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    Theka Coffee is a new Indian coffee chain that aims to make high-quality coffee more affordable and accessible across India. It uses fresh Arabica beans and focuses on serving coffee over elaborate drinks. Theka promotes its products through its website and social media, targeting customers aged 18 to 30. It emphasizes local flavors and ambience over international chains through colorful branding and varied outlet designs.

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    Theka Coffee is a new Indian coffee chain that aims to make high-quality coffee more affordable and accessible across India. It uses fresh Arabica beans and focuses on serving coffee over elaborate drinks. Theka promotes its products through its website and social media, targeting customers aged 18 to 30. It emphasizes local flavors and ambience over international chains through colorful branding and varied outlet designs.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    8 views1 page

    Presentation 19

    Uploaded by

    champu gampu
    Theka Coffee is a new Indian coffee chain that aims to make high-quality coffee more affordable and accessible across India. It uses fresh Arabica beans and focuses on serving coffee over elaborate drinks. Theka promotes its products through its website and social media, targeting customers aged 18 to 30. It emphasizes local flavors and ambience over international chains through colorful branding and varied outlet designs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 1

    7P OF SERVICE MARKETING

    PRODUCT - A high-quality latte or PRICE - Theka Coffee Is A New-Gen Cafe


    cold coffee is at the heart of what Chain Trying To Change How Coffee Is
    you do. Your menu offerings Served . We Serve 100% Arabica Freshly
    should be quality products that Brewed Coffee At The Most Affordable
    people want to buy and consume. Price Across INDIA. We Are Less
    Cappuccino’s And Latte’s And More
    PROMOTION – Theka coffee Indian. VOCAL BHI , AUR LOCAL BHI.
    use its main website , social
    media such as – Instagram
    Facebook to promote their PEOPLE – adults , College students , and people
    product and service.. From age group of 18 to 30 are mostly visit.

    PROCESS – The process of this drink is


    made out of 100% arabica beans
    PHYSICAL EVIDENCE – 1] Colorful picture ,
    logo in coffee cup , different ambience the
    PLACE – Theka coffee store and its also look and feel for different outlets.
    available on the online sites and big
    basket etc.

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