Mission

To provide a friendly, comfortable atmosphere where the customer can receive

quality food, service and entertainment at a reasonable price.

Vision
 The creation of a unique & innovative environment that will differentiate from
local café.

 Educating the community on what the cafe has to offer.

 The formation of an environment that will bring people with diverse interests and
backgrounds together in a common forum.

 Good coffee and bakery items at a reasonable price.

Goal
 To have a competent and knowledgeable management staff which functions as a
team
Business Profile

GREAT IDEA COFFEE HOUSE has big opportunities to growth.

There are the only two major players in the coffee café industry (Hotel and cafe) so we get the
data from different hotel and café. We also get the data from primary and secondary source,
which shows that café which can give more to customer at low price.

 The cafe today

The food service business is the third largest industry in the country. The independent restaurant
and cafe accounts for 15% of that total the average people spends 15% of his/her income on
meals

 Our Coffee

It has always been quality. We’re passionate about ethically sourcing the finest coffee beans,
roasting them with great care, and improving the lives of people who grow them. We care
deeply about all of this our work is never done.
 Objective

 A unique design of café that will be both visually attractive to customers, and designed
for fast and efficient operations.
 Employee training to insure the best coffee preparation techniques.
 Marketing strategies aimed to build a solid base of loyal customers, as well as maximizing
the sales of high margin products, such as espresso drinks.

COMPETITIVE STRATEGIES.

 Differentiation

Most cafés are offering very few tastes of coffee but we introduce more tastes than them which
are not available in them. We are providing the best environment in compare to the other cafés.
We are providing the internet facilities for students and other persons who want to stay
connected with their businesses and friends.

 Focus
Our café focused on prices and different flavors. We are providing fewer prices of different
products as compare to the other cafés and also providing the different flavors which are not
available in the market of cafés

Company product and services

 Product
 Great deals on large corporate events

 Office parties are our specialty

 Excellent Breakfast
 Elegant environment

 Traditional Holiday Menus

 Free home delivery

 Students
The large student population will become an important part our profit.

 Business people
The business community is growing rapidly with the addition of a new
building and a flurry of new professional centres GREAT IDEA COFFEE CAFÉ will
provide a perfect setting for business meetings.

 Seniors
GREAT IDEA COFFEE CAFÉ will target the seniors in the nearby downtown
retirement canters by offering environment to meet their friend to chat etc.

 Local TV
 Print Materials
 Local Radio Spots

 Pop Temple Coffee café Events

This will include local radio and TV events where radio and TV stations
broadcast from the GREAT IDEA COFFEE HOUSE site offering free to first-time
customers. GREAT IDEA COFFEE HOUSE will also run educational programs and
community events throughout the year.
 The food will be cooked on site, except for some of the baked goods
 When a customer enters GREAT IDEA COFFEE HOUSE they will be greeted by a
hostess who will seat them and provide them with menu.
 The server will inquire what they would like to drink.
 The server will take the food order, ring it up and the order will appear on the
cook's computer screen.
 The server will prepare the salads, desserts, hot and cold soups and other items.
The cook places the finished food on the window
 The customer will always be asked if they would like dessert or an after dinner
coffee.
 The cook is responsible for cooking and preparing all dishes not prepared by the
server.
 The cook and their assistants are responsible for preparing all items in the
morning such as the soups for the day, slicing meat, making specialty items and
other dishes for the day.
 Cleanliness is required above all else. The servers will keep all of their work areas
clean at all times.

 The Coffee house will be located in a newly renovated designed plaza.

 The coffeehouse will provide a full-service dine-in and carry-out coffee-based
beverages.
 The coffeehouse will maintain ample indoor/outdoor seating under a covered
patio space shared with the restaurant. The facility's perimeter will feature a simple
garden court which will provide comfortable waiting areas during the warm
weather months.
 URDANETA CITY UNIVERSITY
COLLEGE OF PHARMACY
San Vicente West, Urdaneta City, Pangasinan
A.Y. 1ST Semester 2019-2020