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  • How To Use Google Search Trends

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    If you want to know the seasonal content trends in your niche, Google Trends is possibly the best tool for you. Here are some ways you can use this tool to maximize your content marketing efforts - https://narrato.io/blog/how-to-article-how-to-use-google-search-trends-for-content-marketing/

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    How to Use Google Search Trends

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    If you want to know the seasonal content trends in your niche, Google Trends is possibly the best tool for you. Here are some ways you can use this tool to maximize your content marketing efforts - https://narrato.io/blog/how-to-article-how-to-use-google-search-trends-for-content-marketing/

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    27 views12 pages

    How To Use Google Search Trends

    Uploaded by

    Narrato Social
    If you want to know the seasonal content trends in your niche, Google Trends is possibly the best tool for you. Here are some ways you can use this tool to maximize your content marketing efforts - https://narrato.io/blog/how-to-article-how-to-use-google-search-trends-for-content-marketing/

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    Attribution (BY)
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    of 12

    HOW TO USE GOOGLE

    SEARCH TRENDS
    FOR CONTENT MARKETING

    narrato
    Table Of Content

    01 WHAT IS GOOGLE TRENDS?

    HOW TO USE GOOGLE SEARCH TRENDS IN CONTENT STRATEGY


    02 BUILDING
    1. Use Google search trends for keyword research
    2. Identify search intent with the search types on Google Trends
    3. Find trending topics for your content
    4. Improve local SEO from localized Google search trends
    5. Conduct competitor research with comparison on Google Trends
    6. Derive insights from time-based Google search trends
    7. Identify seasonal Google search trends to plan your content
    calendar
    narrato
    WHAT IS GOOGLE TRENDS?
    Gives you a visual walkthrough of the trending topics, popular keywords
    or search terms that people are using, trending news, and more.

    Let's you see both real-time data on


    current trending searches and historic
    trends as old as 2004!

    narrato
    narrato
    1. Use Google search
    trends for keyword
    research

    Google Trends gives you a Identify popular keywords


    shot at improving keyword
    Leverage emerging keywords
    optimization in your content
    marketing strategy Implement regional and seasonal
    variations

    Compare competitors’ keywords


    narrato
    2. Identify search
    intent with the search
    types on Google Trends

    Google Trends data can also Track sudden spike in interest for
    help you understand search search terms
    intent to some extent. Filter interest over time for web,
    news, image, Google shopping, or
    YouTube search

    narrato
    3. Find trending topics
    for your content

    Use Google Trends to identify Leverage related topics and queries


    trending topics and build for a search term
    topic clusters Sort these topics as ‘Rising’ which
    gives you the emerging topics

    narrato
    4. Improve local SEO
    from localized Google
    search trends

    Google Trends lets you filter Generate reports for a specific


    search trends by region, country and see what the Google
    search trends for a topic or keyword
    making it easier to optimize are in that country
    your content for local SEO
    Understand regional variations in
    search trends

    narrato
    5. Conduct competitor
    research with
    comparison

    Though Google Trends doesn't Monitor keyword popularity for


    provide any statistics around competitor keywords and phrases
    competitor traffic/user
    engagement, it can still give you See if your competitor has addressed
    related queries
    some very valuable input
    Compare the popularity of your
    competitor brand names with your own
    narrato
    6. Derive insights from
    time-based Google
    search trends

    Get a better view of better view Visualize the search trends from as early
    of how a particular search term as 2004
    has been growing or falling in
    popularity over the years Identify both long-term and short-term
    trends

    narrato
    7. Identify seasonal
    Google search trends to
    plan your content
    calendar

    Google Trends can help in Identify when the search for a particular
    planning your content calendar topic peaks
    with seasonal content,
    Plan your content accordingly

    narrato
    narrato

    THANK YOU
    For an in-depth look at the Google Trends hacks, read
    the complete article on the Narrato blog

    https://narrato.io/blog/how-to-article-how-to-use-google-
    search-trends-for-content-marketing/

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