BUKIDNON STATE UNIVERSITY

Malaybalay City, Bukidnon

8700 Telefax (088) 221 2237 Telefax (088) 813 2717
www.bsc.edu.ph buksucob.2016@gmail.com

College of Business
Business Administration Department

Franchise Plan
For

JB’s Bakeshop

Submitted to:
Mary Joy B. Cinco

Submitted by:
Kris Ariane A. Balana
Keren Hapu A. Pacudan
Written Statement of
Assurances and
Academic Integrity
Letter of Intent
Table of Contents
I. Executive Summary
II. Business History, Background and Objectives
III. Business Environment
IV. Products and Services
V. Franchise Location
VI. Present Market
VII. Competition
VIII.Marketing Plan
IX. Management and Organization
X. Business Resources
XI. Financial Plan/Data
XII. Conclusion
XIII.Bibliography/Documentation
Executive Summary

• Business Overview
JB's Bakeshop is a small, local bakery inTalisayan, Misamis
Oreintal, owned by a local resident of the municipality, a mother,
Ritchel Ipan. The bakeshop specializes all sorts of bread,
especially Monay and Spanish bread, and is known for its freshly
baked and luscious taste of bread. The bakeshop is located in
the busy streets of the muncipality's public market, convenient, a
busy retail strip center of Talisayan, and is accessible to all
residents of the community.
Business History/Background/Objectives

Business History
The business venture was just a wishful thinking at first, when
Ritchel was looking for some extra income that could help her
with their family finances. She was new to the baking industry.
Putting up the business was not that easy for her. A striving
mother of one, started to have proposal to one of her relatives,
she then asked and borrowed enough capital for the bakeshop to
start operating.
 The bakeshop did start with
a few employees. Ritchel as
the owner/manager. Two
deployed in the baking area,
the bakers, and one deployed
over the counter, the
saleslady. With just few of the
baking materials needed, they
started to operate the
business. Manual mixing of
ingredients for bread, single
handedly was excecuted by
one of the bakers.
Background
The bakeshop's named after the son of the owners' relative,
who is also the one who supported financially as the owner
did borrowed capital for the business. The owner named the
business after her relatives' son to give recognition and thanks.

Ritchel have made a name for herself. For over a year in

operating, she managed the business well, and even opened
another bakeshop at the municipality of Lagonglong, Misamis
Oriental.
 During the pandemic, the business have slightly experienced
light problems. Like when the local government, along with the
municipal Rural Health Unit, mandated that all business
establishments must be/have fully vaccinated personnel to
continue its operation and the bakeshop need to use the skeletal
system of duty schedules.

After the breakout of COVID-19, and the industry is slowly

recovering, the bakeshop managed to sustain its sales and even
hired more personnel.
Objectives
JB's bakeshop goal is to make fresh baked treats everyday.
Driven to serve tasty, affordable treats and that will surely
satisfy the customers cravings.

By the next three to five years, we see the business will

progress in terms of goods and services, serve quality
products. By this time, the franchise will prosper and grow,
offers a variety of bread and pastries and refreshments as
well.

In the long run, JB's bakeshop looks forward to expand the

franchise that can reach and able to put up more stores in
neighboring municipalities.
Business Environment
The bakery industry is a huge business that caters to people's
weaknesses for tasty breads, cakes, pies and sweet rolls.
According to the baking industry of the Philippines with regards
to growing population annually at 1.6% it is a huge and reliable
market and keeps the local baking industry strong.

JB's bakeshop is near an environment in which it is populated

and has a growing number of employment as it is located close to
a Factory. It may affect the business income and other internal
factors of the business. The location of the business is also
accessible to the goods and services needed by the bakeshop to
operate.
 Product and/or Services
 MONAY - also known as pan de monja, is a
dense bread roll from the Philippines made with
all-purpose flour, milk, and salt. It has a
characteristic shape, with an indentation down the
middle dividing the bread into two round halves.

 SPANISH BREAD - a Filipino sweet bread roll

with a buttery, sugary filling. It's then rolled in
bread crumbs and baked until golden brown and
delicious!
 Products and/or Services

 BINANGKAL - a type of doughnut from the

islands of Visayas and Mindanao in the
Philippines. It is made from deep-fried
dense dough balls coated with sesame
seeds.

 DOUGHNUTS - the dough is made with

flour, water, yeast and sugar, then the
donuts are fried and dredged in sugar.
 Products and/or Services
 SLICED BREAD - is a loaf of bread that has
been pre-sliced with a machine and packaged
for convenience, as opposed to the consumer
cutting it with a bread knife.

 GRANADA - a sweet –creamy bread sprinkled

with a creamy crumbly topping to complete the
look.

 CHEESE BREAD - a Filipino type of bread

prepared with flour, milk, butter and eggs
coated with a creamy, sweet and savoury
cheese.
 Products and/or Services
 CUPCAKE - small cake baked in a cup-shaped
container and typically iced.

 PAN de COCO - literally "coconut bread" in Spanish,

is a Filipino rich sweet roll that uses sweetened
shredded coconut meat as filling.

 CHOCO BREAD - this bread is similar to the

cheese bread (different version) the only different is
the filling
 Franchise Location
JB's bakeshop is located at Brgy. Mahayahay Medina
Misamis Oreintal. The building is to be leased that is situated
beside the Axelum Resource Corporation.
Present Market
JB's bakeshop will serve the residents in Brgy. Mahayahay
Medina Misamis Oriental.

Its target market are the following:

 Axelum Resources Corporation employees

 Public transportation drivers (Multicab drivers, Tricycle drivers
and Single Motor drivers)
 Passers by like private vehicles
 Store Vendors
 Neighboring baranggays (Maanas, Cabug and San Jose)
 Competition

Competitors

In the local market, JB's bakeshops' competitors:

• Rose' Bakeshop
• A&E Bakeshop
• Panaderia
• Sophia's Bread and Pastries
Competitive Advantage

 Exceptional customer service and commitment:

The owner of JB's Bakeshop pride ourselves to being
on location everyday and getting to know the majority
of their clientele. We love interacting with the clients
and listening to what the client really envisions for our
products. It is extremely rewarding to put that idea
into reality and deliver what the client envisioned. We
love seeing the client’s face when they see the
finished product.
Competitive Advantage

 Delicious and freshly made pastries: JB's

Bakeshop will bake pastries daily and only sell what is
freshly made for that day. There will never be a stale
pastry served at JB's Bakeshop.

 Convenient location: JB's Bakeshop will be located

in a highly-trafficked streets near Axelum Corp. plant
where it is accessible for the employees and local
residents in the area.
Marketing Plan

The target customers are mostly employed and have

the power to purchase. JB's bake shop will offer the
unique value proposition to its clientele:

• Exceptional customer service and attention to detail on

all bulk orders.
• Freshly made pastries baked daily.
• Convenient and easily accessible location.
 Promotions/Strategy

The promotions strategy for JB's bakeshop are as follows:

 Social Media: JB's bakeshop will focus on social media

platforms and will have a page to develop unique inviting
posts and post its daily pastry specials and pictures.

 Word of Mouth & Referrals: JB's bake shop is confident that

its loyal clients will spread the word and refer their bakery to
residents who may not be familiar with the business.
 Management and Organization

JB's bakeshop will be manage by us, the franchisee. For

other support we need to hire few personnels that are
suitable for the job. For the business to progress, it must
have proper management and coordination. Each member
of the management will use their strength to contribute to
the growth of the business. To develop their skills and ability
to help the business is not only the focus of the
management team, it is much better to have good
relationship between co-workers to have simultaneous
progress and have a good work environment.
Management and Organization

Keren Hapu Pacudan, Co-Owner

- has made it her hobby to spend her free time in the
kitchen baking delicious treats for her family and friends.

Kris Ariane Balana, Co-Owner

-has been in the kitchen baking for over two and a half
years and has been making baking as her hobby since her
teen years. A work experience for over 3 years in a bakery.
Management and Organization

Bakers
- Has at least a one year experience in baking industry,
and is capable of working under time pressure.
Bookeeper
- keeps all records of the store into account.

Sales Lady
- Has a pleasing personality and has good
communication skills to possible customers.
 Owner/Manager

Bookeeper
Bakers

Sales
Lady
Business Resources

The following are the list of equipment that

are needed for the business to operate.

Building
Baking tools and equipment (oven, stand
mixer, baking trays, baking molders, trays,
and the likes)
AYA Commercial (baking ingredients)
 FINANCIAL STATEMENT/DATA

The following is a 1 year projected

statement of operations of JB's
bakeshop.

A chart that shows the flow of

revenue and expenses by 3 years of
operating.
 JB’s Bakeshop
STATEMENT OF OPERATION
For the year ended December 31, 2022
Total Revenue P 5,400,000.00
Cost of Goods Sold P 500,000.00
Gross Profit P 4,900,000.00
Operating Expenses
Supplies (P2,080, 000.00)
Building (P 36,000.00)
Equipment and Fixtures (P 200,000.00)
Salaries and Wages (P 370,800.00)
Utilities (P187,200.00)
Total Operating Expense P 874,000.0
Operating Profit P 2,026,000.00
Interest expense P 20,000.00
Income before Taxes P 2,006,000.00
Taxes P 240,720.00
Net Income P 1,765,280.00
 A 3 year projected revenues expenses of
JB's bakeshop franchise
P 6M
Expenses
P 5M
Net Profit
P 4M
Net Lost
P 3M

P 2M

P 1M

P 500K

2023 2024 2025

CONCLUSION

Taking everything into account, the business we

choose to franchise, JB's bakeshop, is profitable and
shows great potential to progress.
We are confident in the business we chose to venture.
Many bakeshops arise nowadays, but we are sure our
business can compete along with the other local
bakeshops and is able to keep up within this industry.
To sum it all up, our franchise is reliable, promising,
and has a bright future ahead.
Bibliography/ Documentation

 The following information from the presentation

was gathered through an administered interview with
the business owner.
THANKS