Don Carlo Cavina School: Business Plan

DON CARLO CAVINA SCHOOL
SENIOR HIGH SCHOOL DEPARTMENT

Las Piñas City
BUSINESS PLAN
“ABC’s CoffeeTeaRia’’
Presented to the Faculty of Senior High School Department

Science, Technology, Engineering and Mathematics (STEM)
Entrepreneurship
In Partial Fulfill of the Requirements in Entrepreneurship 12
Submitted by:
Alto, Maria Theresa
Abrajano, Kristelle Love
Arda, Christine Mae
Arnesto, Carlene Mae
Blen, Juliane Nicole
Colarina, Diana Joy
STEM 12 – ST. MATTHIAS
Submitted to:
Mr. Vincent Jaucian
March 2021
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ACKNOWLEDGEMENT
Above all, we would like to thank God for giving us enough strength and knowledge to
do and finish our work productively. Without His blessings and valuable guidance, we
would not surpass the difficulties we've encountered during the work. We, ABC's
CoffeeTeaRia members would also like to express our gratitude to everyone who
supported and took a part in accomplishing this business plan. We are sincerely grateful
for advices, suggestions, aspiring guidance, honest comments or views and
compliments we received from them for our work.
ABC's CoffeTeaRia would also like to express special thanks to our subject teacher on
Entrepreneurship, Mr. Vincent Jaucian, for teaching and guiding us on how to do the
business plan. We were also grateful for making his efforts on posting the keypoints,
informations, and samples through facebook page needed as a reference for our work.
He pushed us to work efficiently and hard enough to finish this project.
In addition, we would also like to offer our honorable mention to our classmates, friends,
and especially to our family for giving their full support and motivation for finalizing our
business plan. Without such great contributions to our project, we would not have yet
completed this business plan until now.
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TABLE OF CONTENTS
Title Page 1
Acknowledgement 2
Table of Contents 3
Executive Summary 6
CHAPTER 1 – INTRODUCTION
Proposed Name of Business 7
Address of Business 7
Name of Owners 7
Business Description 8
Location of the Business 9
Funding Requirements/Sources 9
Business Model 10
Business Goals, Vision, Mission, and Objectives 11
CHAPTER 2 – ENVIRONMENTAL ANALYSIS
Political Environment 14
Economic Environment 15
Socio-Cultural Environment 15
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Technological Environment 17
Ecological Environment 17
CHAPTER 3
Business Description 20
Target Customers 21
Products/Services Offerings 21
Photos 22
CHAPTER 4 - ORGANIZATIONAL PLAN, PRODUCTION PLAN, OPERATION PLAN
A. ORGANIZATIONAL PLAN
1A. Form of Business Organization 25
2A. Organizational Structure 25
3A. Job Description 26
4A. Salary Requirements 27
B. PRODUCTION PLAN
1B. Production Schedule 28
2B. Production Process 29
3B. Production Plant and Equipment 39
4B. Sources of Materials 40
C. OPERATION PLAN
1C. Evaluation of Suppliers 42
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2C. Materials Requisition and Receiving Procedures 44
3C. Storage and Inventory Control System 47
4C. Functions of Support Systems 48
CHAPTER 5 – MARKETING PLAN
5A. The 4Ps of Marketing 51
5B. SWOT Analysis 65
5C. Marketing Strategies 67
CHAPTER 6 – FINANCIAL PLAN
6A. Comparative Income Statement (3 years) 69
6B. Comparative Balance Sheet (3 years) 71
6C. Notes to Financial Statement 72
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EXECUTIVE SUMMARY
ABC’s Coffeeteria will offer full-service for a broad range of corporate and
individual customers throughout Las Pinas City. The Café will be known for being
imaginative and creative. The commitment will be to always provide top quality
beverages with amazing presentation. A dedicated team will come up with new
concepts and drinks inspired by the desires and tastes of our customers.
The Café will emphasize quality products at competitive price and comfortable
atmosphere where the customers can receive quality food and drinks. The business is
based on providing an array of basic, yet unique products, while offering highly
personalized friendly service.
The ABC’s Coffeeteria will offer variety of choices to our customers.
Cappuccinos, lattes, espresso, regular coffee, and tea of all sorts will be available. The
café will also serve pastries, and snacks with the freshest ingredients. Board games
inside the café will also be available for customers that will spend time at the café.
The Business plan serves as a guideline for the management to follow for the
successful execution of goals and objectives. Furthermore, the document is a strong
tool for lenders and investor who may be contemplating a transaction with the Business
and would like to perform an analysis.
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CHAPTER 1
INTRODUCTION
A. PROPOSED NAME OF BUSINESS
ABC's CoffeeTeaRia is the proposed business name. "ABC's" was created from the
first letter of the co-owners' surname and the combination of words of CoffeeTeaRia is
based on the products we sell.
B. ADDRESS OF BUSINESS
ABC's CoffeeTeaRia is located at Rose of Heaven Drive Street, Talon Kuatro, Las
Piñas City. Infront of Las Piñas East National High School Talon Village Annex-A.
C. NAME OF OWNERS
ABC's CoffeeTeaRia is a strategic partnership consisting of Ms. Maria Theresa Alto
who, a Civil Engineer, a writer and an the Assisstant Manager of clothing line named
Your Millenial Style PH, Ms. Christine Mae Arda a liscensed nurse and a vlogger who
makes money from YouTube. Ms. Kristelle Love S. Abrajano, a successful Chemical
Engineer while Ms. Carlene Mae Arnesto, a responsible analytical chemist in BASF
Corporation in Germany working with a specialization in toxicology and
pharmaceuticals. She's also an owner of a well-known chemical industry in the
Philippines which is known as CMA Pharma Company, Ms. Juliane Nicole A. Blen who
is an Aeronautical engineer and an owner of a bakery shop and lastly Ms. Diana
Colarina also known as Dra. Diana Colarina, a Pediatrician. Aside from being a pedia,
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she also have a pharmaceutical company that supplies supplements and medicines to
different hospital. The mentioned names above are the co-owners who had successful
experiences in their previous and present businesses that lead them in building their
own business called ABC's CoffeeTeaRia which has a good ambiance to chill and
convenient place to stay with affordable menus.
D. BUSINESS DESCRIPTION
In our generation, we all know that it is full of new inventions, and innovations.
New and unique ideas that are formed for the sake of their business. As a human, we
all have a nature of going to a place where you can drink your favorite beverage and eat
the food you enjoy. This business has been taken by the Filipinos and adopted
throughout their normal life. Going into café has been a tradition to some people who
enjoy studying, bonding with friends, relaxing and chilling in a place where they feel
relaxed.
Sales in the Philippine foodservice market have continued to grow, with strong
economic performance in recent years and an increase in the number of cafe business.
In addition, due to an increase in the frequency of eating out influenced by their busy
schedule, the desire for wanting to take beautiful photos of their foods for social media,
and also for people to relax themselves from the busy world.
ABC’s CoffeeTeaRia is a newly established small café business located in Las
Pinas City. The said business offers food and beverage products such as Coffee,
Milktea, Pastas, and Nachos. It also offers friendly services such as board games and
card games which will allow the customers to enjoy their stay in the place. ABC’s
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CoffeeTeaRia also has a Facebook and Instagram business page which will help to
gain more customers from different places in Metro Manila. The business page will
entertain customers who want to order the product online, since we are still in a
pandemic and the entrepreneurs want to ensure the safety of everyone.
The business assures that even it is a small café, the product they will produce is
not the typical food and beverage that everyone can buy in different cafes. Thus, the
product has its own uniqueness from the packaging itself, the quality and taste of the
products, and the comfortable atmosphere on the place. The customers will also
experience good services from the customer service staffs.
E. LOCATION OF THE BUSINESS
The business is located at Rose of Heaven Drive Street, Talon Kuatro, Las
Piñas City. In front of Las Piñas East National High School Talon Village Annex-A.
Building a business in front of a school is a great opportunity. Making it easier for
students, faculty members, and people who live near the location to access with such a
short distance from their establishment. We also accept deliveries which make it a lot
easier for customers in remote areas around Las Piñas to order.
F. FUNDING REQUIREMENTS AND SOURCES
Since the business is a coffee shop that needs to invest, it requires a total of Php
4 000 000.00 as our capital. This startup money will be provided by each of the
business owners, Maria Theresa Alto, Love Abrajano, Christine Arda, Carlene Arnesto,
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Juliane Blen, and Diana Colarina. These entrepreneurs should invest Php 670 000.00
each.
The estimated amount of each start-up expenses are the following:
OPERATING EXPENSE AND NET PURCHASES Php 3 400 000.00

FURNITUES, FIXTURES AND EQUIPMENT Php 600, 000.00
TOTAL EXPENSES Php 4, 000 000.00
G. BUSINESS MODEL
KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER

PROPOSITION RELATIONSHIPS SEGMENTS
 Selling S
 Good quality  Managing
financials and  Affordable  Assisting  High School
and trusted
sales ratings quality and customers with and College
coffee, tea,
 Acquire variety of respect Students
and snack
customer’s choices of  “Think before  Youth
products
suppliers level of coffee and tea you speak  Adults who are
satisfaction products protocol earning money
 Local
 Maintaining  Satisfying  Friendly and
suppliers of
high standard quality and casual
disposable
containers service to build taste of snacks  Showing
(cups and repeat  Provides warm politeness
tubs) customer base ambiance and
 Ensuring the comfortable
safety of atmosphere
customers where
customers can
enjoy, relax,
relive stress
and chill.
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KEY RESOURCES CHANNELS
 Manager
 Facebook Page
 Financial
 Instagram
Assistant
 Blogs
 Customer
Service Staffs
 Courier
 Kitchen Staffs
 Support Team
COST STRUCTURE REVENUE STREAMS
 Supplies Expense  Sales rate of each coffee products

 Equipment Expense  Sales rate of each tea products
 Sales rate of snacks
H. BUSINESS GOALS, VISION, MISSION AND OBJECTIVES
SHORT TERM GOALS:
1. To spend the next month learning your primary competition and brainstorming on
what you offer that they don't.
2. To reach 1000 followers on our business page. It is easy for a business to gain
customers if the social media society will discover the business.
3. To open a second business location. Having another location means that the
business is improving.
4. To create a new customer service process.
5. To hire our first ever employee with an outstanding attitude towards our
customers.
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LONG TERM GOALS:
1. To establish more branches of our business within Metro Manila.
2. To double the business revenue by the end of the current year.
3. To achieve at least 95% positive customer’s feedback.
4. To build company’s name recognition within the community.
MISSION:
At ABC's CoffeeTeaRia we are devoted to enrich and to delight the people
through the best quality products that we serve. We prepare it and service it in a warm
and friendly way in a safe and clean atmosphere. It is also our mission to arrange a
comfortable space for everyone to enjoy and to be active at a very low-cost. As a
business committed in fulfilling the customer needs, it is also engaged in regulations
that will not only benefit the company, but also the community and people around it.
VISION:
At ABC's CoffeeTeaRia we aim to strategically position ourselves among the
most admired global marketer and to meet various needs of the consumer everyday by
offering our product in a consistent high quality. It will be recognized in creating an
atmosphere with belonging and warmth, where everyone is welcome.
OBJECTIVE:
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ABC’s CoffeeTeaRia aims to ensure the level of satisfaction of customers and
build a repeat-customer base. The cafe will maintain a high standard service and offer a
variety of choices of affordable quality of food such as coffee, teas, and snacks at a
reasonable price. It is dedicated to provide a warm ambiance and comfortable
atmosphere where the customers can enjoy, relax and chill. In addition, other than
aiming for the satisfaction of the customers, the cafe will also consider the customer's
health as the top priority. Instead of entertaining walk-in customers, ABC's
CoffeeTeaRia is also accepting orders online to ensure the safety of customers and
also to prevent everyone from the said virus. A small business ABC's CoffeeTeaRia
would love to grow with the customers and the feedback would be great help to improve
the services and to properly serve them better.
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CHAPTER 2
A. POLITICAL ENVIRONMENT
Through paying taxes and other necessary financial costs, ABC's CoffeeTeaRia
would contribute to environmental sustainability. To ensure what the company offers
complies with health and safety laws and regulations, the business will ensure that Food
and Drug Administration (FDA), Department of Health (DOH), and sanitary licenses are
applied for. ABC's CoffeeTeaRia also guarantees that licenses, business permits and
tax registrations are provided to make the business legitimate to prevent any fines and
to place the business at risk. The said business is indeed informed of the Republic Act
(RA) No. 9711, otherwise known as the FDA Act of 2009, which prohibits the
manufacturing process, importation, exportation, selling, offer for sale, distribution,
distribute or purchase of any food by any legal or natural individual without a license to
operate (LTO) from the FDA. ABC's CoffeeTeaRia is also knowledgeable with the
"Consumer act of the Philippines" or Republic Act No. 7394 in which it addresses how
customers are protected from fraudulent businesses and maintain their rights in the
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market. Apart from consumer rights, business is still aware of the labor code of the
Philippines. It is a legal code that specifies all work practices and labor relations in the
Philippines. This is meant to help protect businesses and workers, while at the same
time ensuring that neither is subject to unequal treatment or misconduct. As far as the
supplies needed for the company are concerned, they will be purchased from the local
distributors so that there is no need to apply a license in terms of import and export
regulations.
B. ECONOMICAL ENVIRONMENT
As the country’s economies are continue to grow, there are many possible
economic factors that will affect the business. The most common factor is the supply
and demand. Coffee and tea is an agricultural commodity and if the production of it will
change, it will also affect the price of the product. In short, the lower the production, the
higher the price and the higher the production, the lower the price.
To support the production of the business, the entrepreneurs will work with the
local suppliers that can surely and possibly strengthen the local economy. Working with
local suppliers will aim to improve public relations that is a huge help to all people living
in the community and a boost to the economy. It will also improve speed to the market
since time is very important, it is essential for the business owners to work with the local
suppliers that will help them to boost the product and maintain a competitive edge.
With local sourcing, it will allow the business to have greater control when it
comes to the quality assurance of the product. This will also help to achieve accurate
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budget forecasting for the means of regulation and legal considerations. Lastly, the
business will engage with a true partnership that will lead them to a perception that they
are capable, competitive and professional.
C. SOCIO-CULTURAL ENVIRONMENT
Among our Filipino community, having coffee or tea is part of our culture and
tradition. The business is created with an image and impression for those people who
really like to have some break having their coffees and teas for them to relax and chill
whether it may be local or international franchise like The White Cup, Coffee Bean, and
Starbucks. ABC's CoffeeTeaRia, plays an important role for the consumer's lives. The
products such as coffees and teas may be differ from other brands and hidden
symbolism, they may be similar in terms of preparation method usage. Many people
purchase coffee and tea and willingly spend more than a hundreds or thousands of their
money just to avail a business promo and stuffs like planners, tumblers and
merchandise.
Coffees and teas has also penetrated by an individual in their household. They
take coffees or teas while working or studying at home. Every entrepreneur have their
own strategy on how they will increase their product sales and for their business to be
well known all over the world. Because of the rise of technology, many entrepreneurs
come up with an idea to include internet business with coffee business known as
internet cafés where you can do your paper works or play online games. Moreover, for
those people who loves animals, pet cafés also shares for coffee and tea industry.
Locally and internationally, entrepreneurs who created their business with coffees and
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teas promote their own business in their own strategies. Others are advertising their
business through social media where customers can see their products, satisfy their
cravings and interest, and share some feedbacks.
The business, ABC'S CoffeeTeaRia fits culturally in social system and commits
to use local ingredients to continuously promote community engagement and
uniqueness. Our business also provides good service such as internet, books, games,
sleeping pods, etc. for our customers to be productive, chill and relax. Overall, business
products such as coffees and teas will remain the world's greatest addiction and will
never fade.
D. TECHNOLOGICAL ENVIRONMENT
As we all know at the time when the technologies were not yet updated, we only
used paper and pen often. But as time goes on, technologies are constantly evolving
and in our current generation we are favored for the reason of more and more
technologies are being developed to help facilitate our tasks. With the help of these
innovative technologies, ABC’s CoffeeTeaRia can better serve the future customers.
Nowadays, one of the most important technology among the food and drink
industries is the existence of genetic engineering that helps to improve taste and yield.
With the help of it, it allows the coffee industry to grow in popularity and generate larger
profits. Another useful appliance that will make the business to produce its product is
the coffee vending machines and coffee grinders. It will support the business to have a
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better efficiency and experience low maintenance for that fact that it is uncomplicated to
use.
Laptops and printers are one of the technologies that will use and provide within
the company to help the employees facilitate the encoding of sales and also use the
printer for the design of our products. Wireless Fidelity or Wi-Fi is also among the things
needed for easy access to the company’s websites and to be updated with emails, etc.
CCTV is also needed for in the companies because entrepreneurs want to ensure
security in the operating area.
E. ECOLOGICAL ENVIRONMENT
These are the main challenges faced by coffee-related entrepreneurs; first is the
climate and soil conditions affecting cultivation and production which slows down and
delay the delivery of materials and supplies on time. Based on the study, climate
change could significantly reduce coffee production in the coming years. Insects and
pests also affect coffee production. With the proliferation of pests, the shortage of
production is inevitable as they are destroyed by insects. Sustainable farming methods
have been a major benefit to the coffee industry. Over irrigation of coffee lands has
resulted in numerous dangerous situations and, in general, environmental harm. These
concerns have been averted with the aid of modern farming methods and coffee
farming can now be practiced with no or limited environmental threats.
ABC'S CoffeTeaRia is not just an ordinary and typical cafe. Except of its
affordability, it also promotes positive impact on the environment. It minimizes the risk of
pollution and improves the quality of the environment. It provides warm, comfortable
and relaxing atmosphere to its customers.
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ABC'S CoffeTeaRia will use an eco-friendly products and materials to lessen the
amount of pollutants just like plastics that are usually used by some coffee shops
especially here in our country. A certain study estimated that 500 billion disposable cups
are produced annually. Since it is non-biodegradable, it will took for a hundreds of years
before it became totally decomposed which can contaminate the soil and can destroy
the quality of it. It is also harmful to the animal's health and even to humans. Some
plastics and other non-biodegradable materials used in coffee shops were just only
disposed on drainages going to our local waterways such as rivers and lakes. And
because of its high level of aquatic toxicity, it ruins the quality of the quality of both salt
water and fresh water. It is also hazardous to aquatic creatures such as corals, fishes,
algae, etc. Environment doesn't deserve destruction, it deserves preservation that's why
instead of using these indirect polluters, ABC's CoffeTeaRia will be using eco-friendly,
compostable and disposable packaging such as paper coffee cups and wooden coffee
stirrers in order to be greener and produce less waste. Producing less waste will not just
be the priority of this cafe. It will also implements discipline in terms of waste disposal. It
will practice the 3r's and segregation of wastes by providing trash bins with proper
labels for the customers to know where they should throw their wastes.
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CHAPTER 3
BUSINESS DESCRIPTION
Product Description
ABC’s CoffeeTeaRia aims to provide a warm ambiance and comfortable
atmosphere where the customers can enjoy, relax and chill and also provides good
service such as internet, books, games, sleeping pods, etc. for our customers to be
productive. Our business ensures the level of satisfaction of the customers and maintain
a high standard service offering a variety of choices of affordable quality of food such as
coffee, teas, and snacks at a reasonable price. Moreover, our business, ABC's
CoffeeTeaRia will work toward on being both an economically and environmentally
responsible and commits to use both eco-friendly and local ingredients to continuously
promote community engagement and uniqueness.
Equipment/Materials Needed
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FURNITURES AND FIXTURES EQUIPMENT
Tables and Chairs Microwave
Decorations Cashier
Cabinet Air Conditioned Unit
Toilet Coffee Maker
Sink Stove
Board games supplies Refrigerator
Size of the Business
CoffeTeaRia will be considered as a small business. It will consist of 10

employees divided into two teams to productively operate the business. As an income
baseline, if the business has 50 transactions per day and the average receipt is 300
pesos, it can make 15,000 pesos per day and 450,000 pesos for a month, assuming it is
open every day. In a year, the net income is expected to reach 5.7 million. And as the
coffee industry in the Philippines continue to grow, it is expected to reach 10 million in 3
years.
Personnel Requirement
The required personnel to productively operate the CoffeTeaRia are the following:
MANAGEMENT OPERATIONS STAFFS

 Director/General Manager  Customer Service
 Administrative Manager  Facilities Maintenance
 Analytical Manager
 Marketing Manager
 Financial Manager
 Operational Manager
TARGET CUSTOMERS
ABC's CoffeeTeaRia's target consumers are students, school workers and
anyone else who loves to hang out, relax, unwind and chill. Our cafe has a nice
ambiance that is perfect for people who want to do their school works or office activities.
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One of the reasons why we chose this business is because we know that many people
are fond of beverage related products. We also notice that the customers of a cafe has
no age limit which we think is good so anyone can have a try the products that we offer.
PRODUCTS AND SERVICES OFFERINGS

ABC’s CoffeeTeaRia is a coffee and tea shop that is perfect for those who wants
to relax and drink their favorite coffee. The product that the café offers is much
recommended to the students, workers and any individual who prefer to do their work in
a café. The ABC’s CoffeeTeaRia is open from 6AM – 10PM every day.
The following are the products and services that the ABC’s CoffeeTeaRia offer:
 Beverages/Main Course
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Hot Coffee
Iced Coffee and Frappe
Milk tea
Pastries and Side dishes
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 Board Games
There is an available board games inside the ABC’s CoffeeTeaRia so that

the customers will be able to interact with others. It is intended to have a positive
and enjoyable vibes inside the café.
 Free Wi-Fi
This is one of the necessities nowadays and the café will be a good place
for the customers to do their work loads.
 Delivery
For those who are far from the physical store of ABC’s CoffeeTeaRia,
delivery of products within Metro Manila is available.
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CHAPTER 4
ORGANIZATIONAL PLAN, PRODUCTION PLAN, OPERATION PLAN
A. ORGANIZATIONAL PLAN
1A. Form of Business Organization

ABC's CoffeeTeaRia will engage a general partnership form of business
Organization where all business partners will share all the profits and expenses of this
store. In addition, all business partners of ABC's CoffeeTeaRia will share all the
responsibilities of this store as well as when sales are low. It was also decided that
there would be only one general manager for the whole store and for another manager
in another department.
2A. Organizational Structure
Maria Theresa E. Alto

GENERAL MANAGER
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Juliane Nicole Blen
Christine Mae Arda
OPERATION
PRODUCTION Diana Joy Colarina
ASSISSTANT
MANAGER MARKETING
MANAGER
MANAGER
Kristelle Love Abrajano Carlene Mae Arnesto
OPERATION FINANCIAL
MANAGER MANAGER
3A. Job Description
ABC’s cafe will be owned by (6) entrepreneurs who will have equal investments
in the store. Maria Theresa Alto will be the General Manager, the production manager
will be Christine Mae Arda, The operations manager will have 2 assigned managers
which is Love Abrajano and Juliane Nicole Blen, while the marketing manager will be
Diana Colarina and for the financial manager will be Carlene Arnesto. Aside from their
designated Job descriptions they all must help one another on the day-to-day business
operations.
General Manager are the one who is responsible for the overall or day to day
operations of the store and she is also responsible in assisting the other managers.
The production manager is responsible for the production as a whole, she will
ensure all the supplies of the products and ingredients that will be used for the café. It is
also her responsibility to make sure that the supplies of the products are clean for the
safety of the consumers.
The operations managers will ensure that the store operates smoothly and
efficiently. Under the operation managers are the Operation staffs (Barista, servers,
etc.) they are the ones who will provide and serve the customers to ensure their
satisfactions.
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The marketing manager are the ones who will think of new ideas that will make
their products as something that the people want.
The financial manager will be the manager who will monitor the overall sales and
the daily report. She manages everything about money and she is included in deciding
for the budgets of the store.
4A. Salary Requirements
Table 1 shows the salaries of the employees every month.
General Manager ₱40,000.00
Production Manager ₱35,000.00
Operations Manager (2) ₱30,000.00
Marketing Manager ₱30,000.00
Financial Manager ₱30,000.00
(3) Barista ₱15, 000.00 (each)
(3) Servers ₱15, 000.00 (each)
Table 2 shows the government benefits of the baristas, and servers will get.
SSS PAGIBIG PHILHEALTH
(3) Baristas ₱960.00 ₱165.00 ₱242.5
(3) Servers ₱1,080.00 ₱192.5 ₱276.15
Security Guard ₱1,980.00 ₱337.39 ₱350.00
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B. PRODUCTION PLAN
1B: Production Schedule

The ABC’s CoffeeTeaRia is open from 6am – 6pm daily with a total of 12
operating hours per day.
The time shift of each employee is at the table below:
EMPLOYEE TIME SHIFT
Barista (3) 6 am – 6 pm
Server (3) 6 am – 6 pm
The frequency of delivery of the needed supplies is at the table below:

SUPPLIER FREQUENCY OF DELIVERY
The Northern Coffee Bean Store (Coffee Every 2 weeks
Beans, Stirring Stick)
Top Creamery (Milk tea powders, Syrups, Every week
Skimmed Milk, Whipped Cream,
Creamer, Pearl, Nectar, Sugar)
The Pastry Company (Pastries) Every month
Puregold (Fries, Nachos, Bread) Every week
Aquabest (Ice and Water) Every day
Unlipack (Packaging) Every month
Anding’s Toys Inc. (Board Games) Every 6 months
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2B: Production Process
Beverages
ABC's CoffeeTeaRia beverages are made by professional baristas to ensure that the
items provided are of excellent quality and new.
a) Product : Espresso (HOT)
No. of servings : 200 servings/months; 7/day
Ingredients/Materials Quantity Price

Coffee beans 8 kg ₱ 3, 520.00
Skimmed milk 10 gallons ₱ 1, 600.00
Purified water 10 liters ₱ 280.00
Packaging 300 pcs. ₱ 1,500.00
Stirring stick 500 pcs. ₱ 355.00
Coffee condiments 500 pcs. ₱ 1,500.00
(Sugar, Creamer)
Tissue 1000 pcs. ₱ 100.00
Direct labor 6 employees ₱ 8,750.00
TOTAL: ₱ 17,605.00
Original Cost : ₱ 17.61 /serving
Overhead Cost : ₱ 20.5/serving

Mark-up Cost : ₱ 25.6/serving
Value-Added Tax (12%) : ₱ 2.11/serving
Suggested Retail Price (SRP) : ₱66.00/serving
Recipe:
1. Place ground coffee in the filter of a drip coffeemaker.
2. Add water; brew according to manufacturer's instructions.
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3. Serve immediately in espresso cups with lemon twists if desired.
b) Product : Cappuccino (HOT)


Vanilla syrup 2 liter ₱ 1,600.00
(Sugar, Creamer)
Tissue 1000 pcs. ₱ 100.00
TOTAL: ₱ 22,185.00

Recipe:
1. First, steam the milk. Heat 1 cup of milk in a 2-quart saucepan over medium
heat. Let the milk simmer until bubbles form around the edges, but don’t boil
the milk. Remove the pan from heat and set it on a flat surface.
2. Next, whip the milk with an electric mixer, increasing the speed as the milk
begins to thicken. Continue mixing until you get the desired volume of froth.
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3. Now, make the coffee. Measure 2 tablespoons of grounds for 5 to 6 ounces of
water. You can brew the coffee in an automatic drip coffeemaker or a French
press.
4. Now, make the cappuccino! You can mix it up by using 2 or 3 tablespoons of
flavored syrups or even different kinds of milk, like chocolate or vanilla.
c) Product : Caramel Macchiato (COLD)


Vanilla syrup 1 liter ₱ 800.00
Caramel syrup 1 liter ₱ 800.00
Ice 15 kilo ₱ 150.00
(Sugar, Creamer)
Tissue 1000 pcs. ₱ 100.00
TOTAL: ₱ 24,535.00
Original Cost : ₱ 24.54/serving

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Recipe:
1. Pour vanilla syrup into the bottom of a glass.
2. Add ice cubes and pour in milk.
3. Slowly pour in cold brew concentrate.
4. Drizzle with caramel sauce.
d) Product :Choco Macchiato (COLD)


Whipped cream 250 ml (3 pcs) ₱ 1,000.00
chocolate syrup 1 liter ₱800.00
Ice 15 kilo ₱ 150.00
Packaging 400 pcs. ₱2,800.00
(Sugar, Creamer)
Tissue 1000 pcs. ₱ 100.00
TOTAL: ₱ 24,735.00

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Recipe:
1. Squirt your chocolate sauce into an empty mason jar.
2. Add the ice.
3. Pour your coffee and milk over top.
4. Seal the lid and give it a few good shakes until the chocolate sauce is fully
incorporated!
5. Top with whipped cream and chocolate drizzle and enjoy!
e) Product : Winter melon milk tea (COLD)


Black tea 20 kg ₱ 11,200.00
Non-dairy creamer 20 kg ₱ 4,750.00
Winter melon syrup 10 liters ₱ 2,350.00
Agave nectar 7.5 liters ₱ 6,000
Black pearl 5 kg ₱475.00
Ice 15 kilo ₱ 150.00
Straw 400 pcs. ₱ 320.00
Tissue 1000 pcs. ₱ 100.00
TOTAL: ₱ 37,175.00

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Recipe:
1. First, transfer the creamer to a large shaker or mixing glass.
2. Now, pour in the prepared green Jasmine tea. Mix well.
3. Next, add the winter melon syrup and agave nectar. Stir nicely.
4. Lastly, add the ice cubes, cover the shaker, and shake for 10-15 seconds.
5. Add some cooked tapioca pearls for a fun textural delight.
f) Product : Taro milk tea (COLD)


Jasmine green tea 20 kg ₱ 10,000.00
Taro powder 15 kg ₱ 2,985.00
Ice 15 kilo ₱ 150.00
Straw 400 pcs. ₱ 320.00
Tissue 1000 pcs. ₱ 100.00
TOTAL: ₱ 36,610.00

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Suggested Retail Price (SRP) : ₱ 95.00/serving
Recipe:
1. Brew the tea for this taro milk bubble tea recipe.
2. Put your cooked tapioca pearls at the bottom of the cup
3. Add 2 tablespoons of taro powder into your cup and stir well until every bit is
dissolved.
4. Add agave nectar for sweetener then you may add your creamer of choice.
Pastries
a) Product : Strawberry cheesecake

Strawberry cheesecake 120 ₱ 6,000.00
Spork 250 pcs. ₱ 450.00
Tissue 2000 pcs. ₱ 200.00
TOTAL: ₱ 16,650.00

Value-Added Tax (12%) : ₱ 2/serving
b) Product : Choco mocha cake
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Choco mocha cake 120 pcs. ₱ 7,050.00
Tissue 2000 pcs. ₱ 200.00
Spork 250 pcs. ₱ 450.00
TOTAL: ₱ 17,950.00

Side Dishes
a) Product : French Fries

Fries (frozen) 15 kg ₱ 1,080.00
Flavor fries powder 500g (each) ₱ 900.00
(Cheese, Sour cream,
BBQ)
Ground meat 10 kg ₱ 3,990.00
Tissue 2000 pcs. ₱ 200.00
TOTAL: ₱ 16,420.00
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Mark-up Cost : ₱12.4/serving
b) Product : Club Sandwich

Bread 9 kg ₱ 1,650.00
Ham 6 kg ₱ 2,700.00
Cheese 3.75 kg ₱ 2,400.00
Lettuce 4 kg ₱240.00
Tomato 5 kg ₱ 400.00
Mayo 7 liters ₱800.00
Tissue 2000 pcs. ₱ 200.00
TOTAL: ₱ 18,640.00

Recipe:
1. First Layer: Spread the mayo on one side of lightly toasted bread. Add turkey,
tomato and cheese (be sure to put the tomatoes in the middle so the bread
doesn’t get soggy).
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2. Second Layer: Layer ham, bacon and lettuce.
3. Top with the final slices of bread, secure with cute sandwich picks and cut
into quarters.
3B: Product Plant and Equipment

Café Service
High quality products will start also from a high quality equipment. The ABC’s
CoffeeTeaRia aims to produce a product that will surely satisfy the expectations of the
customers. In order to value their interests, the business will be using the following
equipment:
 Microwave
 Cashier
 Coffee Maker
 Stove
 Refrigerator
Board Games
In a café, it is important for the customers to enjoy their stay in the place
especially when they are with their peers. ABC’s CoffeeTeaRia offers free use of board
games as long as they ordered any product in the menu.
 Scrabble
 Monopoly
 UNO Cards
 Jenga
 Sungka
Delivery
Nowadays, the community are used to utilize different kind of apps for the means
of delivery of food, parcels, etc. This delivery service will help the business to provide
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products to those who are far from the store. The apps that will be partnered with ABC’s
CoffeeTeaRia will be:
 Food panda
 Grab food
4B: Sources of Materials
The Northern Coffee Bean Store

The Northern Coffee Bean Store is a wholesaler, retailer and supplier of roasted
locally grown highland coffee beans. It is known that highland coffee seeds exhibit more
texture, body and is more flavorful than its lowland counterparts. It is located in Cubao,
Quezon City.
 Coffee Beans
 Stirring Stick
Top Creamery
The Top Creamery Manufacturer and Supplier offers various types of powders,
condiments, syrups, and other personalize formulation of powders that is needed for the
business to experience a better and incredible taste of the product. It is located in
Marcos Alvarez, Las Pinas City.
 Skimmed Milk
 Whipped Cream
 Milk tea Powder (Winter melon, cookies and cream, taro)
 Black pearl
 Agave nectar
 Non-dairy creamer
 Chocolate Syrup
 Caramel Syrup
 Vanilla Syrup
 Sugar
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The Pastry Company
Located in Quezon City, The Pastry Company is a wholesale bakery that makes
delectable baked goods for Manila's hotels, restaurants & coffee shops.
 Strawberry Cheese Cake
 Strawberry Vanilla Cake
 Chocolate Cake
 Choco Mocha Cake
Puregold
The nearest Puregold in the location of ABC’s CoffeeTeaRia is Puregold Las
Pinas. It is a supermarket that contains everything you need. They are reliable for
supplying the needs of the business.
 Frozen Fries
 Fried powder (BBQ, Cheese, Sour Cream)
 Nachos
 Nacho cheese sauce
 Bread
 Ham
 Cheese
 Lettuce
 Tomato
 Mayonnaise
Aquabest
Aquabest lets the ABC’s CoffeeTeaRia to provide the safest and best water for
the customers.
 Ice
 Water
Unlipack
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Unlipack Packaging, located in Tondo, Manila, offers a generous selection of
packaging materials that always come with a 100% client satisfaction guarantee,
exceptional customer service around the clock and the chance to explore the
advantages provided by an easy ordering system.
 Packaging (for beverage and pastry products)
Anding’s Toys and Flowers Inc.

Being the #1 toy store in Divisoria, Manila, they offer the most affordable local
and imported board games that the ABC’s CoffeeTeaRia needed.
 Scrabble
 Monopoly
 UNO Cards
 Jenga
 Sungka
OPERATION PLAN
1C. Evaluation of Suppliers

Supplier have significant contributions in the field of business. It provides
materials, products or services needed by a certain enterprise or industry. A business
will not function productively if the there is no presence of suppliers. It is important for a
supplier and a certain company/business to ensure a good communication and build a
healthy relationship to each other for them to gain better value for their business
partnership. It is necessary to manage this relationship so a business can run and
provide the customers with efficient supply of products and services. Business owners
must work and communicate closely with suppliers to get the best quality of their
products. They should do the research first about the profile and references of certain
suppliers to ensure that they are financially stable. Business owners must also know
how to deal with their suppliers, the consistency in terms of delivery, the quality and
quantity of their products or services, and also the level of their sales and reviews. On
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the other hand, suppliers must also make sure that the company they're working with
maintains what they've been agreed to each other.
As part of the food industry, ABC'S CoffeeTeaRia ensures the risk first before
dealing with a supplier. It evaluates the quality and control the quantity of products or
services offered by a supplier. The business has six sources of suppliers and these
includes The Northern Coffee Bean Store, a wholesaler, retailer and supplier of roasted
locally grown highland coffee beans located in Cubao, Quezon City and this will be the
supplier of Coffee Beans and stirring sticks; Top Creamery that offers various types of
powders, condiments, syrups, and other personalize formulation of powders that is
needed for the business to experience a better and incredible taste of the product which
is located in Marcos Alvarez, Las Piñas City and it will be the supplier of the following:
skimmed milk, whipped Cream, Milk tea Powder (Winter melon, cookies and cream,
taro), Black pearl, Agave nectar, Non-dairy creamer, Chocolate Syrup, Caramel Syrup,
Vanilla Syrup, and sugar; The Pastry Company located in Quezon City, a wholesale
bakery that makes delectable baked goods for Manila's hotels, restaurants & coffee
shops which will be the supplier of Strawberry Cheese Cake, Strawberry Vanilla Cake,
Chocolate Cake and Choco Mocha Cake; Las Piñas Puregold, a supermarket that
contains everything you need and they are reliable for supplying the needs of the
business which will be the source of: Frozen Fries, Fried powder (BBQ, Cheese, Sour
Cream), Nachos, Nacho cheese sauce, Bread, Ham, Cheese, Lettuce ,Tomato and
Mayonnaise; Aquabest for providing the safest and best Ice and Water for the
customers; Unlipack Packaging, located in Tondo, Manila, offers a generous selection
of packaging materials that always come with a 100% client satisfaction guarantee,
exceptional customer service around the clock and the chance to explore the
advantages provided by an easy ordering system and this will supply the packaging (for
beverage and pastry products) and lastly; Anding’s Toys and Flowers Inc., the #1 toy
store in Divisoria, Manila, which offers the most affordable local and imported board
games that the ABC’s CoffeeTeaRia needed such as Scrabble, Monopoly, UNO Cards,
Jenga and Sungka.
To evaluate and maintain its good performance and relationships in various
suppliers, there are certain practices that the ABC'S CoffeeTeaRia should consider.
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a) Establish performance indicator
ABC'S CoffeeTeaRia will establish the supplier's performance in terms of delivery
time, delivery costs, response time, the quality and quantity of products ordered, defect
rate, order accuracy, and the ordered price vs selling price. This will monitor the value,
cost, service and waste of the supplier to the business.
b) Establish supplier performance reviews

To determine the supplier's reviews base on people's response, the ABC'S
CoffeeTeaRia decided to do an online surveys monthly for all the employees and for the
customers as well, to know if their products and services offered were good enough to
meet the business' needs and customers' expectations. ABC'S CoffeeTeaRia will also
conduct a research about the reviews of other businesses who also have a partnership
with that supplier.
2C. Material Requisition and Receiving Procedures.
The systematic method of purchasing goods and services is known as
purchasing. While the buying process differs from one company to the next, there are
certain main elements that are universal.
1. Purchase Requisition
Purchases of materials and ingredients to make drinks, specifically coffee and
teas are initiated by purchase orders. It is a formal request to the purchase manager, by
the head of the department or other authorities, to purchase the specified materials.
2. Selection of Suppliers
The purchasing department maintains a list of suppliers for each type of material
and, after inviting tenders, selects a particular supplier. In general, when the purchasing
department receives a duly authorized purchase request, the source of supply must be
selected. Purchase should be made from reliable sources of supply and ethical
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standards should be maintained when dealing with suppliers. ABC's Management
ensures to select local suppliers that can fulfill our demands for the good quality
products our customers deserve. As for the local suppliers, we selected The Northern
Coffee Bean Store, Top Creamery- Premix Manufacturer & Supplier, The Pastry
Company, Puregold, Aquabest, Unlipack, and Anding’s Toys and Flowers Inc.
3. Purchase Order and Follow-up
Purchase Order Follow-up includes whether the shipment has been made, if the
price and terms match the quotation, if the calculations indicated are correct. The
Procurement Manager should monitor the shipping, delivery, expediting and partial
shipment of ordered items, assist Production in maintaining a consistent production flow
and ensure that the operational requirements of other departments are also met. The
purchase order shall be the form used by the purchasing department which authorizes
the suppliers to supply the specified materials at the price and terms specified. A
purchase order must be carefully planned since it serves as the foundation for a legal
contract between the parties. For this reason, the authority to sign purchase orders
should also be limited to selected responsible officials from financial management. Our
Team will make The Northern Coffee Bean Store, Top Creamery- Premix Manufacturer
& Supplier, The Pastry Company, Puregold, Aquabest, Unlipack, and Anding’s Toys
and Flowers Inc. as our main suppliers. On the other hand, the said companies and
suppliers will be expected to supply products and ingredients once a week.
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4. Receipts of Material
The receiving department should receive all incoming information. This
department's responsibilities include unpacking and inspecting the items received, as
well as verifying their quantities and conditions. The amount is compared to the
purchase order copy as well as the supplier's advice note, which is usually included with
the goods. The goods received by the note serve the purpose of receipt of materials by
the store keeper or other requisitions. It also informs the accounting department that the
materials have arrived and that a voucher can be generated.
5. Inspecting and Testing Materials
The quantity of goods purchased should be checked to ensure that they meet the
purchasing order's requirements. Where it is necessary to carry out a technical or
laboratory inspection, the goods shall be sent to the laboratory which shall provide a
report on the quality of the goods. The results of the inspection are reported in an
inspection report. This report is prepared either separately or as part of the goods
receipt notice. The report is sent to the buying department in any case.
6. Return of Rejected Materials
When products are defective or do not meet requirements, they are usually
returned to the supplier with a debit note telling him that his account has been debited
for the value of the materials in question. When a supplier accepts a demand, he shows
his approval by issuing a credit note. The rejected products may either be returned to
the supplier right away or kept until he gives you instructions.
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7. Passing Invoices for Payment
When the buying department receives the invoices, the process of arranging the
business paper associated with each order and preparing vouchers starts. Invoices are
serially numbered and entered into an invoice register.
3C. Storage and Inventory Control System

As a small business, inventory management is really necessary to stay
competitive. It controls level of inventory, saves money, maximize profits, and maintains
customers' satisfaction level. To control and manage inventory, ABC’s CoffeeTeaRia
will do the following;
1. Appropriate Level of Inventory
Since ABC's CoffeeTeaRia is a part of cafe chains and mostly of the products it
offers have short shelf life only, so overstocking will be avoided to prevent money loss.
The stocks for those products that cannot last longer will be only limited and will depend
to the target customers each day. These includes coffee beans, dairy products, baked
goods, and also some veggies for the customers to enjoy its freshness and maintains
the trust of every customers that all the products are all fresh, clean and safe. On the
other hand, a small-scale inventory will also be avoided to make sure that all the
products will be enough and will not be out of stock anytime. In order to ensure this, it is
better to monitor the target customers and sales rate every week. Through this, the
business can determine the quantity of the products needed for every week's
transactions. It is better to maintain the products all fresh and clean for the business to
maintain its good image and reviews.
2. Inventory Theft and Loss
In addition to the maintenance of stock and saleable goods, the prevention of
theft by customers and employees is another major benefit of regular inventory taking. it
is a good idea to Frequently count your inventory. It is without a doubt, an important
step in tackling retail stock theft. Ensuring that you have the right kind of control over
your inventory is vital if you are going to avoid missing stock items and avoid unchecked
inconsistencies.
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4C. Functions of Support Systems
a.) Finance Department

The responsibilities expected via way of means of the Department of Finance
span a extensive variety from ordinary bookkeeping to the availability of facts to the help
of control in enterprise assessments, inclusive of the sectors or ventures to be
undertaken or the payback instances for large-scale transactions of money, and cause
an analytical point of view centered on specific strategies of monetary evaluation.
The branch is answerable for controlling the coins go with the drift of the
organization and making sure that good enough budget are to be had to meet the bills
necessary. This subject additionally consists of the credit score and series practices for
the customers of the corporation to make sure that the business enterprise is
compensated on time table and that the providers of the organization have a fee
strategy, which includes which markets for ventures to follow.
The monetary supervisor is accountable for offering accurate, timely, and
beneficial monetary data to guide the knowledgeable decision-making of the
commercial enterprise. It is their obligation to prepare, interpret, and examine monetary
reviews for monthly, quarterly, and annual accounting periods.
b.) Marketing Department

In a business, one important feature or aspect is the marketing. It plays a vital
role in informing, promoting and selling products to catch the attention of customers.
Marketing department also helps to convey the business’ mission and vision. Through
marketing, different strategies should run in the business to grow, be success and take
it to the next level. In addition, this department serves as the face of a business in a
positive light to reach out the customers or the community.
Marketing department is the one who’s responsible to maximize the available
resources of a business and helping the business to be well known and increase sales,
profit margin and customer base. In order to be success, marketing department is also
competitive to reach the business’ targeted objectives and long-term goals. They create
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and build a unique and positive brand image and awareness for the community.
Moreover, this department also maintaining its relationship to the customers through
building and establishing loyalty brand to become more effective and success. Once the
customers are continuously satisfy their cravings, needs and wants, it will remain them
to be a loyal buyer of the products resulting that the business will able to generate a
high sales, widen customers and strengthen the name of the business to a long-term
residency within the industry.
ABC’s CoffeeTeaRia has only one Marketing Manager that is responsible in
maintaining the positive image and reputation of the said business and its activities
especially in marketing aspects. Marketing Manager’s job or role is to make sure that
their business strategy is “in” in the current trend to influence customer’s view and
insights and understand their preferences.
With the right marketing aspects, plans, and strategies, the business will be
effective and successful towards its target, objectives and achieve a long-term growth.
The bottom line of any business is to make money and marketing is an essential
channel to reach that end goal. Without marketing in many business, it wouldn’t exist or
success because marketing is very important due that it is the ultimately way that drives
sales.
c.) Operation Department

Customers come to chill, relax, drink and eat in cafes like our business which is
the ABC’s CoffeeTeaRia. To achieve those said reality and expectation situation of the
customers, operation department is the one who’s responsible to it.
In an operation department, a plan should be emphasize, activities should be
supervise, the optimal level of sanitary procedures should be maintain, the performance
of all the staffs should be evaluated and administered, supplies and orders should be
estimated, preparing various reports should be accurate within the given timeframe, and
security should have an ensure compliance for everyone’s protection and safeness. In
short, an operation department is responsible to project management activities related
to improve the flow of the work and the processes of the internal business.
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We only have two operations manager in our business who will also manage the
inventory, devising a budget, control a resources, develop some steps and policies, and
standardize the work throughout an organization. The benefits of this department helps
to increase the profit, product quality, customer satisfaction, and teamwork. In
conclusion, this department is the center of an organization and acting as a mechanism
for control in a business.
d.) Human Resource Department

Employees are the key to success because they make a higher significant
contributions to a business. In the human resource department, the employees are
recruiting, managing, and developing the rules, regulations, and methods to be effective
and improve their work performance. They are administering programs such as
seminars and team-building to improve the efficiency and job performance of their
employees. The improve quality of their work performance can help to influence the
view or insights of a customer. As a result, they can establish a good relationship with
the employers. This department is also responsible in monitoring and handling all its
employees’ pay roll, risk management, and HR management. They ensure that all of
their employees will receive their proper salaries, wages and benefits.
For our business, the ABC’s CoffeeTeaRia only have one HR Manager that is
responsible to recruit and train all of her employees needed in operation department.
She will ensure and continuously be active in participating during work hours to make
sure the effectivity of the management on the employees. With the help of finance
department, the payroll of the employees will be administered. Therefore, having HR
staff expertise, knowledge of industry practices and experience can greatly improve the
impact of ABC’s CoffeeTeaRia’s success and growth.
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CHAPTER 5
MARKETING PLAN
5A. THE 4P’S OF MARKETING

ABC’s CoffeeTeaRia executes the strategies for each of the 4P’s:
A. PRODUCT
The products and services offered by ABC's CoffeeTeaRia set us apart from
other coffee shops. People will undoubtedly return to our shop to repeat their previous
experience of having fun and relaxing while enjoying our product.
Beverages
 Espresso (HOT)
It's a strong cup of coffee that's been brewed hot and smooth under pressure. It's
silky smooth, with a hint of foamy crema and a lingering texture.
 Cappuccino (HOT)
A cappuccino begins with one or two shots of espresso on the bottom layer. To
give the drink a soft velvety feel, a second layer of steamed milk is layered on top,
followed by a dense and airy layer of foam.
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 Caramel Macchiato (COLD)
The Iced Caramel Macchiato has a pleasant creamy texture, but it is sweet; it
tastes like coffee with a lot of milk. If you like iced coffee, this is the great afternoon pick-
me-up.
 Choco Macchiato (COLD)

In this chocolate joy, our signature espresso is combined with chocolate syrup,
sugar, and ice before being topped off with sweetened whipped cream perfect to drink
on a hot day.
 Winter melon milk tea (COLD)

When you're in the mood for a soothing milk tea, try the unique taste of winter
melon milk tea. It's a typical Chinese melon that caramelizes when prepared, giving it a
smoky, caramel taste. You will enjoy this crisp, cooling beverage to cool off from the hot
sun.
SIZES: Large & XL

TOPPINGS: Pearl
SUGAR LEVEL: No sugar, 25%, 50%, 75% and 100%
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 Taro milk tea (COLD)
Taro milk tea is typically a boba milk tea with taro flavoring. Like sweet potato,
taro has a sweet and vanilla creamy texture. It's an amazing and colorfully purple drink
made with sweet, thick, and creamy taro root and classic milk tea that's extremely
popular all over Asia.
SIZES: Large & XL

TOPPINGS: Pearl
SUGAR LEVEL: No sugar, 25%, 50%, 75% and 100%
Pastries
 Strawberry cheesecake
This Strawberry Cheesecake features a creamy cheesecake on a graham

cracker crust topped with fresh strawberry sauce. A sweet-tart made of fluffy, fresh
cheese, milk, butter, and eggs; this scrumptious dessert is a must-try. You'll get a rich
cream cheese flavor with a soft and slightly tangy flavor. It's creamy and rich.
 Choco mocha cake
A rich and moist cake flavored with chocolate and coffee. This Chocolate Mocha
Cake is a 2-layer mocha cake with a coffee infused buttercream. The moist chocolate
cake is made with a dark brewed coffee and covered in a chocolate frosting.
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Side Dishes
 French Fries
People are very familiar with this kind of side dish. It is thin strips of potato that have
been deep-fried. French fries is one of the most popular snack that will satisfy people’s
craving.
FLAVORS:
BBQ, Cheese, & Sour Cream
 Club Sandwich
A sandwich is more special when it has more layers to enjoy. A club sandwich is
made of three or more slices of toast with layers of ham, cheese, lettuce between them.
B. PLACE
The business is Las Piñas City, In front of Las Piñas East National High School
Talon Village Annex-A. Building a business in front of a school is a great opportunity.
Making it easier for students, faculty members, and people who live near the location to
access with such a short distance from their establishment. We also accept deliveries
which make it a lot easier for customers in remote areas around Las Piñas to order.
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C. PRICE
Pricing strategy is needed in the business for the means of price is the most
important part of the sales promotion. In that way, there are factors that should be
considered when making a pricing decision in a business products such as product
cost, the utility and demand, extent of competition in the market, government and legal
regulations, pricing objectives, and marketing methods used. This will allow the
business to help customer’s choice of products and find if the product is worthy to avail.
The ABC’s CoffeeTeaRia will use the Cost-Based Pricing Strategy. It involves
calculating the cost of the product, and then adding a percentage mark-up to
determine price. We utilize this pricing strategy because it is easy to calculate and
requires little information.
CAFÉ PRODUCTS: BEVERAGES

Direct Labor Computation: Café Products
3 Baristas = ₱ 14, 585.00/month/barista = ₱43, 755.00/month
3 Servers = ₱ 14, 585.00/month/server = ₱43, 755.00/month
--------------------------------
₱87, 510.00/month
10 products = 6 beverages; 2 pastries; 2 side dishes = ₱87, 510.00 / 10
= ₱8, 750.00 /product
g) Product : Café Americano (HOT)


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(Sugar, Creamer)
Tissue 1000 pcs. ₱ 100.00
TOTAL: ₱ 18,325.00

Value-Added Tax (12%) : ₱ 2.20 /serving
Suggested Retail Price (SRP) : ₱ 70.00 /serving
h) Product : Espresso (HOT)


(Sugar, Creamer)
Tissue 1000 pcs. ₱ 100.00
TOTAL: ₱ 17,605.00

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i) Product : Cappuccino (HOT)


Vanilla syrup 2 liter ₱ 1,600.00
(Sugar, Creamer)
Tissue 1000 pcs. ₱ 100.00
TOTAL: ₱ 22,185.00

j) Product : Caramel Macchiato (COLD)

Vanilla syrup 1 liter ₱ 800.00
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Caramel syrup 1 liter ₱ 800.00
Ice 15 kilo ₱ 150.00
(Sugar, Creamer)
Tissue 1000 pcs. ₱ 100.00
TOTAL: ₱ 24,535.00

k) Product :Choco Macchiato (COLD)


Whipped cream 250 ml (3 pcs) ₱ 1,000.00
chocolate syrup 1 liter ₱800.00
Ice 15 kilo ₱ 150.00
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(Sugar, Creamer)
Tissue 1000 pcs. ₱ 100.00
TOTAL: ₱ 24,735.00

l) Product : Winter melon milk tea (COLD)


Black tea 20 kg ₱ 11,200.00
Winter melon syrup 10 liters ₱ 2,350.00
Ice 15 kilo ₱ 150.00
Straw 400 pcs. ₱ 320.00
Tissue 1000 pcs. ₱ 100.00
TOTAL: ₱ 37,175.00
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m) Product : Taro milk tea (COLD)


Jasmine green tea 20 kg ₱ 10,000.00
Taro powder 15 kg ₱ 2,985.00
Ice 15 kilo ₱ 150.00
Straw 400 pcs. ₱ 320.00
Tissue 1000 pcs. ₱ 100.00
TOTAL: ₱ 36,610.00

Suggested Retail Price (SRP) : ₱ 95.00/serving
Pastries
c) Product : Strawberry cheesecake
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Strawberry cheesecake 120 ₱ 6,000.00
Spork 250 pcs. ₱ 450.00
Tissue 2000 pcs. ₱ 200.00
TOTAL: ₱ 16,650.00

Value-Added Tax (12%) : ₱ 2/serving
d) Product : Choco mocha cake


Choco mocha cake 120 pcs. ₱ 7,050.00
Tissue 2000 pcs. ₱ 200.00
Spork 250 pcs. ₱ 450.00
TOTAL: ₱ 17,950.00

60
Side Dishes
c) Product : French Fries

Fries (frozen) 15 kg ₱ 1,080.00
Flavor fries powder 500g (each) ₱ 900.00
(Cheese, Sour cream,
BBQ)
Ground meat 10 kg ₱ 3,990.00
Tissue 2000 pcs. ₱ 200.00
TOTAL: ₱ 16,420.00

Mark-up Cost : ₱12.4/serving
d) Product : Club Sandwich

Bread 9 kg ₱ 1,650.00
Ham 6 kg ₱ 2,700.00
Cheese 3.75 kg ₱ 2,400.00
Lettuce 4 kg ₱240.00
61
Tomato 5 kg ₱ 400.00
Mayo 7 liters ₱800.00
Tissue 2000 pcs. ₱ 200.00
TOTAL: ₱ 18,640.00

PROMOTION
In promoting the business, ABC's CoffeeTeaRia will use a range of technical and
traditional channels such as; flyers, posters and advertisements to different social media
platforms. The management also have an eye in hosting an every-special holiday-event
in which we plan to organizing event that can satisfy our consumers.
 Traditional Channel is the old way to disseminate public information regarding
the business. This way, we think that through giving flyers and business card and
posting posters. We can attract customers to try our product. Nevertheless, it is
effective to any kinds of business and it is still popular to business owners
nowadays. - while we distribute these things, we also think of using social media
platforms to promote our business since it has a bigger influence than the
traditional channel.in using social media we can create a public page that
contains the business' location, menu and other information that can be seen by
many. The management can also create an online event in which the consumers
62
of the ABC’s CoffeeTeaRia business can participate. We think that this is a great
idea considering our customers that could not find time to go out of their house.
 If an Online Event will be held, so is an actual event that will be held every
special holiday. Our management came up with this idea with the awareness of
how much people love events. We also think that we can have a great
opportunity while hosting an event by attracting more people to participate and
be a regular member of the business.
 Giving coupons is also effective especially for the consumers wherein they can
have a discount by purchasing specific products that our cafe offers.
5B. SWOT ANALYSIS

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
• Unique Shop • Strong • Product • Competitors
Design competitors Promotion
• Increase in
• High Quality • Less Popularity • Success
supplies costs
Customer Service • Limited Coverage • Expand/Grow the
• Team Work • Inadequate Business • Customers' Low
• Strong Ethical Financials • Increase
Ratings/ Negative
Values • Untrained Staffs business' popularity
Feedbacks
• Direct • Lack of Expertise
Connections to • Consistent
Customers Suppliers
• Quality Products • Lack of
and Services Capabilities
• Eco-friendly • Higher Starting
Packaging Costs
• Relaxing • Limited Sales
Atmosphere
• Close to business
district
63
• Prices are
affordable
• Product Varieties
• Other Amenities
(Wi-Fi, Board
Games)
• Delivery Service
OPPORTUNITIES (External) THREATS (External)

The business will have the opportunity to Many existing strong cafe competitors inside
promote its own signature product to make the market sector will not be a hindrance for
and achieve its own goal as a café ABC'S CoffeeTeaRia's success, instead it
business which is to success and became will become a model for the business'
one of the well-known or popular café success. The uniqueness of the café
inside the market sector. Since the market features, products and services will provide
sector continue to grow, there's more a boundary to other coffee shops.
opportunities waiting for success and
expansion of the business outlets in the
future.
5C. MARKETING STRATEGIES

MARKETING OBJECTIVES
o To be a coffee shop in the Philippine market, establishing a distinct identity in a
competitive market for services and products.
64
o To be widely recognized and freely established, in particular among people and
young individuals, through promotions and advertising activities.
o To boost the expected satisfaction levels of a consumer.
o To keep on maintaining and improving business development, as well as
establishing the reputation of the business.
o To achieve the target market with marketing campaigns.
o To reach a new area to increase sales and reduce potential losses.
TARGET MARKET
The target audience for ABC's CoffeeTeaRia are people who love working and
relaxing at the same time, such as young adults, faculty members, office employees,
and food lovers. Some schools and universities have a variety of coffee shops and
places where students can study and spend time with their close friends, but there are
few cafes that provide services such as board games for them to enjoy and to have fun.
Everyone needs a break and a good time to release all of the negativity inside them.
MARKETING CONTROL
2022 2023 DIFFERENCE
NET SALES & SERVICE ₱16,274,520.00 ₱20,772,353.00 27.63%
REVENUE
65
NET INCOME ₱5,712,340.33 ₱7,623,141.33 33.45%
2023 2024 DIFFERENCE

NET SALES & SERVICE ₱20,772,353.00 ₱27,497,947.00 32.38%
REVENUE
NET INCOME ₱7,623,141.33 ₱10,020,216.00 31.44%
CHAPTER 6
FINANCIAL PLAN
6A: COMPREHENSIVE INCOME STATEMENT

FINANCIAL ASSUMPTIONS:
66
a.) Net Sales and Services Revenue will increase by 27.63% the second year, 2022-
2023.
b.) Net Sales and Services Revenue will increase by 33.45% the third year, 2023-
2024.
c.) Sales Discounts is 1% of the projected sales and service revenue.
d.) Sales Returns and Allowances is 1% of the projected net sales and service
revenue.
e.) Net Purchases will increase by 42% the second year, 2022-2023.
f.) Net Purchases will increase by 41.66% the third year, 2023-2024.
g.) Purchase Discounts is 2% of the projected purchases and freight-in charge for
the following years 2022-2023 and 2023-2024.
h.) Purchase Returns and Allowances is 1% of the projected purchases and freight-
in charge for the following years 2022-2023 and 2023-2024.
i.) Cost of Goods Sold will increase by 44.75% the second year, 2022-2023.
j.) Cost of Goods Sold will increase by 41.50% the third year, 2023-2024.
k.) Operating expenses will decrease by 18.88% the second year, 2022-2023.
l.) Operating expenses will increase by 2.27% the third year, 2023-2024.
m.) Net income will increase by 33.45% the second year, 2022-2023.
n.) Net income will increase by 31.44% the third year, 2023-2024.
o.) Each partner will contribute PHP 670, 000.00. Profits will be divided equally
among the partners.
ABC’S COFFEETEARIA
PROJECTED COMPREHENSIVE INCOME STATEMENT
For the Year 2022, 2023 & 2024
67
6B: COMPARATIVE BALANCE SHEET
For the Year 2022, 2023 & 2024
68
69
6C. NOTES TO FINANCIAL STATEMENT
For the Year 2022, 2023 & 2024
FY 2022 FY 2023 FY 2024

OPERATING
EXPENSES
Salaries & Wages
(Note 1)
General Manager ₱ 240,000 ₱ 240,000 ₱ 240,000
Finance Manager ₱ 180,000 ₱ 180,000 ₱ 180,000
Operation Manager ₱ 240,000 ₱ 240,000 ₱ 240,000
Marketing Manager ₱ 120,000 ₱ 120,000 ₱ 120,000
Production/HR ₱ 120,000 ₱ 120,000 ₱ 120,000
Manager
TOTAL SALARIES & ₱ 900,000 ₱ 900,000 ₱ 900,000
WAGES
Employee Related
Expenses (Note 2)
SSS/EC Contribution ₱ 117,360 ₱ 117,360 ₱ 117,360
Phil Health ₱ 32,175 ₱ 32,175 ₱ 32,175
Pag-IBIG ₱ 46,800 ₱ 46,800 ₱ 46,800
TOTAL EMPLOYEE ₱ 196,335 ₱ 196,335 ₱ 196,335
RELATED
EXPENSES
70
Marketing
Promotions (Note 3)
Flyers and Brochure ₱ 0 ₱ 0 ₱ 0
Online Advertisement ₱ 0 ₱ 0 ₱ 0
Online Social Sites ₱ 0 ₱ 0 ₱ 0
TOTAL MARKETING ₱ 0 ₱ 0 ₱ 0
PROMOTIONS
Maintenance, Repairs
& Trash (Note 4)
Maintenance ₱ 650,000 ₱ 0 ₱ 0
(Renovation)
Maintenance (Café) ₱ 15,000 ₱ 15,000 ₱ 15,000
Repairs ₱ 5,000 ₱ 5,000 ₱ 15,000
Trash ₱ 2,000 ₱ 2,000 ₱ 5,000
TOTAL ₱ 672,000 ₱ 22,000 ₱ 35,000
MAINTENANCE,
REPAIRS & TRASH
Utilities (Note 5)
Water Bill ₱ 72,000 ₱ 84,000 ₱ 96,000
Electricity Bill ₱ 300,000 ₱ 360,000 ₱ 396,000
TOTAL UTILITIES ₱ 372,000 ₱ 444,000 ₱ 492,000
NON-CURRENT
ASSESTS Furniture &
Fixtures (Note 6)
Tables and Chairs ₱ 100,000 ₱ 0 ₱ 0
Decorations ₱ 35,000 ₱ 0 ₱ 0
Cabinet ₱ 50,000 ₱ 0 ₱ 0
Toilet ₱ 26,000 ₱ 0 ₱ 0
Sink ₱ 5,000 ₱ 0 ₱ 0
Board games supplies ₱ 15,000 ₱ 0 ₱ 0
TOTAL FURNITURE & ₱ 231,000 ₱ 0 ₱ 0

FIXTURES
NON-CURRENT
ASSESTS Equipment
(Note 7) – 3 years
Microwave ₱ 5,000 ₱ 0 ₱ 0
Cashier ₱ 9,500 ₱ 0 ₱ 0
Air Conditioned Unit ₱ 140,000 ₱ 0 ₱ 0
Coffee Maker ₱ 80,000 ₱ 0 ₱ 20,000
71
Stove ₱ 5,000 ₱ 0 ₱ 0
Refrigerator ₱ 30,000 ₱ 0 ₱ 0
TOTAL EQUIPMENT ₱ 269,500 ₱ 0 ₱ 20,000
Employee Related SSS/EC Phil Health Pag-IBIG

Expenses Breakdown Contribution
(Monthly)
General Manager ₱ 1,630 ₱550 ₱ 800
Finance Manager ₱ 1,630 ₱ 412.50 ₱ 600
Operation Manager ₱ 3,260 ₱ 825 ₱ 1,200
Marketing Manager ₱ 1,630 ₱ 412.50 ₱ 600
Production/HR Manager ₱ 1,630 ₱ 481.25 ₱ 700
TOTAL EMPLOYEE ₱ 9,780 ₱ 2,681.25 ₱ 3,900
RELATED EXPENSES
(Monthly)
72

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Don Carlo Cavina School: Business Plan

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DON CARLO CAVINA SCHOOL

SENIOR HIGH SCHOOL DEPARTMENT

Presented to the Faculty of Senior High School Department

In Partial Fulfill of the Requirements in Entrepreneurship 12

STEM 12 – ST. MATTHIAS

Mr. Vincent Jaucian

Proposed Name of Business 7

Location of the Business 9

Business Goals, Vision, Mission, and Objectives 11

CHAPTER 2 – ENVIRONMENTAL ANALYSIS

CHAPTER 4 - ORGANIZATIONAL PLAN, PRODUCTION PLAN, OPERATION PLAN

1A. Form of Business Organization 25

2A. Organizational Structure 25

3A. Job Description 26

4A. Salary Requirements 27

1B. Production Schedule 28

2B. Production Process 29

3B. Production Plant and Equipment 39

4B. Sources of Materials 40

1C. Evaluation of Suppliers 42

3C. Storage and Inventory Control System 47

4C. Functions of Support Systems 48

CHAPTER 5 – MARKETING PLAN

5A. The 4Ps of Marketing 51

5B. SWOT Analysis 65

5C. Marketing Strategies 67

CHAPTER 6 – FINANCIAL PLAN

6A. Comparative Income Statement (3 years) 69

6B. Comparative Balance Sheet (3 years) 71

6C. Notes to Financial Statement 72

personalized friendly service.

The ABC’s Coffeeteria will offer variety of choices to our customers.

successful execution of goals and objectives. Furthermore, the document is a strong

and would like to perform an analysis.

A. PROPOSED NAME OF BUSINESS

based on the products we sell.

ABC's CoffeeTeaRia is a strategic partnership consisting of Ms. Maria Theresa Alto

Corporation in Germany working with a specialization in toxicology and

pharmaceuticals. She's also an owner of a well-known chemical industry in the

convenient place to stay with affordable menus.

ABC’s CoffeeTeaRia is a newly established small café business located in Las

pandemic and the entrepreneurs want to ensure the safety of everyone.

experience good services from the customer service staffs.

E. LOCATION OF THE BUSINESS

Building a business in front of a school is a great opportunity. Making it easier for

easier for customers in remote areas around Las Piñas to order.

F. FUNDING REQUIREMENTS AND SOURCES

The estimated amount of each start-up expenses are the following:

OPERATING EXPENSE AND NET PURCHASES Php 3 400 000.00

KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER

COST STRUCTURE REVENUE STREAMS

 Supplies Expense  Sales rate of each coffee products

H. BUSINESS GOALS, VISION, MISSION AND OBJECTIVES

SHORT TERM GOALS:

what you offer that they don't.

customers if the social media society will discover the business.

4. To create a new customer service process.

1. To establish more branches of our business within Metro Manila.

2. To double the business revenue by the end of the current year.

3. To achieve at least 95% positive customer’s feedback.

4. To build company’s name recognition within the community.

At ABC's CoffeeTeaRia we are devoted to enrich and to delight the people

comfortable space for everyone to enjoy and to be active at a very low-cost. As a