How to use

content marketing
to fuel demand generation
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Contents
What is content marketing? Why is it important?

How to use content marketing to fuel demand gen?

Engage audience with value-rich blogs
Turn research into infographics
Leverage social media
Use lead magnets to generate demand
Host more webinars

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What is content marketing?
Content marketing is a strategy to attract and retain customers by
providing engaging, relevant, and valuable content that meets the interests
and needs of their target audience

Why is it important?
Educating the prospects and leads
Solving customer pain points with your product
Building a relationship with audience
Greater conversions through content marketing campaigns.
Building a community around your brand
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How to use
content marketing
to fuel demand gen?

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1. Engage audience with
value-rich blogs
Provide valuable content to your readers.

Create buyer persona

Comprehensive audience and keyword research
Understand audience search intent
Build content plan
Create cornerstone content with Narrato AI
Content Workspace

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2. Turn research into
infographics
Visually engaging content attracts
audience.

Maintain consistency in design and layout

Use simple language
Add engaging visual elements
Optimize infographics for sharing

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3. Leverage social media

Social media helps establishing brand

authority.

Understand what clicks with your audience

Humanize your brand
Create long-lasting social media content

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4. Use lead magnets to
generate demand
Lead magnets like guides, ebooks, white
papers are excellent for demand gen.

Create a good landing page of the lead magnet

Optimize file name with keywords
Add headings, subheadings, internal links
Optimize page load speed

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5. Host more webinars

Useful in educating the audience about

the problems your business solves.

Plan everything ahead of time

Consistency in promotional content
Offer valuable info in the webinar

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Thank you!
Want to learn more about content marketing? Read the
complete article on the Narrato blog.

https://narrato.io/blog/what-is-content-marketing-how-
to-use-content-marketing-to-fuel-demand-generation/

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