ENTREPRENEURIAL MANAGEMENT PLAN FOR BBFQV SEAFOODS

Nhia Neril Bartolome123, Kyla Baligat123, Nathania Fajardo123, Raichel Quiambao123,

Vince Vallada123, and Mr. Kris C. Gueco1234

1
College of Business and Accountancy
2
Research Development and Innovation Center
3
Our Lady of Fatima University

4
Entrepreneurial Management Plan Adviser

Content
Important Detail
Key Words
Explanation

Executive Summary

BBFQV seafood is a company that sells seafood inside of a jar it was founded in
2022 and sells products on social media page called Facebook by 5 people in a
partnership that offers our clients a satisfying service and a high degree of freshly cooked
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seafood in a jar at a competitive price. The company offers fresh seafood out of the
ocean, as symbolized by the fishing net that surrounds the crab at the center of the
company logo. The business name "BBFQV seafood" comes from the last name of the
company’s owners and seafood is the product it sells while the slogan -Fresh from the
jar- states that because the business sells its products online, the food is fresh from the jar.
The red, black, and yellow colors stand for classy; appetizing, quickness, warmth, and
happiness. Seafood is a popular dish to eat and many people love to eat it, especially
those who crave it. When someone hears seafoods they can hear the sea coming across
the shore, the taste of saltiness, and the freshness of the seafood. Because of this reason
we decided on a product of seafood in a jar inspired by people who want to do “seafood
mukbangs”. Since not everyone can afford the right price and recipe for seafood, we
decided to make affordable seafood in a jar that has a beautiful taste in it that fits right
into their mouth. " In determining our potential customers, we start by analyzing and
thinking about our customers' needs, wants, expectations, behavior, and interests.
Everyone in this world loves food, especially when it is shared with family and friends.
Our product is mixed seafood in garlic butter sauce one of the most enjoyed and loved
seafood dishes with amazing taste that never fails to wow food lovers. One of the best
qualities we've observed in our customers is their happiness and oneness whenever they
are sitting at one table eating yummy foods. BBFQV price per jar is P150 as the original
price for pickup, with delivery the price varies on how far the place is to be delivered
from. BBFQV seafood has a lot of competitors like Orange Cravings, Seafood-to-GO,
and the Murang Seafood Platter. Furthermore, BBFQV studied a lot of recipes to be
included in seafood in a jar, and what external and internal elements may affect the
company's performance and growth to transform weaknesses into strengths and
opportunities. In addition, BBFQV's goal is to deliver food that tastes as good as what
you'd get in a restaurant. It will provide a variety of flavors so that clients may select the
ones that best suit their tastes.

Chapter 1

PROJECT BACKGROUND

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This chapter discussed the general description of the proposed product. It provides
a detailed description of the special features of the product that we are going to offer in
the market. This also includes the business name and logo, the location of the business,
propose mission, vision, and objectives.

Seafood is a popular dish to eat and many people love to eat it, especially
those who crave it. When someone hears seafoods they can hear the sea coming
across the shore, the taste of saltiness, and the freshness of the seafood. Since it is
delicious to eat, many people started doing a “mukbang” for it. Seafood provides vital
nutrients needed for a person's health at any age as well as their wellness including
omega 3s, fatty acid that may reduce inflammation throughout the body +Lowering
blood pressure slightly +Reducing blood clotting +Decreasing the risk of strokes and
heart failure +Reducing irregular heartbeats iron, helps maintain healthy blood to
carry oxygen around the body +Reduces tiredness and fatigue.+Supports good energy
levels.+Helps normal cognitive function supporting attention span, decision making,
reasoning, learning and intelligence. +Helps the normal function of the immune
system. +Supports muscle growth and body development. vitamins B and D,supports
the maintenance of normal hair, skin, bones, absorption of calcium, reduction of
tiredness & fatigue, normal energy yielding metabolism, normal red blood cell
production, and normal function of the immune system. +The reduction of tiredness
and fatigue +Normal neurological and psychological functions +Normal energy
metabolism +A normal function of the immune system. and protein.Protein can help
you shed those unwanted pounds -- and keep your belly full. Seafood is an excellent
source of protein because it's usually low in fat. Because of this reason we decided on
a product of seafood in a jar inspired by people who want to do “seafood mukbangs”.
Since not everyone can afford the right price and recipe for seafood, we decided to
make affordable seafood in a jar that has a beautiful taste in it that fits right into their
mouth.

1.1 Business Profile

Name of Business

BBFQV SEAFOODS (fresh from the jar)

Business Logo

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Figure 1. Company Logo

The logo shown above represents the company’s trademark. The business offers
fresh seafoods out of the ocean, as symbolized by the fishing net that surrounds in the
crab at the center of the company logo. The business name "BBFQV SEAFOODS" is
written below the fishing net, along with the slogan -Fresh from the jar- which states that
because the business sells its products online, the food is fresh from the jar. BBFQV
SEAFOODS comes from the last name of the company’s owners and seafoods are the
product it sells. The red, black and yellow colors stand for classy, appetizing, quickness,
warm and happiness. On the contrary, the light orange background represents the passion,
positivity and satisfaction. Satisfaction that customers can receive after tasting the
products as the company desire to attain consumer fulfillment when they serve their
finest food to the customers. BBFQV SEAFOODS will make sure that your food is safe
and clean in addition to providing tasteful cuisines.

Location of the Business

Product service distributor

#586 Purok Narra, Pamaldan, Cabanatuan City, Nueva Ecija

YUNG ADDRESS NATO PANG SA PRODUCTION LANG NATIN LIKE KUNG

SAAN TAYO GAGAWA NG PRODUCT. BALI SA FACEBOOK TALAGA MISMO
MAKIKITA YUNG PRODUCT NATIN KASI WALA TAYO PHYSICAL STORE.

Mission

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Our mission is to leave lasting impression on our customers by providing them

delightful and refreshing food, to deliver their orders as quickly and safely as possible
while accommodating our employees fairly in order to improve their loyalty and
efficiency at work.

Vision

Our vision is to become the best retail company in Nueva Ecija, offering best food
cuisine at affordable prices and serve great services.

Objectives

This chapter explains the company's goals and objectives for a given time frame
wherein it includes everything from marketing and operational plan, financial targets, and
other set objectives. It outlines the goals the company has for its marketing strategy,
products, services or overall business operations, as well as the financial goals it desires
to accomplish. BBFQV SEAFOODS created a more organized strategy using the
SMART goal technique where it gives a sense of direction and facilitates fulfillment.

These are the objectives of BBFQV SEAFOODS include the following:

 To increase market presence. In order to increase our reputation, boost target

markets and foster brand loyalty, as well as obtain core competencies, we will
market our retail business to prospective customers and create advertising
platforms.
 To raise customer base in the upcoming 3 months placing together targeted social
media ads for Facebook, Twitter, Instagram, and LinkedIn by posting fresh
content and greats reviews from our customers. We will implement effective
marketing strategies in order to gain more customers and build strong online
presence.
 To manage customer relations. We will provide our best services as possible by
delivering their purchases promptly and accommodate their concerns or
suggestions in order to gain trust and loyalty as well as cultivate good brand
image.

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 To boost sales and profits yearly, in order to increase production levels and grow
our business.
 To flourish our company into a marketplace, sector, or area so that we can give
our customer the finest food at lower prices and serve quality services.

Chapter 2

MANAGEMENT AND ORGANIZATION STUDY

Management and Organization Study is a crucial part of starting a business.

Because this study will focus on how we are going to run the business through
management, it also talks about the organization's actions required to operate it
successfully. This chapter contains the Type of Business organization, Capital
Contribution, Organizational structure, Job Description and specification, compensation
scheme, hiring and recruitment procedure, orientation and training program, management
policies, employees' codes of conduct, and cases for disciplinary action for employees.

2.1 Business Organization Form

BBFQV SEAFOODS will be managed under the partnership form of the business
organization owned by five people. Since the partnership business is easier to form, the
start-up costs are reasonable. The partnership offers a lot of advantages in the business.
And the members have different advantages in contributions like money, equipment,
time, and effort. This partnership is bound by a written agreement between parties. The
agreement stated that the distribution of profit, loss, duties, and responsibilities of each
partner must be equal to avoid overused power or authority.

2.2 Capital Contribution

BBFQV SEAFOODS capital contribution through a partnership agreement was

P40,000.00 pesos for each partner with a total of P200,000.00. This will serve as a start-
up capital contribution for the production of products in the business.

2.3 Organizational Structure

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BBFQV SEAFOODS

Figure 2. Organizational Chart

2.4 Job Description and Specification

The description of this work outlines all of the duties and responsibilities that
comes with the given position of the company. The specification of the job's primary
goals, activities, and responsibilities is clear and precise in order to clarify the
methodological differentiation of work for evaluation purposes. Furthermore, the
designation is a written statement of educational qualifications and a list of recommended
qualities and skills that an applicant should possess to fit for the job. Job description and
specification is essential for a certain long-term workforce sustainability. This contains
the job description and job specification for the company BBFQV SEAFOODS which are
listed below.

Job Title: General Manager

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Job Description
 While overseeing the overall operations of a business or division, a general manager
is expected to boost productivity and boost profitability.
 Managing workers, keeping an eye on the budget, using marketing tactics, and many
other aspects of the firm are all part of the general manager's responsibilities.
 Lower-level managers are under the GM's supervision. Although they may be in
control of multiple smaller divisions, these lower-level managers answer only to the
GM. Each department head receives precise instructions from the GM.

Job Title: Finance Officer

Job Description
 The chief financial officer (CFO) is a financial controller in charge of cash flow,
financial management, and taxation.
 A CFO is frequently the highest-paid financial executive and the third-highest-
ranking position in a company, and he or she is critical to the organization’s overall
development.
 Financial reports accomplished under the supervision of a CFO must follow monetary
policies.

Job Title: Operation Officer

Job Description
 The daily administrative and operational tasks of the company are managed by the
chief operating officer, a senior executive.

 To strengthen the company's reputation among customers, the operation officer is in

charge of quality and quantity control.

 In addition to being in charge of manufacturing, R&D, and marketing, the operating

officer may also start the introduction of new product lines.

Job Title: Marketing and Sales Officer

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Job Description
 Determine the company's market position utilizing conventional techniques and more
recent technology.

 Create a plan to lead the company to that desired future market position, then
implement that strategy.

 Top-line outcomes are anticipated from the CMO's job, with marketing initiatives
increasing brand recognition, loyalty, and awareness, all of which will eventually
result in higher sales.

Job Title: Product Manager

Job Description
 People in the product development department frequently look for holes in the
product lines while trying to introduce new items.

 The product development team collaborates with the legal and compliance
departments to ensure that the investment vehicle complies with all legal and
regulatory requirements when launching a new fund.

 To create marketing materials for the new investment product, they also collaborate
closely with the marketing and sales departments.

Job Specifications

Job Title: General manager

 Budgeting, planning, and strategy skills

 Problem-solving abilities

 Business processes and functions knowledge

 Communication skills

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 Analytical ability

Job Title: Finance Officer

 In-depth knowledge of financial regulations and accounting processes.

 Outstanding analytical and time management skills.

 Strong attention to detail.

 Excellent written and verbal communication skills.

Job Title: Operation officer

 Great Leadership

 Good communication skills

 Knowledge of business procedures

 Strong analytical abilities

Job Title: Marketing and Sales Officer

 A bachelor's degree in marketing, mathematics, business administration, or related

field.

 3-5 years’ experience in marketing or sales.

 Understanding and knowledge of sales and marketing.

 Strong analytical, organizational, and creative thinking skills.

 Excellent communication, interpersonal, and customer service skills.

Job Title: Product manager

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 Demonstrated success defining and launching excellent products.

 Excellent written and verbal communication skills

 Excellent teamwork skills

 Strong problem-solving skills and willingness to roll up one’s sleeves to get the job.

2.5 Compensation Scheme

Compensation is a methodical approach to paying workers financial value in

exchange for their labor. Management uses the compensation for a range of factors to
support the company's continued existence. However, it may be changed in accordance
with the needs, objectives, and resources of the company. Compensation has an impact
on morale and job satisfaction. Employees are more inclined to show up for work when
they are paid fairly. Moreover, it's essential for a business to make sure that the
compensation it offers employees is sufficient because employee’s levels of job
satisfaction will rise, and their morale will stay high.

Position Basic Year 1 Year 2 Year 3 Year 4 Year 5

Salary
General P32,890 P32,890 P32,890 P35,750 P40,040 P44,330
Manager
Finance P30,030 P30,030 P30,030 P32,890 P37,180 P41,470
Officer
Operation P27,170 P27,170 P27,170 P30,030 P34,320 P38,610
Officer
Marketin P24,310 P24,310 P24,310 P27,170 P31,460 P35,750
g and
Sales
Officer
Product P21,450 P21,450 P21,450 P24,310 P28,600 P32,890
Manager

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Table 1: Compensation Chart

The company will each employee a starting salary of Php150 to Php230 per day,
depending on their positions in the business. From the second to the third year, their
salary will increase by 8.697%, and it will also continue to increase by 12% for the fourth
and fifth years. Therefore, compensation is an important factor of BBFQV SEAFOODS
overall human capital strategy in order to recruit, keep, reward, and motivate highly
talented and diverse employees who will increase the company's value and otherwise
assist the company in achieving its long-term business and financial goals.

2.6 Hiring and Recruitment Procedure

PART 1: PURPOSE, SCOPE & RESPONSIBILITIES

Policy Statement
The company's recruitment and selection policies and practices are designed to
ensure that everyone has equal access to job opportunities and that the best candidate—in
terms of knowledge, skills, experience, and aptitude—is selected for each position that
opens up.
BBFQV SEAFOODS recruitment Policy is in keeping with its Equal
Opportunities Policy.

Purpose
The purpose of this policy is set out BBFQV SEAFOODS recruitment selection
guidelines including information relating to:

 Job Description
 Person Specification
 Advertising job Vacancies
 Application Procedures

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 Short listing procedures

 Reference Checks
 Offers of Employment

The following policy should be applied whenever a position becomes available

within BBFQV SEAFOODS.

Scope
The leaders who have access to applicant information or who are involved in the
hiring process for BBFQV SEAFOODS as well as all employees and contractors who
provide services on their behalf are covered by this document.

This policy must be understood by all users, who are also in charge of making
sure it's followed. To make sure that the best applicant is selected for each position that
becomes available, all users have a role to play and a contribution to make.

PART 2: POLICY OVERVIEW

Step 1: Review of Vacancy

When a post becomes vacant it will be reviewed by the manager and /or
designate.

Step 2: Recruitment Request form

When it is decided to hire for the position, a Recruitment Request Form is sent it
will be finished by the service coordinator, submitted to the finance office, and signed by
the manager or another designated individual before the hiring process begins.

Step 3: The Job Description and Person Specification

For each position, the job description and person specification will be evaluated
and created to make sure they accurately and sufficiently reflect the abilities,
characteristics, and qualifications needed for the position.

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When an advertisement, job description, or person specification already exists, it

must be examined and updated to make sure it accurately reflects the current
requirements of the job because roles, duties, and responsibilities vary over time.

The management must approve the job description, person specification, and
advertisement.

Step 4: Advertisement
Jobs will be posted as publicly and freely as feasible. The job's overall purpose
will be stated in the advertisement, along with clear instructions on how to apply.

Step 5: Shortlisting
Shortlisting will be undertaken by a minimum of one people and referenced
against the Person specification.

Step 6: Interview & Selection

Interviews will be conducted by a minimum of one people and referenced against
the person specification.

Step 7: Reference Checks

References will be taken up by BBFQV SEAFOODS.

Step 8: Garda Vetting

All PA post are subject to Garda Vetting prior to commencement.

Step 9: Formal Offer

Step 10: Contract & Commencement of Employment

PART 3: POLICY DETAIL

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Job Description
For each position that needs to be filled, a job description that outlines the
essential duties and responsibilities of the position must be created. A job description
should provide information about the job holder's authority, duties, and function within
BBFQV SEAFOODS.

Person Specification
For each position that needs to be filled, a person specification must be made that
outlines the necessary and ideal education, training, background, skills, abilities, and
character traits. By doing this, it is ensured that prior to the start of the hiring process,
specific standards are agreed upon and used to evaluate each applicant. Regardless of
gender, age, creed, ethnicity, ethnic origin, disability, marital status, sexual orientation,
membership in a minority group, or trade union membership, the criteria for personal
traits and circumstances will be directly tied to the job and applied equally to all groups.
All applicants will receive a current job description and person specification upon
submission.

Advertising Job Vacancies

It's necessary to take the following factors into account while advertising
positions:
 No post or job opportunity shall be categorized by reference to sex unless there is
an explicit gender requirement. All positions in BBFQV SEAFOODS are
accessible to both men and women who are sufficiently qualified.
 The eligibility requirements must be made very clear if the position is part of a
community employment program.
 BBFQV SEAFOODS will always identify itself as an equal opportunity employer
in all advertisements.
 The statement that CIL is an Equal Opportunity Employer will also appear on any
further recruitment, promotion, or publicity materials.
 The application deadline will be specified in advertisements, if necessary.

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Recruitment & Selection

Without regard to factors like gender, age, creed, race, ethnic origin, disability,
marital status, sexual orientation, being a member of a minority group, or trade union
membership, both internal and external applicants will be evaluated based on individual
ability. Recruitment and selection of suitably qualified personnel will be made from the
broadest pool of candidates. Positions will be advertised externally, including in national
and provincial newspapers, a job board, and online job sites. In spite of the
aforementioned factors, all job postings will be done in a way that encourages
applications from qualified candidates. If a position is upgraded or created but there isn't
a corresponding increase in the number of employees, competition may be restricted to
internal recruitment from suitably qualified employees.

Application Procedure
A copy of the job description, the person specification, and an application form
will be sent upon receipt of an expression of interest in a position that has been
advertised. Either email or regular mail will be used for this. A cover letter and
application form must be used to submit applications. Candidates must also provide the
names and contact information for three referees, one of whom should preferably be their
current or most recent employer. All job offers are contingent to successful government
screening.

Short listing Procedures

If possible, two persons should shortlist the candidates, but no less than one
people should do so. The person specification and job description's predetermined criteria
will be applied while making decisions. Candidates that make the short list will receive
invitations to the next round of the hiring process.

Selection Procedures
If a second interview is necessary, the same interview panel may participate in the
second round of decision-making. Candidates should be interviewed by three individuals,

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but no less than two should be used. Additionally, reasonable measures shall be made to
guarantee the diversity of interview panels. The management member conducting the
interviews will employ a structured interviewing methodology. The evaluation
procedures for any competition shall be created to evaluate candidates impartially in
respect to the established requirements for the position. The organization's equal
opportunity policy (Ref. 00101), recruiting and selection standards, and related
documents will be familiar to interviewers, who will be suitably qualified to conduct
interviews.

Reference Checks
Reference checks are carried out before a position is offered. The applicant
consents to the request for and provision of the reference. Before confirming an
employment offer, BBFQV SEAFOODS has the right to inquire about and confirm the
candidate's qualifications. At the interview stage or prior to the employment offer,
BBFQV SEAFOODS may request that candidates present their original transcripts of
records or other pertinent credentials.

Offers of Employment
Employment offers won't be given unless there are at least two positive references
(three for a preschool PA) and a suitable Garda vetting report. Before an offer is made,
the choice will be approved by the manager or management team. Prior to and no later
than four weeks following the start date, an employment contract will be issued. When
the appointed person signs the job contract and starts the induction program and
probationary term, the recruitment and selection process is said to be complete.

Record Keeping
For each chosen candidate, a complete set of records will be retained. A set of
records will be preserved for each rejected candidate for a period of only one year, and
this will serve as the foundation of their personnel file while they work for BBFQV

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SEAFOODS. Then they will be obliterated. The Data Protection Act and the Freedom of
Information Act's provisions will be followed for the preservation of all records.

2.7 Orientation and Training Program

Once workers are named, they must be prepared to do their jobs, which is when
exposure and training come by. exposure means furnishing new workers with
introductory information about the employer. Training programs are used to ensure that
the new hand has the introductory knowledge needed to perform the job satisfactorily.

Exposure and training programs are important factors in the processes of

developing a married and flexible high-implicit pool and fraternizing new workers. In
addition, these programs can save employers plutocrat, furnishing big returns to an
association, because an association that invests plutocrat to train its workers results in
both the workers and the association enjoying the divided.

Simply hiring and placing workers in jobs doesn't ensure their success. In fact,
indeed tenured workers may need training, because of changes in the business terrain.
Then are some changes that may gesture that current workers need training.

Preface of new outfit or processes;

• A change in the hand's job liabilities
• A drop in a hand's productivity or in the quality of affair
• An increase in safety violations or accidents
• An increased number of questions
• Complaints by guests or associates

Once directors decide that their workers need training, these directors need to
develop clear training pretensions that outline anticipated results. These directors must
also be suitable to easily communicate these pretensions to workers.

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2.8 Management Policies

The Policy Management refers to the creation, communication, and management
of all the policies and procedures implemented by an organization. Policies are the
foundation of governance, risk, and compliance strategy, of course a good example of a
policy that every company uses is a Code of Conduct. Every business consists of various
departments, and Policy Management ensures that these departments abstain from
creating policies that may undermine others. Policy Management is also vital for risk
mitigation. Even well-intention employees can create risk by not being aware of proper
policies and procedures and how to stay in accordance. It also lays the foundation for
enterprise compliance and should align with other factors, such as a company’s ethical
values and business goals.

1. Equal opportunity policy

BBFQV SEAFOODS is a company that is committed to equal opportunity

employees, and all qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, sexual orientation, gender identity or
expression, pregnancy, age, national origin, disability status, genetic information,
protected veteran status, or any other characteristic protected by law.

2. Workplace health and safety

A company's workers have an obligation to comply with safe work practices with
the intent of avoiding injury to themselves and others and damage to plant and
equipment, and to take reasonable care of the health and safety of themselves and others.
Wear personal protective equipment and clothing where necessary. Comply with any
direction given by management for health and safety. Not misuse or interfere with
anything provided for health and safety. Report all accidents and incidents on the job
immediately, no matter how trivial. Report all known or observed hazards to their
supervisor or manager.

3. Employee code of conduct policy

The company is committed to eradicating discrimination and unlawful harassment

in our workplaces. Any actions, jokes, or comments based on an employee's or client’s

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race, religion, ethnicity, sex, age, or any other legally protected class are not tolerated and
will be met with significant disciplinary action.

4. Attendance, vacation, and time-off policies

Employees are expected to be on time and regular in their attendance. This means
being at your workspace and ready to work at your scheduled time each day. You will be
given a 10-minute grace period after the start of your shift before you will be considered
tardy. Employees who are tardy on more than five occasions will be subject to
disciplinary action. Absenteeism and tardiness are burdensome to your co-workers and
leaders and will not be tolerated without just cause.

5. Employee disciplinary action policy

The nature of the offense must be explained to the employee from the beginning
of the procedure. The verbal warning may take the form of a simple oral reprimand or a
full discussion if that is necessary. The employee must read and sign the written
reprimand and final written warning. These documents include the time limit within
which an employee must correct their conduct before we take further disciplinary action.

6. Employee complaint policies

All employees are encouraged to discuss any problems with their supervisor or
unit head prior to utilizing any grievance or complaint procedures. No employee shall
retaliate or discriminate against another employee because of the latter's attempt to file a
grievance or complaint. Supervisors are also responsible for ensuring that the employee is
free of retaliation, coercion, and/or discrimination arising from the employee's filing of,
or intent to file, a grievance or complaint.

2.9 Employee code of conduct

Regardless of start date, contractual agreement, job title, or employee status,
every employee of BBFQV SEAFOODS is subject to the terms of this code of conduct.
Disciplined action, which may include termination of employment, may be taken if
policies are not followed.

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All employees of the company are obligated to abide by our code of conduct for
employees every day while carrying out their duties, as stated in the contract an employee
signed. We want to hear from you if you have a query or believe that a coworker or even
the company is not upholding our commitment; don't keep quiet. Get in touch with a
governmental organization, HR, the Ethics and Compliance Helpline, or your immediate
boss. We take our code of behavior seriously, and we anticipate that others will as well.

The following now outlines the specifics of our code of conduct for employees:

Compliance with law

All BBFQV SEAFOODS personnel must uphold all environmental, safety, and
fair dealing rules in order to maintain the legitimacy of our business. Every time an
employee interacts with our business's funds, goods, collaborations, or public image, we
do expect them to act ethically and responsibly.

Respect in the workplace

Respect for one another is demanded of every employee of BBFQV SEAFOODS.
Any form of victimization, harassment, or discriminatory behavior will not be tolerated.
The equal opportunity policy should be followed by employees in all facets of their work.

Protection of company property

All employees are expected to treat BBFQV SEAFOODS property with respect
and care.

This means that employees:

 should not utilize corporate equipment carelessly or improperly.
 should respect all intangible property, including copyright and trademarks.
However, employees should only utilize them to carry out their assigned tasks.
 should prevent vandalism and harm to the business's physical assets.
 professional conduct in work

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All employees are expected to act and show integrity and professionalism while in the
workplace:

Personal appearance
When it comes to personal appearance of an employee, we expect all employees
to follow our dress code.

Job duties and authority

Each employee is expected to carry out their responsibilities with honesty and
decency toward clients, partners, and the community. Managers and supervisors must not
misuse their positions of power. We anticipate them to assign tasks to team members
while taking into consideration their workloads and skill sets. In the same way, we
anticipate team members to comply with the directives of their team leaders and execute
their tasks proficiently and promptly.

Within our company, mentoring is encouraged.

Absenteeism and tardiness

Schedules must be adhered to by employees. However, there are some
circumstances that can make it impossible for workers to adhere to the usual working
days or hours, and we describe such in our employee attendance policy. In any event, we
do require that all employees arrive and depart on time.

Conflict of interest
Employees are expected to avoid any personal, financial or other interests which
may hinder their capability or willingness to fulfill their job duties.

Benefits

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All workers are expected to refrain from abusing the perks we provide, including
paid time off, holidays, insurance, facilities, and other benefits.

2.10 Cases for Disciplinary Actions of employees

We have the right to impose disciplinary measures on any workers who willfully
or repeatedly violate our code of conduct. Depending on the infraction, different
disciplinary measures will be taken.

Potential outcomes include:

 Demotion.
 Reprimand.
 When it comes to dealing with significant transgressions, suspension or
termination.
 Benefits are reduced for a set period of time.

If there is ever any corruption, theft, embezzlement, or other illegal activity,

BBFQV SEAFOODS has the right to file a lawsuit.

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CHAPTER 3

MARKET STUDY

This chapter of the business plan analyzes at market demands for a specific
product or service. Before establishing a new business, a market study is a process of
obtaining information about a specific market. The market report also contains an
industry analysis, which provides a broad overview of the industry, PEST analysis,
market segmentation, customer analysis, competition analysis, and SWOT analysis of
BBFQV SEAFOODS.

Industry Analysis

A tool for analyzing a company's position in relation to other businesses that

provide comparable goods or services is industry analysis. An essential element of
successful strategic planning is having a solid understanding of the forces operating
across the whole industry. Small business owners can identify the dangers and
possibilities facing their companies through industry analysis, and they can then
concentrate their resources on creating distinctive competencies that might provide them
a competitive edge.

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Despite the pandemic that has plagued the country for the past two years, a
number of businesses have emerged and established themselves in the food sector. Since
COVID restrictions were lifted and more people had access to restaurants and fast food,
the sector has gradually grown and increased its profits. Many businesses developed their
product in a ready-to-eat form, more like it is in a canned form; this kind of business was
at its peak because it was more accessible to people and could be delivered to their door.
More purchases are being made online in the Philippines as a result of rising internet
usage, widespread smartphone use, and streamlined e-banking systems. Online food
delivery companies use social media marketing campaigns as their main form of
advertising. They run advertising and promotions for their services using social media
channels. These channels raise brand exposure and boost consumer involvement.
Therefore, it is anticipated that the food service market would expand quickly across the
nation as a result of collaborations between restaurants and food delivery services, as well
as the expanding number of online food service platforms.

PEST Analysis

A PEST analysis is a study instrument that aids in the examination of the political,
economic, sociocultural, and technological factors that may have an impact on your
company. It can help a certain company in learning how this technology can reduce risk
and help their team make better business decisions in the future.

Political

The BBFQV SEAFOODS will source squids, crabs, shrimp, and mussels from
nearby wet markets for its product. Our product is made in the Philippines, an agricultural
nation that mainly relies on farming and fishing, including the vegetables and seafood
that go into it. When trust is built, this tactic will assist the neighborhood fishers in
making more money and offering reduced pricing.

Economical

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The BBFQV SEAFOODS would imitate the costly restaurants' style of garlic-
buttered mixed seafood while offering pleasure at a cost that is new to the Philippines.
Price adjustments will be made by BBFQV SEAFOODS in accordance with the cost of
its raw ingredients.

Social

People today seek out products that are both practical and reasonably priced.
People's reliance on prepared foods rather than home-cooked meals has risen as a result
of their hectic lifestyles. One of BBFQV SEAFOODS goals is to deliver food that tastes
as good as what you'd get in a restaurant. It will provide a variety of flavors so that clients
may select the ones that best suit their tastes.

Technology

Many benefits of technology enable workers to develop and create products with
considerably more efficiency. BBFQV SEAFOODS expedites the preparation of the
product by utilizing cutting-edge culinary equipment. The Philippines has one of the
highest rates of internet usage in the world, therefore when it comes to company
promotion, we can simply use social media platforms like Facebook, Twitter, and
Instagram to market our products and make them more accessible to potential customers.

Market Segmentation

Market segmentation is a key marketing technique which finds and define market
segments or specifies buyers that will potentially serve as the focus of the business’
marketing strategies. The benefit of marketing strategy is that it distributes quantity
demanded into segments that are hierarchically organized and easy to distinguish from
one another. These aspects are essential for both explaining and forecasting how
consumers in a particular segment will react to situational factors.

Indicator Population
Cabanatuan City, Nueva Ecija 327,325

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Total 327,325

Table 2: Total Population of Cabanatuan City, Nueva Ecija

The province of Nueva Ecija is a largely rural one, and Cabanatuan is a city in the
province there. The city occupies 4.97% of Nueva Ecija's total area, or 282.75 square
kilometers, or 109.17 square miles. Table 2 shows the overall population of Cabanatuan
City, Nueva Ecija. It had 89 barangays and 327,325 residents which accounted for 2.64%
of the population of Central Luzon, or 14.17% of the overall population of Nueva Ecija
province. Moreover, the 15–19 age group in Cabanatuan has the largest density with
30,458 people. In contrast, the age group with the least populated has 2,321 people in it,
80 and over. In general, those between the ages of 15 and 64 make up 65.97% of the
employed population and current or potential workers (199,374) which our target market
for our retail business.

Customer Analysis

Customer analysis is one of the key features of customer strategies in selling and
advertising businesses. It provides valuable perspectives about your expected customers,
like their purchasing behavior, preferences, demographics, decision-making processes,
etc. This data can be used in market segmentation for subsequent steps in market
research.

In determining our potential customers, we start by analyzing and thinking about

our customers' needs, wants, and expectations, behavior, and interests. Everyone in this
world loves food, especially when it is shared with family and friends. Eating together
with a lot of your friends and family is one of the happiest feelings in the world. Eating
becomes more fun and challenging when everyone is taking the lead. Our product is
buttery seafood with garlic; they say that it is also a food that we should avoid due to
cholesterol, but one good thing about shrimp is that it has an omega-3 fat content, which

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is good for our health. It is one of the most enjoyed and loved seafood dishes: the
buttered shrimp recipe. It is always included on the main menu in our restaurant because
of its yummy taste. This dish is usually sauteed in butter with a lot of garlic, which gives
it its amazing taste that never fails to wow food lovers. One of the best qualities we've
observed in our customers is their happiness and oneness whenever they are sitting at one
table eating yummy foods. We believe that food somehow makes a relationship strong
and healthy. They value and treasure their memories as they have a discourse while
sharing food at one table.

Our customers are patient and patronize our foods because of their unique taste
compared to other businesses; it's no wonder why everyone patronizes ours. Their endless
and never-ending support means a lot to us as we continue to strive to serve and give
them the best products that we can. Our team sees how dedicated and supportive our
customer is. The privilege of having the capacity to buy such foods brings them joy and
fulfillment. Knowing that our customers enjoy foods made with butter is something that
we are all striving for, as this is not only a favorite food of theirs but also one of their
favorite comfort foods. Buttered foods like seafood prove that indeed it will make our
customers' families reunited at one table as it serves not just their food but also makes
them happier and stronger as a family.

Competitor Analysis

An evaluation of a certain company's performance in comparison to other

businesses in your market offering comparable products and services is done through a
competitive strategy, also referred to as a competitor analysis. You can establish
marketable prices for your products and services by being more aware of your rivals
that’s why it is essential to recognize your rival business and what they have to sell
because it can help you in improving the goods and services you provide as well as
increase your marketability.

The indirect rivals of BBFQV SEAFOODS are listed below. Considering that no
other business offers these products in a jar because their packaging is made of

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Tupperware and trays, therefore BBFQV SEAFOODS has no direct competitors in the
market.

Figure 3: Seafood To Go Business Logo

A seafood business called SEAFOOD TO GO sells mixed seafood in trays or

Tupperware and offers bundles with different sizes such as single tub (2-3 persons),
family bowl (6-8 persons) and party tray (10-12 persons). SEAFOOD TO GO customers
can enjoy their meals because its flavorful and affordable.

SEAFOOD TO GO SWOT Analysis

SEAFOOD TO GO business has already branch in City of Muñoz, Nueva Ecija

which expands their brand appeal and raise customers. Since they offer their products
both online and food stand, their brand is being recognized by their customers and leave
positive feedbacks in their fb pages which attracts more customers. SEAFOOD TO GO
has a strong market position and the right customer base with both stores as they earned
1,900 followers on their fb page. On the contrary, SEAFOOD TO GO doesn’t have
consistent customer engagement and lacks in marketing strategy. It is heavily reliant on
the fb page and word-of-mouth which results in least reviews and post reactions.
SEAFOOD TO GO located near Crystal Waves Resort which is very attractive location
because they can able to reach their target customers. They can sell or build food stall

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inside the resort in order to increase potential customers and market their brand.
Likewise, they can enhance their use of various social media platforms for marketing
purposes in order to expand their product and service offerings which can gain broader
audience. Lastly, SEAFOOD TO GO threats could be COVID-19 Pandemic, because of
low employment rates and high inflation, the number of customers will be lessened as
they can’t afford their seafood product costs and they will prioritize their essential needs.

Figure 4: Orange Cravings Business Logo

ORANGE CRAVINGS SEAFOOD HOUSE offer their products whether it is

cooked or uncooked. Due to the public's desire for seafood at affordable prices, they offer
door-to-door delivery in addition to retail and wholesale supply. As they offer kings,
giants, and famous aligue crabs, customers can relish their food.

ORANGE CRAVINGS SEAFOOD HOUSE SWOT Analysis

ORANGE CRAVINGS SEAFOOD HOUSE has an amazing team because they

provide flavorful seafoods and quality services as the products deliver’s right away
whether it’s cooked or uncooked. Currently, it has 6 branches in Philippines such as
Pampanga, Bulacan, Bataan, Tarlac, Nueva Ecija, Quezon City and Pangasinan which
serves a stable market position and optimized reputation. Because of their offerings, they
gained 6,904 followers online and regular customers. The ORANGE CRAVINGS
SEAFOOD HOUSE, on the other hand, is lacking in customer engagement because they
didn't engage with them by commenting on their issues and recommendations.

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Additionally, they lacked sufficient knowledge of the menu and price lists for cooked and
uncooked seafood. Since ORANGE CRAVINGS SEAFOOD HOUSE have several
branches and brand recognition, their business is gaining potential customers and
accessing to the new market. Therefore, they can expand their business much more and
broadens their customers as they sell online which is one of the powerful tools to market
a certain brand and reputation. The fact that there are numerous suppliers of raw seafood
in Quezon City, including JONNA SEAFOODS and The C-Food Supply, faces one threat
to ORANGE CRAVINGS SEAFOOD HOUSE. Its competitors also offer the same
products they provide at competitive price which cause of competition among customers.

Figure 5: The Murang Seafood Platter Business Logo

The Murang Seafood Platter is a food delivery service located in Muntinlupa City.
They offer seafood platters which are good for any occasion. They also offer another
menu wherein seafood are the main components such as pasta and noodles.

The Murang Seafood Platter SWOT Analysis

The Murang Seafood Platter gained many followers through their social media
platforms such as their Facebook page they garnered almost 34.3K followers there and
have 4.9-star reviews. They also have 40.6K followers on their Instagram while other
celebrities are following them. However, booking an appointment for an order must be a
hassle, especially if when they used the cutoff at midnight and the pre-order slot is a
must. But the fact that they have numerous followers it easier for them to expand their

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business. Celebrities make also ordered with them which earns trust and support from
other customers. They also used promotional discounts such as 50% off, buy 1 take 1,
and limited offers per occasion. Multiple seafood business has in the market that is more
affordable and have an option for serving needed. Since The Murang Seafood Platter is a
platter serving that is costly enough for one person. It is great for the occasion but for
individuals who want to eat seafood, it will cost a lot for the customers to order from
them.

YUNG MGA COMPETITOR NATIN AY INDIRECT KASI HINDI NAMAN

SILA NASA JAR. PURO PLATTER PER SERVING NG KANILA SAKA OTHER
BUNDLE. PAKI BASA NALANG DEN NG BONGGA.

BBFQV SWOT Analysis

Strengths

BBFQV SEAFOOD in a jar is a seafood product that would satisfy your cravings
we were inspired to create a product in the jar that many people can afford it. Our product
is filled with the taste of saltiness and freshness of the seafood.

Weakness

BBFQV SEAFOOD in a jar has only one flavor which is mixed seafood in garlic
butter sauce while other indirect competitors have a different flavor and menu for
business. In some instances, unfresh delivery of seafood can accrue that will affects the
product itself.

Opportunities

BBFQV SEAFOOD is good food for health-conscious people and it is also

affordable, unlike other dishes. Having loyal customers, and would do a word of mouth
to promote our products to their families and friends. BBFQV SEAFFODS has a great
opportunity to connect with and start serving more and more people since more people go

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online and spend the majority of their time there, which will ultimately grow its customer
base. BBFQV is exploring ways to expand its presence online.

Treat

BBFQV SEAFOODS has no direct competitors but sells the same products in a
tray or tupperware which attracts more customers because of its sizes. Inflation affects
the whole world and creates an increase in prices for every ingredient, which can cause
upward pricing of products and some of our customers will shift to other affordable
products. Impact of climate change on the seafood product, some of this would be the
harmful chemicals that could mix in the ocean.

REFERENCES

Aanmelden of registreren om te bekijken. (n.d.-b).

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https://www.facebook.com/unsupportedbrowser?_rdc=1&_rdr

Aanmelden of registreren om te bekijken. (n.d.-c).

https://www.facebook.com/unsupportedbrowser?_rdc=1&_rdr

Aanmelden of registreren om te bekijken. (n.d.-d).

https://www.facebook.com/unsupportedbrowser?_rdc=1&_rdr

Cabanatuan City, Nueva Ecija Profile – PhilAtlas. (1990, May 1).

https://www.philatlas.com/luzon/r03/nueva-ecija/cabanatuan.html

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https://hr-guide.com/Compensation/Compensation_Overview.htm

Business News Daily: Small Business Solutions & Inspiration - BusinessNewsDaily.com.

(n.d.). Business News Daily.

https://www.businessnewsdaily.com/

Fairlie, M. (2022, August 5). How to Do a Competitive Analysis. Business News Daily.

https://www.businessnewsdaily.com/15737-business-competitor-analysis.html

Inc.com. (n.d.).

https://www.inc.com/encyclopedia/industry-analysis.html

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https://www.tandfonline.com/doi/abs/10.1080/0267257X.1987.9964020

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market

SHRM - The Voice of All Things Work. (2021, April 12). SHRM.

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https://www.shrm.org

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