BABY FEASIBILITY STUDY

GROUP 1

HBF

AHYIN, Lester

BAN-AG, Gideon

GAGUCAS, Edmar

LAM, Jeremy

MONSALUD, Reavin

BRAVO, Alexandra

DIMASANGCA, Alexandra

EUGENIO, Keith

HERRERA, Danica

JABAGAT, Angelica

MAAMBONG, Rowena
The proposed business is a coffee shop that will be named “Civet Café”. Civet Café envisions
itself to be a prominent coffee shop in Baguio City that is determined to become a necessity for
the growing demand for high-quality gourmet coffee and great service that is at par with the
international standards and will make its best effort to create a unique place where customers can
socialize with each other in a comfortable and relaxing environment while enjoying the best
brewed coffee or espresso and pastries in town. We aim to help our customers relieve their daily
stresses by providing peace of mind through great ambience, convenient location, friendly
customer service, and products of consistently high quality.

Civet Café will be the name of the proposed business establishment. The word “Civet” is a name
of a cat-like animal that produces coffee beans which the cat has digested. This the reason why it
is called cat poop coffee or civet cat coffee because the feces of this cat will be collected and
turned into coffee beans which is known as the world’s most expensive coffee.
EXPLANATION OF DESIGN

The proposed name for the coffee shop shall be Civet Café. The mug with an aroma or smoke
and color brown represents the product of the establishment which is the coffee.

COLOR OF THE LOGO:

The brown colour says stability, reliability, dependability, and approachability. It is the color of
our soil, growth, fertility, and earth and it is associated the concepts of “all natural” and
“organic”. Brown is the colour of the earth is comforting and nurturing.

FIVE COFFEE BEANS:

The five coffee beans symbolize the world’s famous coffee beans. The following are Arabica,
Robusta, Kopi Luwak, Liberica, Café Barako,

STARS IN THE LOGO:

The eight stars represent the symbol of harmony and balance, the ability to make decisions,
abundance and power.

AROMA:

Aroma is the part of the flavour owing to what your sense of smell picks up. Without aroma any
taste has to be sweet, sour, salty or bitter. The additional dimension of aroma adds an element of
flavour describe in words like floral or winy.

CIRCLES:

The small circle represents the quality procedures that will be done in the coffee shop and the big
circle represents the endless exceeding of guest’s satisfaction through the application of quality
procedures.
Location: Sitel BCEZ Compound Loakan Road, Baguio City
 EXPLANATION OF LOCATION

The proposed Civet Café will be located in Loakan Baguio city because we do believe it is the
best location for us to put up the café. One of our goals is to help some people living in the area
thru employment. Our target customers are the employees of BPO Sitel specially the employees
who works on night shifts. We would like to help the BPO employees by helping them save time
and energy and have some relaxing time during their breaks or after their work hours. Aside
from this we are also targeting the people who live in the same area, instead of going to town
spending time and money on going there just to drink coffee, Civet Café is happily offering them
a better service and product by bringing the best quality product we can offer and by being near
there location and having some time to relax and enjoy the ambience. One thing why we chose
Loakan as our location is because of the fewer competitors. Only few businesses are built in the
area. With proper advertisement we know we can achieve a happy and successful business
 PLACE

We have prepared business named Civet Café and we decided to place it in Loakan Baguio city
we do believe it is the best location for us to put up the café because one of our goal is to help
some people living in the area by employing them. Our target customers are the employees of
BPO Sitel specially the employees who works on night shifts. We would like to help the BPO
employees by helping them save time and energy and have some relaxing time during their
breaks or after their work hours. But we are not only targeting the BPO employees we are also
targeting the people who live in the same area, instead of going to town spending time and
money on going there just to drink there coffee or late Civet Café is happily offering them a
better service and product by bringing the best quality product we can offer and by being near
there location and having some time to relax and enjoy the ambience. One thing why we choose
loakan because of the less competitors, only few business are built in the area. With proper
advertisement we know we can achieve a happy and successful business.
 PRODUCT

KOPI LUWAK COFFEE is a name for any beans collected from the excrement of Civets;
hence the taste may vary with the type and origin of beans ingested, processing subsequent to
collection, roasting, aging and brewing. The ability of the civet to select its berries, and other
aspects of the civet's diet and health

CAFÉ LATTE made from a lot of hot milk at the bottom and a small amount of espresso added
on top.

LATTE MACCHIATO is milk steamed to micro foam, served in a glass with a half shot
of espresso poured gently through the foamy top layer

ICED LATTE espresso and chilled milk poured over ice.

BLACK TEA (Puer) is an aged black tea from China prized for its medicinal properties and
earthy flavour. It is perhaps the most mysterious of all tea. It is very strong with an incredibly
deep and rich flavour, and no bitterness, and an element that could best be described as almost
peaty in flavour.

SMOOTIES (Banana, Strawberry, Mango, and Blueberry) is a thick beverage made from
blended raw fruit with other ingredients such as water, ice, dairy products or sweeteners.

RICH RED VELVET CUPCAKE A sinful sugary cupcake loaded with a wicked layer of
cream cheese frosting. The perfect bites for the sweet toots

NUTTY FUDGE BROWNIE Soft and gooey American fudge cake with crunchy walnuts.

24 KARRAT CUPCAKE Carrot cupcake with cream cheese frosting.

CHOCOLATE SALTED CARAMEL Chocolate cake topped with caramel buttercream,

dipped in chocolate ganache, topped with a pinch of sea salt.

COOKIES (Blackcurrant, Double Choco chip and Honey & Oatmeal)

 PACKAGING

Our packaging for the cup of our coffee is a white paper cup designed with a Civet Café logo in
front and at the back of it is a civet cat. For take-out orders it is with a coffee handle with sleeve.
Take-out orders for pastries will be placed in a paper box container with a logo of Civet Café and
it is placed on a paper bag. Our packaging is made of paper because we want to be an eco-
friendly café that can help to save our mother earth.

And also Civet Cafe will be offering event packages to its valued customers to maximize the
revenue and to make use of the coffee shop reservable meeting spaces. The event package
available is for conferences or seminars.
 PEOPLE

We decided to offer our product to the BPO Sitel employees to have a new option when it comes
to spending their time in relaxing, to bring them new taste, experience and new service. Our
target customers are the employees of BPO Sitel specially the employees who works on night
shifts. We would like to help the BPO employees by helping them save time and energy and
have some relaxing time during their breaks or after their work hours. But we are not only
targeting the BPO employees we are also targeting the people who live in the same area, instead
of going to town spending time and money on going there just to drink there coffee or late Civet
Café is happily offering them a better service and product by bringing the best quality product
we can offer and by being near there location and having some time to relax and enjoy the
ambience.
 PRICE:

KOPI LUWAK ₱95.00

CAFÉ LATTE ₱75.00

LATTE MACCHIATO ₱85.00

ICED LATTE ₱75.00

BLACK TEA ₱65.00

SMOOTHIES (Banana, Strawberry, Mango, Blueberry) ₱ 125.00

RICH RED VELVET CUPCAKE ₱40.00

NUTTY FUDGE BROWNIE ₱30.00

24 KARRAT CUPCAKE ₱40.00

CHOCOLATE SALTED CARAMEL ₱60.00

COOKIES (Blackcurrant, Double Choco chip and Honey & Oatmeal) ₱25.00
 PROGRAMMING

January (New Year)

– “It’s the start of the new beginning”
February (Valentine’s)
– “Love your neighbour as you love yourself”
March (Graduation)
- “A new stepping stone for the future”
April (summer)
– “Time to get thirst”
May (Mother’s Day)
– “Full of gratitude to our life giver”
June (Father’s Day)
– “Honor thy Father”
July (Rainy season)
– “Conquering the cold weather”
August (Buwan ng Wika)
– “Bringing back our Mother tongue”
September (Clean & Green Month)
– “Help us reach our goal to one billion acts of green”
October (Teacher’s Day)
– “Cherish the thought of our educator”
November (Halloween)
– “Bring back the thriller”
December (Christmas)
– “Give thanks to the Creator of all”
 PARTNERSHIP

Garcia’s Pure coffee Wakee’s cakes (breads) and pastries

 Supplier of coffee bean - Direct supplier of pastry goods

PLDT Telecom Nestle Products

 Provides the Wi-Fi and telecom service - Provides the dairy products

Hotel and Restaurant Association of Baguio (HRAB)

 Powerful partner for promoting and marketing the coffee shop

We chose these partners as our suppliers/provider in our coffee shop because they are the one
who supplies and delivers what we need for our café; they have the consistent deliveries of goods
and product in our establishment. Wherein they don’t delay their deliveries, they are also the
companies that are known and trusted by many.
 PROMOTION

Civet Café will be promoted through:

 Printed promotional tools (tarpaulins, stickers, flyers, brochures, posters, and

newspapers)
 Social Media (Facebook, Instagram, Twitter, and official website)
 Broadcast Media (Radio)

Before and during launching (advertisement)

Marketing tool

Flyers (colored)

Tarpaulin

Posters

Newspapers (Baguio Midland Courier, Sun Star Baguio, Baguio Chronicle)

Eco bag

T- Shirt

Two (2) months before the launching (media)

Radio

(103.1 ABS-CBN Baguio Station My Only Radio (MOR))

Social Media
 Civet Café
Income statement for the year ended 2016

Total Sales Revenue ₱ 900,000.00

_____________________________________________________________________________
Expenses:
Cost of pastries ₱ 90,000.00
Wages expense ₱ 90,000.00
Supplies expense ₱ 50,000.00
` Utilities ₱ 30,000.00
Advertising ₱ 30,000.00
Administrative expense ₱ 40,000.00

______________________________________________________________________________
Net Income ₱ 570,000.00
 STAFFING

Role Team Responsibilities Estimated Estimated Time

Start Duration Commitment
Date
Manager Dayshift To plan, direct, organize and 6:00 AM – 8-9 hours
ensure the success of a 2:00 PM of work
business at various levels
through a number of methods
including customer
satisfaction and employee
training.
Barista Dayshift Prepare or serve hot or cold 7:00 AM- 8 -9hours
beverages, such as coffee, 3:00 PM of work
espresso drinks, blended
coffees, or teas.

Cashier Dayshift They receive payments in 7:00 AM- 8-9 hours

exchange of products sold and 3:00 PM of work
ensure that the right amount of
change is returned. Basically,
they are expected to ensure an
orderly checkout for customers.

Service Dayshift Providing services to the 7:00 AM- 8-9 hours

Crew customers such as drinks and 3:00 PM of work
foods in this friendliest
manner.
Role Team Responsibilities Estimated Estimated Time
Start Date Duration Commitment
Barista Nightshift Prepare or serve 3: 00 PM – 8 hours of
hot or cold 11: 00 PM work
beverages, such
as coffee,
espresso drinks,
blended coffees,
or teas.

Cashier Nightshift They receive 3: 00 PM – 8 hours of

payments in 11: 00 PM work
exchange of
products sold
and ensure that
the right amount
of change is
returned.
Basically, they
are expected to
ensure an
orderly
checkout for
customers.
Service Crew Nightshift Providing 4: 00 PM – 8 hours of
services to the 11: 00 PM work
customers such
as drinks and
foods in this
friendliest
manner.
Role Team Responsibilities Estimated Estimated Time
Start Date Duration Commitment
Barista Graveyard Prepare or serve 11: 00 PM – 8 hours of
shift hot or cold 7: 00 AM work
beverages, such
as coffee,
espresso drinks,
blended coffees,
or teas.

Cashier Graveyard They receive 11: 00 PM – 8 hours of

shift payments in 7: 00 AM work
exchange of
products sold
and ensure that
the right amount
of change is
returned.
Basically, they
are expected to
ensure an
orderly
checkout for
customers.
Service Crew Graveyard Providing 11: 00 PM – 8 hours of
shift services to the 7: 00 AM work
customers such
as drinks and
foods in this
friendliest
manner.
 CORPORATE SOCIAL RESPONSIBILITY

Being successful and also giving back to society goes hand in hand I think by giving in return
from the little profit we are having, are helping the students/children from public schools who are
struggling to finish their studies by giving them school supplies and other needs such as
uniforms. And our program will be successful we can also extend our help to other less fortunate
senior citizen and PWD's, hoping in our small way we can help them. At Civet Cafe we make the
most of every one of our coffee beans. That’s why through the Civet Grounds for Grounds
project, customers can come into our stores to request our used coffee grounds for free. These
grounds can bring your garden to life either as a natural plant fertilizer or to create naturally
balanced compost pile. We hear they are great for fending off snails and slugs too. Pop in to store
now to request your grounds and watch your garden flourish.