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NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY
College of Management and Business Technology
College of Management Business and Technology

Hospitality and Tourism Management
WAKE UP BEAN
“Rise and Grind”
A business plan presented to the faculty of the

College of hospitality and tourism management
In Partial Fulfillment of the Requirements

for the subject THC 6 (Entrepreneurship in Tourism and Hospitality)
Bachelor of Science in Tourism Management
By: Menoncia Edilyn C.

Balagtas Curleen Leign C.
Adriano Xenneath E.
Julian, Juliana T.
Sibayan, John Mark R.
Caspiilan, Will Smith C.
Tumibay, Adriane Emanuelle T.
Fernando, Abegail Q.
DECEMBER 2022
I. NATURE OF BUSINESS
BUSINESS NAME: Wake Up Bean
BUSINESS ADDRESS: Sumacab Este, Cabanatuan City
TAG LINE: “Rise and Grind”
Business Introduction
Coffee is one of the world’s most popular beverages and some claim it as the most widely
consumed liquid in the world aside from water. For many people, coffee is the first beverage
consumed in the morning and can be relied upon for energy to help them get through the day. Coffee's
popularity as a beverage is probably due to both the caffeine it contains and its sensory appeal. Coffee
lovers come to associate the energizing lift of the caffeine with the richness and aroma of the beverage
that it delivers. But coffee is more than just a drink. It is woven into our lives as a memory, an
expectation, and a lifetime of consoling moments of pleasure. It also helps people to set their mood for
the day and ready to be productive. When we think of anything to give us energy, we think of coffee.
Some people even drink coffee to function and get their day started. If you drink the right amount of
coffee, your body can also benefit from a ton of health advantages. This is precisely why we plan on
opening a coffee shop in this town where people love each other as much as they love their coffee. We
wish to promote productivity and revitalize individuals with our nutritious coffee in a setting that is
pleasant to the neighborhood.
MISSION
To awaken the productive spirit of our customers and make their day rewarding.
VISION
We strive to create a welcoming space for everyone with our aromatic coffee and nutritious pastries to
start their day better.
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ABOUT THE LOGO
(LOGO DESCRIPTION)
A coffee bean and a cup represent what our customers will get. The crack in the coffee bean
simply indicates that our coffee products were entirely made from fresh coffee beans, and carefully
brewed to fill each customer's desired cup. The color brown represents the warm and friendly
environment we have, while the color green added freshness and nutritiousness to our valued
customers. We also emphasize the “UP” in our company logo, because we strive to be on top by
providing exceptional service and high-quality products.
II. EXECUTIVE SUMMARY
Wake Up Bean Cafe is the ideal location to start your day off right with a sip of our nutritious
coffee and a taste of our freshly baked pastries. It is a coffee shop that provides not just an ordinary
coffee but a unique one. Wake Up Bean is a locally established coffee shop located at Sumacab Este,
Cabanatuan City. It offers delicious and nutritious food with quality service in a welcoming, cozy
setting at a competitive price to accommodate our customers' budgets.
The cafe intends to sell aromatic coffee to working adults, college students, seniors, and children
at a reasonable price. In addition to our classic brewed coffee, we will offer our own nutritious product,
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a coffee with a hint of pumpkin flavor. Customers can also choose from a variety of cookies, including
banana oatmeal cookies, chocolate cookie overload, and a classic cookie. Banana oatmeal bread will
also make an excellent partner for our freshly brewed coffee.
The interior design of the building and space planning will focus on projecting a relaxed
atmosphere and inclusive dining areas considering different individuals and group of customers.
The ownership of Wake Up Bean is held by a corporation, which is a business or entity created by
a group of people with rights and liabilities distinct from those of the individuals involved.
The start-up fund is 2.5 Million to formalize the Coffee Shop. This includes the infrastructures,
equipment, ingredients, and the budget for recruiting employees to help and assist our guests.
Due to Wake Up Bean's dedication to serving high-quality coffee and providing great customer
service, local businesses in the new neighborhoods are thrilled and willing to collaborate with them.
Wake Up Bean has positioned itself to run effectively, enabling a higher net profit while maintaining a
low overhead cost. The shop's technological aspect will position it to become a favorite among young
people, professionals, and college students.
III. INDUSTRY ANALYSIS
A. FUTURE OUTLOOK AND TRENDS
Coffee is one of the widely consumed beverages around the world and people of all ages are
starting to enjoy going to coffee chains to enjoy their beverage. Over the last few years, consumers
have become more aware of the manufacturing of the products they buy and where their purchases are
coming from. This is particularly relevant to the supply chains for food and beverage items like coffee.
To confirm the legitimacy of their coffee purchases, customers seek out certified coffee goods. During
the forecast period, it is anticipated that the global coffee market will grow at a CAGR of 4.6 percent
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(2022-2027). The demand for certified coffee products is rising, consumers are accepting single-serve
coffee brew systems, and the top competitors in the coffee market are always innovating. These are
just a few of the factors that are driving the coffee business. Due to its superior flavor and quality,
some customers in developed economies are anticipated to move from instant coffee to premium
coffee. Instant coffee was formerly seen as a high-end commodity, but as its younger client base has
started to dwindle, the market's dynamics are shifting. With that, the organization management has
provided a supporting plan to identify issues and operational difficulties and explore ways and means
to undertake more effective actions to improve the service for possible future challenges. By 2023 the
café is projected to increase sales and profit by 10% due to the increase of business awareness and
popularity of coffee to our valuable target customers. Moving to 2024, we are hoping to build more
retail shop to widen our business and make more profit that will increase by 20% until 2025. By the
end of 2017 we hope that Wake Up Bean café will expand and be known worldwide as a top coffee
shop that serves quality products and excellent services.
B. ANALYSIS OF COMPETITORS
COMPETITORS
Name of business Location Products Similarity
Brewing Time Cafe Cecilia Village 1 Blk7 lot 9, Brewing Time Cafe offers
Cabanatuan City Brewed coffee which is
similar to our coffee that may
have the same flavor but
surely has differences in
branding, blending, and
quality.
Don & Rob Pastries 32nd Street, Kapitan Pepe, Don and Rob cookies with
Cabanatuan City, 3100 Nueva chocolate chips and nuts are
Ecija similar to our pastries.
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Coffee Tree Drive Block 7, Lot 37 Samson Cookies made by Coffee tree
Subdivision, Cabanatuan city drive contain oatmeal as one
of the ingredients.
C. MARKET SEGMENTATION
Customers
The pie graph illustrates Wake Up Bean Cafe's market segmentation which divides the percentage of
sales into three groups of the cafe's three main target demographics. Since our coffee shop is close to
the Nueva Ecija University of Science and Technology (NEUST), the majority of our customers are
students, who make about 50% of our entire customer. The residences come in second with 33% and
the employee segment comes in last with 17% of the total.
Target Market Location
The Wake Up bean will be located in Sumacab Este, Cabanatuan City in front of 7/11 beside
University of Science and Technology (NEUST). It is a good place to establish a new business since
Wake Up Bean's main target are the students and teachers residing on the campus. In addition, the
place is the best location to start a business aside from near the campus, the location is along the
highway which is easy to notice by the vehicles passing by the highway.
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IV. DESCRIPTION OF VENTURE

A. PRODUCT
Classic Cookie
Ingredients:
3 cup of Oatmeal powder
2 Eggs
1 tsp. of Baking powder
1tsp.of Salt
1/2 of Choco chips
1/3 cups of Butter
1 1/2 cup of Brown Sugar
1 tbsp. of Vanilla extract
Procedures:
1. Pre heats the oven to 250 degrees.
2. Sift the together the oatmeal powder, baking powder and salt.
3. After sifting set it aside.

4. Melt the butter into a large bowl.
5. Once the butter is melted, mix in the sugar.
6. Beat in the vanilla and egg until it’s light and creamy.
7. Mix and sifted the dry ingredients together until just blended.
8. Add chocolate chips and mix it all together.
9. Put the cookie dough to the refrigerator for about 10 minutes.
10. After the cookie dough is ready, lined a cookie sheet with some parchment paper and scoop up 1/4
cup cookies.
11. Bake it for 15 to 17 minutes at 250F.
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12. Just keep an eye on them, once the cookies start to get golden brown around the edges that when
you'll pull them out and let them cool.
For one dough you can make 8 pieces of cookies*
Banana Oatmeal Cookie
Ingredients:
2 cups of oatmeal powder
1 cup of whole oatmeal
1/3 cup of butter
2 eggs and 1 egg yolk
3 pieces of banana
1 cup of peanut butter
Procedures:
1. Sift the oatmeal powder.
2. Add the peanut butter, crushed nuts and butter. Stir with spatula until combined and smooth.
3. Smash the ripe banana and add it to the ingredients.
4. Mix it well until combined.
5. Put the cookie dough to the refrigerator for about 10 - 15 minutes.
cup cookies.
7. Add chocolate chips on top.
8. Bake it for 15 to 17 minutes at 250F.
9. Just keep an eye on them, once the cookies start to get golden brown around the edges that when
you'll pull them out and let them cool.
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Chocolate Cookie Overload
Ingredients:
3 cups of Oatmeal powder
1/3 cup of Butter
1 cup of Brown sugar
1/3 cup of Cocoa powder
1/2 tsp. of Baking powder
1/4 tsp. of Salt
2 Eggs
1/4 tsp. of Vanilla extract
1/2 Choco chips
1/2 of Nuts
6 pieces Marshmallow
Procedures:
1. Mix the butter and sugar into a mixing bowl.
2. Add half amount of egg, mix and the other half.
3. Add the vanilla extract.
4. Sift the oatmeal powder and cocoa powder. Mix it gently.
5. Add crushed nuts and Choco chips. Mix it well.
6. Put the cookie dough to the refrigerator for about 10 - 15 minutes.
8
cup cookies.
8. Bake it for 9 minutes at 250F.
9. Pull it out then add the Oreo, marshmallow and nuts on top of the cookies. Then put it back on the
oven for 3 minutes.
10. Just keep an eye on them, once the cookies start to get golden brown around the edges and the
marshmallow melt, pull them out and let them cool.
Banana Oatmeal Bread
Ingredients:
5 pieces of ripe banana
3 ½ cups of oatmeal powder
1/3 cup of butter
2 tsp. of cinnamon
1/2 cup of brown sugar
2 tsp. of baking powder
1/2 tsp. of vanilla extract
1/2 of salt
2 eggs
1/2 cup of milk
1/2 cup of nuts
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Procedures:
1. Place the butter into a large mixing bowl and add the sugar, vanilla extract and milk.
2. Cream those together on medium-high speed.
3. In a second medium mixing bowl, smash together the bananas. Coarsely mash them up until reach
the consistency of baby food.
4. Add the mashed bananas to the rest of you batter, along with the eggs and mix those together until
combined.
5. In a medium mixing bowl, whisk together the flour, cinnamon, baking powder and salt.
6. Add those to the creamed mixture and stir to combine. Then add the nuts. Mix it well.
7. Using a spatula mix it together just until combined.
8. Then transfer your banana bread batter into you prepared pan.
9. Bake in the preheated oven for 15-20 minutes at 250F or until the toothpick inserted into the center
loaf, come out clean.
10. Once it’s out in the oven, let it rest in the pan for about 10 minutes before transferring it to a wire
rack to a cool to room temperature.
You can make 2 banana bread loaf for this*
Pumpkin Caramel Latte
Ingredients:
2 cups of Milk
1 cup of Pumpkin puree
1 Shot of Espresso Coffee
1tsp. of Vanilla extract
1/2 cup of brown sugar
1/2 tsp. of cinnamon
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Caramel syrup (optional)

Ice cube
Procedures:
1. Steam the pumpkin for 20 minutes until tender.
2. Strain to remove fiber and strands.
3. Heat 1-2 cups of milk and the pumpkin puree, vanilla extract, sugar and cinnamon.
4. Mix well and heat, but do not boil.
5. Pour 1 shot of espresso coffee on 18oz cup with caramel syrup.
6. Add the ice cube and pour the pumpkin spice milk.
You can make 1(18oz) cup of Pumpkin Caramel Latte for this*
Coffee Brewed
Ingredients:
12 grams of Coffee Beans

2tbs. of white sugar
Procedures:
1. Grind the coffee bean into the coffee grinder (you may use blender for substitute).
2. Put 12oz cup of water into the coffee maker.
3. Boil the water and wait for 1 minute.
4. After boiling, pour the coffee powder and add 1tbs of sugar.
5. Then wait until it’s ready and pour it into your preferred cup.
This is for 1 shot of espresso*
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Equipment and Utensil Used
Cookies & Banana Bread Coffee Brewed Pumpkin Caramel Latte

 Oven  Coffee Maker  Small casserole
 Measuring Cups  Coffee Grinder  Spatula
 Measuring Spoon  Spoon  Spoon
 Mixing bowl (medium  Measuring spoon  Strainer
& large)  Weighing scale  Chopping board
 Rubber spatula  Knife
 Kitchen Scissor
 Strainers
 Loaf pan
 Hand mixer
 Spoon
 Cooling rack
B. OFFICE EQUIPMENT AND PERSONNEL
OFFICE EQUIPMENTS
Name Use
Oven Used for baking bread and cookies.
Coffee grinder Used to make coffee bean powder.
Coffee mixer A machine used to brew coffee.
Fridge Keeps food cold stay fresh longer.
Stove To cook food.
Air conditioning system To create and maintain certain temperature, relative
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humidity and air purity conditions in indoor spaces.

Pumps To store liquid ingredients like syrup.
To store dry ingredients like flour, coffee beans and
Containers
oatmeal.
POS system A system to process orders and payments.
To put baked goods on display, making them more
Display case
enticing to customers.
Cleaning Equipment (Broom, Rag, To maintain cleanliness.
Disinfectant Spray, Dishwashing Liquid and
Sponge, vacuum, Towels, Pail and rubber
gloves)
OFFICE SUPPLIES
Name Use
Cup (18oz) & ( 12oz) To put Coffee products.
Intended to carry the contents of a beverage into
Straws
one’s mouth.
Used as a carrier for packaging some consumer
Paper Bags
goods.
Provide a heat resistant and not stick surface to
Parchment paper
bake on.
Spoon, Fork & Bread knife To pick up food from plate or to cut foods.
To prevent staining hands, getting them grease or
Plastic Gloves
oily when baking.
Tissue To wipe dirt.
To protect the hands from heat when baking. And
Oven Mint
prevent burns.
Coffee tray To carry multiple coffee at a time.
Cookie plastic tray For cookie packaging.
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PERSONNEL
JOB TITLE JOB DESCRIPTION JOB QUALIFICATIONS
 Demonstrate a passion for coffee
or customer service.
 Attention to detail and ability to
manage multiple tasks at any
They are the one who
given time.
Barista prepare and make coffee
 Previous experience in a barista
drinks.
role, preferred.
 Capacity to work well under
pressure and as part of a team.
 Excellent communication skills

with the ability to manage and
motivate team.
 Previous experience in
They are in charge in restaurants, fast food chain or any
organizing daily operation related food service operations.
Manager and motivate staff to  Exceptional customer service
provide excellent customer skills.
service.  Senior High School Graduate.
given time.
They are responsible for  Ability to understand and follow

Café Attendants cleaning tables, serving safety procedures.
food and beverages, and  Previous experience in
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accommodating customers. restaurants, fast food chain or any

related food service operations.
 Senior High School Graduate

given time.
 Have a pleasant personality.

 Have knowledge on baking.
 Previous experience on baking.
 Can follow detailed written and
verbal instructions precisely.
 Demonstrated understanding of
They are in charge of
Baker and ability to operate basic
making baked goods.
foodservice equipment safety and
effectively.
 Must have high level of
mobility/flexibility.
 Have passion on baking.
 Familiarity with electronic
equipment, like cash register and
POS.
They are in charge of taking  Work experience in a retail
Cashier orders and receiving cashier or in a similar role in
payments. sales.
 Math skilled
 High School Graduate
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V. PRODUCTION PLAN
A. MANUFACTURING PROCESS
Products Description
Classic Cookies These cookies are made up of oatmeal powder, eggs,
vanilla extract, sugar, butter, salt, baking powder and
chocolate chips. It is much healthier than any
ordinary cookies you will find because of the
oatmeal powder that was used.
Banana Oatmeal Cookies These cookies are soft, chewy, free from flour and
naturally sweetened with banana. It is packed with
healthy fiber rich ingredients with hints of peanut
butter, adding more nutty taste.
Chocolate Cookie Overload These cookies are thick, filled with chocolate chips,
nuts and Oreo chips. It has gooey marshmallow
stuffed in the center with a right amount of
chewiness.
Banana Bread This bread is free from flour, soft and dense with a
good crusty top. It is made up of oatmeal powder
filled with a hint of cinnamon and nuts.
Pumpkin Caramel Latte This Pumpkin Caramel latte gives you a fresh mood
with the rich flavor of pumpkin puree. It is coated
with caramel syrup, with whipped cream and
cinnamon topping.
Coffee Brewed A coffee that is produced in a coffee maker using
ground coffee beans and hot water that is slowly
filtered.
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B. PHYSICAL PLANT
(Store Layout)
Figure 1. Indoor dining Area
Figure 2. Outdoor dining Area
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The layout of the store is intended to provide customers with the ideal setting to start and end their daily grind
while having a taste of our products. It is divided into different areas and has indoor and outdoor dining areas.
There is also a single comfort room that has a modern style to provide the utmost comfort to our customers and
a space allotted for grouped people who will dine in. All facilities inside the shop are air-conditioned. The shop
will also have Al Fresco dining. Chairs and tables are arranged accordingly.
(Building Picture)
Figure 3. Building
(Map/ Location Picture)
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Figure 4. Location of Wake Up Bean on Map
Figure 5. Location Area
Wake Up Bean will be located at Sumacab Este, Cabanatuan City, beside the Nueva Ecija University
of Science and Technology and in front of 7/11.
C. MACHINERY AND EQUIPMENT
Coffee maker Hand mixer Measuring spoon Kitchen scissor

Mixing bow Measuring cup Strainer Loaf pan
Coffee grinder Weighing scale Rubber spatula Cooling rack
Small casserole Chopping board Knife spoon
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D. Name of Suppliers of Raw Materials
Pangilinan Bake Shop Supplies SM Supermarket
VI. MARKETING PLAN

A. PRICING
COFFEE BREWED
Ingredients Cost
Coffee Beans P 14.00
White Sugar P 2.00
TOTAL P 16.00
PRICE = Total Cost + Mark Up

No. of Product
Produce
Total Cost: 16.00

Mark Up: 50%
No. of Product Produce: 1 pc
= P 16.00 + ( 50% )
1
= 16 + ( 50% 16 )
= 16 + 8
= P 24.00
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PUMPKIN CARAMEL LATTE
Ingredients Cost
Ice Cube P 2.00
Milk P 20.00
Pumpkin P 5.00
Espresso Coffee P 14.00
Vanilla Extract P 2.00
Brown Sugar P 5.00
Cinnamon P 2.00
TOTAL P 50

No. of Product
Produce
Total Cost: 50.00

Mark Up: 30%
No. of Product Produce: 1 pc
= P 50.00 + ( 30% )
2
= 50.00 + ( 30% 50.00 )
= 50.00 + 15
= P 65.00
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CLASSIC COOKIE
Ingredients Cost
Oatmeal Powder P 12.00
Eggs P 12.00
Baking Powder P 1.00
Salt P 1.00
Choco Chips P 18.00
Butter P 10.00
Brown Sugar P 9.00
TOTAL P 65.00

No. of Product
Produce
Total Cost: 65.00

Mark Up: 50%
No. of Product Produce: 8 pcs.
= P 65.00 + (50%)
8
= 8.125 + (50% 8.125)
= 8.125 + 4.0625
= P 12.00
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BANANA OATMEAL COOKIE
Ingredients Cost
Whole Oatmeal P 8.00
Butter P 10.00
Eggs P 18.00
Banana P 30.00
Peanut Butter P 40.00
TOTAL P 114.00

No. of Product
Produce
Total Cost: 114.00

Mark Up: 20%
= P 114.00 + (20%)
8
= 14.25 + (20% 14.25)
= P 14.25 + 2.85 =
= P 17.00
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CHOCOLATE COOKIE OVERLOAD
Ingredients Cost
Butter P 10.00
Brown Sugar P 5.00
Cocoa Powder P 30.00
Salt P 1.00
Eggs P 12.00
Choco Chips P 18.00
Nuts P 21.00
marshmallows P 3.00
TOTAL P 114.00

No. of Product
Produce
Total Cost: 114.00

Mark Up: 20%
24
= P 114.00 + (20%)
6
= 19 + (20% 19)
= 19 + 3.8
= P 23.00
BANANA OATMEAL BREAD
Ingredients Cost
Banana P 50.00
Butter P 10.00
Cinnamon Powder P 5.00
Brown Sugar P 6.00
Salt P 1.00
Eggs P 12.00
Milk P 10.00
TOTAL P 113.00

No. of Product
Produce
Total Cost: 113.00

Mark Up: 30%
25
= P 113.00+ (30%)
2
= 56.5 + (30% 56.5)
= 56.5 + 16.95
= P 73.00
B. PROMOTION AND DISTRIBUTION

DISTRIBUTION
The Wake Up Bean is a direct channel of distribution where products are served directly to the
customers involving face-to-face distribution at all ages. Furthermore, we will be using the internet
to increase business awareness through posting and sharing of what products we have. Online
delivery is also available for those buyers who want to buy our products but are far away from their
location. We will make sure that our product is well packaged and handled with care until it reaches
your destination.
PROMOTION
The Wake Up Bean will primarily distribute fliers and use word of mouth marketing to invite
the public. We will be also using "Online Advertisement " to promote our services using social media
platforms, specifically Facebook, Instagram and TikTok since people nowadays are more engaged in it
than traditional ones. With our social media accounts, Wake Up Bean will post eye- capturing posters
and photos to inform future guests about our services.
As part of our marketing strategy, we will be using promotional discounts and vouchers. "Buy
3 different products, get up to 5% discount" every 7:00 pm onwards during Sundays. Another promo to
be offered by the business is the vouchers. Vouchers could only be used by customers who have been
part of the business for at least 3 months. The vouchers included Wake Up Bean loyalty cards and they
could earn points and use it as payment. Loyal customers must buy at least worth 199 per transaction
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that is equivalent to 1 point. The more points they could learn, the more points they could get. The
vouchers could only be applied once in the billing cycle.
VII. ORGANIZATIONAL PLAN
A. FORM OF OWNERSHIP
Wake Up Bean is a small business formed and run by a single person only. The company started
operating the business as a sole proprietorship which later expanded and became a corporation which
is operated by shareholders. Sole proprietorship is the best choice of business structure for a small
business that is just getting started because it will be simpler to operate the business as the owner of
the enterprise essentially has only himself to contend with.
B. MANAGEMENT-TEAM BACKGROUND
PERSONAL INFORMATIONS
Name: Edilyn C. Menoncia
Age: 19
Gender: Female
Address: Sta Lucia Young Zaragoza N.E.
Date of Birth: December 3, 2002
Citizenship: Filipino
Religion: IEDJ
Civil Status: Single
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Name: John Mark R. Sibayan
Age: 18
Gender: Male
Address: Fort Magsaysay, Palayan City
Religion: Roman Catholic
Name: Xenneath Andrea E. Adriano
Age: 19
Gender: Female
Address: Rajal Sur, Sta Rosa, Nueva Ecija
Date of Birth: March 31, 2003
Name: Will Smith C. Caspillan
Age: 19
Gender: Male
Address: Caputican, Talavera, Nueva Ecija
Date of Birth: August 30, 2003
Religion: Christian
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Name: Curleen Leign C. Balagtas
Age: 19
Gender: Female
Address: Dampulan, Jaen, Nueva Ecija
Name: Abigail Q. Fernando
Age: 23
Gender: Female
Address: DAU Mabalacat City, Pampanga
Date of Birth: September 18, 1999
Religion: Iglesia Ni Cristo
Name: Adriane Emanuelle A. Tumibay
Age: 19
Gender: Male
Address: 483 Purok 5 San Josef Sur
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Name: Juliana T. Julian
Age: 19
Gender: Female
Address: North Poblacion, Gabaldon,
Nueva Ecija
Date of Birth: July 19, 2003
Religion: Christianity
C. ROLES AND RESPONSIBILITIES OF MEMBERS OF ORGANIZATION

(Organizational Chart)
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Roles Responsibilities
Owner The ones who operate and handle the business.
They are also often tasked with the ability to
build a business plan, hire a team, communicate a
vision, and carry out a variety of core operations
all on their own.
Operation Manager They are responsible for overseeing all aspects of
the Wake Up Bean daily operation. Ensuring that
everything runs smoothly and efficiently.
Sales staff They are the ones that is responsible in selling the
item/s and managing transactions with customers
using cash registers every day. They Maintain
positive business relationships to ensure future
sales and present, promote and sell
products/services using solid arguments to
existing and prospective customers.
Sales and marketing manager Responsible for researching and developing
marketing opportunities and planning and
implementing new sales plans.
Stakeholders They help a company meet its strategic objectives
by contributing their experience and perspective
to a project.
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VIII. ASSESSMENT OF RISK
A. SWOT ANALYSIS
The executives and stockholders of The Wake up Bean are from various backgrounds. Their
diverse backgrounds enhance the capabilities of the business. Founders are aware of how crucial
production system, customer service, and business skills are to the firm ’s success. Wake Up Bean will
have an advantage over their rivals in the coffee market industry because they will be providing
excellent, cost-effective, and nutritious coffee-based products. Even though Wake Up Bean has
hundreds of competitors who are superior and have a substantial advantage, the company will have the
courage to do everything in its strength to serve its customers. They strive to achieve customer
satisfaction.
Strengths Weaknesses
 Affordable pricing  Lack of Experience
 Welcoming atmosphere  Short period of time preparation
 Improve customer experience  Insufficient Funds
 We use nutritious ingredients
 An innovative coffee idea
Opportunities Threats
 Ability to expand  Financial issues
 Nourishing goods  Experienced competitors
 Wide target market within the area
STRENGTHS
Wake Up Bean use properly processed, fresh, and nutrient-rich materials to make their products. The
focus of their drinks is to provide healthy and will benefit your body. They take great care when
properly preparing and blending drinks, then serving them with a smile. The operation of this shop is
well planned to offer reliable and high-quality service. They ensure that they offer excellent value by
providing a distinctive and engaging menu.
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WEAKNESSES
The start-up of the company, which will determine the future of the company, is one of several flaws
of Wake up Bean. Due to the most popular cafes, being a new business will put us at a disadvantage in
comparison to known competitors. Being a tiny firm, we don't have the resources or the experience to
prepare in a short amount of time.
OPPORTUNITIES
To improve opportunities for total revenue development, it can diversify its business operations even
further. Developing products based on consumer preferences in a particular target market is a good
option. Investing all its resources and income generators in one industry could be harmful if that
impacts on the business a decline. Wake Up Bean can diversify its sources of income by doing things
like offering goods that are heathy and fresh produce.
THREATS
There can be a financial issue since Wake Up Bean is a start - up company. There are several coffee
establishments that offer goods for affordable prices. This can impact the future’s strength of Wake Up
Bean which offers increased rates. Competitiveness with corporate cafes like Caffé La Tea and Star
Frappe can also be harmful to its marketing strategy.
B. CONTINGENCY PLAN
Risk Response Plan Recovery

Product Failure Change flavoring Variety of flavors Preferred customer taste
Low sales Offer the products Change the product Do a product launch
with a discounted sales strategy
price
Conflicts in the Define the cause of Clarify what is the Identify the solutions
workplace the conflict issue
33
IX. FINANCIAL PLAN

A. BREAKEVEN ANALYSIS
Product 1
Total Cost of Product Expenses: P 16.00
Total Numbers of Product Produced: 1 Piece
Selling Price: P 24.00
Earnings for the sold products: 24 x 1 = P 24.00
Breakeven: 24.00 – 16.00 = P 8.00
Product 2
Total Numbers of Product Produced: 1 Piece
Selling Price: P 65.00
Breakeven: 65.00 – 50.00 = P 15.00
Product 3
Total Numbers of Product Produced: 8 Pieces
Selling Price: P 12.00 per piece (P 45.00 per pack 1 Pack = 4 pieces)
Breakeven: 96.00 – 65.00 = P 31.00
Product 4
Selling Price: P 17.00 per piece (P 65.00 per pack 1 Pack= 4 pieces)
Breakeven: 136.00 – 114.00 = P 22.00
Product 5
Selling Price: P 23.00 per piece (P 90.00 per pack 1 Pack = 4 pieces)
34

Breakeven: 138 – 114 = P 24.00
Product 6
Selling Price: P 73.00 per piece (P 145.00 per pack 1 Pack= 2 pieces)
Breakeven: 146 – 113 = P 33.00
B. FINANCIAL STATEMENT
EXPENSES
Coffee Brewed
Coffee Beans P 14.00
White Sugar P 2.00
Pumpkin Caramel Latte
Ice Cube P 2.00
Milk P 20.00
Pumpkin Pure P 5.00
Espresso Coffee P 14.00
Brown Sugar P 5.00
Cinnamon P 2.00
Classic Cookie
Eggs P 12.00
Salt P 1.00
Choco Chips P 18.00
Butter P 10.00
Brown Sugar P 9.00
35
Banana Oatmeal Cookie

Whole Oatmeal P 8.00
Butter P 10.00
Eggs P 18.00
Banana P 30.00
Peanut Butter P 40.00
Chocolate Cookie Overload
Oatmeal powder P 12.00
Butter P 10.00
Brown sugar P 5.00
Cocoa powder P 30.00
Baking powder P 1.00
Salt P 1.00
Eggs P 12.00
Vanilla extract P 1.00
Choco chips P 18.00
Nuts P 21.00
Marshmallows P 3.00
Banana Oatmeal Bread
Ripe Banana P 50.00
Butter P 10.00
Cinnamon Powder P 5.00
Brown Sugar P 6.00
Vanilla extract P 2.00
Salt P 1.00
Eggs P 12.00
Milk P 10.00
OTHER EXPENSE
180z Pumpkin Caramel Latte Cup P 10.00
36
Coffee Brewed Cup P 10.00

Coffee Tray P 10.00
Cookies Tray P 10.00
banana bread loaf Tray P 20.00
TOTAL EXPENSES P 532.00
SALES
DAY 1 (Monday)
Coffee Brewed (P 24.00) 20 Pieces P 480.00
Pumpkin Caramel Latte (P 65.00) 25 Pieces P 1, 625.00
Classic Cookie (P 12.00) 32 Pieces P 384.00
Banana Oatmeal Cookie (P 17.00) 40 Pieces P 680.00
Chocolate Cookie Overload (P 23.00) 54 Pieces P 1, 242.00
Banana Oatmeal Bread (P 73.00) 20 Pieces P 1, 460.00
TOTAL SALES P 5, 871.00
TOTAL EXPENSES P 4, 556.00
DAY 2 (Tuesday)
Banana Oatmeal Cookie (P 17.00) 32 Pieces P 544.00
DAY 3 (Thursday)

37

Banana Oatmeal Cookie (P 17.00) 64 Pieces P 1, 088.00

TOTAL SALES - TOTAL EXPENSE = PROFIT
P 24, 801.00 - P 19, 124.00 =
X. APPENDIX
Sources
https://l.messenger.com/l.php?u=https%3A%2F%2Fwww.slideshare.net%2FPrestonHall9%2Fintro-to-
business-coffee-shop-
project&h=AT2Acr1IHBnyCYbsbtEi71TL3StYU5HQCr3eD82ksaACpDeSeNIj4kn5HDDaBII8t9K_EDkqcuIhplfUI3vw
LHRp0Eefb3XwXo_pjxoD0hkfZX6XenYlwTuUyKrp9I_T6kZo5A
https://www.messenger.com/t/5508415679279867#:~:text=https%3A//www.coffeereview.com/coffee%2Dre
ference/coffee%2Dbasics/introduction/
https://www.messenger.com/t/5508415679279867#:~:text=https%3A//www.referenceforbusiness.com/busin
ess%2Dplans/Business%2DPlans%2DVolume%2D04/Coffee%2DHouse.html
https://www.mordorintelligence.com/industry-reports/coffee-market
https://smallbusiness.chron.com/coffee-shop-sales-growth-67281.html
https://asana.com/resources/contingency-plan?utm_campaign=NB--APAC--EN--Catch-All--All-
Device--DSA&utm_source=google&utm_medium=pd_cpc_nb&gclid=Cj0KCQiA-
JacBhC0ARIsAIxybyOOluXLrC7uume6NuTe7FKCxYUCU-Vkc-
uaPC_C7zunOu7VoQsYlk4aAmOrEALw_wcB&gclsrc=aw.ds
38
https://l.messenger.com/l.php?u=https%3A%2F%2Fwww.investopedia.com%2Fterms%2Fs%2Fswot.asp&h=AT
2Acr1IHBnyCYbsbtEi71TL3StYU5HQCr3eD82ksaACpDeSeNIj4kn5HDDaBII8t9K_EDkqcuIhplfUI3vwLHRp0Eefb3X
wXo_pjxoD0hkfZX6XenYlwTuUyKrp9I_T6kZo5A
Curriculum Vitae
Name: Xenneath Andrea E. Adriano
Age: 19
Gender: Female
Address: Rajal Sur, Sta Rosa, N.E.
Educational Background
COLLEGE
Nueva Ecija University of Science and Technology
SENIOR HIGH SCHOOL
JUNIOR HIGH SCHOOL
ELEMENTARY
Gabaldon Central School
PRE-SCHOOL
Sta Rosa Day Care Center
39
Name: Curleen Leign C. Balagtas
Age: 19
Gender: Female
Address: Dampulan, Jaen N.E
COLLEGE
SENIOR HIGH SCHOOL
San Agustin Diocesan Academy
JUNIOR HIGH SCHOOL
San Agustin Diocesan Academy
ELEMENTARY
Niyugan Elementary School
PRE-SCHOOL
Alua Day Care Center
Name: Will Smith C. Caspillan
Age: 19
Gender: Male
Address: Caputican, Talavera Nueva Ecija
40
Date of Birth: August 30, 2003
Religion: Christian
COLLEGE
SENIOR HIGH SCHOOL
Talavera Senior High School
JUNIOR HIGH SCHOOL
Sibul National High School
ELEMENTARY
Caputican Elementary School
PRE-SCHOOL
Llanera Daycare Center
Name: Juliana T. Julian
Age: 19
Gender: Female
Address: North Poblacion, Gabaldon, Nueva Ecja
Date of Birth: July 19, 2002
Religion: Christianity
41
COLLEGE
SENIOR HIGH SCHOOL
PHINMA-Araullo University
JUNIOR HIGH SCHOOL
Gabaldon Essential Academy
ELEMENTARY
Sauyo Elementary School
PRE-SCHOOL
King James Christian Academy
Name: Edilyn C. Menoncia
Age: 19
Gender: Female
Address: Sta Lucia Young Zaragoza N.E.
Religion: IEDJ
COLLEGE
SENIOR HIGH SCHOOL
Zaragoza National High School
JUNIOR HIGH SCHOOL
42
Zaragoza National High School
ELEMENTARY
Zaragoza Central School
PRE-SCHOOL
Sta. Lucia Young Day Care Center
Name: Abigail Q. Fernando
Age: 23
Gender: Female
Address: Palayan City, Nueva Ecija
Date of Birth: September 18, 1999
Religion: Iglesia Ni Cristo
COLLEGE
SENIOR HIGH SCHOOL
Palayan City National High School
JUNIOR HIGH SCHOOL
Palayan City National High School
ELEMENTARY
Balbaloto Elementary School
PRE-SCHOOL
Balbaloto Day Care Center
43
Name: John Mark Sibayan
Age: 18
Gender: ale
Address: Fort Magsaysay, Palayan City
COLLEGE
SENIOR HIGH SCHOOL
JUNIOR HIGH SCHOOL
ELEMENTARY
Faith Walker’s International Christian Academy
PRE-SCHOOL
Palayan City, Daycare Social Welfare and Development
44
Name: Adriane Emanuelle A. Tumibay

Age: 19
Gender: Male
Address: 483 Purok 5 San Josef Sur
COLLEGE
SENIOR HIGH SCHOOL
College of Immaculate Conception
JUNIOR HIGH SCHOOL
College of Immaculate Conception
ELEMENTARY
San Josef Elementary School
PRE-SCHOOL
San Josef Norte Day Care Center
45

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NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY

College of Management and Business Technology

College of Management Business and Technology

A business plan presented to the faculty of the

In Partial Fulfillment of the Requirements

By: Menoncia Edilyn C.

ABOUT THE LOGO

II. EXECUTIVE SUMMARY

III. INDUSTRY ANALYSIS

A. FUTURE OUTLOOK AND TRENDS

shop that serves quality products and excellent services.

Name of business Location Products Similarity

the employee segment comes in last with 17% of the total.

Target Market Location

highway which is easy to notice by the vehicles passing by the highway.

IV. DESCRIPTION OF VENTURE

3. After sifting set it aside.

For one dough you can make 8 pieces of cookies*

Banana Oatmeal Cookie

2 cups of oatmeal powder

1 cup of whole oatmeal

1/3 cup of butter

2 eggs and 1 egg yolk

1 cup of peanut butter

For one dough you can make 10 pieces of cookies*

Chocolate Cookie Overload

3 cups of Oatmeal powder

1/3 cup of Butter

1 cup of Brown sugar

1/3 cup of Cocoa powder

1/2 tsp. of Baking powder

1/4 tsp. of Salt

1/4 tsp. of Vanilla extract

1/2 Choco chips

1. Mix the butter and sugar into a mixing bowl.

2. Add half amount of egg, mix and the other half.

3. Add the vanilla extract.

4. Sift the oatmeal powder and cocoa powder. Mix it gently.

5. Add crushed nuts and Choco chips. Mix it well.

6. Put the cookie dough to the refrigerator for about 10 - 15 minutes.

8. Bake it for 9 minutes at 250F.

For one dough you can make 6 pieces of cookies*

Banana Oatmeal Bread

5 pieces of ripe banana

3 ½ cups of oatmeal powder

1/3 cup of butter

1/2 cup of brown sugar

2 tsp. of baking powder

1/2 tsp. of vanilla extract

1/2 cup of milk

1/2 cup of nuts

2. Cream those together on medium-high speed.

7. Using a spatula mix it together just until combined.

You can make 2 banana bread loaf for this*

Pumpkin Caramel Latte

Caramel syrup (optional)

12 grams of Coffee Beans

This is for 1 shot of espresso*

Equipment and Utensil Used

Cookies & Banana Bread Coffee Brewed Pumpkin Caramel Latte

B. OFFICE EQUIPMENT AND PERSONNEL

humidity and air purity conditions in indoor spaces.

 Excellent communication skills

They are responsible for  Ability to understand and follow