LADYLYN R.

BARBOSA

BSHM - 2

BUSINESS PLAN

SOUTHERN CAFE

 The Southern Cafe is a Coffee Shop with delicious food and beverages facility that will be located
in barangay South Poblacion Gabaldon Nueva Ecija, Southern Café derives its name to place
where the owners live. The owner of the cafe is Ms. Ladylyn Barbosa, she come up this business
idea because nowadays many people needs a peaceful place to become their comfort zone with
a free wifi internet connection.

Southern Cafe will offer a variety of choices to the customers snaks and beverages of all sort will
be offered. The choices of the beverages from the menu will arrage from cold to hot and also we
added Fruit juice for the drinks, for those who wants alcoholic beverages we have some
alcoholic drinks on the menu.

The Interior design of the building will be a relaxed atmosphere . A natural lighting cafe interior
design. The carpenting will be light brown in color, the table and chairs are made of the wood it
is placed in front of the glass window with a peasant plant outside. the walls are light brown also
with bricks and the ceiling has lighting effect decorations, counter is placed in front of the door
and the tables and chair are only for 2 to 4 person.

PRODUCT/SERVICES :

 SNAKS

PRODUCTS; PRICES;
 P 30.00 each

Sandwich

One of the consumers’ favorite

snacks is bread. A lot are
craving for it every now and
then. Due to this, we used it
to promote dietary products and
health by using vegies and meat
as a main ingredient to our
product. It can surely satisfy
your cravings with its tasty
nature.

P 30.00 each

Cupcake

This is a snack that is full of

sweetness. This consists of
different types and flavor that
will surely make your craving
satisfaction better.

P 25.00 each

Pancake

Breakfast and a snack that will

surely fill your stomach. This
pancake is mainly made out of
 potato added with some
ingredients that makes it
exceed the taste of an original
pancake flavor.

P 15.00 each

Empanada

Empanada is a fried snack that

is popular to some. It is made
out of vegies and some meat
that is simply mix and put in a
dough. It produces a tasty and
unique taste that will drive
the customers’ preferences.

P 15.00 each

Doughnut

Try this simple product that

comes with a surprise. It may
look simply, but when you start
to bite from it, you will
surely taste a creamy
satisfaction into this product.

P 30.00 each

Carbonara
Carbonara is a pasta dish with
creamy sauce and some bacon
bits, this snack will make an
extraordinary taste that will
surely be loved by the
customers.

P 30.00 each

Fruit Salad

This snack is light and

refreshing, perfect for a hot
day! Considering that fruit
salad is one of desserts that
will never go out of style, we
used it to promote health-wise
products by providing them
affordable yet tasty and
nutritious snack.

 HOT BEVERAGESP

PRODUCTS PRICES

25.00 Pesos

Esspresso

Esspresso

- Espresso is a coffee-brewing method of

Italian origin, in which a small amount of
nearly boiling water is forced under 9–10 bars
of atmospheric pressure through finely-
 ground coffee beans

25.00 pesos

America

is a type of coffee drink prepared by diluting

an espresso with hot water, giving it a similar
strength to, but different flavor from,
traditionally brewed coffee.

25.00 pesos

Cappuccino

is an espresso-based coffee drink that

originated in Italy, and is traditionally
prepared with steamed milk foam.

25.00 pesos

Latte

Caffe latte is a coffee drink made with

espresso and steamed milk.

25.00 pesos
 Hot Chocolate

also known as hot cocoa or drinking chocolate,

is a heated drink consisting of shaved
chocolate, melted chocolate or cocoa powder,
heated milk or water, and usually a
sweetener.

 COLD BEVERAGES

PRODUCTS PRICES

25.00 pesos

Ice Americano

Iced Americano is made by pouring cold

water, over ice followed by shots of espresso.

25.00 pesos

Ice Latte

The Iced Latte is the perfect espresso drink to

cool down with on a hot summers day

25.00 pesos

Ice Mocha

iced mocha latte is made from cooled coffee

or espresso, milk, and chocolate syrup
 25.00 pesos

Ice Coconut Milk Latte

Combine Cold Brew and coconut milk with any

desired sweetener. Pour over ice and enjoy.

25.00 pesos

ICE Chocolate

Iced hot chocolate boasts all the flavor of the

warm, wintertime drink, but it's served chilled
over ice.

 Coctails

PRODUCTS PRICES

40.00 pesos

Irish Coffee

is a cocktail consisting of hot coffee, Irish

whiskey, and sugar, stirred, and topped with
cream. The coffee is drunk through the cream.
 40.00 pesos

Kentucky Coffee

Kentucky coffee is an after-dinner drink made

with strongly brewed coffee, cream, sugar,
and bourbon.

TARGET MARKET :

 Millennial – they are so into social medias and love posting

pictures that are new, unique, and presentable. The people
in this segment tend to spend much on new things more often
in food for the sake of posting in social media. Millennial
have the greatest growth potential and are valuable for the
prominence of the business, because they are the prospect
for a large amount of sales.

 Couples- the second greatest growth potential because they

can celebrate their anniversary and monthsaries at the
lowest price we can give, we have lots of promos to do who
have celebrated their very important occasions, and also
couples nowadays really love dates and love to eat also.

 Families – are another source of revenue especially to those

with children because they will be satisfied with the
delightful product and services that we offer. Families are
more likely and more often to have bonding together
particularly on special occasions, and our restaurant is
perfect for that as we give blowout promos and other
different services involving special events.
  Workers – are capable of generating more revenue to
business because these individuals have source of incomes.
People in this segment probably do not have time to prepare
for obreakfast or pack lunch which was the reason for them
to be the easy target. We will offer food orders for pick-up
and delivery which will accommodate all working areas near
the vicinity of the business.

LOCATION OF THE BUSINESS AND LOCATION MAP:

 Barangay South Poblacion Gabaldon Nueva Ecija.

MARKETING SAMPLE OF ADVERTISEMENT:

MANAGEMENT:

The owner of the Southern Cafe is Ms. Lady Lyn Barbosa. The Southern Cafe will be
primarily run by my self along with my future business partner. I plan taking up most of the
responsibilities that come from running a cafe/coffee shop for the first few years of our opening.

A full time manager will be hired to oversee the daily operations at the southern cafe. I want this
employee to have a 2 years of experience being a manager, this person will be reponsible to
mange the staff, ordering inventory, dealing with suppliers, developing a marketing strategy and
perform other daily managerial duties

six part time employees will be hired on to our barista team at the souther cafe, their
responsibilities will consist for the opening and closing the cafe.

 8 hours and 30 minutes of duty, this includes the preparation hour and closing hourx
opening of the cafe is 7:00 AM and closing at 10:00 PM.

 Employees will have 30 minutes break in the morning and evening.

 Employees have a shifting schedule, the employees for morning is 7:00 AM to 2:00 PM for
the evening 2:00 to 10:00 PM.

Compensation of the Salesman

Position Monthly Annually

Cook 9, 000 108,000

Assistant Cook 9,000 108,000

Cashier 8,000 96,000

Dining staff 8,000 96,000

 Reservation and Ordering by Online.

- Facebook Page ( Southern Cafe.ph).

- Mobile Phone (0961-4718-324).

 No pick-up orders.

 We do delivery.