BUSINESS PLAN

TEANDAHAN MILK TEA AND COFFEE SHOP

PANTALAN 2 BARANGAY TAFT
SURIGAO CITY SDN www.teandahan@gmail.com

OWNED BY:

DEBBEI ANN C. LINCUNA

NIL ROSE R. ALBURO
MARK JOSEPH F. BACAYAN
ANGELIE G. BOLAND
KEVIN A. COLOT
ANDREA BALGOS EJANDRA
ANN DANICA I. GODINEZ
MAICAH L. MAKILING
JAY-AR A. ONGOG
PETER JOHN S. RUAYA
 INTRODUCTION

Description of the Business

Teandahan is a fiction-themed milk tea house and cafe, that uses renowned fictional characters to

display its uniqueness. Find your comfort zone without stepping outside the city, devour the taste of

authentic Taiwanese tea and freshly made boba’s cooked to perfection every day, while having a

worthy chat with your friends and loved ones. An aesthetically designed place of comfort for locals

and weary travelers, this café feeds your fantasies of fictional characters, accommodates your need for

solitude, and is also a pit for group hung-out. Being a milk tea lover and enthusiast, we ensure the

quality of our products and service. On top of its enhanced affordability and enhanced space plan and

design, Teandahan offers you a wide variety of flavors you can choose from to suit your taste buds

need. Be it a tea-based or a coffee-based drink along with a sinker of your choice with a delicious meal

at the side.

Location of the Business

The business will be located at Pantalan Dos Barangay Taft Surigao City SDN.

Email address: teandahan@gmail.com

The reason for choosing the location for the business is because of a good infrastructure i.e. building,

transport, water, and power supplier.

The population of this area is reasonably high hence creating a market for the product and service.

The security around the area is also good hence creating confidence in working at any hour and time.

There is a market across the road which creates convenience for shoppers.
 GOOGLE MAP OF BUSINESS LOCATION OF TEANDAHAN MILK TEA AND COFFEE
SHOP

Funding Requirements

Funding needed for next 12 this money will be used for opening our new
months, looking to complete in business and renovating our new shop and
P2,000,000.00
next 90 days. buying equipment for our store and
everything else that is needed in our shop.

Source of Funds
Personal Investment
Business Angels
Small Business Loan
Banks
Venture Capitalists
Trade Credit
 EXECUTIVE SUMMARY

Vision

Our vision is to help create the best-tasting teas that are marked as one of the shop’s highly
reputable markets that could attract visitors within the region as well as from other places.

Mission

To provide customers with a diverse range of the highest quality products by providing the tools
necessary for a creative blend of tea that will suit them. All our products are guaranteed to be
fresh and organic

Goals

The goal of our Teandahan Shop is not only to generate income but always to generate healthy
profits. In addition, we are not going to sell milk tea alone as we intend to deal with various
products related to milk teas, and we also provide services that match milk tea and other tea-
related business which is acceptable according to the legislation. The goal of every business is to
generate sufficient income and ultimately a profit that will sustain the business. throughout its
life cycle. To achieve this, some factors are very important, such as having competent
employees, minimizing costs and reinvesting profits and having repeat customers

Objectives
 To engage its customers so as to gain an understanding of customers’ points of view and gather
feedback.

Business Model

Key partnership Key resources Key Activities

 Tea Suppliers ➢  Tangible  Raw material

Outlet Maker
 Packaging factory
 Outlet’s support
 equipment
 Expedition /Cargo
 Master Partnership
 Media Partners
Direct:
 Office
 Showroom
Channel outlet
 Exhibitions, expos,
fairs and seminars
Indirect:
 Website
 Social Media
 Market place
 Office Building supply
 Showroom outlet  The sales in the
showroom outlets
 Warehouse storage
 Office operational
 Human resources
 activities
 Intangible:
 Partners
 Entrepreneur experience
maintenance
 Tea production
 Observation
 Management
 Marketing  strategic location
 Improving the quality of  Following the
 Price resources
human exhibitions, expos,
 Communication:
 Support fairs and seminars
- Telephone
 Quality Product
Value proposition Customer Relationship
 Follow up after sales - BBM
 Innovation and
- SMS
continuous
improvement - E-Mail
- Social Media
- Market Place

 Direct visit to
partners

 Entrepreneur
 showroom  Office rental costs
 Employees salary

 Selling partnership  Marketing costs  Private

packages  Human resources Employees
 Repeat order of training  Housewives
raw materials  College Students
 Opening many  Schools
showroom outlets  Campus
 Selling Tester  The general
Packages public
 Selling drinks
flavors

Business and Product Position

Teandahan milk tea and coffee shop is a

business, that consists of sweet and delicious
Ingredientsof our egotized milk tea and this

are the Milk tea powder, Creamer, Sugar, Tapioca Pearls, Ice and etc., and our products would be
manufactured by the marketplace. They will deliver the product to the business in order for it to
be prepared by the employee and be Drink by the customer for customizing.

When milk tea drinker loves and enjoys buying from our stall or shop, they are likely to be our
regular customers. In the milk tea business, it's easy to build a customer base, especially of our
great products and services offered.
 Wealth Improvement Approaches

To maintain a competitive advantage, Teandahan (milk tea and coffee shop) competitive edge,
compared to the other milk tea and coffee stall. Teandahan (milk tea and coffee shop) have
significantly higher quality, better tasting milk tea, and coffee product. Teandahan (milk tea and
coffee shop) current location can be arguable to be considered the best in the market because
many students, employees, and teenagers nowadays like sweets and creamy. Teandahan (milk
tea and coffee shop) have sweeter and more creamy any kind of flavor than the other
competitors, Teandahan (milk tea and coffee shop) offer good quality milk tea and coffee but
only for a cheaper price that will satisfy the customer’s taste and budget. Teandahan (milk tea
and coffee shop) are committed to continuously improving the quality of our services and quality
of our product and capabilities by applying them to all projects we undertake. Teandahan (milk
tea and coffee shop) is unique and our product mostly contains nutritious ingredients which are
beneficial to consumers and those who are on diet and want to drink or taste something sweet
and creamy.

Parties Supporting the Business

This section describes the parties that strongly support the business. The parties have a direct
relationship with the business are as follow:

 Consumer
Consumers support the business through its good service and production. With the
support of a consumer to the business, it gives the business a lot of potential and
motivation to give more good service so that surely consumers will be satisfied with the
goods they are serving. Consumers will support the business if the business has fewer
issues and have a good review of the goods they are selling because that good review will
help the consumers identify if the goods they are serving are satisfying or not and if they
will support the business or not. Also, the business’ product will be available to everyone
from 4 years old onwards who are able to drink this milk tea. And also for teenagers who
are able to drink coffee.
 Creditors
 Creditors support the business by looking to the owner of the business if the owner
understands the market that the business will be entering and that they expect that the
owner put an abundance of serious thought into the venture. With the support of
creditors, the business is that creditors look to the business if they are to commit
resources to a new enterprise.
 Suppliers
Suppliers support the business by its good service that the goods they are selling are
earning. Suppliers are the ones who provide what the business needs to sell and if the
business reaches its goal of selling the goods, the supplier will have the courage to re-
supply that business because they have an assurance that the goods that they supply will
be sold with that business. The suppliers, their support of your business is a big help
because they are essential to your business’s good health and growth. And in a business,
every owner wants a good and reliable supplier.
 Employees and Staff
The employees and staff support the business in terms of how well service and working
place in the business they are working on. Inside the business people who works in a
business should have a relationship together that they communicate and work together
well to make the business have a good service. Their support in the business is a big help
because with this, it is also easier to make your employees and staff listen to you on what
they need to do and also they will work as a team and make their work successful as well
as the business the owner running.

ENVIRONMENTAL ANALYSIS

Trend in the Industry

Milk Tea and Coffee are one of the most trending drinks that people purchase nowadays. It gives
them a satisfying taste which can help them to feel better. One provider discovered this kind of
drink. It provides the customer with their product Milk tea and coffee.

Consumer Analysis

▪ Market segmentation and targeting

-This business will have a bases for segmenting customer markets. In segmenting customer.
there are four groups of variable that can be used in developing our business plan which are
Demographic, Psychographic, behavioral and geographic segmentation.

 Demographic - Age 15 to 35, open for all gender and race. It can be students, teachers,
workers and call center agents.

 Psychographic - Teandahan ideal consumers are those who like to buy high-quality milk
teas but also want to buy them for an affordable price; they offer a wide variety of menus
including milk teas and coffees that are affordable and budget-friendly for its consumers.
Teandahan menu offers cold and hot drinks that are perfect for the weather here in the
Philippines. Everyone who wants to satisfy their sweet cravings for hot and cold weather
is perfect for them to enjoy, since milk teas are a big hit for millennials, they would
surely enjoy these drinks since it's worth it to buy drinks from Teandahan.

 Behavioral - It is open for someone who enjoys having fun by drinking our Milk Tea and
these Milk Tea is also targeted based on what they have been tested that some of the
people are suffering from stress and mental problem, Some of them are teenagers. So we
decided this business for them to decrease the numbers of persons who is having a hard
time making time for themselves.

 Geographic - This Milk Tea are targeted for the people who are working and studying. So
we located our branch near some workplace and school.

▪ Demand analysis
 It demonstrates the red (students) has the highest market activity. The data are obtained by
keeping track of the monthly annual sales. In order to sell a specific product (milk tea & coffee)
in this market, a business must determine whether it can operate in several submarkets with
respectable demand or should concentrate on those with good demand. Both elements are
included as part of the business demand analysis for its products or services.

Competitor Analysis

▪ Supply Analysis

They will evaluate the supplies required to run the business. The analysis will also evaluate the
accessibility of supplies and the cost of obtaining them. The supply assessment will also take into
account the accessibility of personnel as well as their skill. A review of the teandahan supplies
will help determine whether it has the resources necessary to meet the needs of its customers and
deliver a high-quality product. They need to make sure that the business structure is correct, as
this will go a long way in determining whether or not will meet the goals and objectives.
Therefore, by creating the right base, they intend to attract competent and experienced
employees who are well-versed in the trade and who also have the experience necessary to
achieve their goals and objectives. The employees they intend to hire should also understand the
core values, stand for, and be able to communicate them effectively to others as well as to lower-
 level staff. Due to the fact that they intend to make, sell and serve milk tea, as well as some of
the ingredients that those who are going to make this milk tea for themselves will need, it will
need several employees assigned to different positions. which will cover all products and
services, which they intend to sell here in Teandahan (Milk Tea & coffee)

Market Forecast
▪ Demand and Supply Forecast
The Business demand and supply could possibly have enough supply for the products to produce
and consider some demands of the consumer. With all its possibilities, the business should
consider some plans and good considerations that would help the business to get more supplies
from the suppliers and to assure of the consumers’ demand regarding the prices of the products.
The demand and supply of the business should be focused on one plan so that the demand for its
prices could be efficient to its consumers and suppliers.
Market Share
Market share is used to give you an idea of how large, powerful or important your business is
within its particular sector. You can calculate your share by taking your total sales and dividing
the figure by the total sales of the entire sector or market you are selling in.
Market share is typically calculated for a specific period, like yearly or quarterly sales, and is
sometimes separated by region.
 Formula of Market Share:

Sales Every Quarter

High Product Sales

X 100 = Market Share Precentage

Find your business’s total sales revenue for your preferred period and divide that number by your
industry’s total revenue during the same period. Once you have this result, multiply the number
by 100 to generate your market share percentage.
Table1.
Quarter Sales In Every Cumulative Product Market Share This
Quarter (peso) Sales (peso) Quarter
First Quarter 250,000 250,000 20%
Second Quarter 275,000 525,000 27.5%
 Third Quarter 175,000 275,000 17.5%
Fourth Quarter 500,000 1,000,000 50%
 

Market Share Percentages

20.00%

50.00%

27.50%

17.50%

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

Market Position
Teandahan is a milk tea and coffee establishment that deals in all flavors and types of
milk tea and coffee We will sell our milk tea and coffee as a bottled beverage ready-to-
drink product. Our milk tea and coffee will be an unusual substitute for traditional milk
tea and coffee whilst still providing the best experiences to our different customers.
Teandahan Tea’s and coffee’s intention is not to make only revenue but also to make
sure we have a healthy margin always. Also, we do not intend to sell milk tea alone as
we intend to deal in various products like coffee that are associated, as well as offer
services that are in line with milk tea and any other milk tea-related business.
Therefore some of the products and services are;
• Different flavors ( Coffee, milk tea) and types ( Black coffee, Espresso, Iced Latte
Americano, Cappuccino, Black milk tea, Taro milk tea, Matcha milk tea, Mango
milk tea)
• Tapioca Pearl
• Powder
• Syrups
• Milk tea and coffee equipment and machinery
• Milk tea and coffee recipes
• Consultancy services
• Motivating
• Franchise

Marketing Strategy
The teandahan (milk tea and coffee) the trend has rapidly gained popularity nowadays. This
Milk tea and coffee is famous for its wide variety of flavors and chewy tapioca pearls. Running a
store means you can provide customers with an extensive range of mix-ins, toppings, and
custom-made mixes. However, the teandahan milk tea and coffee industry thrive on customer
loyalty.
The goal here is to provide inexpensive marketing strategies that can help transform our
teandahan (milk tea and coffee) customers into loyal fans and turn transactions into long-term
relationships.

1. Establish Our Brand

Teandahan (milk tea and coffee) clients and future customers should be aware of our identity
andcore values. Having our brand identity or business recognized is the greatest technique to do
this.

2. Know Our Customer

Teandahan requires a marketing strategy that is tailored to the objectives and requirements of our
target market. Before choosing a strategy and method, the tea and coffee industry must identify
its target client by learning: The characteristics of our consumer base, including their age,
location, and use of online services when looking for products. Knowing these details about our
clients will enable us to develop an efficient and focused overall digital marketing strategy that
concentrates on the best-performing channels.

3. Create Our Website

Creating the teandahan website, we will be able to take advantage of the majority of the benefits
of assistance without the drawbacks. In addition, when clients search for our company online,
our website is the first result they see. The basis of our marketing strategy is a website. Use the
website to give clients more information, generate free traffic from search engines, and direct
users to our social media profiles. By o ffering enlightening material, our website additionally
contributes to the development of our authority.

4. Active on Social Media

Using social media for a milk tea and coffee business is negotiable. Any small business that
wishes to reach a wider audience and routinely interact with clients must have social media.
Adult use of social media exceeds 70%. Users use social media apps for at least 144 minutes
every day, These statistics can appear to be quite beneficial for our teandahan milk tea, and
coffee businesses. With our Facebook and Instagram names, you can research Teandahan
Surigao and we will post the freshest information about Teandahan as well as our delectable
assortment of milk tea and coffee tastes.
 BUSINESS DESCRIPTION
Product Description
Whether you are looking for reliable suppliers, cost-efficient but quality products, with a friendly
atmosphere This gives it a smooth and full-bodied texture, which will keep you asking for more
throughout the day. You can try adding an assortment of syrups to give your classic milk tea
some twist, like caramel, vanilla or rose flavored syrups. You can make both hot drink or cold
drink instantly.

Teandahan milk tea and coffee shop is the best solution for you. We provide premium products,
we have the highest food safety standards, as well as affordable.

Milk tea

 Vanilla - a sweet and creamy flavor. Decaf Black Vanilla, Vanilla with Rooibos, Black
With Vanilla
 Sweet - a rich sugary taste sometimes without the presence of sugar with natural
sweetness. Sweet Strawberry Ginger, Sweet Lemon, Berry Fig
 Fruity - resembling or containing fruit with a natural flavoring. Blueberry/Blackberry,
Strawberry Rose, Strawberry Raspberry Rhubarb
 Sour - having an acid start-like taste. Cherry Sencha
 Citrusy - having the flavor or smell of lemons, limes, or oranges. Tangy and tart taste.
Black with Orange, Organic Turmeric Citrus Zing
 Creamy - having the rich taste or thick, smooth texture of cream or vanilla. Black with
Vanilla, Creamy Caramel
 Earthy - resembling or suggestive of earth or soil. A fresh and organic taste. Assam
Khongea, Holy Detox

Coffee

 Espresso - has no milk, just pure coffee, single or double espresso shots
 Americano (American) - This is espresso shot that is diluted to taste with hot water
(Black coffee no milk)
 Cappuccino usually consists of equal parts espresso, steamed milk, and frothed milk. All
this makes the coffee taste more diluted and weaker.

Equipment/Materials Needed
Equipments Needed
 Plastic Shaker Cups Shaker is used while making drinks, put the drink ingredients inside
the shaker, close it with the cap and put onto shaking machine or to shake with hand.

 Metal Stirrers A bar spoon is a long-handled spoon used in bartending for mixing and
layering of both alcoholic and non-alcoholic mixed drinks. Its length ensures that it can
reach the bottom of the tallest jug or tumbler to mix ingredients directly in the glass.

 Measuring Cups What is measuring cup use? image result for measuring cup. A
measuring cup is a kitchen utensil used primarily to measure the volume of liquid or bulk
solid cooking ingredients such as flour and sugar,

 Plastic sccoper A scooper is a shovel-like utensil, usually having a deep curved dish and a
short handle. They are available in different shapes and sizes and are used for many
purposes such as scooping ice-creams and flours.

 Syrup Pumps Pumps for the bubble tea flavored syrups make it easier on your staff to
dispense the syrup.

 Sealing Film Sealing machines are used to seal containers with liquids, granules,
powders, and sprays for consumer, bulk, and original equipment manufacturer (OEM)
supply shipments. Packaging materials include aerosol containers, bags and pouches,
blister packs, bottles and jars, as well as cartons and boxes.
 Fat straw fat straw so that you can draw up the tapioca balls (also known as "pearls" or
"boba") and chew them as you swallow the tea.

 Tapioca Pearl Scooper The tapioca pearl is designed to scoop for all kinds of toppings,
there is a sieve designed for filter the liquid to avoid the sugar liquid goes into drinks and
affect the original taste of the drink.
 Scale To use a scale, the item which needs to be weighed is put on one side of the scale.
Then, usually stones are put on the other side to compare the weight of the stone with the
weight of the object you have chosen

 Insulated tea Dispenser Insulated beverage dispensers keep hot liquids hot and cold
liquids cold, preserving product temperatures for much longer than ambient containers.

 Mugs A mug is a type of cup typically used for drinking hot drinks, such as coffee, hot
chocolate, or tea.

 Spoon it is used primarily for transferring food to the mouth. Spoons are also used in
food preparation to measure, mix, stir and toss ingredients and for serving food.
 Tissue Tissue products include those for sanitary use, such as bathroom and facial tissue,
napkins, paper towels and wipes, and special sanitary papers used in sterile medical
procedures.

 Coffee Maker A coffee maker is an electric countertop appliance that brews hot coffee
automatically.

 Electric grinder By using coffee grinders, you'll be able to grind coffee to a consistent
size and avoid under-and over-extracted grounds that give sour and bitter flavors to your
coffee.
 Milk pitcher Milk is injected into the narrow space between the liner and the wall of the
pitcher, making it appear full. As the pitcher is tipped, a shield on the lip of the pitcher
creates a barrier and the milk flows through a cutout in the liner wall into the liner instead
of pouring into the cone.

 Milk Foamer To use a frother, pour milk into a glass measuring cup or mug, and immerse
the frother into the liquid. Turn it on and whisk it around in the milk until it's frothed to
your liking
 Fructose Dispenser Fructose dispenser machine also called syrup dispenser, or fructose
filling machine is an ideal equipment used to add quantitative fructose into milk tea to
control the sweetness of milk tea in the appropriate range. It can make different sweet
taste to satisfy the customer's request.

 Blender Blenders are used both in home and commercial kitchens for various purposes,
including to: Grind semi-solid ingredients, such as fresh fruits and vegetables, into
smooth purées.

 Automatic tea Brewers an automatic tea maker is a device that combines both brewing
and making hot cups of teas at the same device saving you a lot of time to be spent in
making a hot cup of tea.

 Automatic Tapioca pearl maker Simply mix your tapioca starch with water (add an
optional sweetener or food coloring) to form the dough and then feed it into the machine.
The machine will then start making 9mm boba at a rate of 16-22kg/hour.


Materials Needed
 Black sugar Extremely strong black sweet taste Savory combination of black tea, soft
milk, and sweet black sugar. All you have to do is chill it and drink it. but especially
enjoyed when you can it add Boba tapioca pearls to it. You can find many recipes
searching for Boba milk tea.
 Sweetening syrup Sweetener: Sugar, simple sugar syrup, fructose, or honey. Sugar free
sweeteners can be used such as Aspavia and Sucralose. Liquid: Water, tea or milk.
 Boba(tapioca balls) tapioca pearls Boba, in the generalized sense, is tapioca pearls. Also
called bubbles or pearls, black boba is found in mostly milk-based bubble tea
 Brewed black tea blend Black tea is the most popular type of tea in the West, most likely
due to its bold flavor and long shelf life. The category of black tea is diverse, including
several popular varieties such as English breakfast and Earl Grey. India produces half of
the world's black tea, with Sri Lanka and Africa making up a large percentage of
production. Black tea is enjoyed both hot and cold.
 Fresh fruits Fresh produce means fruits and vegetables that have not been processed in
any manner. This term does not include such items as nuts, herbs, popcorn, vegetable
plants/seedlings, dried beans/peas, seeds/grains, and flowers.
 Popping pearls They are liquid-filled bubbles of fruit flavored juices that pop in your
mouth when consumed. Popping boba ingredients consist of seaweed extract, which
makes for the perfect outer layer to entrap all of the flavorful juices until they are ready
to pop in your mouth
 Coffee jelly This coffee jelly is a refreshing Japanese summertime treat made with
coffee, powdered gelatin, and sugar. My favorite way to serve it is with frozen whipped
cream and chocolate sauce, although it's also delicious with ice cream, regular whipped
cream, or flavored coffee cream. It can be served solid in glasses or cubed in bowls.
 Grass jelly Grass jelly, also known as leaf jelly or herb jelly, is a jelly-like dessert eaten
in East and Southeast Asia. It is created by using Chinese mesona (a member of the mint
family) and has a mild, slightly bitter taste. It is served chilled, with other toppings such
as fruit, or in bubble tea or other drinks.
 Sago Sago is a starch extracted from the pith, or spongy core tissue, of various tropical
palm stems, especially those of Metroxylon sagu
 None fat milk Skim milk, (also known as fat-free or non-fat milk) contains no fat at all.
This processing lowers calories and slightly alters the milk's taste.
 Cocoa powder Cocoa powder, an unsweetened chocolate product, adds deep chocolate
flavor to desserts and beverages. Cocoa powder occurs when the fat, called cocoa butter,
 gets removed from the cacao beans during processing. The leftover dried solids get
ground into the product sold as cocoa powder.
 Ground cinnamon Cinnamon powder comes from the bark of tropical, evergreen trees. In
order to harvest cinnamon, it's peeled off of the inside of the bark of the tree. There are
two main types of cinnamon: Ceylon and Cassia. The majority of the cinnamon you'll
find at the grocery store is Cassia.
 Black coffee Black coffee is a beverage made from roasted coffee beans. The beans are
ground and soaked in water, which releases their flavor, color, caffeine content, and
nutrients. Although coffee is often served hot, it can also be served iced

Size of Business
Teandahan milk tea and coffee Shop is a small type of business that consists of 10 owners who
happen to be an employee at the same time. It will cater to 40 minimum customers and will add
up as the business expand.
Personnel Requirement
One of the most important goals in developing a good and convenient place is to provide good
services of the personnel. In order to provide a high quality of service it is recommended that the
evaluating and supporting personnel has certain characteristics, such as flexibility,
professionalism, caring, assertiveness, and pleasant personality.
The following qualifications will provide a better understanding of the requirements to hiring the
most qualified personnel for the expansion of the teandahan milk tea and coke shop:
• The candidate should possess the following personality and characteristics:
o Multi-tasking
o Confident
o Assertive
o Caring
o Flexible
o Creative
o Good communication skills
o Strong critical reasoning skills