Professional Documents
Culture Documents
Name: aurora coffee (please find our final logo as an .ai and .eps file attached)
Our brand stands for:
- very good quality → this means the logo should look like high quality as well
- female founders
- the roots are in Guatemala
Logo:
● For the label we would like to use the circle and writing (aurora coffee) of the logo
● The background for the sticker doesn’t have to be white or plain, maybe the
background color from the logo would work as well (hex colors above). You are the
expert ;-)
● Design elements aligned on the sides (same distance, same height)
● Table with the information (Herkunft, Röstung…please see below) could/should be
tighter in the middle. And everything should aligned in the middle of the circle
● Fonts of the text should be clean as our logo is already really feminine.
● As our brand is new we would like to have our logo “aurora coffee” really present/
prominent in the label
www.aurora-coffee.de
Underneath:
USDA Organic Certification from Mayacert, S.A. No.2020-240 + Organic logo
Organic Logo:
https://www.ams.usda.gov/sites/default/files/media/Black%20and%20White%20Organic
%20Seal%20-%20AI%20%28Adobe%20Illustrator%29.ai
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One question: You would design for us a template and we can change/ adjust the text
ourselves? Would it be an Indesign or Illustrator or Photoshop file then? I will send you the
first text for the first coffee bag below.
In the beginning we have four different coffee types, the design should be always the same,
only the text will change (obviously).