GOOGLE ANALYTICS

& GOOGLE TRENDS

DIGITAL MARKETING APPLICATION
 Google Analytics

Google Analytics is a free website analytics dashboard that provides a

wealth of insights about your website and its visitors, including those
who find you through social media.
 You can track:
Total traffic to your site and traffic sources
Individual page traffic
Number of leads converted and where those leads come from
Whether your traffic comes from mobile or desktop

When adding Google Analytics to social media analytics and

reporting strategy, you can also track:
Discover which social media platforms give you the most traffic
Calculate the ROI of your social media campaigns
See what content works best with each social media platform
See how many sales conversions your business gets from social media
Create a Google Analytics Account
1
Create a GA account by clicking the Start measuring button to sign up on the GA page.

2
Enter your account name and choose your data sharing settings.
3
This is where you have to pay attention to get the Universal Analytics tracking code.
4
Switch the toggle on for Create a Universal Analytics property.
5
Enter information about your business, but you don’t have to
6
In the bottom left corner of the Google Analytics dashboard, click Admin.
7
Click Tracking code to get your tracking ID.
Google Analytics Social Media Reports
Google Analytics Universal Analytics currently allows you to view six
social analytics reports. These reports showcase the ROI and impact of
your social media campaigns.
1
Overview report

This report gives digital marketers a quick overview of how many people convert via social media platforms. It
compares the value of all goal completions with those from social referrals.
2
Network referrals

This report provides engagement metrics from individual social networks. This can help you identify your best
performing content on each network.
3
Landing pages

Here you can see engagement metrics for individual URLs. You’ll also be able to track the originating social
network of each URL.
4
Conversions

This data is crucial for digital marketers. It helps quantify the value and ROI of social media for your business.
5
Plugins

This report shows how often those social share buttons on your website are clicked and for which content.
6
User flows

This report shows digital marketers a “graphical representation of the paths users took through your site from the
source through the various pages and where along the paths they exited your site”.
 Google Trends

Google Trends is an analytics tool provided by Google for free that enables the
search and comparison of trends.
 Data sources Benefits and Use Cases
All data come from Google Market research
Product research
Web Search Keyword research for SEO
Image Search Trend variations by location
News Search Discover seasonality
Google Shopping Determine stableness of a search term
YouTube Search Improve marketing and online advertising
Find niches for products
Ideas for content marketing and social media marketing
Brand competition comparison
Brand interests
Discover local differences in search patterns
 How to Use Google Trends

1
Open Google Trends and type a search term or a topic in your keyword of interest.

Search Term

Grouped Search
2
Add data filters for specific results

Comparison

Filter by country, time range, category, and data source

 Analyzing Google Trends Search Data

1
Interest Over Time – report

Each search terms relative popularity compared to each other in a specific time range.
2
Compared Breakdown by Sub-region – report

The report lets you discover differences in trends between sub-regions.

3
Search Term Breakdown by Region and Related Queries

The breakdown by region functions the same as in the compared report, but the difference being now it’ll show
each search term’s trends between subregions.
For more in-depth analysis, you can download Google Trends Data, each section, and
breakdown reports individually as CSV.

You can also embed a live trend tracker on chosen search terms with the embed function and paste the code in
HTML wherever you want.
 Tugas
Pilihlah min. 3 keyword sesuai dengan produk yang bisnismu tawarkan
Buka Google Trends untuk mencari tren dengan ketiga keyword
tersebut (gunakan fitur compare)
Atur filter sesuai yang diinginkan
Analisislah ketiga report berdasarkan: Interest Over Time – report,
Compared Breakdown by Sub-region – report, Search Term Breakdown
by Region and Related Queries
Lampirkanlah link google sheet dari Downloaded Google Trends Data
Ambillah kesimpulan yang dikaitkan dengan perencanaan konten
untuk social media marketing

Deadline: Minggu, 22 Mei 2022

THANK YOU
MARKETEAM 2022