What is Content Marketing? Let's Get to Know More!

what is engagement
Many companies are aggressively running creative promotions through content. Both light
and entertaining, as well as educative and useful. This is what is then referred to as content
marketing.

What is content marketing, and why do big companies in the world do it?

So, the following article will invite you to learn about digital marketing , especially about
various examples of content marketing, objectives and content marketing strategies that you
can use.

Make sure you read it to the end, ok?

Table of contents
1 What is Content Marketing?
2 What is the Purpose of Content Marketing?
2.1 1. Bring in Lots of Customers
2.2 2. For Long Term Investment
2.3 3. Increasing Audience Trust
2.4 4. Increasing Brand Awareness
2.5 5. Increase Traffic
3 What are the Types of Content Marketing?
3.1 1. Social Media
3.2 2. Infographics
3.3 3. Blog
3.4 4. Podcast
3.5 5. Video
3.6 6. Ebook
3.7 7. Paid Ad
3.8 8. Email
4 What are examples of implementing content marketing?
4.1 1. Social Media
4.2 2. Infographics
4.3 3. Blog
4.4 4. Podcast
4.5 5. Video
4.6 6. Ebook
4.7 7. Paid Ads / Paid Ads
4.8 8. Email
5 5+ Content Marketing Strategies You Can Apply
5.1 1. Define Missions and Goals
5.2 2. Positioning Your Brand to Be the Best
5.3 3. Set a Budget
5.4 4. Create a Content Calendar
5.5 5. Resource identification
5.6 6. Create Content According to the Plan
5.7 7. Analyze and measure the results
6 Now You Can Implement Content Marketing For Your Business!

What is Content Marketing?

Content marketing is a popular marketing technique
Content marketing is an online marketing technique by distributing relevant and consistent
content to the audience.

When you run content marketing, you provide useful content to your audience to help them
solve problems.

In contrast to promotions in general, the content created will provide value to the audience,
instead of asking them to buy the product directly. With this strategy, you can make your
audience turn into your customers with good relationships.

Of course, content marketing can run well thanks to a number of supporting elements as
follows:

Defined Target Audience – In content marketing, the demographics of the target audience
have to be defined. Such as age group, location, occupation, etc. With this data, content
marketers can develop effective content marketing campaigns.
Have Clear and Measurable Goals - The purpose of business promotion is not just
introducing products and increasing sales, but also building customer brand awareness well.
Content Diversity – Creating diverse content will reach a wider audience. For example,
creating blog content for those who like to read, and visual content for social media users.
Consistent – The distribution of marketing content should be done consistently, both in terms
of time and message conveyed. It aims to make the audience familiar with the brand and the
products it offers.
Determining the Right Marketing Platform – Knowing the right marketing platform will make
promotional content reach the audience properly. For example, for products that highlight
visuals, Instagram is certainly more suitable than Twitter.
Content marketing is so important to business success. In an analogy, content marketing is
the legs, and business is the body. So, businesses will be able to achieve the expected
goals thanks to ongoing content marketing.

What is the Purpose of Content Marketing?

The goal of content marketing is to reach a wider audience
After you know what content marketing is, you also need to know the purpose of content
marketing itself, namely:

1. Bring in Lots of Customers

The application of content marketing can bring in many customers. Because, you are able to
reach a wider audience by utilizing a variety of various marketing platforms

For example, you can look at the big startup companies in Indonesia . Like Shopee,
Tokopedia, and Gojek, which are aggressively creating content marketing, and are able to
attract many customers in Indonesia.
2. For Long Term Investment
The content marketing strategy is a promotional step that can last a longer time. For
example, articles on blogs can be accessed by readers at any time, or videos on YouTube
can attract an increasing number of viewers.

This content can continue to be enjoyed by the audience and has the potential to continue to
attract many people who need the information provided.

3. Increase Audience Trust

Audience trust in a brand doesn't just come, you know! Well, one way to build audience trust
is content marketing .

When you create content that benefits your audience, they will think of you as an expert in
that field. That way, they will not hesitate to buy your products

For example, Niagahoster publishes articles on the blog to help the audience understand
more about the website and the online world. That way, it will be easier to promote cheap
domain and hosting products related to the online needs of potential customers.

4. Increasing Brand Awareness

Interesting content marketing will increase audience brand awareness.

Brand awareness is the audience's ability to immediately recognize a brand just by looking
at something, whether it's color, logo, image , and so on.

With promotional content that is attractive and spread everywhere, the audience will have an
understanding of the brand. For example, in every brand promotional content, they
remember what is offered and what value is attached to the brand.

5. Increase Traffic
Increasing traffic can also be one of the goals of content marketing.

By creating content that audiences need on various platforms, they will not hesitate to visit
your content. In the end, high traffic can make your content more trusted and will be
prioritized by various platforms.

For example, blogs that have high traffic will be prioritized by search engines. YouTube
video content that has a large number of likes and viewers will be prioritized to enter the
home page.

Under these conditions, it will be easier to attract many people to come to your website after
viewing various content on the platforms used.

Those are the points of content marketing goals. You can realize that content marketing is
very influential on business success, right?

What are the Types of Content Marketing?

With so many digital platforms that exist today, it will certainly give birth to various types of
content marketing. At least, there are examples of 8 types of content marketing that are
commonly applied, namely:

1. Social Media
According to We Are Social , there are more than 4.6 billion social media users worldwide.
Meanwhile, data also states that the number of active social media users is 191.4 million
people in Indonesia.

Indonesia has the highest ranking of social media users

Not surprisingly, why many businesses rely on social media as a marketing platform,
especially for audiences in Indonesia.

Currently there are a number of social media platforms that are widely used, such as TikTok,
Instagram, Facebook, Twitter, Pinterest, LinkedIn, Snapchat and others. All of these
platforms are quite effective according to specific goals and target audiences.

On social media, you can apply social media marketing by creating various and interesting
promotional content, ranging from photo, video, story, quiz, live video content, and so on.

2. Infographics
Infographics are a type of content marketing that relies on visuals with additional clear and
concise text in it. The text contains information about certain products or information, while
the visuals can be in the form of graphics and diagrams that contain factual data.

In infographics, the topics covered don't need to be too broad, so just one main discussion is
enough.

Say, you want to promote a Hosting product, then display information about what the hosting
product is, the various features it has and its benefits for users.

By creating infographics , you can communicate content effectively. Because, the audience
needs a tenth of a second to be able to understand an information from an image, much
faster than just text.

3. Blog
Blogs are a fairly popular type of content marketing. According to HubSpot, one of the
reasons is that blogs can provide up to 13% better results!

In addition, blogs also allow you to provide more complete information about a topic and
product. This is important to help potential customers get the necessary information.

This means that besides being able to increase online sales , blogs are also effective for
building better brand awareness and at the same time more intensive engagement.

4. Podcast
Quoting from Databooks , GlobalWebIndex (GWI) states that the percentage of Indonesian
podcast listeners is the second largest in the world as of the third quarter of 2021. That's
why podcasts should be a type of content marketing that you should use because they have
quite the potential.

Many businesses have used this type of content marketing. For example, Tokopedia,
Niagahoster, and Shopee distribute their podcasts on Spotify.

By creating a podcast , it is hoped that the audience's understanding of business and

products can be better.

5. Video
According to Wyzowl research , 69% of consumers say they prefer to learn about products
or services through videos, you know! Other statistics show that 88% of people say they
have been persuaded to buy a product or service by watching video content. From these two
studies, this type of content marketing can be a mainstay for attracting customers more
effectively.

For example, if you have a culinary business, collaborating with a vlogger is a powerful way
to convince potential customers to buy your products. This is because people tend to look for
reviews from influencers such as food vloggers before buying a product.

6. Ebook
Blogs are good enough to create complete information content. Even so, if you need longer
content, ebooks are a reliable medium.

Using ebooks, you can provide complete and detailed information for your audience.
Generally, topics that need to be reviewed in an ebook are specific topics and provide a lot
of complete data, such as research results, test results and others.

7. Paid Ad
Paid Ads can also be included as a type of content marketing. This is because
advertisements also need interesting content to be able to attract an audience.

Paid Ads or paid advertisements are advertisements provided by several digital platform
providers, and marketers must pay to these providers.

Do you often see ads that appear suddenly on blogs, Instagram or TikTok? Well, that is a
practical example of Paid Ad.

By using paid ads, you don't distribute content on your own platform such as a blog, but on
other platforms such as social media by following the terms of the platform.

This type of content marketing is easier to reach the target audience that is set. The reason
is, various platforms that provide paid ads have features to display ads to the right audience.
Whether based on location, demographics, or last viewed product.

The advantage of this type of content marketing is that the owner of the promotional content
only needs to create the content, distribution to the audience is fully carried out by Paid Ad
providers according to the arrangements made.
8. Email
Email is also a popular form of content marketing. According to mckinsey.com , the
effectiveness of email for marketing purposes is relatively high, which is 40 times more
effective than Facebook and Twitter.

Email has the advantage in terms of distribution that is more personal. That way, the
messages created can be more personal while still being professional. Equally important, the
number of email users is quite large, so the potential to reach a larger target is very wide
open.

The form of content in the application of various email marketing methods . From
promotional emails, shopping cart reminder emails , newsletters , to ebook promotions.

So, those are the types of content marketing that you can try.

What are examples of implementing content marketing?

Once you know the types of content marketing, you can see examples of content marketing
from various brands, such as:

1. Social Media
the application of social media in content marketing has been widely adopted by large
companies
One example of implementing content marketing on social media is the Niagahoster
Instagram account.

In various posts, there is clear information about the brand, product, and the advantages of
the brand. Moreover, equipped with brand logo information, a concise and concise bio
description, it will make it easier for the audience to recognize the brand.

Now, when the audience sees Niagahoster's Instagram content and profile, the audience will
understand that Niagahoster is a domain and web hosting service provider , with a variety of
excellent services.

2. Infographics
infographics present concise and precise information to the audience
For an example of implementing an infographic , you can look at the Zurich infographic
content distributed by tirto.id above.

In this infographic, there is concise and concise information supported by data, graphics,
illustrations, and brand jargon, regarding the importance of Zurich's own insurance and
services.

With the existing information, with just one read the audience can already understand that
Zurich is an insurance service that offers several product choices in it.

3. Blog
Content marketing blogs are the most popular choice for promotion
You can find an example of implementing a blog on the Tokopedia blog . On its blog,
Tokopedia distributes content about lifestyle , fashion and daily life . This content really
intersects with the products on Tokopedia, right?

Thanks to content that answers audience questions, audience trust in Tokopedia will be
built. So, when the audience is looking for a product, they will prioritize Tokopedia as the
right place to shop.

4. Podcast
Indonesia is ranked second in the world for the most podcast listeners
An example of implementing a podcast is content created by Finansialku.com on the Spotify
platform . The topic discussed in the podcast content is definitely financial. Like discussing
stocks, crypto, loans, and so on.

In addition, the latest trends regarding finance are also included in the discussion of content.

Listening to the content shared, the audience will realize that Finansialku is someone who
understands finances. So that the audience's trust in the brand's services will also be high.

5. Video
video content marketing is the company's favorite choice in promoting its products
For examples of implementing video marketing , Shopee can be an inspiration. They
distribute their video content on Instagram every day. With the reels feature which can
display videos up to 60 seconds, they can present various promotional content in an
attractive way

In the video content, the information displayed is quite simple and direct. For example, there
are video reviews of beauty products and how to use them.

Audiences who watch the video will immediately realize that Shopee does not only provide
these products, but is also the right place to buy beauty products.

6. Ebook
ebooks are an alternative to content marketing blogs
Ebook content that discusses various topics around the world of IT is one of Niagahoster's
mainstays in implementing a content marketing strategy.

In accordance with its products that help consumers create websites, ebooks that are made
review guides, tips and tricks as well as checklists to more easily achieve success online.

This is certainly very beneficial for audiences who really want to go online, both as
businesses, professionals and individuals

7. Paid Ads / Paid Ads

Paid ad is a promotional medium that reaches a wider audience
Paid Ad from OLX on the Google search page above, can be an example of paid content
marketing. As a company that provides automotive products, of course targeting the
keywords buying and selling cars is the right strategy.
8. Email
email will promote the product personally
One example of implementing email content marketing is content from Tokocrypto . It can be
seen from the image above, the brand sends its product Newsletter message with a short
title, but has an interesting visual message.

That is an example of the application of the types of content marketing. How? Are you
interested in trying to apply the examples of content marketing above?

5+ Content Marketing Strategies You Can Apply

every content marketing actor must concoct the right strategy for successful promotion
In order for content marketing to run optimally and profitably, of course you need to
formulate the right strategy.

So, there are at least 7 content marketing strategies that you can apply, including:

1. Set Missions and Goals

Mission is like the road you take, and goals are the output of your journey. So you need to
outline a statement that is the focus of your content marketing mission. In other words, you
decide what to do and what not to do.

So, here's what you need to apply to produce good missions and goals:

Who is the target audience for your business? – It is important for you to determine the right
target audience. With a predetermined target audience, your marketing materials will also be
appropriate.
What content do you use to reach them? – The type of marketing content needs to be
different to reach each audience segment. So, the right content will be effective in conveying
information about the product.
What advantages do they get? – You also need to determine what are the benefits for the
audience when using your product. Your content that answers the needs of the audience will
make the
audience learn about your products.

2. Positioning Your Brand to Be the Best

For content marketing success, you also need to think about positioning your brand. That is,
you can position your brand better than your competitors. You do this by answering the
following questions:

What is the unique value of your brand compared to competitors?

What problems can be solved with your product?
What are the advantages of your product over competitors?
Excellent service What can benefit the customer?

So, the answer to this question can be a message that you put in promotional content to
introduce the brand. Later, you can distribute it to various content marketing platforms that
suit your strategy.
3. Set a Budget
The content marketing strategy of setting a budget is an important thing for you to pay
attention to. So, to run an appropriate content marketing strategy, you need to make
answers from points related to setting a budget, such as:

Is it necessary to purchase certain software or technology to create content (such as Adobe

Photoshop, Canva, a camera for taking high-quality photos and videos, an Ahrefs
subscription)?
Can you do content design (ie, writer, designer, and so on)? If not, do you need the content
worker?
Do you need to pay for advertising or advertising?
Do you need content maintenance ?

Of course you expect a spending budget that isn't burdensome right? That's why you should
pay attention to budget-related considerations.

4. Create a Content Calendar

Another part of the content marketing strategy that you need to pay attention to is scheduling
content distribution. You need to know exactly when you want to publish your content on
each platform you use.

A tool that can support setting this schedule is, for example, Google Calendar . With these
tools, you can create content release flows more efficiently, especially if you plan to publish
a lot of content.

5. Identify Resources
To run a successful content marketing campaign, you need sufficient and appropriate
resources. So, content marketing can work well.

Some points that you need to pay attention to include:

Who is responsible for producing and maintaining content?

What tools and skills do you need to create content?

Well, from there you can start determining what you have to prepare. Starting from the tools,
to the people.

6. Create Content According to Plan

So, in order for content marketing to run optimally, you need to create content that is in
accordance with the plans that have been made.

The plan is certainly made based on various considerations, right? If you put your plans
aside, you run the risk of messy content release flows and mistakes in content distribution.

For that reason, you should create content as much as possible and distribute it according to
a well-thought-out marketing plan .
7. Analyze and Measure Results
Don't forget, you need to analyze whether your content marketing has maximum results or
not.

To do this, you don't need to do it manually, because you can take advantage of Google
Analytics , paid ads dashboards ( Google Ads , Instagram Ads, TikTok Ads), Buzzsumo ,
and so on.

With these marketing tools , you can see how much your promotion has reached, see the
suitability of products to the market, get audience demographic data (such as gender, age
range, impressions), and so on.

By measuring the results, you will be able to evaluate how to optimize your brand content
marketing in the future.

Now You Can Implement Content Marketing For Your Business!

You now know the definition of content marketing, the types and appropriate content
marketing strategies. In essence, content marketing is a modern marketing technique that
any business owner needs to implement.

This marketing technique not only has high effectiveness to attract audiences to become
customers, but also can last for a long period of time. That's why, you need to immediately
implement content marketing for your business.