Strategies, Programs, Activities and Tasks, and Resource Requirements (SPATRES)

The Strategies, Programs, Activities and Tasks, and Resource Requirements (SPATRES) are set
based from the strategies derived on the TOWS Matrix. It will answer the questions: What
programs, activities and tasks will these programs entail? What resources will we need? How
much resources is needed for the implementation of these strategies?

Market Development

Market development is a strategic step taken by a company to develop the existing market
rather than looking for a new market. The company looks for new buyers to pitch the product to
a different segment of consumers in an effort to increase sales.

Objective 1: To offer and extend the best quality of book distributing service to a larger
market.

The main point of the first objective is to transcend in the field of book distributing services by means of
providing the best quality of products and services to exceed the clients’ expectations. It is important to
provide new and existing clients with the best quality f products and services that they deserve because
it could lead to greater markets that can help the company grow and develop economically.

Strategy 1: Introduce new and improved ways to expand and provide services at a low cost . (S10, O7)

The expansion of business is something all good entrepreneurs aspire to, and early success often fuels
dreams of growth. One of the best reasons for expansion of business is to reach out to a new group
of customers. Although you already have a well-mined customer base, there is always the
opportunity to add new customers when you expand, especially if that expansion of business
involves the introduction of new products and services.

Strategy 2: Hire and keep employees who are qualified to communicate and make recommendations
to client. (S1, O1)

Keeping and hiring the good and qualified employees ensures customer satisfaction and
organizational knowledge. To hire the qualified employees, the company must draft lis of the
qualifications that they are looking for in an employee which also describes the job description
thoroughly. This can help the company to eliminate the number of unqualified employees.

STRATEGY PROGRAMS ACTIVITIE TIME FRAME PERSON / RESOURCE

S DEPARTMENT REQUIREMENT

IN HARGE
Introduce new Advancement Establish As needed; Board of More or less

and improved Program expansion From time to Directors 50,000 for the

ways to expand plans at a time development and

and provide low cost. expansion of the

services at a low companies

cost partners and

products.

Hire and keep Hiring Establish a As needed Human More or less

employees who Program good Resource 15,000 for the
are qualified to
human Department compensation
communicate
resource needed to hire
and make
departmen new employees.
recommendation

s to client.
t who can

identify

qualified

company

employees

Objective 2: To find and be in contact with more publishers and partners who could offer a new
range of products and services.

A partnership could mean your business will have access to new products, reach a new market, block a
competitor (through an exclusive contract) or increase customer loyalty. ome prefer to use partnerships
to strengthen weak aspects of their business. Rob Slee, founder of MidasNation, an aggressive business
 mentoring community, says small businesses should use strategic partners when those partners can
better serve your customer.

Strategy 1: (S4, T10)

Business collaborations allows partners to take a more strategic approach to a larger range of
assets, rather than be limited by acting on a site-by site basis. Collaboration can create greater
gains more in line with local priorities, reduces risks and share costs, gives access to additional
funds, etc.

Strategy 2: Try to convert the privately-owned company to an open one to reduce threats from
future competitors. (W10, T5)

Industry competition includes businesses that sell a similar product or service. So if you’re
starting an education tech app, your industry is education technology and your competitors are
other businesses creating education tech apps. All businesses have competitors, and in some
cases, industry competition is so fierce that companies have to fight for the business of potential
customers. This is why some players have a negative view of competition.

STRATEGY PROGRAMS ACTIVITIES TIME FRAME PERSON / RESOURCE

DEPARTMENT REQUIREMENT

IN HARGE

Have a stronger Government Establish One time only Administration No cost because it

store network Extensions connections ; Board of only requires

including Program with the Directors good

collaborating with government communication

government sectors. and other and partnership

sectors. with the said

sectors.

Try to convert the Involvemen Build Occasional Board of No cost because

privately-owned t Program partnerships Directors the company

company to an with book tends to acquire
open one to reduce
threats from future fair more partners and

competitors. conductors gain more

and be more investments.

involved

and engaged

in their

activities.