narrato

YOUR GUIDE TO Content

BUILDING THE
PERFECT CONTENT Publishing

WRITING PROCESS
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CONTENTS

Stage 1: Planning and

Research

Stage 2: Writing

Stage 3: Proofreading and

Editing

Stage 4: Publishing and

Review
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CONTENT WRITING
PROCESS

Series of steps every

content creator has to
go through while
creating written any
piece of engaging
content.
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Content Writing Process Stage 1:

Planning and Research
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PLANNING AND
RESEARCH

1. Set content goals: Setting

your content goal can guide
2. Set your content strategy:
your entire content strategy
Determine how every content piece
will be created, shared, and managed.

3. Build your audience

personas: Nifty way to address
the challenges and needs of
your audience
4. Determine the audience’s search
intent: Audience search intent can be
informational, commercial, and
transactional
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PLANNING AND
RESEARCH

5. Do your topic research:

Expand your knowledge on the
6. Keyword research: Tells the
particular topic you’re writing on
search engine what exactly your
content is about

7. Create a content outline:

Crucial for streamlining the flow
of your content writing process 8. Plan your content calendar: Makes
planning easier, pace your content
writing accordingly
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Content Writing Process Stage 2:

Writing
WRITING
1. Pick the writing angle:
2. Start off right and end on a high Examine new ways to build
note: Keep the intro short and without audience interest
any fluff. Conclusion should tie
together all the main points

3. Add engaging visuals: Visual

content can be in the form of
images, videos, infographics, and
charts. 4. Add CTAs strategically: Find a way
to organically include CTAs
WRITING
5. Incorporate researched
keywords into the content
6. Pick a catchy title: Put some intelligently
thought into choosing a working title

7. Write the meta title and

description: Provide the audience
with a brief overview of what the
content piece contains
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Content Writing Process Stage 3:

Proofreading and Editing
PROOFREADING

Take a break
Proofread slowly
Check for grammar and spelling
mistakes
Verifying data and fact-checking
Consistency in the tone of voice
Review the content structure
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Content Writing Process Stage 4:

Publishing and Review
PUBLISHING AND
REVIEW

Lay down the procedures for

uploading and sharing the content on
each channel

Invest in a publishing automation tool

like Narrato’s
THANK YOU

To learn more about perfecting your content writing

process, read the complete article on the Narrato blog.

https://narrato.io/blog/the-perfect-content-writing-
process-exists-heres-your-guide-to-it/