
page immediately or after your initial point of contact. Your goal in this stage of conversion is to build
your relationship with them through their content, offering free articles, e-books or white papers that
they can digest, in exchange for submitting to your newsletter. or to a mailing list. Your conversion goal
will grow after each successful engagement point, until your target audience reaches the final step and
becomes paid customers.

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6) Establish contact points with content marketing goals

An important aspect of content marketing is the ongoing commitment to the target audience. At this
point, it is highly important to identify the contact points for your goals to launch these engagement
cases. Contact points can be:

 Started by your audience through search engines search, PPC ads or contact forms
 Started by you via email, social media messages or tweets
 Initiated by third parties by means of references or references

When choosing the strategy to use, always consider the context of your target audience and the
consumer perspective you have identified before. In this way, you can influence your consumer
personality toward the conversion goal you have defined for that particular point of contact. seven).
Build relationships with content marketing: Avoid difficult sales

One of the main reasons why many companies fail in content marketing is that they do not recognize
the essence of this digital marketing tool, that is, by creating relationships with specific audiences
through relevant content. Profit or retrieve their investments in digital marketing, these companies
struggle to sell their brand, products and services through their content, instead of providing relevant
content sought by their target audiences.

Content marketing is effective because consumers generally do not like to discontinue marketing, unlike
traditional marketing channels. We prefer someone to provide you with good content and neglect or
avoid those who directly present their brand, products or services. The key here is to provide the
valuable and relevant information they need, and ultimately earn you with their loyalty and customer
base.

7). Create content with strong openings that attracts attention

In an accelerated online environment, users do not have time to walk around the branches or read
useless information that people usually inject into their content. Putting these elements in the forefront
of their content would be a surefire way to get people to find what they need elsewhere. For content
marketing to work effectively, your content openings have to be strong and direct, they will immediately
grab your attention and inspire you to learn more and deepen your content.

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8). Your content marketing material needs to be new and ambitious.

Content with information similar to another thousand or more providers is unlikely to capture the
attention of your target audience, much less build a relationship with your target audience. Your content
should be new, ambitious and highly interesting than what other providers offer. If your competitor
writes a "top 5" in your article, invent something more compelling than the "top 10" or "top 100". Of
course, the information you provide in your content marketing campaign must be true and objective, as
indicated by the following item.

9). Reinforce content marketing with real data.

Current data from your own searches or reliable sources can emphasize your content and attract the
attention of your target audience. The Internet is saturated with the opinion that many B2B market
players are trying to avoid as much as possible. We prefer to look for content that is based on proven
research, surveys and experiences, which will make it difficult to access your data to achieve your digital
marketing goals.

10). Reinforce content marketing with a good image.

Because real data can add credibility to your content, adding a good visual component can make your
content even more visible. Digital marketing is above traditional marketing, since it has the ability to use
other components of visual media, such as videos, interactive prints and user-generated content. Online
users want content that they can assimilate quickly. Establishing visual components makes it easy to
understand not only the attention, but also enough to learn more about your message.

11). Monitor the results generated from your content marketing efforts

Finally, your content marketing efforts need to be strengthened with tracking systems that allow you to
measure and analyze the direction of your campaign. Tracking your content marketing campaign will
give you information and information on the demographics of your website visitors, their behavior on
your website, and information on the most popular content in your arsenal. From here, you can add or
improve your overall content marketing strategy to get even better, better and more profitable results.

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SECRET FORMULA COPYWRITERS USE FOR ONLINE DIGITAL
MARKETING
Writing is a set of skills, unlike any other type of writing. Under the title of writing, you may find writing
electronic books, which is different from writing articles, which is different from writing white books.
Everyone has their skills, good practices and writing style. The same goes for advertising writing.
Publishers use a variety of best practices and tactics to write a copy of landing pages, web pages,
AdWords ads, and standard and native social media ads. A recommended practice used by all major
writing professionals is that they understand what they are discussing. And the arguments have a
formula.

How to Make Your Argument

Today, people want to believe that their formula is new. There are many kinds of articles and webinars
about what to include in an ad to make it compelling and credible.

When writing a copy, you simply present a compelling argument for your product or service.

You have established why your offer is better, cheaper, more important or unique.

Without embarking on an academic exploration of what a well-constructed argument looks like, it is

enough to understand, based on best writing practice, that a basic argument is made up of four parts:
claims, counter-arguments, reasoning and evidence.

PRETEND

Make a one claim about your service, such as price or quality. If you provide a low cost and high quality,
then you have two different statements to convince your prospects.

CONTRAINDICATIONS

We know there are two sides (sometimes more) to each argument, right? Of course this is your chance
to anticipate consumer problems and the claims of your competitors. An example of a conversion can be
a comparison on the side of the face.

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REASONING

You can list the reasons why it's worth buying your product / service, even if it's cheaper. For example,
you are making great savings with the world's health supplements you provide to your clients. Offer a
significantly lower starting rate and / or a philosophy that lower prices will serve your market better.

Your motives should make sense to your potential customer and convince them to make the right
purchase. In sales, this is often known as dealing with "objections" of the potential customer or
anticipating and planning their "reputation."

For example, if you know your product is too expensive, prepare with a great payment plan option.

EVIDENCE

Having a voice online or elsewhere means it strengthens your credibility. This is especially true when
defending your services.

Now you have to test your application. Examples can be case studies or video testimonials from your
most satisfied clients. Just remember that the evidence is verifiable and directly supports your claim.

COPY CONVERTING FORMULAS

Now, you understand that to inform and convince people with conviction, you need to present your
case in a classic litigation.

There are many people who suggest formulas. Most of the time, they add classic sales tactics to the
standard plot profile.

Eddie Shleyner takes the four-step argument by recommending Bob Stone's flexible, widely used seven-
step formula for writing sales texts.

You can see in his list that you have to make your request, list your conventions, including reasoning and
evidence, but this formula adds to Freud's invocation of pleasure.

In simple terms, people seek pleasure and avoid pain. So, don't just say why your service will help
people.

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Describe how not having your services in your life hurts. A common example is letting people know you
are missing out. In a world where everyone really wants to belong, exclusion can be considered quite
painful.

Julie Boswell recommends a formula where you call your prospects. Indicate for what your message is.

This means you need to know who your ideal customer is, how and where to contact them. This is a
great marketing exercise that everyone should do anyway.

Does your ideal client have a tendency to seek out their personal trainer online or just want a personal
word of mouth recommendation from a friend or someone from their sports club?

If you match the type of online search, you know that developing an ad copy for AdWords may be the
answer.

If you want to receive advice, but do so via formatting groups on Facebook or through their online friend
network, writing social media posts should pay special attention. .

All digital writing guides have in common to ensure you get the right call to action. Daniel Faggella takes
them home when he says:

"Do not assume that your potential customer will automatically move to the next step ... provide an
explicit call to action."

It goes through the basic argumentation steps, albeit under slightly different names, and then advances
its argument regarding a call to action.

People treat all the information you have given. Help me take this last step by guiding them - saying
what to do.

THE INCREDIBLE MARKETING POWER OF EMOTIONAL TRIGGER TRIGGERS

Having defined the basics of clear, simple, and fast communication of your value proposition, the unique
value that it offers beyond its competitors can effectively use powerful emotional sales triggers.

Dan Shewan points out that exploiting emotional appeal is one of the best ways to connect with
consumers. It also helps create a strong and lasting memory for your brand.

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The best example of emotional activation in your online audience includes sharing powerful and real
stories of personal challenges and transformations.

For example, videos that testify to your current and past training and fitness clients that convey negative
emotions and experiences that they experienced before working with you and your service helped them
overcome these difficulties and that the leading online coaches everyone faces these obstacles to
overcome their difficulties. emotionally inspiring people to follow their calls to action.

Providing a very real human emotional response, whether negative or positive, is an important way to
build relationships and connect with others in a cold digital world.

Just pay attention to the negative emotions that trigger are not signaled in the perception of your brand
or product. Say your product or service is the best solution.

Always emphasize how to meet the most important needs of your clients and help them solve the
problems and problems that affect them.

CLOSE THE COMMUNICATION CYCLE

When entering into advanced writing, you may wonder if your audience will respond most favorably to
the word "incredible" or "incredible," but what we're talking about is research and proof.

Research your audience to understand how they speak and what they respond to.

Meet your competitors. What types of advertising language and value propositions do coaches and key
players make in their ads?

What personal and emotional stories and inspirational clients do wellness training and top professionals
in the healthcare industry share with their online audience?

No matter the level research you do, you will inevitably find areas of uncertainty. Therefore, schedule
A / B tests. This means that you must run some separate ads and see which copy is best converted.

This will only help you better understand your market. Christina Gillick described this perfectly when
examining a saying prevalent in the field: "If you don't try, I suppose."

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That said, written copy is a form of communication. To close the communication cycle, you must go to
the first listening step.

Pay attention to the analysis, but listen to your existing customers as well. Listen to your prospects when
they comment or explain why you didn't sell your business.

Your personal ability to hear and understand the needs of your customers is even more important than
big data. If you can listen to their needs and talk openly about how you can help them, write compelling
ads.

Secret Formula Copywriters Use for Web Content Creation

The following written rules for creating websites and websites are general principles approved by web
writing experts.

 Beware of the website that looks like an ad

Exclude ads from your site's index page (your site's portal page), which appears when a visitor types in
your domain name. Commercial "Focus" messages for online visitors. This is precisely why your index
page should be deprived of any advertising. And (your index page) should definitely not be as an ad.
Instead, it appears as legitimate web content that informs, entertains and teaches your visitors. Your
main criterion is to give your web page an editorial impression - your message is presented with solid
content.

 Create attractive pages

Length of attention is a rare commodity on the net. Web visitors are qualified to engage in a core
business: they scan web content. They don't read. That is until they have established that your site is a
worthy source of information or data that they are looking for. Therefore, the written impulse of the
Web under this section must meet the scan criteria. Websites should also be more of an online brochure
- which is the common mistake of many business websites.

 Integrate list generation

Site visitors are a valuable asset; a mechanism must be put in place to give visitors a reason to return to
your site. Effective websites ensure that a visit to the site will generate a response - visitors with enough

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reason to engage with their name and email address. Without an effective system, 95% of site visitors
will never return. except that they are not part of your mailing list. The use of auto-responders has been
around for many years. Now it is essential for all effective websites.

 Use the AIDA Online Principles

The four-step formula for generating sales is known as the AIDA formula. First, understand the attention
of your prospect (A). Second, you are developing an interest (I) in terms of your offer. Third, intensify the
desire (D) for the purchase of your product or service. Fourth, it induces the prospect of Action (A) -
home buying. AIDA has its roots in the world of advertising and has been imported into the Internet
world and modified to meet the unique qualities of the online audience. Writing for the Web requires
the integration of the online version of AIDA into creating the sales components of a website.

Secret Formula Copywriters Use for Business Email.

Instead of trying to be perfect 100% creative with each written copy, we apply these proven frames and
their permanent structure to all the copies we create to extend from then on.

Now there are hundreds of writing formulas you can use. But I want to introduce you to the three most
powerful and effective ways to help you write emails that convert better and faster than before. These
are very effective that everyone, from Apple to Zappos, uses for their own copy.

Before you write a copy, you need to before that for editorial formulas to work, the best place to start is
knowing the difficulties of your clients.

 What are we battling?

 How big of a problem is it for them?
 How can you going to make this pain and this fight disappear?

When you know the answers to these questions, you can take advantage of your copy and your
formulas will work much better!

Now, let's dive into the goods.

1. AIDA

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It is of course one of the most common forms of writing. Many of the other formulas created by
publishers and marketers use their heart to invent for their effectiveness.

Let's look at what AIDA represents:

Attention: A title or phrase that makes your reader appear and pay attention.

Interest: Give them something that makes them want to know more.

Desire: Involve your emotions in a way that makes them want what they have to offer.

Action: They want what you have. Tell me what you need to do to get it.

Now, even with a formula that will be lost, when you start writing, moving away can be a little scary.

2. The 4 P.

P is powerful, and the 4 Ps writing formula is one of the most powerful structures of the moment.
Although AIDA is one of the most popular options, The 4 P better captures the heart and emotions of a
reader, as it generally incorporates a story in the process.

Historians sell products better than almost anything, but only if you do well. And with the refresh and
the repeated formula of 4 Ps, you can do almost always.

What each Ps represents:

Problem(s): Indicate the pain problem of your client or make a request.

Image: Know your problems, which means you need to know what the solution looks like. Paint this
picture of how your life would be better with this totally affected solution. Make history

Proof: At this point, your reader probably thinks it "sounds too good to be true." It is here that you come
in and show evidence that supports what you have just said. In this section, you can use third-party
photos, charts, testimonials, and statistics before and after.

Proposal: You have stated the problem. You have managed to paint the most wonderful images of life
without this problem and you have probably indicated that your product / service was a solution. It also
provided the reader with transparent and truthful evidence to confirm this information. Now your

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reader needs to be hungry for more. So, the last step is the one that offers your service / product
exceptionally, so all you can say is yes.

Now, when reading for the first time, it probably sounds a bit crazy to get people to convert or buy.
What you may not realize early is that this formula is so widely used that you have been exposed to this
type of marketing many times.

For example, take a look at the health and fitness industry.

If you've ever seen an infomercial that sells a weight loss supplement or program (we'll see it all a
hundred times, yes?), You've seen the 4 Ps in action.

3. NO

Finally, we DON'T have - the simple, sweet formula that you can create and use as you please. I didn't
find an easy and fast editorial hack like this.

In fact, the PAS formula isn't the easiest to target unless you're really looking for it, but it doesn't make it
any way less effective to get people into action.

Here's what it does NOT mean:

 Problem - You know the problem they have, so tell them.

 Sorry - their problem is really unfair, and you want them to remember everything they do. Skip
this wound a bit!
 Solve - Present your solution.

If you have noticed that all the formulas proposed so far have started to solve a problem, it is not a
competition. All successful companies solve a major problem. I mean, I'm thinking of this...

Restaurants solve a customer's hunger problem. Cell phones and telephone services solve the problem
of communication of people. And cars solve a transport problem.

The list is endless. So, starting with your copy addressing their main problem - the real problem that
your client no longer wants to address - you can go to the root of their motivation and then become a
customer.

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- Secret formula writers to use for SEO
According to the Search Engine Journal, 93% of online experiences start with search. Therefore, if you
want to reach people in cyberspace, one of your best options is to be noted in search engine result
pages (SERPs).

Even better: Organic search drivers have an average crash rate of 14.6%. This compares very favorably
with the closing rate of 1.7% of outside marketing opportunities.

In addition, 81% of consumers start shopping online. Almost half of them (47%) will read 3 to 5 pieces of
content online before contacting a representative.

At the end o: You must make sure your website is visible when people search for your niche.

we will review the concept of SEO writing and give you some useful tips to increase the traffic of your
website.

What exactly is SEO writing?

Before getting into the "how", it is important to start by looking at the "what". Like in: What is SEO
Writing?

As you probably know, SEO is synonymous with search engine optimization. It is an online marketing
technique that optimizes the presence of your website in search results. Writing, on the other hand, is
an exercise in using your mother tongue to induce a person to take a specific action. Usually this action
is to buy a product or service. Sometimes, however, writing is used to promote brand awareness.

SEO writing combines the best of both worlds. It makes content that not only ranks well in search
results, but also persuades readers to act.

Writing, on the other hand, is an exercise in using your mother tongue to induce a person to take a
specific action. Usually this action is to buy a product or service. Sometimes, however, writing is used to
promote brand awareness. SEO writing combines the best of both worlds. It makes content that not only
ranks well in search results, but also persuades readers to act. In a word, good SEO writing can turn
curious searchers into paying customers.

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SEO and writing are inseparable. In fact, SEO and great writing are inseparable. This is because
exceptional copy is an important part of search engine optimization. Google dropped the beans from its
top 3 ranking factors last year. Here are, in no particular order:

Links: links to the content of the website

Content: the quality of the content itself

 RankBrain - Google's machine learning algorithm that ranks content by keywords.

As you can see, one of the three main ranking factors is content. This means that Google will evaluate
the quality of your content to determine where it should appear in search results.

But keep in mind that Google's artificial intelligence algorithm, RankBrain, is also a ranking factor. This
algorithm will use what you have "learned" to determine the relevance of the content of your site to a
search term.

Therefore, two of the three main ranking factors are related to content. This is why its formulation
should be spectacular if you want to land above the SERP.

Now that we have covered the rudiments of SEO writing, let's look at a few ways to put it into practice.
SEO writing begins with the search term. It all starts with a search term. Provide a list of words, phrases,
and queries that people will enter into Google when they search for information about their niche. Then
optimize your content around these keywords. However, it sounds a lot easier than that.

The first thing to do is find the keywords. The good news is that several keywords related to your
business model will be obvious. The bad news is that most of these obvious keys have the potential to
be very competitive.

This means that other companies in your space will also try to rank the same keywords. You will find it
difficult to reach the top of the SERP with a competitive word. However, you can also search for non-
competitive keywords. For this you need to use a tool like SEMRush or SpyFu.

The trick is to make sure that word gets enough research every month. Otherwise, it will only optimize
the content of a keyword that no one is looking for. This will not bring much extra traffic.

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What is the ideal number of searches per month? Depends on the nature of your business. If you offer a
very expensive product or service with high margins, you can probably do some marketing with some
people every month. However, if you are in a very crowded space, you probably need a word that
generates at least a thousand searches per month.

Do the research

Once you've found your search term, it's time to do the initial work. This involves research. Fortunately,
it's easy to research your theme online. The same Google you use to reach your target audience is at
your disposal to provide the information you need. Find all the best articles which are related to your
search term and keep them in separate tabs. After developing an excellent resource library, explore
each article to familiarize yourself with the topic.

Nearby articles appear to have multiple duplicates. Keep the articles you want to refer to in your own
message. Once you have the knowledge to cover the topic completely, it is time to start producing
exceptional content.

SEO Copywriting can make your page better

One of the secrets of SEO writing is to make sure your content is better than any other. As we have seen,
Google ranks content based on its quality. This means that if Google perceives that your content is
"better", it will rank better. Spy at the content produced by your competitors. In particular, review the
content that matches the search term you are using.

Fortunately, you can use SEMRush or SpyFu to do so. These two tools allow you to track your
competitors to see where they rank according to specific keywords.

After finding a competitor's content for your search criteria, read these questions provided.

 What can be done to produce better content?

 Where are the holes in this content that I can point to?
 How can I make my content more authentic?
 Does the reader benefit from more visual aids?
 Can I improve the quality of the writing itself?
 Can I improve the overall user experience (font size, line spacing, etc.)?

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 Then start producing better content on the answer to that question.

Basically, you need to produce or create what Rand Fishkin calls 10x content. As the name suggests, this
content is 10 times better than what others have done. Do this and Google will put you first in search
results.

Suggested topics for discussion in SEO research

After you finish your first article, you are no longer "finished." You don't even have to go there. This is
because you will also produce more than 10x content that will attract even more visitors. Start by
googling the recently used search term. Don't be discouraged if you don't immediately see your own
article in the top 10 results. Take time.

What you should look for, however, are the search terms associated with the bottom of the page. Start
producing content for each of these keywords.

Yes, take time. Yes, this will involve extensive research as before. But it is worth it if it attracts a much
larger audience.

Embed similar keywords in your SEO writing

Even after all this, you haven't finished with SEO writing yet. This means that there is always an entire
universe of search terms for which you should rank. Search for keywords that are similar to the ones you
have found in related search terms. Start producing content for these keywords.

Also, they make it easy to find interesting keywords using the tools SEMRush and SpyFu mentioned.
These two services will provide keys related to a specific search term. Before you know it, it will have
more keywords than you can manage. They have been busy for a long time with content marketing.

Remember, though, the basic rule: only optimize keywords that search volume is healthy.

Arrange the keyword in the right places for SEO writing

If you would like Google to rank your content for a specific word, you must include that word in all of
your content. This is not the only place it belongs. You must also include the key phrase in the URL itself.

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This means that if your key is "blue jeans", this phrase should appear in the URL with an underscore ("_")
in place of the white space.

For example, if your article is titled "The hottest jeans for 2018", then the URL should include the
following fragment: "hottest_blue_jeans_for_2018". Google will analyze this URL to determine the
relevance of the search term "blue jeans" to the content.

You must also include the keyword in the meta description tag. This is the tag that Google uses to see
the description of the content of the website in search results. Google also analyzes this tag to
determine if a specific search term is relevant to the content of the article.

In addition, you must divide your content into subtitles and use the keyword of these subtitles as much
as possible. Just be sure not to "force" the word into a place where it does not belong or could do more
harm to the good.

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Chapter 2.

A COMPLIMENT INTRODUCED TO WRITING.

What is advertising writing? Writing is the art and science of writing texts (words used on web pages,
advertising, promotional material, etc.) that sell your product or service and convince potential
customers to take action. In many ways, it's like hiring a salesperson to reach all of your customers. A
sales team contact customers one by one. An editor will reach them all through billboards, magazine
ads, sales letters, blog posts, and more.

Design, content marketing, SEO and hacking are all part of a comprehensive digital marketing plan, but
writing is the glue that unites all of this. Copy gives meaning to your design and sets the stage for your
content marketing, SEO and growth hacking. Writing a better copy allows you to convert more readers
into customers. We want to provide you with a step by step guide that will give you an edge when
writing a copy online and offline.

If you can use your writing to tell an interesting story while convincing your customers of the utmost
need for your product, there is no limit to the growth your business can experience.

However, if you're stuck on writing generic emails, announcements and sales letters, you can expect to
spend the rest of your business career struggling to make a single sale.

- Writing functions
Your website is more than just the look! Sure, the cliché is that a picture is worth a thousand words, but
that doesn't mean its written content is worthless. In fact, the content, or copy of your website has a
great workload. He is responsible for:

 Definition of information and navigation architecture.

 Learn about design and visual design
 call potential customers to action
 Generate desired traffic, conversions and leads
 Promote search engine rankings

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There is so much to do! Successful writing is carefully thought out and considered an essential part of
any marketing strategy. Users of your website subconsciously create a distinctive impression of your
business, even if they are simply copying the content. What does your site say about your business?

1. Voice Tone: Readers clearly perceive their business by tone and judge if they want to work with you.
The voice of your brand communicates immensely: the core values of your company and its culture, the
way it works with its customers, its reliability, etc. This is why it is advisable to develop your brand's
voice even before you start writing text. copy

2. Concise and Precise: don't walk in the bush! When using unnecessary words or superfluous
sentences, tell your readers that their time is valuable. Brevity is very key, especially on home and
landing pages. Strive for information without being too detailed. If you have several elaborate concepts
to explain, the best thing you can do is blog, as we do here!

3. Make no Mistake: Not all users are English masters, but that doesn't mean that spelling mistake is
not a big problem. When your copy is grammatically correct, it gives trust and reliability. If your posts
are full of typos, readers will feel vague and confused; These are not usually good quality, no matter
what your business is.

4. Florid language: It is difficult to do and is not the right choice for many industries. If you do craft
catch, it may be logical that you are artistic and whimsical. But if you intend to sell banking, your poetic
phrases are unlikely to impress your customers.

5. Archaic or Obsolete Language: If you use obsolete jargon or words that no one else uses, it may
seem very unknown. Unless you advertise your medieval festival or use outdated cultural references to
create a satirical effect, it's probably a good idea to stay such risk.

6. List the Values of your Company. Finally, you want your readers to know what your business
represents without having to say anything. However, if you want to add them, there is a balance
between being too good and too picky. You shouldn't confuse your readers, but imagine that if someone
wanted to tell you how honest you were, you might feel uncomfortable and ask yourself, "If they really
are so honest, why should they make the relationship?

7. Complex Language: Missing and correctly placed terminology can be tailored to your industry.
However, if the readers of your website need a PhD to make sense of the copy, they may have been

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wrong. You may be thinking of demonstrating your vast knowledge and experience, but readers will feel
that you are overly dominant and condescending. No matter how technical your company is, it is not a
good idea to bombard people with elegant clay.

8. Repetition: A certain amount of repetition is useful for marking important points, but when you are
constantly repeating, ignore the reader's intelligence and time. No one wants to feel harassed - it's a
safe and unfortunate way to make sure they want to be as far away from you as possible.

9. Too vague: this happens little. Your website needs to pass a message to your potential customers
what your organization is, what it delivers, and so on. If you read your content and have no idea what
you're doing, and frankly, what you get from your collaboration, you've probably lost that customer.

10. Emojis: It is extremely rare that the use of emojis in your web copy is adequate. The automatic
printing that readers get is immaturity. Although it sells clothing and accessories to young teens, this is
probably still not necessary. Just like your mother probably told you when you were a kid, "Use your
words."

11. Slang: Unlike emojis, the correct use of slang can be a great way to build relationships with your
potential customers. Typographic words including that are usually part of our everyday language and
can even become officially defined words in the dictionary. However, in the wrong context, it will look
unprofessional and using a trending language can date its content pretty quickly.

12. Ellipses (...): When used competently in some contexts, ellipses can spark curiosity and incur people
to read, but ... they can also make it seem indecisive and insecure. An ellipsis is also composed of exactly
three periods: neither more nor less.

13. Upper Cases: Unless they are consistently used in odd titles or words, they are generally considered
the written equivalent of screaming. We don't know about you, but crying is not a very pleasant
experience! Assume this is not likely to sell your readers to your business.

14. Excessive use of bold / italic / underline: Bold, italic and underline are often used for headings and
headings, but also for underlining words in a sentence or sentence in a paragraph. However, improper
use and overuse of styles slow down the flow of your copy and appear to be unprofessional and not
spam.

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15. Random special characters: special characters have separate purposes. When you use it for no
other purpose, it creates confusion. For example, quotes should be used only for quotes, dialogues or
titles of works (movies, books, works of art, etc.). In addition, this small wavy tip ~ is called a tilde and is
commonly used to mean "about."

- The foundational principles contemporary copywriters use - to persuade the

masses
The list of writing strategies below will help you become a better writer and close more sales.

1. EMPHASIZE BENEFITS VERSUS FUNCTIONALITY

This happens to be one of the lowest writing lessons in the book. Every writer first understands the need
to focus on the benefits rather than the features, but, surprisingly, it's not something that comes
naturally. For some reason, almost everyone tends to write about features rather than benefits. With a
simulated Simu Survey Tool product as an example, you can write the following copy:

Sign up for this simple probe tool to get:

 Unlimited requests
 various request formats
 Installation of Javascript code
 customizable polls
 instant notifications

What's the problem with this copy? The problem is that it is a list of features and not an attractive
product description for customers. Features are required at the right time to show what is included in
the product, but it does not persuade customers to buy what you sell. The benefits, however, are far
more compelling to convince customers to buy your product.

Prospects place greater importance on the benefits offered by the product than the features included,
and they sign up for the benefits and not the features. Most often, functions are technical aspects that
end up confusing customers. Call it a hardcore group and select the clients but confuse the rest.

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So when it comes to writing a copy, you first need to focus on the benefits. Your goal is to generate
benefits and include at the beginning of your copy. Then, once you start with the benefit, you can list
the features.

Here's a good example: Buffer people start by saying that their application is the smartest way to share.
If you're searching for a way to work smarter and not harder when it comes to social media, you're in
the right place because Buffer can help you.

Then explain how Buffer will help you greatly on social media. Who doesn't want a tool that is of great
help? Copy continues to discuss the other benefits of using the Buffer app: you can easily add great
articles, pictures and videos to be automatically "shared" throughout the day. Sign up we want updates
automatically "automatically". It seems that using this application has several advantages.

Then, after describing the benefits of the application, list the features. You can post to multiple
accounts, get insights and ideas, and invite everyone on your team to use the app. Each fat sentence has
the characteristics included in the buffer. This is not necessarily a reason to sign up, but explain what
you will get with the user. Thus, in this example, Buffer presents the advantages of using the application,
and thus reinforces the advantage by explaining the features of the application.

Here's what you must remember: Benefits sell the product and give customers a reason to buy; The
features clearly explain what they will get from using your product and give customers something to
compare with the competition. Features are always needed, but they are not the main selling point.

2. BE AS SPECIFIC AS POSSIBLE

The second professional tip for the copy sold is that it should be as accurate as possible. It's easy to
make generalized statements about a product, but the specific test is much more effective.

For example, a conversion rate optimization company may say that their service doubles or triples the
conversion rate. It's great, but it's not very convincing.

General numbers and general questions are too perfect to be credible to customers. "Double or triple" is
an easy estimate to make up for. How often does the conversion rate increase by 100%? Not often. So
what should you do instead?

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You have to be very specific as possible. You must inform customers that your service has increased a
specific customer's conversion rates by 58% or saves your customers an average of $ 254 per year.
These figures are more justified, more credible and seem less likely to be invented.

3. DIRECT EMOTIONS

When it comes to shopping, people are strongly influenced by their emotions. We believe that we make
decisions based not just on logic, but in reality, most of our purchases are based on emotions.

The reason is simple: our emotions are more tied to our decisions than most of us believe. Antonio
Damasio, professor at the University of Southern California, studied this issue thoroughly and wrote
about his research in a book called Descartes Error.

In his book, Damasio analyzes cases in which patients have suffered injury to their prefrontal cortex, that
part of the brain which connects with human emotions. The result is that they end up with problems in
making simple decisions.

In many respects, they maintain the same intelligence before harm, getting good results in many
intelligence tests, but their emotions are damaged, they have difficulty making simple decisions, such as
choosing a place to eat for dinner or a meal. to choose from. They may list the logical benefits of each
option, but eventually have trouble making a decision.

So what has to do with copying? Everything, really. If your copy makes only one logical call, the most
important part of the brain related to the decision will be lost: emotions. You can make a very logical
argument for missing the most important part of the brain that needs to be addressed.

Selling a product does not mean simply because customers need what they sell. This creates a scenario
in which people want what they have to sell.

Apple is a good example. The logic behind people buying an Apple product is pretty poor. You end up
paying far more for a product with worse technical specifications than for another company. Ten out of
ten times, you can get more computers for less than when buying a Apple device.

So why do people pay far more for Apple products like a MacBook Pro? The reason is that customers
want it. Apple knows how to push the wish button and make people want your product.

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Customers are lining up to buy the new iPhone, not because it makes a lot of sense to pay the higher
price for the latest phone, but because they have it in front of their friends. They have to buy the latest
phone because they love it so much.

They need to do the same with your copy. Instead of simply listing the features and marking the reasons
for buying your product, you should increase emotional attention and use it to create a desire for your
prospects for what you are selling. Copy-blogger does a good job with the title of your homepage. They
don't just make a logical call. They point out the emotions of their customers. Didn't the possibilities
leave the guy? Of course they do. Is this a logical reason to sign up for Copy-blogger? Not necessarily,
but it really gets you into their programs. Why? Because you don't want to stay.

4. TAKE ADVANTAGE OF THE TESTIMONY

Professional publishers know how to take advantage of testimonials to gain maximum credibility from
customers. The reason is that prospects take everything from you with a grain of salt. When you say,
"We have the fastest Internet in the universe!", Even if it's true, potential customers will assume you're
partial because you're good.

But when a customer testimony is shared, it immediately gains credibility. The words from the
customer's mouth are much more reliable than similar statements from an entrepreneur or a seller.

You can use clients’ testimonials to increase the credibility of your copy and things you couldn't say
otherwise. This is the main reason why many sites use testimonials on their site. They take advantage of
the credibility of customer testimonies.

Testimonials can be used in your copy, but they are particularly useful when used later.

Testimonial Use # 1: To say things you can't express

Testimonials can come in different forms. One of these ways is an extremely flattering recommendation
from your company. Customers can find out how amazing their service is, want to join their team, or
something flattering.

Here are the things you can't say yourself. You can't say, "We provide such an incredible service that you
want to place with us." So, you can use customer testimonials to say things you couldn't otherwise.

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Here is an example where a customer provides an extremely flattering recommendation of the WP
Engine hosting service.

Testimonial Use #2: Reinforce the key aspects of your copy

Some testimonials are generalized, but some talk about a specific part of your product or service that
you really want to emphasize in your copy. In this way, not all testimonials are equal. Some are far more
important than others.

Your job is to determine which testimonials correspond to specific parts of your copy. Some of them
might say how much they like instant notifications. Others may say the value of preformulated surveys.
The key is to determine which ones will improve your copy and use it in a timely manner.

For example, if you are into service business sector, you may have a testimonial that demonstrates the
effectiveness of your process. You can also have a section on your site that describes your proven
process. Instead of adding a random testimonial somewhere on the site, you want to combine it with
the most appropriate section to reinforce the essentials of your copy.

Switch Video does this on their website. Part of your homepage talks about your 5-step trial, as shown
below. Directly below, they use testimonials that talk about the Change Video process as a way to
reinforce the copy mentioned above. Both testimonials (in case it's hard to read in the screenshot) talk a
lot about the Switch Video process and support the 5-step trial tested above.

Testimonial Use # 3: To show key customers

You can use testimonials to highlight key customers. Often you work with companies that prospects
aspire to be. It can be a big company or a well-known entrepreneur.

Your goal is to take advantage of these testimonials to showcase your work for these clients. An
impressive and important customer testimonial can be worth hundreds of regular customers. Therefore,
you want to take advantage of your most important customers to impress the rest of your prospects.

Neil does this on QuickSprout with the testimony of Michael Arrington in the box above. Michael is
someone many people in the Internet publishing and marketing community love. The use of his
testimony not only gives Neil credibility, but also highlights a long-awaited client.

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Used Testimonial # 4: Titles

The securities can be used in the three ways mentioned above, and can also be used as securities. By
doing so, it brings you words from the mouth of your customers, which means your title is very credible.
Instead of looking like a returning request, it will be read as a reliable criterion by a customer.

Angie's List uses this technique on her home page, as shown below.

Angie's list utilizes customers testimonial as a title on the home page, where clients read it immediately
instead of deleting it for later in the copy, where customers can't read anything. This gives us a credible
and meaningful title that has been carefully chosen to say exactly what they want it to be.

No matter how you use it, testimonials are a powerful way to increase credibility, reinforce key aspects
of your copy, say things you couldn't say otherwise, show key customers, and reap the benefits of using
yours. product for your own customers. words Even though they are not written directly by an editor,
they are important copies that can occur strategically for maximum impact.

5. DON'T DO EVERYTHING FOR YOURSELF

This may seem contradictory, but an important rule for writing a better copy is not to focus your copy on
yourself. It is also a rule that many people break.

Most companies violate this rule by writing a company-centered copy instead of a customer-centric
copy. They wrote about how good they are and how good their product is, without focusing on their
customers and selling what they are looking for. It's a bad writing style and a bad thing for many
companies. Fortunately, there is a very good way to detect this type of writing. The enterprise-based
copy uses "us" much more than "you."

Here's an example of a copy of the company (a style you've probably seen before):

Can you see the problem here? Every copy is business oriented. Use "us" and "ours" over and over
again. Everything is written as a description of the company.

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This is what's wrong with this particular type of copy: Customers don't really care enough about you and
what you do. They care far more about themselves and what you can do for them. They care about you
in the context of how you can help them achieve their goals.

Therefore, all your copies should focus on the client. Everything you write should be something that
interests you and shows you how you can fulfill your needs. This is the purpose of your copy, and it
really is the point of being in business from the beginning. The secret is that you can write for yourself if
you add value to your customers. You can write about yourself if you provide useful information to
people who want to do business with you, but you cannot write about yourself just to write.

Here's an example of how to write a customer-centric copy for the same cleaning service described
above:

Can you tell the difference? This copy will replace the use of "we" and "ours" with "you", "your" and
"you". This simple change of perspective makes the copy much more customer-centric. Instead of just
describing the cleaning company, explain what the cleaning company offers in the context of the
customer and how the service helps busy professionals make more time for them.

This version is much more interesting to potential customers and is exactly what you need to write your
copy. You need to describe your business in a way that helps your customers focus on their needs, using
"you" rather than "us" and making sure your copy explains how to go about helping the customer
instead of a boring description of your company. society

6. WRITE IN A CONVERSATION

The next rule is to write in a conversation, this is the essence of writing. The act of writing is a
conversation between the author and the reader. It's not about putting ideas on paper; It's a
conversation he made after the writing was over.

In a normal sales process, a salesperson speaks to customers in person. Introduce yourself, greet the
customer and talk about the product or service you are selling. The only difference with the copy is that
it doesn't happen in person. Copy ends up being a conversation between your company and your
potential customers. Your business has a message to convey so you can talk to your customers online or
in print.

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Therefore, you want your copy to be as conversational as possible. You have to use the words and
phrases that you would use in everyday conversations and write the same way you speak. Don't feel
compelled to appear important or academic when writing. This will count your readers and make you
look arrogant and absorbed. You will end up looking bored and heavy.

The digital telepathy "Engage Us" page is an excellent example. Here's what the top half expects:

Here are some notable points from this copy:

The section begins with a question: "Are we a good option for your project?" Asking a question is a great
way to start a conversation. The copy then responds to the request in a simple, direct and
conversational way without trying to use very large words to seem important. Use expressions like
"bring money" that are very conversational.

The second title is also simple and straightforward: "Get in touch and get in the DT Playbook." "Insert
into the DT Playbook," for example, is an expression that could easily come up in a daily conversation. It
doesn't sound rigid or formal and adds a touch of personality to the page.

Keep this in mind when writing your copy: Your clients want to chat with you. I'm not interested in
talking to a faceless organization. They want to talk to someone. Your copy should make them feel
whatever they are.

7. CREATE A SLIDE

In addition to writing in a conversation, you must write your copy so that each sentence forces the
reader to continue reading until your full copy has been read.

The legendary publisher Joseph Sugarman called the situation a "slippery slide." He was talking about
writing a copy so convincing that readers would not be able to read it until the end. Here's what he had
to say:

This rule starts with the title. Write a title so convincing that the candidates should read the following
sentence. Your first sentence will then force you to read the second word, and so on. EOLBREAK Each
section of your version, each new sentence, and every new paragraph will work together to attract the
reader and encourage them to read through to the end.

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No copy should be useless. Each sentence must work to advance the reader.

So how exactly do you compose?

First and foremost, you have to keep the reader in mind every time. Take things like "Did the reader get
up now? Would you care what I say? Is this sentence confusing? Is this paragraph necessary? Will I miss
anyone with this article?"

Always consider the reaction of the potential customer when writing the copy. If she's bored, read
something else. If she is confused, she will stop being frustrated. You constantly want to think about the
needs, desires and interests of the reader. Always write a copy that keeps every reading of every
prospect.

Second, write only what you need and no more. Does your argument strengthen your copy and lead
your potential customer to buy? Well, make sure you understand. Or is it tangential, and is the
probability that the perspective is lost and passed? If so, leave it alone.

Copy Hackers provide an excellent example of this type of copy. The title and subtitle of your homepage
reads as follows:

Can you tell how effective this title is? You almost have to keep reading. When done, you must continue
to discover what will come next. It's a cliffhanger that forces you to continue. There is enough
information and context to arouse your interest, but they are planting enough for you to read the next
sentence and get more information on the offer.

This is exactly how you want to write your titles and copy them. I want to write it, your prospects need
more information on what you have to offer.

8. WRITE QUICKLY

This rule may seem paradoxical to good writing, but one thing you need to learn to write a To write
faster is to copy more effectively.

One of the reason is that when you write fast, you use more of the emotional side of your brain. Instead
of rethinking and rewriting it in place, let the copy flow from what you think of the topic you're writing.
It's good to write a compelling copy that attracts your customers.

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The second reason is that it is much easier to improve written words than to write a perfect project the
first time. Rewriting, that is, editing, improves your copy much more than it takes hours to write a first
project. In fact, writing is the number one secret of professional writers. They may not always be the
first and most successful project, but it stands out in its prose edition until it is almost perfect.

Don't worry too much about your first project. Capture the copy and put something on the card. Once
there, you can take the time to edit and prepare for publication. Most writers feel that this is the most
important part of the writing process. The first project is just a way to prepare a project for editing. The
second, third, fourth and fifth projects are done when the writing is clean and becomes a gem.

9. USE A SIMPLE LANGUAGE

The next general rule for better writing is to use simple language to ensure that your copy is neither too
technical nor too complicated for your readers.

This is one of the main reasons: it is generally believed that the average reading level is between grades
7 and 8. It is more likely that most of your clients will read at this level.

If you write too much, your customers may lose your copy. They may not understand their vocabulary
and may have difficulty with their complex sentence structure.

Take the example sentence. It could be written with "diction" and "syntax" instead of "vocabulary" and
"structure of synthesis", But a much smaller audience would understand the latter. Few clients, but
many will not. Instead of highlighting your vocabulary and feeling important, it is best to choose words
that affect the largest number of people, since you do not want to write to keep a large percentage of
your customers away.

Writing for a very educated audience is an exception to this rule. If you write a sales letter to Harvard
graduates, you have every right to work on your well-defined vocabulary. But if that's not the case, it's
best to use words that everyone understands.

10. USE SHORT PARAGRAPHS

This rule works for online copying because shorter paragraphs are easier to read online.

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A 2004 study supported it. The Eyetrack III study by the Poynter Institute revealed that shorter
paragraphs received twice as many eye fixations as long ones. What does this mean exactly? This means
that readers read text with short paragraphs twice as long as text with longer paragraphs. The short
paragraphs end up being much less intimidating online. We can handle long print paragraphs, but online
is delicious.

This may likely be a difficult rule to follow because you've been taught to write longer sentences in
elementary class, but it doesn't work alone online. You need to use shorter sentences to create a
slippery slope that keeps readers engaged.

If you are writing a traditional print sales letter, you don't have to worry too much about this trick. You
can write longer paragraphs without fear of losing your readers. However, if you're writing a blog or
website post, be sure to use shorter paragraphs to split the text and make your copy less intimidating.

11. ALWAYS CHECK YOUR COPY

The most important tip on this list may be that your copy is still being reviewed.

Here's why: It's almost impossible for you to find any errors in your own copy. Even if you try to put in a
few days, which is a good idea, it is too difficult to find any copy errors you have personally written. I'm
too close to the copy, too submissively involved.

But are typos and grammar really a problem? Yes I am.

I am problematic because they damage your credibility. You can afford to make a mistake here or there
in a blog post, but if your copy of your homepage or sales brochure contains typos, people can't take it
seriously. They will question your credibility. If you can't write a copy without errors, can you trust the
rest of the work you do? Grammar mistakes make you lose credibility with your target audience.

In general, you always want someone else to change your copy. Preferably, you will be a professional
editor or publisher with experience in review and editing. Anyone who is experienced in editing is much
more likely to detect their mistakes.

At a minimum, you must have someone else in your company read your copy. Preferably there will be
someone who has an eye for clear writing and grammar comprehension. The mere fact that someone

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else changes your copy means that errors are more likely to be dropped. Therefore, in order not to
damage your credibility, you must ensure that someone is still editing your copy.

12. GIVE PEOPLE A SENSE OF BELONGING

You may not know now, but most of people want to feel part of a group. Everyone, in one way or
another, looks for a group to belong to, which gives them a sense of community.

American universities are a good example. By attending a university, you feel like you are part of a larger
community. Whoever participates becomes a "Longhorn", a "Red Raider" or a "Titan". The more you
identify, the more you identify with the community. Start wearing the same shirts and saying the same
things as "Hook me on the corns" and "Spend on technology". You feel like you belong. You feel like you
are certainly part of a community.

Interestingly, the same goes for brands. People buy a product and then feel part of a community. They
feel part of a larger group that uses these products.

The owners of Mini Cooper, for example, identify with the wider community of Mini Cooper. When you
buy a Mini, it is not enough to buy a car; Join a community of Mini Owners.

Apple products are the same. People continue to buy Apple products, not just because they are superior
to other products (which is true in some cases and not others), But they're becoming an Apple fan. Your
name is synonymous with Apple. Because all of their products are from Apple, they can not buy a PC.

You want a sense of community or belongingwhenever possible to your products. You want people to
feel like a person [between your company name here] and not a [enter your competition name here].

13. CALLING PEOPLE TO JOIN

One solution is to use the words like "join" or "become a member" on your website or in the sales
media. It gives people the feeling of joining something bigger and not being alone.

Buffer does this on his blog. The copy in your registration form says "Join over 10,629 attractive people
who receive free email updates."

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Instead of using the standard formulation to ask customers to sign up for a "subscribe to get free
Updates" email list, they add a sense of community to connect to updates. E-mail Day They are also
using "Join Us" for their call to action instead of a more "standard sign up now" button.

14. VIEW CLIENT / CLIENT LOGOS

This is surely a great way to make your customers feel part of and inspired is to show the logos of your
principal customers.

Here's why: Logos create a group of companies that your customers can join. By registering to use their
service, customers can use exactly the same service as [enter the name of the big company here]. If the
corporate logos you advertise are for leading companies in the industry, new customers will be able to
join the ranks of these leading companies and use exactly the same tools and services they use to grow
them.

15. SEE SOCIAL MEDIA NUMBERS

Another great way to craft a sense of ownership is to show your number of audience on social networks
like facebook, twitter, google business and more. By displaying a large number of followers, it shows
users that they are not the only ones using a product or service and therefore they are joining a
community of users.

UK online devices do this on their homepage. They show that they have over one million fans on
Facebook. It gives a sense of belonging to consumers and shows that they are not the only ones
choosing a particular product or service.

The easiest way to do your writing. (Even though I hate to write)

One of the things writers always ask is "How can I find more time to write?" But what they mean is "How
can I write all the time, write what I want and not do any marketing?

Demand generally comes from a long-term inability to finish your book; insecurity about the project will
have to work; uncertainty about whether what they write will really make money; and the idea that they
need a "work-life balance."

SELECT YOUR THEME

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Find a topic that you have passon for and you can spend enough week or two. If the subject is large,
reduce it. Rather than writing about decorating your house, tryto describe how to decorate your home
in a rustic style with a limited budget. It is more specific and therefore easier to address.

Then write a draft, including everything you can think of. Be cowardly, avoid analysis and enjoy the
process of sharing your knowledge. When you are finished, you have the basics of an article that you can
only write. Then I can sit down for a moment.

Find a topic that interests you enough to spend at least a week or two. If the subject is large, reduce it
What about a secondary audience that can influence and inform my main audience? How do you find
my site online?

For example, suppose you create a website for a law firm. Your primary audience may be existing
customers. However, your secondary hearing is much larger and could include other lawyers, legal firms
or anyone else who may need your services in the future. You should ensure that content is available to
all of these viewers and is relevant. How are these groups able to ask questions about a specific subject?
Where is online the most active? What details are they going to need?

Audiences find web content in a variety of ways: social media, links to other websites, email sharing, and
search engine results. The latter method is particularly important when writing for the web. Text can be
extremely well written and informative, but if it is not search engine optimized, few people will find it.
Think about your audience: What search terms do you enter into Google? Be sure to include these terms
in titles and subtitles.

RESEARCH

The investigation will base your factual article. The good details to include in your guide are:

 Statistics
 Appointments for personalities.
 definition
 Anecdotes (short illustrative stories about you or another person)
 Quotes and illustrations from readers and popular books on the subject.
 References to other media (cinema, television, radio).
 References to local venues or events (if it is a regional / local publication)

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  Useful tools, resources or products (if many plan to create a sidebar)

Take everything you have gathered and put it in a folder, electronic document, notebook or whatever
you want. Remember to keep track of sources in case a publisher asks for journals. You may want to
examine your research in a separate session. Or, splurge your searches though. It's a bit like cooking,
you play until you feel "right".

TIGHTEN YOUR WRITING

Sometimes we write while we talk, and that can be a good thing. This allows our writing to stay in
conversation (more on this in a moment). However, a detailed writing makes the text difficult to read
and can give the impression that it lacks conviction. Start practicing these skills to speed up your writing.

If the message is complex, describe it.

Composing an ordinary text message doesn't require much thought, but if you are writing something
more complex, with multiple angles, questions or requests, make sure you have all the questions before
you sit down to write. You can save time by answering subsequent clarification questions, developing a
plan or simply taking some quick notes on the topics you want to address. And talking about the
questions. . .

MAKE SURE YOU UNDERSTAND THE CONCEPTS YOU ARE WRITING ABOUT.

Albert Einstein said: "If you can't explain that to a six-year-old, you don't understand Take a moment to
explain the concept to this six-year-old mentally before you start writing.. . live in your head (We all
have, don't we?) If your writing goal is to get a specific result, ask yourself What should be the result?
Have a clear purpose before you plunge into writing. So stick to that.

STICK TO THE ACTIVE VOICE

Use active verbs instead of passives and specify the subject of the sentence. For example, instead of
writing "I ordered coffee," write "The man asked for coffee." Instead of saying "Products can be ordered
from our website", they say "You can order products on our website".

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Active voice helps to create concise, easy-to-read sentences. It is even more direct; When he speaks
directly to the public ("He can do it"), he is more attractive than he can say "It can be done." Make your
writing more conversational

STICK WITH SIMPLE WORDS.

Best-selling author, John Grisham, said: "There are three types of words: (1) words we know; (2) words
we need to know; (3) words nobody knows. Forget those in the third category and show moderation
with those in the second category. There is a very huge difference between having a rich vocabulary and
inserting a million dollar words into your writing to show off. Unless you are poetic, keep your language
simple and straightforward.

KEEP YOUR SENTENCES SIMPLE.

Great literary people can brilliantly write complex sentences. Why not you Well, for starters, you
probably don't try to write like Tolstoy, Nabokov or Faulkner. Short and less complex sentences are
easier to read. Keep it simple, you idiot! sBut vary the length of your sentence so that your writing has a
good fluency.

READ ON IT LOUD.

Speaking of fluency, reading your writing aloud can help you determine if this flow works well. If the
sound seems rough and cut, add a few longer sentences to break this regular, monotonous rhythm. If
you find a tool in part, you probably have found a sentence that is too complex and needs writing. I
always recommend reading your work. . . because it travels!

BREATHE YOUR PERSONALITY INTO YOUR WRITING

The best way to improve in your writing style is to let the personality talk. Use the words and phrases
you would typically using (within reasonable limits). When necessary, add a relevant personal anecdote.
In all writing contexts, except the most formal or professional ones, be yourself when writing.

MIX YOUR CHOICE FOR THE WORD

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Words are like cookies: we've all got our favourites. Nevertheless, variety is the secret when it comes to
keeping your visitors entertained! Word clouds are cool to use and can enable you to adjust your word
choice by looking at the words that you use most. To create your own database, simply copy and paste
the text into a free speech cloud tool like this. The more you use a phrase, the more in your cloud it will
appear. Have you got a word? To boost your message, write to Thesaurus.com to find new synonyms.

Negative words in the cloud? So, for a more positive tone, you know exactly what I would say. Look also
at the keywords of your website: they will appear in your text several times, so recognizing them in a
Word Cloud should be simple.

The Exception is: make sure the keywords are consistent across your site to avoid confusion for your
visitors. For example, if you are a photographer, do not offer "photo sessions" on one page, but call
"photo sessions" on the next page.

Make a list of the terms that describe your business and group all the words you use to designate them.
Choose your first option and keep it everywhere on your website. Like this:

 Use: Invoice.
 No: invoice
 Used: photo session
 No: photo shoot, photo shoot, shoot

Call your customers, patients or users? To say services, packages or plans? After having this list, you can
use it to revise each text before publishing it.

8. MAKE YOUR ARTICLE SCANNABLE

Besides presenting the most important information to the edge, make sure your article is easy to
navigate. Most web readers will search the page to find the details they're searching for; they'll proceed
if they're not easily found.

Don't you think so? Pay attention the next time you open a web page you've never seen before. Have
you read every word since the end? Or are your eyes jumping around the corner looking for the
information you want? Instead of paragraphs that contain a lot of text, use bulleted or numeric lists.
Instead of a long page of text, organize the content into labeled tabs.

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Always include "the white". This is the empty space around the paragraphs, prints and other elements of
your web page. While this may seem like a mere wasted space, it is in fact the web designer's best
friend. A convenient white space around the text simplifies reading and makes learning easier.

It is also important to divide the content into sections with descriptive subtitles. For example, a climate
change web page can organize information under the following headings:

 What is climate change?

 Climate change factors.
 Current and expected impacts of climate change.
 Solutions to reduce emissions.
 More information

These subtitles not only help readers navigate the page, but they also help search engines find their
content. On your Jimdo site, simply select the text you want to edit, highlight its header and then drag
on the style options to determine the size of your header. Use a large header (H1) at the top of each
page, use a medium-sized heading (H2) to separate its main content and use small headers (H3) for
smaller points.

THE CONTENTS OF THE LAYER WEBSITE

The advantage of a website is that it is easy to direct readers from one page to another. Help readers
find better quality content for links to certain words or phrases with other relevant resources, including
those from your own website. This will help keep people involved in your content and move to your site.

For example, suppose this phrase appears on your cooking site: Ratatouille is a lean dish made from
seasonal ingredients such as eggplant, pumpkin and tomatoes. You can create a "low fat" hyperlink to a
page with another blog post about healthy eating.

Building these internal links on your own site also helps your SEO, but keep in mind that links will always
be relevant and useful. Visually, if the link text is overridden, people don't know what to click on. Google
recommends limiting the amount of hyperlink on a page to a "reasonable number".

READ ON.

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Speaking of fluency, reading your writing aloud can help you determine if this flow works well. If the
sound seems rough and cut, add a few longer sentences to break this regular, monotonous rhythm. If
you find a tool in part, you probably have found a sentence that is too complex and needs writing. I
always recommend reading your work. . . because it travels!

PRACTICAL, PRACTICAL, PRACTICAL!

The simple best way to be a professional writer is to find out what your weaknesses are and focus on
solving (and possibly preventing) problems. The more you write and article, edit your post line by line
and always proofread, the more successful you will be.

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Chapter 3.

How to use your own inspirational story (in your own voice) to get those sales?
I like a good and captivating story, especially when it attracts attention and attracts the reader.
Inspirational personal stories have the power to increase conversions of potential customers, bring you
into social networks and improve visual communication.

But remember that competition in native advertising and social media marketing is fierce. In addition, it
increases the speed at which great content is produced and published on the Web and across all media
channels. Our readers drown.

Most people scan web content instead of reading every word. This is especially true on social media
channels. People scan content for something that disappears. If they haven't found it, they'll leave.

If you want to increase your conversion of potential customers, start captivating your target market by
establishing emotional connections with them with all your content; be it native advertising or social
media marketing.

A fascinating story can determine how others see you. Your perception of you will determine whether
they will read your excellent content, comment on your blogs, refer others to your product or social
media channels, rent or buy. Remember, the human brain is connected to remember memorable and
visual stories.

Inspiring personal stories are like a vitamin. When it happens to your readers, it permeates your whole
being and combats all the things that otherwise won't prevent you from becoming loyal customers. In
short, it is an incredible secret weapon for your marketing strategy.

Here is method 3 easy to use your own personal story to sell your product.

1. Personal History

This is simple: simply "guide" people (step by step) through a painful problem they have encountered
and the way they have achieved the result sought by their readers.

For instance:

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If you are selling an e-book on how to get started from painful urinary tract infections, you will tell the
full story of the pain that caused the urinary tract infection, such as, how it had not been relieved, and
shame, humiliation, and other physical (and psychological / emotional) horrors you have suffered.

Then, discuss how you found a way to get rid of this infection and how you wrote your solution in a
short and easy-to-read e-book.

See how it works?

It guides them through the losing stages of the problem (the exact symptoms that fascinate their
readers), then leads them to how to solve the problem (ie their product).

Very simple.

And, very easy to write: Tell your story.

2. Historical history

This kind of story is extremely compelling, contains nothing remotely reminiscent of "hype" and can
persuade people to buy things they might otherwise ignore.

Here is a concrete example:

Once upon a time, I had to write an ad selling a DVD combat class to adult men who hate the idea of
having to sweat or play a dirty dojo and so on. (They want the crazy moment, "Only Ninja Button" Self
Defense Solution).

The sound of taps should be sexy and big.

What can we do?

Nothing to disturb: some simple online searches (maybe 30 minutes, nothing huge) and they discovered
how some people used to hunt and fight in the ancient Roman Colosseum to fight lions ... with bare
hands. I also realized that the ancient samurai had terrorized the West in the fight against their
"strange" way of fighting ... in other words, the fight.

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So I told this story in the announcement. And suddenly, the article went from being something that
looked dirty, sweaty and unattractive to something exciting and fun.

Yes, this requires additional research. But they are worth the extra sale ...

3. THE STORY OF "MEETING THE GURU"

This is related to personal history, but has more "pop" because of the built-in credibility it provides.

With this format, he tells a story about how he met / discussed with a guru Who taught him how to
solve his product's problem. It can be as simple as spending time with them on the phone ... something
as dramatic as climbing a forbidden mountain in Tibet to learn at their feet (assuming it's true, telling a
story will never give you the opportunity). right to lie).

IT'S LIKE A RITE OF INITIATION:

He had a problem (one whose market share). You found an expert who would help you solve it. This
expert then passed on his wisdom and now passes it on to his clients.

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Chapter 4.

The 10 Best Titles That Practically Guarantee a Sale

1. How to quit smoking, travel to paradise and pay to change the world - Jon Morrow

If you've been following Jon for a while, you already know this title from his groundbreaking Problogger
article.

And when you really do, it's an outrageous statement that you can "quit your job, go to heaven and get
paid to change the world." Do you mean that someone would give me something to do?

For the unhappy, or even the least agitated people, in their current work, this title is an irresistible
carrot. You have to click on this title because you need to know how it can be true.

2. How much spending on clothes for $ 162,301.42 has allowed me to earn $ 692,500 - Neil Patel

This title attracts you right away, right?

First, the idea that everyone can spend a lot of money on clothes is outrageous, even obscene. What
kind of person could justify his expense (and not to be too embarrassed to lie to him)?

Second, it can't help but wonder: how is it possible to make money by spending money on clothes?
Leave just over 300% profit.

I find it unbelievable to believe. And that's exactly why you need to click for more information.

3. Warning: Stop masturbating with your money - Ashley Ambirge

Wow, that word really hits you in the eye, doesn't it? After all, when was the last time you read a title
with the word masturbation?

But it's not just a bad tactic. The author used it to create a plot for publication. What does it really mean
to masturbate with your money? She literally wants it? And that is why this title is a scandal. It combines
a potentially offensive language with an intriguing concept, and the result is almost impossible to ignore.

4. How will I lose all my clients and destroy my business? - Tim Brownson

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If you spend time reading blogs, you've already seen more of your share of "How" titles.

But this is a little different. Instead of helping the reader do something, Tim seems to want to sabotage
his own business. And you only know why.

5. 16 Unethical Life Friends Don't Teach at School - Daily Hobby

It is the unethical word that makes this title so outrageous. Most of us are interested in wizards that
make our lives easier, but isn't it ethical?

I mean, we have to go, right? But the idea of gaining an unfair advantage, even if it means being ethical,
is all too seductive.

This kind of title works because the dark parts of the human experience will always fascinate us. (Think
about how much we interested in crime stories.)

6. How can a single host get an entire site approved by Google? - Danny Sullivan

Earlier last year, Google's Matt Cutts caused a storm by declaring the death of a guest blog.

Well, the dust is up and high quality guest comments are a great way to promote your blog. However,
Matt's statement highlighted the fact that weblogs can cause problems with Google. (In fact, if you write
or accept guest posts on your blog, this title can cause you some panic.)

But what's particularly scandalous about this title is the idea that a single guest post can damage an
entire site. Sounds so unfair, doesn't it? What a single mistake can bring serious problems to your site.

So what did Danny do to penalize his whole site? You have to click to find out to avoid the same horrible
fate.

7. Why does James Chartrand wear women's underwear? James Chartrand

A person's preference for underwear is definitely a private matter.

So why does this author reveal her amazing fetish in a title? And why the hell does it become a popular
marketing blog?

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Of course, this is the famous message that reveals that James Chartrand, the "man" behind Men With
Pens, is actually a woman.

It's shocking to get off. And that is a scandalous and cheerful way to do it.

8. Twenty years old: I'm sorry to keep in touch - In college - Jon Morrow

Who in the world would be nervous to say they were complaining about not having the right to A in
college? *shakes his head *

Not only is it a fist for those who work hard, fight and can handle only a B average, but you also think:
was it a mistake? ""

What does this mean about the rest of the article? What are you trying to do to get a bad grade in
school? Or do you take school so seriously and start publishing? Or is it quite a scandal, no? That's why
you have to click.

9. 5 Ways Stores Use Science to Buy Shit - Paul K. Pickett

We all went to a store and bought more than we expected, right? Get there all the time. No one to
blame, but ourselves. But the surprising thing about this title is that it suggests that the real reason for
this behavior is not our own lack of discipline, but the hidden use of scientific tricks to manipulate.

Worse, they use these tips to make us buy shit, not just the things we don't need, but the things that are
almost worthless.

It's a scandal, and you're the victim. So how can one refuse to know the truth? Must click.

10. Why are people successful? Neil Patel

Calling someone stupid is an audible, risky move. Calling a whole group of people on a public blog is
offensive. (Imagine what it would feel like if this group were people of a particular race, sex or religion).

But Neil Patel's target group is made up of successful people. And, of course, some successful people are
shower bags. But all the people who were successful? This is a scandalous statement, right?

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Many successful people will work hard to get where they are. And even if you don't succeed with
conventional measures, it would be one day, right? Neil is playing a dangerous game here, and we want
to see how it develops.

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Chapter 5.

How to create multiple revenue sources from a single blog

What is passive income?

Passive income is about making money even while sleeping. Just put it, make money without actively
participating. Or you could say that it is income that you earn even when you are not actively working.
Passive income is also called residual income.

In the case of an active environment, when you stop working, the money will not come. If you quit your
job, you are likely to stop receiving payment. Your boss will only continue to pay you your salary if you
continue to present your work.

There is another case of active entry. If you work under contract for the clients who pay you and stop
doing this work, you will not get paid. Yes, truly you may have more flexibility with contract work, but
you still need to do the work to receive your payments.

1. Why must you focus on residual income streams?

Usually, when someone needs an extra income, they receive the stereotypical suggestion of "getting a
part-time job." Let's say you don't have the time and energy to work on it. With passive income, the
harvest will continue, whether you do a significant job or not. You can work very quickly in the first few
days, but end up reaching a point where passive inbound flow is enabled.

If you want, you may stop working on this revenue stream. But you will get more money from it, no
matter what you do or don't do.

2. Sell e-books

To generate a respectable amount of passive income, write and publish an ebook. If you are not a well-
known writer and you already have readers, take advantage of the Amazon Kindle Direct Publishing
platform and publish e-books.

You may sell the eBook on your own website or offer it as an affiliate to other websites that contain
content related to your eBook. Don't expect immediate success because it initially requires a lot of work,

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but once you create an ebook and do enough marketing, it can provide a passive income stream for
years.

That said, these are the 5 tips for successfully selling your books online to your audience.

1. Set a Fair Price: Well, you've put in a lot of work and it's hard to put a price on your work. If you are a
first ebook, then you are probably an unknown writer. In this case, do not risk holding prices high.

Prices between $ 2.99 and $ 4.99 are acceptable, otherwise you can let buyers decide "Pay what you
want". Find out what other writers are selling.

2. Discount Offer: Approach bloggers in your niche and send them a copy of your book. Most
Instagrammers like to receive something that makes it easier for them to create new content. Make sure
you send them a good print quality of the cover of your book. Offer discounts in your ebook. Do you
write about business or marketing? By using case studies or other entrepreneurs as examples in your
work, you can take the opportunity to communicate with these people.

3. Send to your mailing list: If you already have a mailing list, it is excellent because it is the most
valuable marketing tool. Email is one of the most effective way to sell your products online and your e-
books.

If you do not have a mailing list, create your pre-version list. Create a way to extract or capture email
addresses on your website and social media accounts and promise someone on your mailing list to get
the first data in the book or maybe a special offer. It is also important to collect email addresses to
promote future books among existing readers.

4. Free Download Offer: Before you sell, ask yourself "What is the purpose of my book?" If you use your
book as a way to establish authority in your niche, give it as a free download. If you do not would not
give your complete eBook for free, give some chapters. Be sure to pick up these email addresses in
return, so you can continue with a friendly email to close the sale.

5. Get in touch with many people: organize post launch promotions, such as regular emails, social
campaigns, webinars, interviews and guest blogs. Get in touch with people who are relevant to your
ebook.

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3. Google AdSense

Google AdSense is a free service being offered by Google that helps publishers monetize their web
content. This is the most popular way to monetize content for people who want to make money online.
After you finish the initial setup, you can simply sit and watch the money coming into your account.

You need a blog or YouTube channel to get started with Google AdSense. You will also need to get
approval from your AdSense account. Create ads and place AdSense code on your blog using free add-
ons. Your ads will show automatically.

Now, when a reader clicks on these ads, they will make money. But if you use illegal methods to get
more clicks, it will cost you more. Google will only disable your AdSense account. So you get organic and
legal traffic.

This works like AdSense.

First, you must have a blog or website that generates good traffic. Choose a niche, create a website with
WordPress and start writing useful content. Promote on all social media platforms. Once you see a good
amount of traffic, follow these steps to create an AdSense account to qualify for a passive income.

Steps to creating an Adsense account:

 Go to Google AdSense and register. If you have a domain email address, use it. For example,
your_name@domain.com. The chances of getting your approved AdSense application are very
high. If you don't, you can also use your Gmail address.
 Enter the address of your website and select the language of the content. Add your website
address without http: //
 Use the same name regardless of the name you have in your bank account for the name of your
benefit. This means that the name of your bank account and the name of the benefit must be
the same. AdSense sends you EFT checks or payments with this name.

Read the AdSense rules and check all three boxes. Then click on "Submit".

Once the registration process is added AdSense codes to your blog. The AdSense team will review your
application once again after using the codes.

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Your account will be activated by google with an Adsense PIN that will receive.

It is not easy. It takes about 1-2 months depending on your location.

To receive payment with AdSense, submit your tax information and enter your PIN. Once you reach the
$ 10 limit, you will receive an AdSense PIN in the mail and receive payment as soon as your AdSense
account reaches the $ 100 limit.

4. Create YouTube tutorial videos

By far, YouTube is the ultimate residual revenue stream.

These days, you see a revolution on YouTube. People from all over the world make great videos,
especially students sharing shorts, flash mobs, funny jokes, and more. You can do this too. Create videos
in any space you choose. For example, music, tutorials, reviews, comedy, movie reviews and everything
you want, then upload it to YouTube. Then add Google AdSense to the videos. For this, your videos will
run with automatic ads. When people click on these ads, they make money with AdSense.

Creating videos will pay you nothing. Promotion of these videos on social networks. Once a video is
complete, it can become a completely passive source of cash flow for a long time. Research what the
most popular YouTubers do and get ideas. There are many people who are passionate about YouTube
and who have been successful. After trying. The process is slow, but it certainly works. Here are some
tips for using YouTube tutorials to generate passive online income.

Making money with YouTube works almost like AdSense. You need to get a YouTube channel and you
also have to sign up for a Google AdSense account to make money with YouTube. Once your AdSense
account is approved, you can start showing relevant ads in your videos to monetize your channel. Focus
on using the correct ad formats to maximize business from your YouTube channel.

The more subscribers you have, the more your videos will be watched so you can make more money
with your YouTube videos. Then focus on increasing your views, subscribers and likes. Ask people to
share their videos with their friends. In this way, your videos get maximum exposure. The more visibility
you attain; the more people click on your videos. It's simple enough.

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5. Create an application

Most of today use smartphone. Therefore, applications are a lucrative source of revenue. Now you
might think that it's not everyone's job to create an application. This requires a lot of coders and other
technical activities. But if you are in the technical field and understand the dynamics of business
applications and smartphone applications, it is definitely worth it.

But if you have a creative idea that can win, create an application while learning the code. And there are
many tutorials and online courses available. If you still believe this is not possible, you can hire a
developer to create your application according to your idea. It's an economical option, but it's worth it if
you have a great idea for the application.

If one of the options doesn't work, use the Bubble tool to create simple web or mobile applications. You
can do many things without knowing how to code or engage a developer. You can create a simple
application that allows you to earn several thousand dollars a month.

6. Create a membership site

If you're wondering how to operate a successful online business, creating a membership site is one of
the best ways to do it. Now can you imagine what this site is about?

This is a secure part of your online business where only subscribers can access the content you post
behind ports. Here, gates means a barrier to building on your website using an add-on. Only these
members can login and access exclusive content, special offers and even be a part of a community of
other members.

Again, content refers to digital products such as e-books, webinars, online courses and podcasts, rather
than material products that require shipping. In a word, if you subscribe to this website, you will only be
able to access the offers from it. A membership site is an excellent source of recurring renewal on its
own terms. The amount of work required for your membership site depends entirely on what you offer.

Site Benefits for the Association:

You can increase your revenue - you don't have to worry about generating more traffic to your site,
because the financial benefits of membership sites are huge. Imagine you only have 100 members who

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pay you $ 30 a month! Yes, it's $ 3,000 every month. It's like selling a product and receiving payments
again and every month! Establish a customer relationship: If a customer becomes a member, he or she
will provide a service, such as new information, daily, weekly or monthly, which will increase loyalty and
respect. Free traffic bag - you get a constant flow of traffic.

Install the free site software

If you are using a WordPress platform, use a membership plugin to support all the background elements
required for the operation of the membership sites. Access your WordPress dashboard. In this click on
"Add-ons". Under this you will find "Add New". In the search field, type "S2member" and click Search.

Now select the S2member plugin and install your site. They offer a totally free version and a paid version
too.

Configure your membership site

 Create 2 new pages called "Subscribers" and "Members". The "Subscription" page is your
membership options page and the other is the first page visible to new members.
 Go to the table, click on the 'S2member' tab. You see the "General Options". Click on it and you
will have many options. Configure each parameter.
 In 'Email Settings', enter the email address you want to link to your membership site.
 In the 'Welcome login page', choose the 'Members' page. This helps ensure that your site is
protected and redirects all members to this page after login.
 Next, you will see a "membership options page". Here, select the "subscribe" page you created
earlier. Displays payment buttons and addresses "non-members" when trying to access a
protected members page.

View all changes and configure payment options. If you operate a more advanced membership site, you
can also integrate an affiliate program.

7. Advertising banners

Banner advertising is also called graphic advertising and its main purpose is to promote a brand. The
banner can take the visitor to the host's website from the advertiser's website or to a specific landing
page. These are meant to generate traffic to a website by creating a link to it.

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Forbidden ads are primarily used to increase brand awareness, guide potential customers, reorient your
audience. The main indicator is the click through rate (CTR). The higher CTR, the more effective the
advertising.

If you have a blog that receives a lot of traffic and excellent content, you can use these ads. It is not
compulory to be a professional designer to design an advertisement. With Banner snack, you can create
static or a great animated ad.

Before you create an advertising banner, keep this in mind.

 Know who your target audience is and what you want from them. Click on their website, to buy
your limited sale product or to try out their service for free.
 Choose a standard size of web banners. 728 × 90, 160 × 600 or 300 × 250 ads are one of the keys
to the success of your online advertising campaign.
 Use light sources and the color of your brand.

Once the banner is created, they must buy ad space on websites. Usually, contacting blog owners and
websites and negotiating with them individually takes a lot of time. Most people approach an
advertising network to help them publish their ads. Some of these advertising networks are including
Google Adwords, Aol Advertising, OpenX.

Now, start the banner announcement.

Visual advertising is always effective. You can use buttons, colors, prints, text or even animations to
produce an understandable message. Think about your product and service and see what specific ideas
your campaign can build. Take a clear picture of how much you want to invest in this ad campaign.

Banner ads help a lot to grow your business. You can exploit everything.

8. Sell professional photos online

If you like photography, why not use it for passive entry? Check out photos for sale from websites like
iStockPhoto and ShutterStock. If you like photography, you can send your photos to photo storage sites
and receive a commission every time someone buys one.

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In this way, a single image can generate a residual income because it can be sold multiple times.

This is the type of photos that are required:

 Portraits of work situations.

 Nature portraits
 animal prints
 travel portraits
 Portraits of cities
 Portraits of things like a table, box, medication, banners, books, computers, tools, bags, cables,
etc.
 Portraits of people.

If you also want to know what kind of images are most popular, take a look at each category. This will
give you an execellent idea of the most searched category. Now, you may wonder how the best images
are created. Here are some tips:

1. With your smartphone, never take good image quality. If you want to do business online, buy a
digital SLR camera.
2. Take a tripod to keep your camera steady while taking photos. Keep your photos online for free so
you don't lose them
3. To create a perfect image, get a bright tent to create beautiful archive photos.

Websites for selling images online

There are many websites that sell photos and these photos can be sold over and over again, providing
long-term residual income.

Fotolia: As a taxpayer, you can earn 20 to 63% and payment is made through Moneybookers or PayPal.

Alamy: Offers a 50% royalty clause without exclusivity.

Shutterstock: Taxpayers earn 20-30%. Payments are made monthly with a minimum of $ 75. I am free to
sell your shares elsewhere.

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FreeDigitalPhotos.net: You can maintain 70% of your sales revenue. Payments are made by PayPal with
a minimum of $ 10.

Stockphoto: As a contributor, you will earn 15% for each download. Exclusive taxpayers earn 22 to 45%.
Payments can be requested twice a week by PayPal, Moneybookers or Payoneer Mastercard with a
minimum balance of $ 100.

There are themes and software like PhotoShelter where you can sell your photos at no additional cost or
give a percentage of each sale.

Finally, market your available photos. Being active in photography forums, social networks, posting
comments on photography will help you a lot. You probably aren't buying rich online sales online, but
you can make money passively. Suppose you earn $ 1 a month for each image in the list. If you have
about 50 images available for sale, you can earn about $ 50 a month.

9. Build a niche site to monetize

If you understand SEO and online marketing, you can start by creating niche sites or leading websites to
help you generate revenue and promote revenue. After you start your website and generate massive
traffic, this is how you can monetize your niche blog.

Google Adsense: Yes, this is the most popular option. Just sign up, create an ad and paste the code into
your website. When people click on the ad, they get paid. However, there are rules like not more than 3
ads on a page and you cannot manipulate why your audience is clicking.

Amazon Affiliates: If your niche blog includes real products you want to buy, you can also benefit from
it. For example, he refers someone to Amazon to buy the shoes. If you buy something else from shoes,
you will also receive a commission.

Buysellads: You can sell your own ads on your niche site. Once you get a great amount of traffic and
your niche matches what it offers.

Clickbank and Shareasale: Offer products that you can sell on their website. If you have the right niche,
they also have a lot of high profit options.

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Work sites: If it suits your niche, try Infact and other work websites that will allow you to place work
sites on your website. When creating ads, be sure to follow them to increase click-through rates with
link ads.

Give a specific title: When creating an ad, be sure to rate it. Headline it with your site name, then
position it. This will allow you to analyze individual ads with the highest number of clicks.

Use Colors Properly: Don't fool your visitors with colors like red and blue. Instead, try to make your site
look niche.

Measurements and positioning: Different themes work best with different dimensions. If advertising
naturally fits into this space, it will be more efficient. Don't waste your time reading thousands of articles
about the size of your ad. Try it yourself.

Test your ads: Start testing ads when you start receiving a good amount of constant traffic. Try a
modified ad for two weeks and compare with the previous ad. If it works better, watch. These are part
of the issues you should consider when creating your ads.

10. Create online courses

Okay, everyone is good at something. Whatever your skills or passion, take an online course. You can
create and organize your own online course in different ways. You can create an online course in
Udemy. This is an excellent way to automate a portion of your cash flow. You can earn money when
users sign up. Now, you may wonder what you put into the online course.

You can add audio files for live listening, video lessons or animations, small e-books that support
lessons, informational interviews, and more. You can create multiple packages at different prices.

TIPS FOR CREATING AND SELLING YOUR FIRST ONLINE COURSE:

It's good to have the competition: When you offer an idea of an online course that has never been
offered before, it means no one is interested in buying it. So, if someone has already created the course
you want to create, that's fine!

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Your first class may not be par: always compare your current position with that of the start. But
remember, even if the video is of poor quality, if the content of the video is excellent, it generates six
digits.

Find a good idea for your online course: Before that, consider why people buy online courses. A simple
answer is that they have a problem and are seeking for a credible solution. So, look for a problem and
eliminate it with an online course.

Create a small online course: it is not necessary to create large and detailed online courses. If you are
just getting started, create only 3 short videos and spreadsheets.

Always learn: If you know nothing, find out what's right for you and then create a video about it. I
always learn from people who have already done it and are successful. Turn your idea into an online
class and start selling.

11. Real estate

Real estate investing or renting property has become one of the most popular passive income ideas for
most people in 2019.

There are two types of real estate rentals where you can get a passive income listed below;

 Residential property accommodation

 Accommodation of commercial property

Residential rentals are the type of renter in which you can earn passive income from owning and renting
individuals, friends and family for residential purposes, while commercial real estate rentals are types of
accommodation. where to rent offices, small businesses or businesses. (where he leases most of his
property for a few years).

Therefore, it all comes down to the location of your property and the importance of choosing the right
kind of accommodation to generate passive income even when sleeping.

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The best thing about real estate housing is that it generates more money based on the popularity of
your place and can increase your value in housing every year to improve your furniture, install better
lighting, make many improvements to your good, etc.

That being said, here is a smart way to use real estate for passive income, even while sleeping.

"Focus on seller financing."

If you are asking for seller financing, explain it in simple terms. Provider financing refers to the fact that
the seller of a property takes the place of a mortgage company or bank and lends money directly to the
buyer (to help buy a rental, commercial or real estate property).

The buyer and seller sign a document (called "real estate note") that lists all payment terms, such as:

 Interest rate
 Number of years of repayment of the loan.
 Monthly Payment (EMI)
 Any other terms

That said, getting loans to buy real estate has also become increasingly simple. Consider the following
example from Well Kept Wallet. For example, a $ 10,000 three-year loan with an AA Prosper valuation
would have an interest rate of 5.31% and an initial rate of 2.41% for an annual percentage rate (APR).
6.95%. You will receive $ 9,759 and make 36 expected monthly payments of $ 301.10.

A five-year $ 10,000 loan with a Prosperity Note of A would have an interest rate of 8.39% and an
original charge of 5.00% with an annual percentage rate of 10.59%. You will receive $ 9,500 and make 60
regular monthly payments of $ 204.64.

Origin rates range from 2.41% to 5%. The annual percentage rates through Prosper range from 6.95%
(AA) to 35.99% (HR) for the first borrowers, and the lowest rates apply to the most solvent borrowers.

12. Start an Etsy shop

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Etsy is an e-commerce website where handmade or vintage items are sold and supplies for passive
online income. Etsy has become so popular that more and more people prefer to buy handmade items
from other designers around the world.

Here are some tips for getting a passive income by setting up an Etsy online store.

Learn basic SEO: Make sure you learn SEO to easily optimize your product list in your Etsy store, which
can be a valuable tool to help you attract potential customers.

Using a service like ETSY Ranking will help, but if you learn and implement some of the basics of SEO,
they will get incredible results and sales for your products on Etsy.

That said, here are some basic SEO concepts you can learn to create a profitable Etsy store.

Learn about keyword optimization to optimize your ads with highly competitive keywords. You can use
tools like Yoast WordPress SEO to optimize your ads.

Be sure to search for keywords using tools like SEMrush, Keyword Planner, etc., to easily find dozens of
keywords for your business, be it a painter or selling custom pillows.

Make sure you get 5-star reviews: The amount of sales and liabilities you earn in your Etsy store
depends directly on the number of positive reviews, a 5-star rating of your products.

Why? Because first-time visitors to your Etsy store will be skeptical about buying your products. If you
see a ton of 5-star positive comments about their products, jobs or shipments, most people will quickly
be convinced to buy products at home. It's simple enough.

That said, here are some 5-star tips for your Etsy store.

Photos play a great make or break a sale in your Etsy store: Photos are the first thing people see when
they go through the products of any Etsy store. If you look professional and convincing, people will
spend more time looking. So make use high quality photos for your product listings.

Write a compelling description: Do not list a product without writing a description. A product
description is what most potential buyers read before making a purchase.

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Send a thank you message: Whenever you send products to your customers, be sure to send a thank
you message to buy products from your home. Be sure to give us a 5 or 10% discount for your next
purchase and also ask for a refund. If you find your products useful, they will return the favor.

Be unique and send quickly: no one waits for 10 days to receive a product shipped to your home after
you place an order. If you sell on Etsy and offer home delivery of your products for 2 days, try shipping
even faster in 24 hours so your customers are happy to buy more in the future.

Also make sure you bring a unique character to your Etsy store. If you only like another 1000 stores with
the same characteristics or product listings on Etsy, no one will find it unique and it will be harder for
you to get more sales and generate passive revenue. So be unique to from your competitors.

13. Begin a Dropshipping Business

Dropshipping perhalps one of the most effective passive investments to generate huge profits in 2019
and beyond. If you do not know what dropshipping activity is, explain in detail what you can consider as
one of the very best passive income ideas to make more money.

Dropshipping is a method in which a store buys the product from the manufacturer or wholesaler
instead of stocking the products it sells and ships directly to the customer. So what does it basically
mean? Take the risk of storing and sending the products you sell to your customers.

This means that the store owner does not have to worry about investing in product creation, storage
payments, shipping costs, product returns, and so on. The customer pays $ 200 for an order. You get the
same product for $ 150 from the manufacturer or wholesaler (the product is shipped directly to the
customer, so it does not need your intervention). Finally get $ 50 in profit.

The best way to create a profitable business for drophipping is to rely on e-commerce websites to
outsource everything online.

For better understanding, let me explain it better. In e-commerce-based online dropshipping, as a

marketer, you can set up a website on trading platforms such as Shopify, Magento, Opencart, etc., only
to manage the stocks you can get from e-commerce providers. products. You can now connect your e-
commerce store to various markets such as Amazon, eBay, Etsy, Flipkart, etc. and sell your products
from these markets for maximum profits.

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Page 92 of 125
Chapter 6.

How to use affiliate marketing to make more money with your blog.

What is affiliate marketing for bloggers?

An affiliate program is a marketing method that allows you to receive a payment to promote someone
else's product and service on your website. You will receive a commission each time one of your readers
accesses the advertiser's site and makes a purchase or makes a specific conversion (for example,
registration form or email capture).

AFFILIATE MARKETING IS GOOD FOR EVERYONE:

Web visitor: The audience member who accesses the advertiser's website is exposed or reintroduced
under a trademark you may have never heard of.

Advertiser: The company or person receiving additional traffic and possible additional sales can reach a
completely new audience.

The affiliate (you): presents products and brands in the niche of your blog that you like with your
readers, allowing them to improve their daily lives and increase their revenue. But is he traveling? If you
need evidence that affiliate marketing for bloggers is a revenue generator, check out these statistics:

Content publishers' participation in the affiliate network has increased by 175% over the last two years.
Developed affiliate programs generate 15 to 30% of all online ad sales. Affiliate marketing by content
publishers has increased 240% over the last two years.

In 2017, $ 3.3 billion was spent on affiliate marketing. That number is projected to increase by 10.1%
annually by 2020, when spending will reach $ 6.8 billion.

How effective is affiliate marketing?

Brands recognize the value of affiliate marketing, as evidenced by digital spending. In 2016, 81% of
brands and 84% of publishers trusted affiliate marketing (including Ryan on his blog). Even if there is
money for Affiliate marketing is the most popular among the fashion, sports and health, technology blog
and wellness brands.

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A study of 650 affiliate marketing programs found that 23.7% of affiliate campaigns promoted fashion
products, 17.6% were associated with affiliate marketing for sports and outdoor products, and 11 , 1%
for health / wellness. and beauty

Affiliate marketing for bloggers is highly effective when you, the blogger, have a powerful audience that
relies on you for reliable information. Remember building of audience is the master key of success (and
passive income) through affiliate marketing.

Take DudePerfect for example. A group of five friends who took on the challenge of making the perfect
shot for basketball became a mega YouTube channel and a number of brands trying to promote their
products.

How do you get pay for affiliate bloggers?

Affiliate marketing bloggers can be paid in different ways, depending on different performance factors.
The three most common ways to earn income through affiliate marketing are:

 Sales Pay: This is a commission-based payment method in which you earn a defined commission
based on each sale of a visitor referred to your website. The more sales you make for the
merchant, the more income you make.
 Payment by Prospectus: Merchants pay you every time you bring a prospect to the company. This
method is also used when a user signs up for any program: test, demo, journal and more
 Pay per Click: Affiliate marketing after click allows you to earn every time a visitor clicks on the
merchant's ad on your blog. However, every click does not turn into a sale and can be quite
expensive, so merchants rarely offer the pay-per-click method.

How does affiliate marketing work?

First, you need to find a company or product you want to promote. You should select a product or
service that you think is relevant to your blog topic and useful to your audience. The product or
company you h ave chosen will be called a "merchant". Then you have to partner with the company by
joining their partnership program. This makes you your "affiliate". Some companies also use related
terms, partnerships, etc.

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Once you join your partner program also known as the affiliate program, obtain a unique affiliate ID. You
must use this affiliate ID on all affiliate links that you add to your website to promote the product. You
can promote a product by adding in-depth reviews, recommended in your articles, posting
announcements, sending an email newsletter, etc. All traffic you send to the merchant's site will be
tracked using their unique identifier. Once a user makes a purchase, you earns a commission. Your
payment is issued when your income reaches a particular limit, usually between 45 and 60 days.

How to get started in affiliate marketing

First, you must make sure that you use the right blogging platform and that you can run affiliate
marketing campaigns on your website. For example, if you use WordPress.com, there are some
restrictions on which products and services you can connect to Just like blogger platform.

However, if you are on the WordPress.org self-hosting site, you can add any desired affiliate links and
effectively manage your affiliate campaigns. You must then inform your users of the profitability of your
website by adding a disclosure page. By making use of Disclosure page lot of template are available
online. You will also want to add a privacy and terms of service page on your website or blog.

Privacy and term service will not Not only do they save you future legal problems, but they also help you
create trust with your audience. You can source privacy and term template that sweet your website or
sales page online.

HOW TO SEARCH FOR AFFILIATE PRODUCTS AND SERVICES TO PROMOTE

There are several ways to find products and businesses that you can associate with as an affiliate. These
are some of the easiest ways to find the products you can promote.

 Become an affiliate of the products have already used

First, you need to check for products and services you already use and find them useful. This allows you
to easily convince your users of the product, since you already know the advantages and disadvantages.

After that, go to the product site and look for terms like "Affiliate Program", "Partner" or "Affiliates".
Many companies are actively seeking affiliate marketers to promote their products, so they add a link to
their affiliate page on the page of their website.

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 Check out products recommended by other blogs.

Another way to find products is to look at other blogs similar to yours. You can find many similar blogs
that use affiliate marketing to make money.

But how do you know it promotes affiliate products?

First, look for obvious and easily visible banners on your website. Hover over the banner ad and a link
will appear in your browser status bar. This link usually has an affiliate ID. Affiliate ID helps marketers
determine which affiliate company sends them traffic / sales.

Sometimes these links look like internal links, but when you click on them, they will take you to a
website that contains the identification of the affiliate buyer on the link. You will also find similar affiliate
links throughout your content.

 Join the largest affiliate networks

Another way to find products to promote signing up to affiliate networks. These websites act as
intermediaries between affiliate marketers and traders.

Please note that many of the products and companies you want to partner with already use an affiliate
network. This will help you quickly find some products that you can start promoting on your website.

 Learn to Comply

If you really want to promote a particular product but cannot find information about your affiliate
program, you can just ask by email. Some companies will not be able to actively promote their affiliate
program. If they have an affiliate program, they can invite you to join.

WHAT ARE AFFILIATE NETWORKS? WHY DO YOU JOIN THEM?

Affiliate networks stand as intermediaries between you (the affiliate marketer) and the marketers
(companies that want to sell their products). For marketers, they provide their platform as a service to

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list their products, track affiliate traffic, manage their affiliates, and send payments. For affiliate
marketers, they offer an easy-to-use platform to search for products, register as an affiliate, track your
campaign's performance and revenue.

Below are some of the most popular affiliate networks you can join.

 ShareaSale: one of the largest affiliate networks with several well-paid affiliate products for
almost every category imaginable. WordPress hosting company, WPEngine, makes use of
ShareASale to manage its affiliates. The WPEngine affiliate program offers a very generous
payment to its affiliate partners.
 Affiliate CJ (former Commission Commission): another major branch network, bringing together a
large number of traders and products that are well organized into categories and easily accessible.
Companies like, Expedia,GoDaddy and many others use CJ.
 ClickBank: This is a great online marketplace for selling digital products in different categories and
from different suppliers. It's very easy to use and offers tons of learning resources for new affiliate
marketers.
 Amazon Associates: Amazon is the largest e-commerce store in the world with millions of
products. You can sign up for your affiliate program and start making money by sending people to
a website they already use to buy online.

WHICH AFFILIATE NETWORK SHOULD YOU JOIN?

You must join the affiliate networks that offer the products you would like to promote. You can as well
join multiple affiliate networks for different products. We have to use all the previous networks and
some others.

Make sure you always check the rules of the network program. You must also review the software
policies of each product and each merchant. This will give you a good idea of your income, payments,
additional incentives and more.

AFFILIATE MARKETING TIPS TO INCREASE INCOME.

Now that we've covered the basics, let's look at other tips for making money with affiliate marketing.

1. Choose good products and companies to promote

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As an affiliate marketer, do not control the future of the products you recommend. This is why you need
ensure you recommend the best products from reputable companies.

The best way to achieve this is to recommend the products and services you have actually used. If you
would like to give recommendation a product that you think is useful, please do not hesitate to contact
us for more useful information.

If requested, most companies will be happy to offer a free account or copy to review / test your product
or service.

2. Offers very useful and content with great value.

You can include affiliate links and banners anywhere on your WordPress site. However, simply adding
links will not persuade your users to actually buy these products.

You have to convince your users that it offers useful and valuable product information. Many affiliate
marketers do this by writing in-depth product reviews, video reviews, product comparisons with pros
and cons, and more.

3. Keep your hearing in mind

We look after the audience of your website and your interests when choosing the product. For example,
if you publish a fashion blog, you want to promote fashion accessories, clothing and similar products
that your audience wants to buy.

You can also make sure that you do not recommend products because they offer bigger commissions. If
a user purchase a product or service based on their recommendations and does not help, they will never
trust their recommendations.

APPRECIATION AND AFFILIATE MARKETING TOOLS FOR WORDPRESS

As your blog grows, I recommend many different products. This will make it difficult to manage all the
affiliate links, banners and advertisements scattered on your website.

Fortunately, there are some great affiliate marketing tools and WordPress add-ons that you can use to
help with administration.

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 Health

AdSanity is the best WordPress ad management plug-in and an essential toolbox for any reseller. It
allows you to use banner ads from your WordPress site and be managed by a unique control plan.
AdSanity also makes it easy to place ads on your posts, pages and widgets in the WordPress sidebar. You
can also make use of it to manage your third-party ads, such as Google AdSense ads and banners. For
detailed instructions, see our WordPress Advertising Management Guide with AdSanity.

 Sitting Sharp

Manually adding affiliate links to your content becomes very difficult at the time of your site. You will
have to copy the website URL with your affiliate ID every time you mention the product and paste it into
WordPress.

This is where ThirstyAffiliates can help. It's an affiliate link management add-on that lets you easily add
affiliate links in WordPress. It also allows you to convert long affiliate links into nice, easy-to-use hidden
links. ThirstyAffiliates also has the option of automatically replacing keywords with affiliate links, which
can significantly help increase your affiliate income.

 MonsterInsights

MonsterInsights is one about the best Google Analytics plugin for WordPress. It allows you to view
where your website users are coming from and what they do when they are on your website.

It also helps track your outgoing affiliate links with Google Analytics. This lets you know which affiliate
links are most often clicked on and discover the missed opportunity.

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Chapter 7.

POWERFUL TECHNIQUES TO MAKE YOUR CONTENT VIRAL.

You can create great content, write passionately about what you love, work hard to promote and still
not get the amount of action you are hoping for. Instead of giving up your message, why not try to
implement proven methods used by teachers to create compelling content?

While there is no bullet-proof formula for over a million actions, some techniques will always drive
better results than simply sharing your posts on social media and hoping for the best.

1. Use stylish images to increase public participation.

In general, it only takes a few seconds for someone to decide whether they want to continue browsing
your site or going elsewhere.

The first impression is what matters, and that largely depends on the images you use, as noted by online
marketing guru Derek Halpern. In addition to choosing a color palette and a combination of sources that
best communicate your message (up to 60% of your site's approval rating depends on your color
scheme), it's also essential to dissociate textual content heavy in images, graphics. and videos

In a study of more than 100 million articles, content analytics company Buzzsumo has twice found that
many people share Facebook posts with at least one image in content from those who have no image.
They also found that users are 30 times more likely to read an infographic than a text-based article. In
fact, compared to all other types of content, infographics are the most common, as shown in the graph
below.

In contrast to popular belief, videos are less divided than other visual elements, such as static images
and computers. According to Rebekah Radice, an award-winning social media strategy, users tweet
361% more images than a tweet video, while images receive 128% more retweets than video ones.

As well as promoting social media content, thumbnails have also outperformed text-only content.
Articles with a preview image of Facebook had three times more action and taste than those without.

2. Create interactive and personalized content.

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One of the safest ways to create contagious content and distinguish yourself from others is to provide
the visitor with an interactive, immersive and personalized experience.

Today, a to-do list or a practical guide is gone. Users, especially members of Generation Y, are shocked
by content that demands a second of their attention. You want to make your content dynamic unique.
While this may take much time and resources, your viewers will reward you for it. Take this highly
provocative and personalized campaign, which has been viewed and appreciated by over 15 million
Facebook users.

Many online publications have understood this trend and have produced impressive and impressive
articles. Even if you all use advanced effects like scrolling parallax, interactive graphics and multimedia,
you don't need to be an expert to produce your own interactive story. You can use long formatting tools
like Story.AM and press75.com to assemble text, multimedia and images, and design your own
interactive graphics with Vism.

If you add fractal content to this mixture, you should have a recipe for virality in your hands. Defined as
user-generated content that allows users to create their own viral content using their site, it can take
the form of applications such as Elfyourself.com and Fatbooth.

Interactive testing is another guaranteed success on social media. They allow users to learn more about
themselves and achieve irresistibly shared results. Which city should you really live in? For example, it
received almost 21 million visitors.

3. Produces long and well-researched content.

While this may sound contradictory in the digital age, longer content has more action than shorter
elements. According to Buzzsumo, the largest number of words divided is between 3,000 and 10,000,
while the content of less than 1,000 words is the least divided.

At the same time, there is 16 times more content in the 1,000 word category than in the range of 3,000
to 10,000. So, if you want more visibility and more backlinks, take advantage of the fact that there is
much less competition in the long format category.

4. It evokes very exciting emotions.

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In a world full of negativity, content that elicits positive emotions such as fear, laughter and enjoyment
is far more popular than it causes sadness. In an unprecedented study by social psychologist Jonah
Berger, it was found that positive articles are increasingly divided by negative ones.

Berger concluded that viral content aroused six emotions: fear, anger, surprise, anxiety / fear, joy, and
lust. Controversial issues and articles that express themselves in any form of injustice can easily become
viral, as in this case. Here are some notable examples of amazing and delicious content.

The key here is to surprise your readers, provide the unexpected and don't play too cautious.

5. Know your audience well.

To activate the emotions described above, you really need to know your audience. In addition to typical
demographic and geographic information, find out: what motivates them? What makes them laugh?
Where are they hanging What makes them angry? What do they want similar?

Once you know exactly who to turn to, a written folder of that person will help you find the right tone
and format for your piece, according to Kissmetrics. Whether it's a fascinating in-depth movie, a
humorous short, a useful blog or a fun question, there are several options you can choose from for your
reader / viewer.

6. Send influencers to promote your content.

One of the ways to quickly improve your views is to have someone like Guy Kawasaki, Ann Handley or
Seth Godin, a leading social media influencer, share or retweet your content. Just get involved in
creating your content by requesting a quote to use in your article or a link to an article that they have
written about your topic of interest.

A Buzzsumo smart app lets you search for content on a topic you want to write and show all influencers
who have leaked that item. When we reach these heavyweights of social media, or even when
interviewing, there is a high likelihood of retweeting or sharing the content for which they were created.

7. Create content that enhances the user's identity and looks great.

A New York Times study has revealed many motives and motivations for people to share certain
content. They have found that users have content that builds their characters online and gives them a

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nice appearance in front of their peers. For example, many people were more inclined to share content
that gave them a smart, academic, stimulating, abandoned, original, great or creative appearance.

Others share inspirational content to brighten each other's day, help with practical advice, or keep in
touch with their close friends, family and loved ones. Therefore, if you want to target specific types of
sharing, you must create useful, actionable, challenging, compelling and / or related content for a
particular cause or identity group.

8. Develop a trusting relationship with the reader or viewer.

Users are interested in reading and viewing content created by real people, not faceless entities. One of
the easyt ways to gain trust with the reader / viewer is to include a short biography and a picture of
yourself in your footer.

As Derek Halpern pointed out, users want to connect with people they "know, love and trust." Also, an
easy way to convince readers / viewers to build confidence in their content is to ask experts about their
topic of interest. You can also go to Ryan Deiss, a digital marketing specialist, who bases his strategy of
success not on creating an authorized online voice, but on strengthening his partnerships with experts
already known in a particular field.

9. Illuminate the reader / viewer with unique search results.

Today, outdated content is simply not about attracting mass. To increase visibility, as well as secure links
from authorized sites, it is important to publish exclusive content, such as survey results and articles
based on original data.

10. Find a compelling title and tell an interesting story.

One of the most important elements of content is the title: it can make or break a story. Therefore, to
ensure that your readers are following you from beginning to end, look for a title that will arouse
curiosity and convince readers of the need to continue reading.

If you do not have time to think of good ideas for a blog post or if you need help getting started, try
creating a set of titles to inspire content ideas. Here you can find dozens of great blog post templates
and even a HubSpot blog theme generator.

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Chapter 8.

HOW TO NEVER RUN OUT OF TOPICS TO

WRITE ABOUT ON YOUR BLOG.
Posting a constant stream of streaming content is highly more important for ranking a website if you are
an online content writer for good reasons you need a river of seemingly endless blog ideas for writers,
who never dry up. So what do you do when this is the case? What must you do when you need to
suggest topics, but you feel trapped in a dry, rainy desert? It's best to go to that bright oasis on the
horizon and pray for it to be the river.

Luckily for you, in this metaphorical scenario, this is usually the case. The Content River Road is a road
full of writing, research, brainstorming and hard work. Sometimes what you need is to move in the right
direction. This little boost is enough to push ideas into your head, grow quickly and fruitfully.

1. Start with a theme and create variations

If you are looking for good blogging ideas, you probably already have one or two filters. Take and create
variations to get you started with quick ideas for many articles.

For example, HubSpot recommends creating iterations of an expanding and limiting theme. If you start
with "Cooking tips and tricks for beginners X", you can reduce it to "Tips and tricks for cookies for
beginners X". Or go one step further: "Daily tips and tricks for baking and baking."

Travel ahead and down the large / narrow scale and it will suggest 10, 15 or even 20 ideas quite easily.

2. Use theme generators

Another way to get variations of a blog idea is to use theme generators. All you have to do is connect a
key and the builder will create different ways to meet the theme. Sometimes it doesn't make sense
grammatically, but the important thing is to circulate ideas instead of capturing ready-to-use,
publishable topics.

HubSpot is one of the very popular theme generators. I have included in the keywords "kitchen", "cakes"
and "beginners" in the builder: some are meaningless, but some are an excellent starting point for ideas.
(I'd love to read "The worst advice we've ever heard of cakes!")

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Content Idea Generator Portent is another valuable tool. Come in with these and see what's coming. It
could make good spreads that ignite the focus of your idea.

3. Find trending topics with BuzzSumo for blogging ideas for writers

BuzzSumo is a very fantastic tool to help you in your search for great blog ideas. Apparently, there are
thouands of ways to search for various topics and keywords and to gather lots of useful data. Here's a
way.

Go to the site and scroll to "Content Analysis". Enter your keyword or initial theme in the search box and
click "Search". From here, you scroll down to the section called "Popular topics for content related
to ...".

Now! Here we can see the most popular keywords for the keyword, which gives us a good idea of where
we can go with other ideas. For example, an article on beginner cooking tips will probably land very well.

For different statistics, be sure to filter by date (scroll down to find this filter).

Also, to get more general ideas on trending topics you can use, go to the "Trends now" tab and filter
information by sector. Subsequently, the content focused on "Business" trends over the past 24 hours.

4. Search Quora questions

Quora is an excellent resource for discovering trends and topics that interest people from this second.
To find the most common questions people ask about topics in your industry (and find out if they get an
answer!), Do a quick search.

Start entering your keyword in the search bar. A list of topics will show below. Click on one of them to
access a preview page. You can also click on the text below that says "Search: [your subject]".

On this page, you can filter the results to see the most popular questions and answers. You can also view
how many people are following the questions; This can help identify problems that may be best
answered.

Each of these questions would be a great blog topic, especially if you have unique answers.

5. Use the keyword explorer

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If you want a quick way to think about blogging ideas, go to Moz Keyword Explorer and do a search. An
easy way to capture blog ideas is to search for a specific word and then visit the "Keyword Tips" page.

On this page, go to the first drop-down list box and select "There are questions" to show only the key
suggestions found in the question. You will end up with very a long list of blog ideas to try. You can also
sort by relevance and search volume. Objective!

6. Crowdsource blog ideas

Your audience knows what they want from you. Why not ask them directly what it is they like? You can
do this on social media by posting a poll. Otherwise, it can be as simple as asking your followers what
they want to see and inviting them to comment. Most people like this kind of transparency and you will
be grateful if you devote a full article to the suggested topic. It is an excellent confidence factor.

7. Use Public Response to find news topics

Responding to the public takes the basic idea of keywords and gives dozens (or even thousands) of
results based on what people are searching for in their area. This idea plays one of the best keyword
research tips "under the radar": Automatic suggestion.

For example, when you start typing something on Google or Bing, the search engine automatically
provides search-based suggestions from other people. So, if you type "Starbucks", you'll see the Auto
Tip drop-down list:

The reason this tool is so powerful for a seller is that it indicates the user's intention behind the search
engine. In other words, it delivers a snapshot of someone's motivations or emotions. Respond to the
public by doing something similar, but 100 times. This works.

Open the website and access any topic or idea, such as "Content Marketing".

After clicking on "Take questions", you will be taken to a data view page that will show you all the most
frequently asked questions.

For example, "content marketing" immediately returns 82 requests that you can export or save to
continue working. When you scroll a bit, you see how these questions are often separated or grouped

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into questions of what kind, how, why, when and where. Then, under each of them, there is a new
"line" of related topics.

Many of them are also in the form of perfect blog post titles. Discover the following:

 What is infographic content marketing?

 How much does content marketing cost?
 How to measure content marketing
 How content marketing affects SEO
 Why B2B Content Marketing?

Come a little closer to find even better ideas:

And that's just part of the question! We are always in the "questions" section and we already have a lot
of new ideas for publishing blogs. But if you keep scrolling, you can quickly find some more. For
example, go to the following "prepositions"

Come back again to see these details:

You can write a blog post about each of these ideas! Honestly, you could plant it here and you probably
have enough blog post ideas for the rest of the month. But we will continue to show some additional
techniques, including how you should first prioritize all of these ideas.

8. Discover AllTop

AllTop is an addition of new messages. As simple as that. Basically, it lets you know what's happening
online by helping you track specific terms, topics, or categories (from science to religion, photography,
or fashion). For example, this is what you see when you access the first page of AllTop.

They are the latest publications from some of the best websites. You will have to earch a bit deeper to
find specific content or sites for your own niche. For example, you can begin by looking for a specific
topic in the search box.

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Here is a small fraction of the results when I search for "content marketing". You start to see some great
things. At the top, in the shaded area, is a list of the most popular recent stories. Again, one of the
easiest ways to create successful ideas for blogging is to look at what's already fashionable or popular
and slightly modify it. Then, you can also go a step further to see what some of the best websites
publish.

In the example above, TopRank and Copyblogger have some wonderful articles in which we can grapple
with or adapt to other sticky terms. To date, you should have no problem generating new blog post
ideas. Follow these steps to make sure they flank all the notebooks you have. However, one last tip can
help you decide which blog post ideas to prioritize (and which ones to prioritize later).

9. Generate ideas with Moz Keyword Explorer

Moz Keyword Explorer is a keyword search tool that will help you (1) find related topics; and (2) examine
these issues for potential.

Visit the site and create your theme or enter your keyword in the search box. We're staying a little
longer with the example of "Instagram marketing" to show you exactly how it works. After submitting a
topic, you will receive two main comments:

1. Key Suggestions

2. SERP analysis

It will guide you right away. First, you can use the "Keyword Tips" tab to quickly identify relevant
long tail phrases. You can integrate them into your original idea or even integrate them into
your articles. The tool will help you select according to a general volume range to see potential
demand for this information. For example, an "Instagram marketing strategy" would probably
be a better option than "an Instagram marketing plan."

You can also see who is currently in the SERPs for these key phrases. This is similar to what we
did before with BuzzSumo if you think about it. You want to see what these sites do well to
replicate their tactics (or you know they are so great that you don't want to eat well). In this
case, the two most popular places for "Instagram marketing" are big list messages. Social Media
Examiner and Wishpond are very big sites.

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10. Aside from blog comments

You probably follow your blog comments very closely, but do you know they can be an inspiration for
blogging ideas? Examine visitor questions, ongoing discussions or related topics. Take away the ideas
from these comments and submit to a new blog. If a reader had a question that was answered briefly in
the comments, it can still refer to that experience. Expand the answer and topic further in the post.

You can also visit industry authority blogs and view their comment sections for the same purpose. See
what people are dicussing about, then use it for blog ideas.

11. Mine cats from Twitter

If you want be in the know more about what people in your immediate network are talking about, topics
you can write about, go to Twitter and find out what you're talking about (for wordless nerd it means
"awkward"). Check out popular hashtags, including industry discussions and issues. What questions do
people ask? What themes do they add again and again? Keep a notebpad and pen handy during your
research and write down your results. These can become great food blog ideas.

For example, this is what our own Twitter chat #ContentWritingChat shows in Twitter search.

12. Read industry news:

As news is always, well, new sources of industry news are bloggers' friends. Subscribe to a collection of
blogs and websites that cover news related to your industry and analyze each time you suffer from a
blogger block. Find a particular or interesting news article and copy it on your blog. Do your best to tell
the story to your readers and make sure to include a valid explanation, lesson or magazine that can learn
from the story.

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Chapter 9.

HOW TO KEEP READERS CONNECTED AND COMING BACK.

Despite every change that technology is experiencing every day, new software tools, advanced
techniques and a growing number of techniques, the need for a successful blog page is more likely to
remain similar.

With network marketing, MLM and niche marketing becoming more and more competitive, you won't
think that losing weight stands out from the crowd www.ptmultipanel.com. As a result, in this article, I
want to take a look at a number of classic methods that help your blog keep your readers back and
increase traffic to your site.

1) Provide Essential Content: I may be wondering why you see this article on blog points, being a
blogger, then lets me say something. Why read about blogging tips and what's different from the rest of
the hundreds, if not thousands, of existing blog posts?

Some of the answers fluctuate, but the main problem is that you are looking for something that will
benefit you, in several ways, and that can take that value and implement it. This is the main reason why
someone submits a blog. They have some value somewhere. Whether it's in the form of making more
money or humor, maybe that's what people want.

So instead of blogging to think about when you're benefiting from it, think of ways to benefit your
readers. How do you make sure they have more money or make you crazy or what worries them the
best way to help you become a better tumblr? If you give infinite value to your readers, they will come
back again and again.

2) Choose a totally unique blog: You can do different things to make your site stand out. Offer content
on various platforms, have a specialized design, bring together leaders in your niche for interviews,
distribute free guidance. Whatever new blogs are created every day, that doesn't mean you can't stay
on top of it. Be sure to send a steady profit when trying to mix these products.

3) Make your content easy to read: there is nothing worse than something that is hard to hide in a huge
room format without a line. This message, including it, is easier to learn to read and scan because of the
list format. Here are some tips to simplify reading your brilliant blog posts:

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*Read the message yourself before leaving a comment to see if it works properly*…. *Check spelling
before leaving a comment*….. *Include breaks in almost every 3 to 5 content*…… *Use theme topics
when needed*….. *Create subtitles for other discussions Long*……. If you make a list of publications,
divide the factors with strong titles for people who browse and scan.

4) Join the conversation: Managing a blog not only means who you are, but also your viewers. It also
includes discussion between your site and other bloggers in your area of interest. Check out other
players' blogs in your marketplace and leave comments so that they understand things like what you
think of articles, their own sites and maybe other valuable points that can add to the connection.

If your website links to other blogs, you will see others start the link again. I am also available to keep in
touch with other writers on some social networking sites and be connected. We have a completely
different world in your industry, so don't think each of these sites is limited to your website.

5) Simplify things for viewers to connect: think about some of the blogs you have chosen and read
regularly. What most people and their blogs have in common is that they seem to "know" the
introduction in one way or another. So, do they facilitate the connection for the subscriber? To do this,
you can create a useful "About Me" section on your blog, sometimes sharing the daily content in your
posts and using your identity for comments and posts.

6) Don't excite the readers of the message: this will change depending on the niche in which you are. If
you keep a blog on news and current affairs, of course, use the content several times a day. If you are in
the network marketing niche and you enter 1,000 words of content every day, that will probably be too
difficult for your readers to digest, and you will conclude that you repeat everything you had before. He
told me.

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Chapter 10.

HOW TO RANK YOUR BLOG IN SEARCH ENGINES ABOVE THE

COMPETITION.
Effective marketing is not just about showing the value of your business. It is also about distinguishing
yourself from your competitors and helping buyers select confidently over their competitors. There are
many ways to stand out from the competition, but one of the most effective ways is to literally
outperform search engine results pages, including Google. In this article, we shall investigate the three
major Google upgrade channels so you can be one step ahead of your competition.

Let's be honest. There is no quick fix with SEO. The complexity of SEO is in the sheer number of things
you "must" do. Your customers are just like everyone else in the world - they rely on search engines to
find information. Undoubtedly, you have considered the possibility of being among the highest ranked
listings in Google's SERPs, whether you follow a formal SEO (search engine optimization) strategy or not.

It is most likely that some of your competitors have already used SEO to get first place in Google
searches for their industry, but that does not mean that they cannot be removed, even if they have
worked there longer. Every time you have. As you probably know, SEO has many facets and can take
different paths to outperform its competitors.

Google understands it to move forward in Google

Going to the Google homepage is one of the best things you can do for your business, beyond
outperforming your competition. However, in order to overcome your competition on Google, you must
first understand the presentation of Google search results. When a user types a question in the search
bar, three different types of results appear: paid, organic, and local:

 Paid search results are those at the top and bottom of your results.
 Organic search results appear among the paid results.
 Local search results appear between highest paid results and organic results.
 Your best bet in your Google competition is to use all three channels.
 Step up your competition in Google Organic Search

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Beating your competitors on Google is more effective when it is displayed on the first results page. Why?
Let's take a look at this statistics: only 10% of users look beyond the first page of their search results. In
addition, the first three organic results on a results page have 61.5% clicks.

This means that if you are # 4 and your competitor is in the top three, you will have at least 3 to 25%
more clicks than you. To win your competition on Google, you need to be aware of search engine
optimization (SEO). It is not enough to visit your website and do one of your basic SEO practices once.
You must:

 Constantly add fresh, search-optimized content.

 Update homepage and product pages as necessary.
 Work to get higher quality backlinks to your site.
 Let's look at the conversion

Although the first page is the most important, it is also important to pay attention to the specific pages
where you strive to stand out from your competitors. Adding more clicks to your website will help
improve your SEO compared to yours, and help make the brand known. However, in the end, you need
to focus on your Google competitors to find terms that attract new customers, not just visitors, to your
site. To rank on the correct pages, be sure to:

 Use local keywords.

 Search for keywords for your target audience / audience.
 Check the analysis of your website to see the conditions that attract visitors to your site.

Google is not everything

Beating your competitors on the right pages of Google will help increase qualified traffic, but you don't
need more customers. Your website needs to be optimized for conversion if you want to benefit from
the superiority of your competitors and if you want to go further. To optimize your website for
conversion, be sure to apply best practices such as:

 Specific landing pages for a product or service.

 Call to phrases and action buttons.

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  Simple and intuitive navigation.

Step up your competition in Google Paid Search (Adwords)

Improving its classification of organic products provides optimal long-term results, but it is also a long-
term strategy. Paid search ads, or SEM campaigns, are a great way to get quick visibility while building
your organic repository.

Add it to the top of the page

As mentioned earlier, Google's first three search results generate 61.5% clicks. However, the first three
organic results are not physically the first three results of a Google search results page. At the top and
bottom are paid listings: those that are relevant to a search, but whose position was acquired with pay-
per-click advertising.

Even though organic result is the most sustainable path to success on Google, there is something to be
said for the first result you see in a list. Use SEM to get your business on Google and get attention.

Find the right balance

It is important to remember that SEM campaigns are not about putting your money in your pocket and
then waiting to be first. Paid search results are determined by an algorithm similar to organic search, but
with monetary factors also involved. To win your competition on Google through paid search
advertising, you must receive a SEM notification. It means knowing how to add multiple factors that
affect the success of SEM, including:

 Budget: daily budget, budget budget, cost per click, cost per potential customer
 Orientation: who and where your audience is
 Content: Keywords, negative keywords, ad copy, landing page copy.

Beat your competitors in Google Maps

What many companies don't realize is that Google search engine optimization also involves Google
Maps. If you have a Google My Business account, Google will use your company data and pages to rank
in your local results. This is particularly important for local businesses, not only to help you stand out

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from your local competitors, but also to help your target audience that is above their national /
franchise competitors.

To win your competition on Google Maps, make sure you:

 Create a Google My Business account

 Keep your Google list up to date, accurate and consistent.
 Use a local phone number
 Integrate your company's Google Maps site into the contact page of our website
 Promote qualifications: The more noise your business has, the higher your rank.
 Add photos to make your ad more user-friendly.

Get online reviews

In addition to optimizing your listings for organic, paid and mapping products on Google, make sure your
business is included in directories and online review sites. The more important your online presence is,
the more positive reviews your customers will have, the more Google will understand that they can trust
you. Confidence is a determining factor in Google's ranking. Use professional online directories to gain
additional advantage over your competitors. These include, but are not limited to:

 Yelp
 Local Bing
 Yahoo Local
 Free of charge
 Angie's List
 Houzz

EFFECTIVE WAYS TO RANK AMONG SEARCH ENGINE COMPETITORS

1. Promote a more difficult content campaign. Content serves as the fuel for any SEO campaign. Google
rates the quality, nature and relevance of its content on the site to rank and establish the authority of
your site. Its current content is based on this authority. More content means more index pages for
Google, but only high quality, original, and sought-after content will strengthen the authority of your

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site. Build a more challenging content campaign to compete with your competitors by doing more
research, finding more original topics, deepening the details, and posting more often. In the end, get
more authority, more online real estate and more inbound links, which will lead you to a better organic
search engine.

2. Get better inbound links. Link building is a highly necessary strategy for SEO, but there are many ways
to create and earn links. One of the best is guest posting, the act of posting content on external blogs.
The value of the links thus constructed is approximately proportional to the domain authority from
which you created a link. If you can get a link to a .edu domain, a .gov domain, or a nationally recognized
publisher, get more authority and better ranking. Get some of these high authority links and win over
your competitors (unless you already have similar links).

3. Use social networks to attract more links. Although quality is far more important in links than
quantity, quantity can also come into play. The more links you have from several domains is also a
determinant, the more your site becomes Google. Creating hundreds of links, all in different domains,
takes time and strategy, so think about taking a shortcut that allows your social media subscribers to do
just that for you. Post your best content on social media channels and consider using influencers and
personal brands to spread the content even more. When people see you and see their value, they will
be more likely to make a connection, and if you go viral, these hundreds of links will reach you in a few
days.

4. Respond to a different demographic rather than competing directly with your competitors, try to
take a corner on your approach. If your business model allows, consider targeting a different
demographic. For example, if your main competitor has a hard keyword block in relation to established
corporate vendors, consider selling new or less experienced ones. You can do this in the section on
selecting keywords and keywords in your strategy.

5. Objective Other niche words. Similar spelling, you can target alternative keys in your industry, with
different products, services or other offers. For example, if your competitor seems to use "solar panels"
often, you can point to more specific keywords like "monocrystalline solar panels". This could reduce the
number of potential visitors to your site, but it can lead to more and more qualified traffic and
conversion, and could give you the competitive advantage you need to succeed in rankings.

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6. Offer rich response material. Organic rankings are not the only way to get more visibility in search
engines. Google relies on web-based microforming to extract what it calls "rich answers" - concise and
objective answers to common questions and requests from outside sources. Implementing this format
on your site is not difficult, but many modern companies have neglected it. implement it and focus on
the shortest possible response to as many common user requests as possible. Finally, your answers will
begin to appear for these questions, and you will have the merit to publish them (above the folding of
organic search results).

7. Go to the place. Local SEO works on a separate algorithm from national SEO. If your competition is
national, you can go to the local level to reduce the intensity of the competition and limit its scope.
Google currently offers the three most important results for a local question in your local package of 3.
To achieve this, you need to ensure the accuracy and consistency of NAP information (name, address
and phone number) on your site and In many. Third party site directories and review sites (like Yelp or
TripAdvisor). From here, you need to get more positive reviews and write local content to maximize
your chances of getting a local rank.

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Chapter 11.

TRUE SECRETS THAT ONLY THE TOP BLOGGERS KNOW.

1. Top bloggers make motivation their habit

Success may not be so easy for everyone, but I think the first step to success in everything you do
(including blogs) is before you have the motivation to succeed.

You must have the desire to succeed and once you have reached that goal, the next step is to identify
the different disciplines that will help you best to progress and reach your ultimate goal, and then build
all the bridges to make sure that nothing of you. It prevents you from getting exactly what you want.

I saw many bloggers give up after a few months of blogging just because they had nothing to envy, they
spent a lot of time, money and effort to see if they could blog, but in the end, it didn't work out and then
it did... they ceased.

The truth is that quitting smoking always seems to be the best solution, but it is not. You will quit
smoking only if you are not very attached to your purpose and do not even know your "why" in the first
place. First of all, you need to establish why blogging and, if you do well, this feeling will always guide
you when you feel that things are not going right.

Yes, no one told you that the road would be pink and if someone told you, then lie, but it's not space
science. Many people have taken the same path and if you are well motivated, you can still get through
one day, it may take some time, but in the end, it will certainly be the case.

2. Top bloggers always use the right tools

As in any life, it is impossible to succeed in blogging without having and using the right blogging tools.
Ask any blogger you already know and know that you are using the best tools from day one. Starting
from your web hosting provider, you need to make sure that you choose the best one in the market, as
this will determine whether you will stay in the market for a long time or not.

I have seen so many bloggers whose blogs have been deleted by their hosts. I am sure you understand
how you feel when you spend so much time and effort creating your site only to be hacked after a while
because of the free and secure web hosting you have used.

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If you are really taking out business blogs, the first step is to make sure you are using a good and secure
hosting company. Here's a recommendation, from official WordPress.org, for hosting WordPress blogs.

Although it is good to start with a cleared hosting plan, if you have the budget and plan to make your
blog an authority in the niche you have chosen, I recommend going with your own server. This will be
worth the investment in the end. One thing you should always keep in mind is that none of the
successful bloggers succeeded, took deliberate action and used the best tools before going to the
current situation.

If at any time you think you can't handle all the operations on your list as a blogger for lack of time, you
may just need the right tools. These tools save you time and ultimately reduce the time it takes to
research your market and your competitors.

Blog tools are now much needed to work faster and eventually attract more customers and readers
without compromising on the quality of content. Configuring some of these tools can sometimes be very
confusing, but the best thing is that once you have successfully integrated the right tools into your
blogging business, you have less worries and can still travel the world while your business is running.
always. in good shape

Talk about any blogging operation and I will definitely give you a great tool that can make your job
easier. For example, email marketing, social media marketing, content writing and promotion, split
analysis and testing, shopping carts, etc. And the good part is that most of these tools are totally free.
You just need to determine exactly what you want, then do some research on the best tools to make the
move!... You will be totally amazed at what you see.

Any serious blogger needs to be able to save time and perform more tasks to succeed. You can only do
this manually for a while, but the truth is that you cannot achieve any significant results without the
help of these tools. So, you have to decide what you really want.

3. Top bloggers are comfortable with content marketing.

The problem most content marketers encounter is that they are generally inconsistent and have no
patience. Content marketing does not always bring a quick result; You need to keep paying more.

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A recent Altimeter study has shown that 70% of marketers do not have a coherent or integrated content
strategy. If you really want to become a high performance blogger, you have to do what you need to do,
and one of these things is to become really serious about content marketing because you can't survive
without it as a blogger. I understand that writing can be very difficult, especially at the beginning of the
program, but with constant practice, you are probably used to it. Ana Hoffman of Case Generation
Traffic said, "Once you've written between 24 and 51 posts, your blog traffic will increase 30%," so why
not give it a try and see how it will affect your blog?

Keep in mind that you are not just talking about any kind of content here, if you are successful in
content marketing, then your content needs to be better, you must constantly produce epic content
that will be even better than the content. By the way, your content marketing efforts will be a total
waste of time. This may be interested to know that 69% of content marketing lacks quality. If you're a bit
like me, you'll want the remaining 31% to write quality content.

Be careful, content marketing not only means textual content, but you also have to use other forms of
content marketing, such as videos, webinars, podcasts and infographics, depending on your budget size.
Remember that YouTube has attained the second largest search engine on the Internet, much larger
than AOL, Bing, Yahoo, etc. Therefore, if you are not yet part of the network, give up your opportunity.
being discovered by new audiences, as well as potential customers.

Many people have already made millions of dollars with YouTube and there are many ways to take
advantage of this gold mine as a blogger, depending on your niche. For example, how to make videos
has always been a good reception on YouTube and if you can make good videos on how to solve some of
the most difficult tasks in your niche, you will end up receiving more audience and traffic.

4. Constantly create interesting and engaging content.

There has already been much talk on the benefits of creating good content for your readers and you
should also include it here because of its importance.

You see, professional bloggers don't write or post any type of content on their blog in the hope that
magic happens and generates a break!

This is not true!

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They always take the time to research and make sure that what they believe is necessary and well
received. All the content they publish has a purpose, they have an idea of what they want that content
to give them and in the end they will do everything in their power to achieve that goal. If you really want
to skyrocket the growth of your blog as a professional at any time, you need to start learning how to
publish the right content. There has already been much talk about the benefits of creating good content
for your readers and you should also include it here because of its importance. You see, professional
bloggers don't write or post any type of content on their blog in the hope that magic happens and
generates a break!

It is true that everyone has an opinion on the length of an article, but in the end it is much better. This is
true because statistics have shown that "If an article exceeds 1500 words, it receives on average 68.1%
more tweets and 22.6% more" likes "on Facebook.

When you write long formatted content, you will earn even more because, on average, only 18% of
companies produce articles with more than 750 words, which allows you to go ahead of others, because
your blogs also have more and more. value

People will be happy to read, link and share with their fans because they like it. You should also know
that according to one study, 94% of people who share content on the Internet do it because they think it
will be useful to others.

5. Top bloggers know how to create magnetic titles

Your title is a very important aspect of your content marketing. According to some of the best writers of
all time, you have to spend half the time needed to write a persuasive message on the title.

Brian Clack also found that 8 out of 10 people who visit his article read the title, but only 2 out of 10
read the rest. This is why your title should be as attractive and compelling as possible, as it will
eventually determine whether the message will be read or not. You can really create an excellent article
that will bring many values and benefits to your readers, but if your title is not attractive enough, you
will not receive the attention it deserves.

However, writing a title does not guarantee the success of your blog, the benefits discussed in the title
will also have to be fulfilled at all costs, otherwise your article is doomed to fail. There are two ways to
do this.

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So how do you write a great title?

According to the editorial coaches of American Writers and Artists, there are four "U" approaches to
writing good titles, which include...

Titles, subtitles and records must:

 To be useful to the reader,

 Gives a sense of urgency,
 Give the idea that the main benefit is somehow UNIQUE, and
 Do all of the above in a VERY SPECIFIC way.
 Have a good plan, strategy and schedule

Blogs didn't happen by accident; As a result, many people generally fail. They believe in the philosophy
of "exercises until done" and in doing so, your failure becomes inevitable.

Successful bloggers understand that no good company can survive without a suitable and achievable
plan and strategies. Not just blogging in the interest of blogs or because everyone else does. Even before
you start your blog, you already know what to do to ensure the success of your blog. After defining their
plans, they follow them diligently and do not allow anything else to deviate. slowly.

As a blogger, you don't just publish articles because you want to or because you know you have to
publish, NO!

Every article I publish should be purposeful. The first purpose is to add value in your life and in the life of
someone with the message you convey. After that, you can use it to attract more social sharing, get
strong backlinks, connect with influential people, create your email list and more. Blog only to prepare
for failure.

If you really want to emulate these professional bloggers in order to bring your blog to life, you must
also be able to learn and practice what they do. One of the things I've learned from them over the years
is that they all have an editorial calendar and a publishing calendar that guides them on what and when
to publish on their blogs. But most bloggers don't even know what an editorial calendar is and why it is,
and not even a user. Don't be one of those bloggers.

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CONCLUSION
Content Marketing Machine embodies the essentials of an organization's brand. Use a variety of media
formats such as text, video, photos, audio, presentations, e-books and computer graphics to tell the
story of your brand or business. It can be played on a variety of devices, including computers, tablets,
smartphones and more. Distributed on third-party platforms, on social networks and owned by third
parties, it provides measurable results for call-to-action tailored to promotional and action codes (Heidi
Cohen - Riverside Marketing Strategies).

In content marketing, different categories of content can help you connect with different customers in
different ways. In many cases, a variety of content types are ideal for reaching and connecting with users
from different points of the digital sales funnel. These categories include blogging, longform content,
case studies, and white books.

Content marketing also has different benefits. It improves brand reputation by building trust through
content marketing. It allows you to control the conversation and increase brand awareness. It develops
our social network as a result and provides a composite ROI (Return on Investment). Finally, it helps you
stay out of competition and distinguish you from the others.

Content marketing also has principles. Content is undoubtedly a part of the essence of any website and
should be the focus of any digital marketing or campaign activity you plan to launch for your brand,
product or service. With content marketing, companies of all shapes, sizes and types can now have the
platform and the ability to reach a wider and global audience to convey their message. However, many
content marketing companies fail to deliver the expected results of all their marketing efforts and
activities. This is mainly due to their casual approach and their inability to apply good and effective
content marketing techniques

Some of the basic principles is to ensure that you define your content marketing goals. You have to earn
where to get content marketing material – or source. You also need to understand what kind of
marketing content will work for you. You need to understand the behavior of your content marketing
goals. For you to get the best result, clearly defined goals are needed for conversion. There should be an
established contact points with strategic marketing goals. You also need to create content with strong

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openings that attract attention. Your content marketing material needs to be new and ambitious and
finally, Reinforcement of content marketing with real data is also important.

For multiple revenue sources from a single blog, principles learnt in this book ensures that you sell e-
books, use Google AdSense, Create YouTube tutorial videos, create an application, create a membership
site, adverse banners for certain brands, sell professional photos online and build a niche site to
monetize.

The four-step formula for generating sales is known as the AIDA formula. First, understand the attention
of your prospect (A). Second, you are developing an interest (I) in terms of your offer. Third, intensify the
desire (D) for the purchase of your product or service. Fourth, it induces the prospect of Action (A) -
home buying. AIDA has its roots in the world of advertising and has been imported into the Internet
world and modified to meet the unique qualities of the online audience.

Most writer encounter some problems when it comes to getting writings done. In order to get your
writings done with less stress, you should select a theme, make a deep and holistic research, tighten
your writing, stick to an active voice and some other important principles discussed in this book.

I like a good and captivating story, especially when it attracts attention and attracts the reader.
Inspirational personal stories have the power to increase conversions of potential customers, bring you
into social networks and improve visual communication.

A fascinating story can determine how others see you. Your perception of you will determine whether
they will read your excellent content, comment on your blogs, refer others to your product or social
media channels, rent or buy. Remember, the human brain is connected to remember memorable and
visual stories.

According to eConsultancy, social recommendations from friends and family are the most reliable
source of information for consumers. When your customers share positive opinions and experiences on
social networks, they increase your credibility with potential customers, something you can never do
alone. You must do everything possible to facilitate the flow of these transmissions. The basic idea is to
eliminate all possible obstacles under your control, so there is no excuse for not sharing your content.

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