Webinar Notes

7/1/2021

Scope:

This webinar is about how Google Search works and how to improve a website’s visibility with Search
Engine Optimization or SEO. This will also introduce products like Google My Business, Google Trends,
Search Console, Google Analytics, Google Ads, and more. This event aims to discuss the best practices
for:

 Improving your website’s visibility in Google’s organic search results

 Determining keywords, phrases, and search trends
 Optimizing free Google Business profile
 Advertising your business on Google

Agendas:

1. How Google Works

2. Reach Customers with SEO
3. Create business profile
4. Amplify on-line ads
5. Recap & resources

How Google Works

It starts with a search

 “If you are not visible, people can’t do business with you”

It ends with an answer

 “People will stop looking after the 1st 30 answers”

Reach Customers with SEO (Questions to bear in mind)

How will people search for you?

 If they don’t know your name, but knows your product, how will they search for
you?
 If they don’t know both your name and the products you offer, how will they search
for you?
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Perks of Optimizing Your Search Engine

 Makes your business visible

 Helps you connect with consumers
 Increase in sales

Create Business Profile

 CONTENT IS THE KEY

 Publish great contents
 Use page tiles and descriptions
 Be organized

Recommended Platforms When Creating a Business Profile

Goggle Trends

 See what words are popular searches on Google

 Compare popularity
 See search pattern changes
 Research keywords for site
 Monitor brand’s popularity

To try, search g.co/trends

Test my Site

 Measures your site’s speed

 Get custom recommendations to improve site

To try, search g.co/testmysite

Google Search Console

 Confirm that Google can find your site

 Submit a request for Google to check your site for new contents
 See how Google Search brings visitors to your site
 Receive emails about what’s wrong with your sire

To try, search g.co/searchconsole

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7/1/2021
How to Create a Business Profile

1. Visit g.co/business
2. Claim your business profile
3. Request postcard, delivers somewhere from 5-14 days. After receiving sign in
and enter the 5 digit code.
4. Update your business info, how?
 Complete your information
 Add pictures and videos
 Add booking, products, and services

Amplify Online Advertisements

1. Start with smart campaigns

2. Enter your business name
3. Where should the ad lead people
4. Write your ad
5. Review keyword themes
6. Where can your ads appear
7. Set a daily budget
8. Review your campaign and launch

To try, search ads.google.com

Review and Resources

Three Ways to Appear on Google

1. Text Ad
2. Organic Results
3. Business Profile

Apps That Helps Your Business Appear in Google’s Organic Search Results

1. g.co/trends
2. g.co/testmysite
3. g.co/searchconsole

Create a Free Business Profile to Improve Your Presence on Google Search and Maps

1. google.com/business
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Use Google Ads to Reach More Potential Customers Online

1. ads.google.com