One Stop Cafe is taking advantage of the coffee shop rage that has been sweeping the country.

Along
with taking advantage of this trend, the cafe is also planning for the future. The Cafe is also marketing
itself as a full service restaurant to maintain stability, in case the coffee trend begins to fizzle. One Stop
Cafe is a theme coffee shop. It is provides customers with high quality and diversified coffee and food.
The Cafe will serve breakfast and lunch to the customer.

It is specialise in homemade from scratch recipes. The Cafe will offer a daily breakfast menu such as
nasi lemak, boiled eggs, deli sandwiches and toast along with fresh ground coffee, espresso and other
specialty coffee drinks.

The Cafe lunch menu also will feature porridge, noodles and other drinks like juices, teas, and a
variety of other specialty drinks. The area comprising a five mile radius around One Stop Cafe is heavily
populated with young, upwardly, mobile persons with expendable income.

A special environment and unique experience are offered to our customers such as free books and
magazines, free Wi-Fi are available to customers with the airy, colourful decor, older brick,
architecturally interesting facade and wishes to be the neighbourhood gathering place. A strength which
this business will possess is the ability tochange with the times. Rather than limiting the future
opportunities by having a small area, One Stop Cafe will have adequate space for kitchen designed for
flexibility. One Stop Cafe is seeking start up funding in the amount of 30, 000 to purchase furniture,
fixtures and equipment, inventory and working capital.

The Cafe is new business, a two member with Che Bakar and Intan as the owner. Overall
management will be the responsibility of the owner. A major emphasis of One Stop Cafe will be to hire
economically disadvantaged or at risk persons and provide them with job training.

OBJECTIVE OF THE BUSINESS

One Stop Cafe’s for the first year of operations are become the best and popular ones in the area by
local resident and Kelantan people, turn in profit on the first year of operation and also can maintain a
60% gross margin.

DTI REGISTRATION

BUSINESS PERMIT

CONTACT PERSON
LOCATION

The cafe is very accessible along a very busy traffic.

One Stop Cafe chooses the Pasir Mas-Pasir Hor Highway as a location because it has a big potential to
grow up our business successfully within two or three years more. The Cafe is located in the middle of
the Kota Bharu city besides near our target market. This location and the surrounding area will be
developed as Bandar Baru Tunjong within two years from now. Besides that, Kota Bharu is also
considered as a busy city and the people are commonly to have high income and they are believed, have
a great purchasing power. While the cafe do not have a drive-thru service, it is still convenient to park by
the side of the building, customer run in for coffee and go back out. This however will give advantage to
us as it hopefully can create demands on our products. Furthermore, we have been making a survey and
it is believed that there are not very much competitors in Kelantan especially in running coffee shop
business.

LOGO

A great cafe logo should be simple and instantly recognizable.Brown pallets are intended to stimulate
appetite and are also related to nature nourishment and stability. My logo stands for freshness but
appeals it in a more different way than. I believe that the visual representation of my coffee shop brand
something that my customers look for on packaging and advertising that differentiates your coffee shop
from other similar places in town.

PHILOSOPHY

Due to our family tradition our company attracts people who are absolutely passionate about coffee
and focused on professional service. Confidence, sustainability and quality assurance define every
aspect of our work and the coffee trade. Our main goal is to serve our customers with the very best
coffee pleasure.

VISION

Sofee’s Cake and Coffee envisions to become the leading cake and coffee shop in the province taking
into account the mood of consumer.

MISSION
 One Stop Cafe Mission is to provide the highest quality food and beverage especially the coffee
market for a reasonable price and homemade products. Our cafe wants to be in the business of helping
the customers to relieve their daily stresses activity by providing piece of mind through great ambience,
convenient location and the best customer service. The Cafe also has a mission and plan to provide job
opportunities for community especially to local people.

GOALS AND OBJECTIVES

Its goal is to gain a repeat set of loyal customer base as it offers them excellent products and efficient
service at all times through a pleasant, welcoming atmosphere, while maintaining an empowered staff in
a respectful workplace, controlling costs both in production and operations, sustaining profit margins,
and fostering the charm and well-being of our community.

Sofee’s Cake and Coffees objectives are:

- To offer and serve the best coffee, frappe and pastries in affordable price.

- Use the quality of our service and advertising to soon become well-known throughout Batangas.

- To aim for a 20% rate-of-return on investment for the first 6 months and even higher for the
succeeding years

- To monitor the coffee shop processes periodically by using customer feedback survey
questionnaires in order to handle positively the challenge/s if need to

- To employ driven crews and continually train them (at least once in 6 months for utmost
competency in their assigned functions

- To help our customers relieve their daily stresses by providing peace of mind through great
ambiance, convenient location, friendly customer service, and products of consistently high
quality.
 - To earn the coffee patrons’ trust by engaging in any community worthwhile endeavors and
participating in charitable missions at least once a year.

ORGANIZATIONAL CHART

This coffee shop organizational chart depicts the structure of a coffee shop. Coffee Shop has a matrix
organizational structure that includes vertical and horizontal structures. It is distinguished by multiple,
overlapping command chains and divisions. This coffee shop organizational chart also shows the
product-based divisions. These include naming a few coffee, merchandise, and baked goods divisions.
The grouping of departments based on business functions is called functional hierarchy. Human
resource and marketing departments are two examples. It should be noted that the most traditional
aspect of the matrix structure is a functional hierarchy.