Professional Documents
Culture Documents
A Feasibility Study
Presented to the Faculty of the College of Business Administration
Abe International Business College,
Urdaneta City, Pangasinan
By
April 2022
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TABLE OF CONTENTS
MANAGEMENT FEASIBILITY.........................................................................................6
Introduction............................................................................................................................. 6
Legal Structure of the Business..............................................................................................6
Organization Chart..................................................................................................................6
Job Descriptions, Duties and Responsibilities.........................................................................7
Employee Benefits.................................................................................................................. 7
MARKET FEASIBILITY....................................................................................................9
Introduction............................................................................................................................. 9
Demand Analysis.................................................................................................................... 9
Supply Analysis....................................................................................................................... 9
Sales Forecast...................................................................................................................... 10
Marketing Strategy................................................................................................................ 10
Marketing Plan...................................................................................................................... 11
TECHNICAL FEASIBILITY.............................................................................................12
Introduction........................................................................................................................... 12
Physical Location.................................................................................................................. 12
Floor Plan (Layout)................................................................................................................ 12
Description of Products and Services....................................................................................12
Technology Requirements....................................................................................................13
Machines and Equipment......................................................................................................13
Production Process............................................................................................................... 13
Production Schedule............................................................................................................. 13
Inventory Schedule............................................................................................................... 14
Product Delivery.................................................................................................................... 14
Manpower Requirement........................................................................................................14
Project Timetable (Gantt Chart)............................................................................................14
FINANCIAL FEASIBILITY..............................................................................................16
Introduction........................................................................................................................... 16
Start-Up Costs...................................................................................................................... 16
Capital Requirement............................................................................................................. 18
Loan Repayment Schedule...................................................................................................18
Sales Forecast...................................................................................................................... 19
Cost of Sales......................................................................................................................... 19
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Operating Expense Forecast.................................................................................................19
Projected Income Statement.................................................................................................19
Statement of Financial Position.............................................................................................20
Cash Flow Statement............................................................................................................ 20
Financial Ratios.................................................................................................................... 20
Liquidity Ratios................................................................................................................. 20
Leverage Financial Ratios................................................................................................21
Efficiency Ratios............................................................................................................... 21
Profitability Ratios............................................................................................................. 22
SOCIO-ECONOMIC FEASIBILITY.................................................................................23
Introduction........................................................................................................................... 23
Contribution to the government.............................................................................................23
Contribution to the society.....................................................................................................23
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Chapter 1
Introduction
The idea to establish Tres Chicc Café from general interest of 3 students who are
looking to be challenged themselves. Starting from individual favorite, our group decides
to make a take-out milk-tea business plan which is mostly famous in Asia and combine
with new flavors from other countries. We hope we can bring convenience to
consumers. Besides that we also hope with new processing formula, milk-tea not only a
beverage but also nutrition drink for all ages, from kindergarten to workers or employees
working in large firms.
NAME ADDRESS
Ashleigh Nicole E. Alipio Tomana West Rosales, Pangasinan
Kaitlin Juneau L. Valdez Pilar Sta. Maria Pangasinan
Aira Joy P. Samoy Artacho Bautista, Pangasinan
Our business is called Tres Chicc café and is located in Zone 4, Tomana West
Rosales, Pangasinan with our brand name “Leaf n’ Milk”.
4
Mission
Our Mission is to provide our customers with the best tasting Milk tea. At Tres Chick
Café, we stay to our word by always providing the best quality experience, customer
service, and tea.
Vision
Our goal is to provide the best quality tea experience for our customers. Tres Chicc
Café wants to continue the trend of providing beverage options and by combining
drinking excellent teas with their daily lifestyle. We want to change the way people see
and think about tea, one cup at a time.
5
We apply hygienic and best quality services. In adition, there will have delivery
Milk tea service for bulk buyer.
We always look for feedback, take into account and always be better and better.
See the potential demand on the market, try new flavours, make a comparison of them
and see what the preference by customers is.
Short Term
Our short term goals of our business in the next 6-12 months are:
Improve our menu items and test new menu items.
We will acquire for at least 100 customers in less than a week.
Make our own social media page for our product to attract more customers.
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Long Term Goals
Our long term goals of our business in the next 1-3 years are:
Adding two branches to increase the total income of our business over the next
three years.
To be one of the top in Milk tea business and to be recognize in our province and
social media in 1-2 years.
Reduce production expenses by 5% over the next three years and to increase
overall awareness.
Target Market
The market that we will be targeting is all age around Tomana East and West
Rosales area, but the majority of our costumers target are young people around 13 to
25 years old. This means that our product and services will have to be focused on the
wants, needs and demands of this group of people.
Economic Policy refers to the actions that governments take in th economic field.
It covers the systems for setting interest rates and government budgets as well as the
labor market, national ownership, and many other areas of government interventions
into the economy.
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employment. Sometimes other objective, like military spending or nationalization, are
important.
One of the major goals of economic policy is to promote economic growth. How
growth is measured though is another question. The above image rate of change of
Gross domestic product, world and OECD, since 1961, is one representation of
economic growth.
To achieve these goals, governments use policy tools which are under the
control of the government. These generally include the interest rate and money
supply,tax and government spending, tariffs, exchange rates, labor market regulations,
and many other aspects of government.
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Chapter 2
MANAGEMENT FEASIBILITY
Introduction
This chapter is all about entire organization arrangement of the business. This
tackles the legal structures of the business, Organizational chart, Job Descriptions,
Duties and Responsibilities and also the other benefits of the employees.
Organization Chart
Business Owner
Aira Samoy,Ashleigh
Figure x. Organizational ChartAlipio, Kaitlin
of XYZ Juneau
Company
Valdez
Production Manager
Ashleigh Alipio
Job Descriptions, Duties and Responsibilities
9
Business Owner: Someone who owns the business either of product or services
with the aim of meeting a need in the public, and in so doing makes profit. The other
tasks of a business owner is to share their brand and services to public. Planning a
marketing strategy is of the owners need to do for the business.
Costumer Service Manager: The one who talk to the costumers complains and
questions. Give costumers clear informations about the business and the one who
manage the product returns.
Employee Benefits
SSS: Social Insurance program that aims to provide protection to the employee’s family members and
beneficiaries. SSS members can avail of maternity, sickness, disability, retirement, funeral and death
services.
PhilHealth: Implements the National Health Insurance Program that aims to provide the employee with
financial assistance and accessto affordable health services.
13th Month Pay: It is a mandatory compensation that is provided to rank and file employees by the end
of the year. In this way we can thank the employees for their honesty and hardwork given to the
business.
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Chapter 3
MARKET FEASIBILITY
Introduction
In this study, it will Identifies the success of aproduct in a particular market. It will
helps to identify the potential markets, market competition, potential development in the
market, and market analysis to evaluate the business idea.
Demand Analysis
As of we started a year 2021-2022 are the most demand year for pearl milk teas.
Milkteas are eye-catching patterns of tapioca pearls, unconventional toppings and fresh
look, are among the key factors boosting demand of pearl milk teas. In the Philippines it
is the fast paced drink. You can seen all the stalls sells different kind of milkteas.
Supply Analysis
The milktea are being distributed in 3 different sizes of cup. The cup sizes are
small, medium, and large.the sizes are made are to adequate the genuine consumer’s
needs. We are offering our milktea in a very friendly price but a quality product/milktea.
And the sizes of our fries is small, regular and a large size.
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Sales Forecast
PRODUCT/SERVICES PRICE UNIT SOLD PER MONTH SALES PER MONTH YEAR 1 SAL
Marketing Strategy
The marketing strategy will help Tres Chicc café business to achieve marketing
mission and objectives for the three years of business. The product/service, pricing,
position, promotion and people
Pricing
Preposition
Tres Chicc Café can easily access location especially to the resident of Zone
4, Tomana West, Rosales Pangasinan. And the location of the store is near Tomana
West Elementary School Sped Center.
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Advertising. Since most of people noe are hanging out and spending time in
social media , using facebook and instagram are a good platform that we also use to
promote our business product.
Word of mouth. Ask our friends and loyal costumers to refer our product to their
family and friends are another way to promote our product. Since most of people trust
word from close peole more than from a company.
Marketing Plan
This are the four marketing objectives of Tres Chicc Café aims to increase
customers and have a positive feedbacks, and excellent in every high quality, refreshing
and affordable product we produce.
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Chapter 4
TECHNICAL FEASIBILITY
Introduction
The technical feasibility projects show how the products distribute to the
consumers. It will discuss the proper flow of communication between the owner and its
buyer. The purpose of this study is to ensure the success of the operation of the
proposed project.
Physical Location
Our physical location is located at Zone 4, 190 Tomana West Rosales Pangasinan near
Tomana West baranggay hall. And our business location is close to Tomana
Elementary School and we are also near at Richbake INC Goldilocks im wjich they will
be our potential customers.
14
Floor Plan (Layout)
The total floor of Tres Chicc Café store is 3 square meterswhich is enough space
for our employee to accommodate customers, business products display space for our
products.
15
Description of Products and Services
The product and services that Tres Chicc Café has different sizes of milk tea to
offer. We have small, medium, and large milk tea. And we have a fries that comes with
also in different sizes. We offer free delivery around Tomana area only.
Small Milktea
Medium Milktea
Price:php 55.00
Large Milktea
Our large milktea are recommended
for teens, adults who loves pearl tea.
It's a 800ml tea,flavor of your choice
with tapioca toppings.
Price:php 65.00
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Small Fries
price: php30.00
Medium Fries
Large Fries
Technology Requirements
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Smartphone and Telephone are almost a must need in terms of orders. A
messenger account in all customers (regular) in case they want to buy, they can easily
message their orders. Computers, in terms of inventory, we can use MS Excel in listing
computation and inventory.
The most basic equipment in making milk tea is Sealer Machine, Shaker
Machine and Fructose Dispenser. Sealer machines are used to put a plastic seal on
your plastic cup. Fructose Dispenser is used to keep your drink quality consistent and
reduce employee cost. The pre-sized measuring scoops are included and the tapioca
container.
Milk tea will also need basic supplies such as cups and straws, sealer film. We
also need metal stirrers, measuring cups, a scale, some syrup pumps and plastic
searing films that covers and seals most milk tea.
Production Process
Bubble tea is one of the most popular drinks in Asia. It can be served in many
various flavors. These instructions will help you make milk tea flavored bubble tea at
home in few very easy steps. The whole process will only take about 10-15 minutes.
Milk tea is a very sweet tea that consists of tea and balls of tapioca and honey.
For the sugar syrup you will need 1 cup of water and 1/2 cup of white and 1/2 cup of
brown sugar.
Sugar syrup is what sets milk tea apart from black tea with milk. This step should be
done first, as it will take a long time to complete.
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-Add 1/2 cup of white and 1/2 cup of brown sugar (You can experiment with ratios).
-Turn the temperature to low and allow it to cook until all the sugar crystals have
dissolved, gently stirring every few minutes. It should take about 25 minutes until the
sugar has fully dissolved.
-Put the sugar syrup into a cup and put it in the fridge for later.
Production Materials
The Modified-Traditional Method are another way to make milk tea at your bubble
tea store would be combining pre-made with a made-to-order method. With over
90% of tea shops on board with this hybrid system, it is clearly the most popular
tea-making model. The initial process of making tea batches is the same, but with
the use of tea warmer dispenser, tea can remain heated for up to 8 hours. The
largest tea warmer currently on the market can hold up to 12 liters (3.15 gallons)
of tea. This method gives customers the option of ordering drinks hot or cold.
Tea batches are usually made at least twice a day: before the store opens and
midday during business hours.
Barista would need to pour hot tea from the dispenser into a shaker, add sugar and
creamer, and mix until the tea is smooth. If the customer wants their milk tea cold, ice
and toppings may be added afterwards. Concocting milk tea with this hybrid model is
cost efficient, and it allows for more drink versatility.
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Production Schedule
Showing the details below how the work is going to be spread out in the next 12
months. This has to be made in order to ensure that the number of units to be sold or
services to be completed, based on the projected sales, are produced in time. Among
others, the schedule will show the status of production at any point during the
production period; the specific periods when production or service will start and when
the product or service will be completed.
MARC
Manufacturing Steps JANUARY H MAY JULY SEPTEMBER NOVEMBER
INITIANAL NUMBER
OF EMPLOYEE 3 3 3 3 3
REGUGAR TIME CAPACITY
IN HOUR PER EMPLOYEE 35 35 35 35 35
OVERTIME CAPACITY IN
HOUR PER EMPLOYEE 15 15 15 15 15
HIRING COST PER
EMPLOYEE 537 537 537 537 537
DISMISSAL COST PER
EMPLOYEE 2000 2000 2000 2000 2000
UNIT SUBCONTRACTING
ALLOWED 50 50 50 50 50
Inventory Schedule
The prposed setup is assumed to maintain a minimum milk tea to act as a safety
stock any shortage from supplier and to meet regular market demand.
INVENTORY
SCHEDULE
SIZES OF MILK TEA & UNITS SOLD PER SALES PER
FRIES PRICE WEEK WEEK
PHP
SMALL MILK TEA 45.00 40 UNITS PHP 1,800
PHP55.0
MIDIUM MILK TEA 0 50 UNITS PHP 2,750
PHP
LARGE MILK TEA 65.00 67 UNITS PHP 4,355
PHP
SMALL FRIES 25.00 17 UNITS PHP 425
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PHP
MIDIUM FRIES 30.00 27 UNITS PHP 810
PHP
LARGE FRIES 50.00 30 UNITS PHP 1,800
TOTAL 231 UNITS PHP 11,940
Product Delivery
One of the trends which attracts most of the youth is a chain of milk-tea shops.
Many famous milk-tea trade-names appear in recent years susch as: Macao Imperial
and Mang Cha.This kind of business is quite popular in Philippines current market, from
popularity level to premium level.Living standards and income of each household is
increasing. The take-out mlik tea shops was launched which can meet this end. This
type of business model has been appeared for a long time and has been growing and
developing countries susch as USA, UK, Singapore and Taiwan.
Manpower Requirement
MANPOWER COST
Year 1 - 2022
4.0%
Daily
Monthly Provident
Position Wage Pax SSS-ER EC-ER Philhealth
Salary Fund
Rate
Totals 3 15,0 -
21
00 - - -
Year 2 - 2023
Salary Increase 5% 4.0%
Daily
Monthly Provident
Position Wage Pax SSS-ER EC-ER Philhealth
Salary Fund
Rate
16,5
Totals 3 00 - - -
Year 3 - 2024
Salary Increase 10% 5.0%
Daily
Monthly Provident
Position Wage Pax SSS-ER EC-ER Philhealth
Salary Fund
Rate
15
Finance Manager 250.00 1 6,050 - - - .3
15
Production Manager 250.00 1 6,050 - - - .3
15
Customer Service Manager 250.00 1 6,050 - - - .3
18,1
Totals 3 50 - - 54
Year 4 - 2025
Salary Increase 10% 5.0%
Daily
Monthly Provident
Position Wage Pax SSS-ER EC-ER Philhealth
Salary Fund
Rate
Finance Manager 250.00 1 16
22
6,655 - - - .4
16
Production Manager 250.00 1 6,655 - - - .4
16
Customer Service Manager 250.00 1 6,655 - - - .4
19,9
Totals 3 65 - - 99
Year 5 - 2026
Salary Increase 10% 5.0%
Daily
Monthly Provident
Position Wage Pax SSS-ER EC-ER Philhealth
Salary Fund
Rate
18
Finance Manager 300.00 1 7,321 - - - .0
18
Production Manager 300.00 1 7,321 - - - .0
18
Customer Service Manager 300.00 1 7,321 - - - .0
21,9
Totals 3 62 - - 49
The is a list of all the activities for launching the business and the timeframe for
accomplishing them.
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4 Acquisition of equipment and machinery
5 Start to operate business
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Chapter 5
FINANCIAL FEASIBILITY
Introduction
Start-Up Costs
Following fixed and working capital requirements have been identified for operations of the proposed
business.
Particular Amount
FOUNDING EXPENSES 7,150
Legal fees 2,000
Business permits, licenses and insurance fees 5,150
CAPITAL EXPENDITURES 5,300
Machines and Equipment 4,000
Furniture and Fixtures 1,000
Technological Expenses 300
PRE-OPERATING EXPENSES 17,500
Business/Market Research 300
Advance Rent 300
Advertising and Promotion 200
Pre-Employment Expenses 16,500
Other Pre-Operating Expenses 200
Total Start-Up Costs 29,950
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Start writing here…
Capital Requirement
Particular Amount
Total Start-Up Costs 29,950
Total Capital Requirement 29,950
Less: Owner’s Capital Contribution 10,000
Total Amount to be Financed 19,950
Sales Forecast
PRODUCT/SERVICES PRICE UNIT SOLD PER MONTH SALES PER MONTH YEAR 1 SAL
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SMALL FRIES PHP 25.00 50 1,250 15,000
Cost of Sales
Operating Expense Forecast is a measure of the number of times a company can pay off current
liabilities with the cash generated in a given period
27
UNIT SOLD PER COST OF SALES PER
PRODUCT/SERVICES SRP MONTHLY SALES MONTH
MONTH
28
Financial Ratios
BALANCE SHEET
Are created with the use of numerical values taken from financial statements to
gain information about company.
Liquidity Ratios
Liquidity ratios are financial ratios that measure a company’s ability to repay
dhort- and long-term obligations. Common liquidity ratios include following:
The current ratio measures a company’s ability to pay off short-term liabilities with
current assets.
Leverage ratios measure the amount of capital that comes from debt. In other words, leverage
financial ratios are used to evaluate a company’s debt levels. Common leverage ratios include the
following:
The debt ratio measures the relative amount of a company’s assets that are provided from debt:
The debt to equity ratio calculates the weight of total debt and financial liabilities against
shareholders’ equity:
The interest coverage ratio shows how easily a company can pay its interest expenses:
The debt service coverage ratio reveals how easily a company can pay its debt obligations:
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895,207 / 190,534.5 = 4.69
Efficiency Ratios
Efficiency ratios, also known as activity financial ratios, are used to measure how well a company is
utilizing its assets and resources. Common efficiency ratios include:
The asset turnover ratio measures a company’s ability to generate sales from assets:
The inventory turnover ratio measures how many times a company’s inventory is sold and replaced
over a given period:
The days sales in inventory ratio measures the average number of days that a company holds on to
inventory before selling it to customers:
Profitability Ratios
Profitability ratios measure a company’s ability to generate income relative to revenue, balance sheet
assets, operating costs, and equity. Common profitability financial ratios include the following:
The gross margin ratio compares the gross profit of a company to its net sales to show how much
profit a company makes after paying its cost of goods sold:
The operating margin ratio compares the operating income of a company to its net sales to determine
operating efficiency:
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Operating margin ratio = Operating income / Net sales
895,207 /1,996,150 = 0.44
The return on assets ratio measures how efficiently a company is using its assets to generate profit:
The return on equity ratio measures how efficiently a company is using its equity to generate profit:
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Chapter 6
SOCIO-ECONOMIC FEASIBILITY
Introduction
Creation of employment
o What is employment?
o Why is employment important?
o How many people are employed by the company?
o How much annual salaries are paid to the employees?
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Contribution to the economy
33
APPENDIX A
Legal Requirements to Establish a Business
34
APPENDIX B
Permits and Licenses
35
APPENDIX C
Articles of Partnership/Corporation
36
APPENDIX D
Complete Products and Services
37
APPENDIX E
Machines & Equipment
38
APPENDIX F
Furniture & Fixtures
39
APPENDIX G
AEQ Analysis Table
40
APPENDIX H
Other Relevant Documents
41
APPENDIX I
Curriculum Vitae
42