Professional Documents
Culture Documents
5. Marketing Strategy
Inspirational Grounds' marketing strategy focuses on the key elements of the target markets'
soft needs, and the focus of the venture.
TOTAL =Rs.219000/-
TOTAL =Rs.155000/-
TOTAL =Rs.392000/-
7.14 COST OF RAW MATERIAL (Espresso, Coffee, Snacks, Books, Music etc.)-
Rs.2430000/-(estimated keeping an eye on estimated total sales)
Target:
➢ No increase in the Fixed Cost
➢ Increase Sales upto Rs.4500000
INSPIRE YOURSELF WITH THE WARMNESS OF COFFEE
➢ Restrict the increase of variable cost up to 15% of the 1st year.
According to breakeven point theory, we will achieve our breakeven point immediately after the
six month of our operation. Exactly the breakeven figure will be 6 months and 8 days.
8.2 Weakness
• Psychological constraint may work against it as it is the first coffee house
of its kind.
8.3 Opportunity
• Community Involvement, Personality and fitness growth learning’s can
one of most important opportunity.
• Every person is a potential customer and all potential markets experience
growth.
• Location of the store is very crucial as it is in the busiest area of Kolkata
and will attract attention of customers as well as media too.
• Can be one of the favorite coffee houses of people all over the major
cities of India in the coming years.
INSPIRE YOURSELF WITH THE WARMNESS OF COFFEE
• Ever increasing interest over personality development and fitness growth.
8.4 Threats
• Well established brands like Café Coffee Day and Barista can be one of
the major threats.
• Brand loyalty of Café Coffee Day.
• Music World, which is present in Park Street can be a threat to its music
business.
• First food giant “Flurys” can be another threat to its first food business.
a. Once a day
b. Once in a week
c. Once in a month
d. Very rarely(after more than a month)
a. CCD
b. Barista
c. Nescafe outlets
d. Others(Specify)
3. Are you satisfied with the service and ambience of your favorite coffee bar?
a. Very satisfied
b. Satisfied
c. Somewhat satisfied
d. Somewhat dissatisfied
e. Dissatisfied
5. Are you interested in a coffee bar which has inspirational and yogic and fitness
books with classical music playing all over?
a. Yes.
b. No.
6. If a coffee bar with those facilities is opened how many times at least you visit in a
week?
a. More than twice a week.
b. Twice a week
c. Once a week
d. Once a month.
e. Never
7. What kind of future prospect you predict for those value-added coffee bars?
a. Excellent
b. Good
c. Average
d. Poor
7) What kind of future prospect you predict for those value-added coffee bars?
11. CONCLUSION
From the above analysis of feedback, it is quite obvious that a motivational and yogic coffee bar
like “INSPIRATIONAL GROUNDS” will have a very good demand in the market in the future
and will have a very strong consumer base. The ambience will be its main mantra for it’s over
whelming success in the industry. It will serve its customer like a very much loyal brand and
customer loyalty will be the core of our brand promise with excellent product and service
offerings in a awesome atmosphere.
Plan by:
Mausam Choudhury
MBA-I, KIIT School of Management,Bhubaneswar.
E-mail:mausam.choudhury@gmail.com
Contact No: +919178172450