Professional Documents
Culture Documents
The Hideout
(Name of your Business
or Product/Service)
1. Executive Summary
For many Filipinos, coffee is one of the most popular beverages. In fact,
coffee is consumed on a daily basis by 9 out of 10 Filipino households. Coffee
is rapidly evolving from a household beverage to a lifestyle beverage. Filipinos
have sparked new dynamics in coffee consumption, buoyed by rising income
prospects and an increasing number of international and third-wave coffee
chains in the country.
As the demand for gourmet coffee and other similar products grows, The
Hideout will exist not only to give best coffees and services, but also will
continue to attract local customers in order to build a loyal customer base.
Business Description
Customers will have a variety of options at the coffee shop. Various types
of coffee such as espresso, latte, cappuccinos, mocha as well as tea and
other refreshment will be available. We will also offer different pastries such
as croissant, donuts, bagels and specialty breads. Breakfast, lunch, and
dinner will also be served.
The company set out to achieve the following goals and objectives:
Potential Market
Aside from the obvious boost that caffeine delivers, the appeal of sipping
a cup of coffee has somehow become a part of today's growing number of
millennials' everyday lifestyle—or, in some cases, an addiction. The most
popular caffeine-infused drinks are frequently found at premium coffee shops,
where they are, of course, provided at a higher price than usual.
The Hideout will be located in Davao City's Downtown area, where Davao
City Central Business District can be found, as well as a variety of commercial
establishments, banks, public markets, shopping malls, medical centers,
hotels, parks, churches, entertainment areas, and some of the city's
landmarks.
Marketing Strategies
The Hideout will focus on our marketing efforts on millennials since they
are more active on social media and more likely than their seniors to seek out
a modern coffee shop to spend time after school or during a break from work.
As a result, we will focus significant resources on recruiting college students
from neighboring campuses to our clubs to significantly increase our client
base.
The Hideout will create a loyalty card with a reward system that includes
free coffee, products, freebies, and/or product tie-ins in order to foster long-
term client relationships. Items for merchandising will include, but are not
limited to T-shirts, caps, tumblers, and mugs are all available
.
There will be also a discount card which is a substitute coupon for clients
who do not wish to enroll in a loyalty card program to keep clients coming
back for more. Customers will hopefully become more loyal as they continue
to receive good service and eventually enroll in a loyalty card as a result of
this.
Regular Large
Name
Regular Large
Name
Milktea:
Large
Name
Milkshake:
Name Large
Production Methods
Our basic idea in product selection is to select lines that will provide our
consumers with consistent quality, competitive pricing, and product
satisfaction.
The cafés' fierce competition among Davao cafes has paved the way for
the introduction of many innovative ideas in coffee-making, as well as
dynamic techniques adopted by cafe managers and owners in terms of
marketing and establishing cutting-edge interior designs. Blugre Café, Basti's
Brew, Kasagingan, Kangaroo, Cups & Lowercase, Caffe Vivere, Caffe Palma
Gil, and other restaurants and food chains that provide the same meals and
beverages are some well-known coffee shops in Davao City. Café Firenzo,
Coffee Cat, and Java Jive have been identified as our primary competitors.
Our employees who prepare coffee (baristas) are also well-trained and
experienced. To deliver a clearly superior result, we use only the best quality
equipment and ingredients.
Using a basic coffee machine, all coffee will be made black, and the
barista will then follow the customer's requests for what they want in their
drink. There will also be drink suggestions on the menu to assist customers
who are new to the coffee world.
For our coffee supplies, we will be partnering with Coffee Grounds Davao,
one of the best coffee coffee supplier in Davao Area.
Customers will also be enticed to take photos and post them on social
media by using our custom-designed and recyclable coffee cups to promote
the product.
For the logo designs, we will also going to partnered with Marketing Media
Cloud (MMC) which is a Davao-based inbound marketing and growth-driven
design agency. They assist local and international businesses, as well as
small and medium-sized enterprises (SMEs.)
In addition, the company has obtained intellectual property (IP) rights for
its logo, label, and brand name. With a registered trademark in hand, the we
The Hideout will now has exclusive rights to use it in the Philippines for a
minimum of ten years.