Content

Marketing
Strategy
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Contents
Community building through Etsy Forum
and Etsy Teams
Etsy Journal
Etsy’s unique approach to SEO
Seller Handbook
Etsy on social media
Building a human connection through e-
commerce advertising
Making the most of influencer marketing
Etsy Affiliate Program

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Community building through Etsy
Forum and Etsy Teams

Etsy Forum: Sellers engage, seek

advice, and share experiences

Etsy Teams: Groups based on

common interests and themes

Fosters a sense of belonging

and collaboration among users
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Etsy Journal

This is Etsy's well-

segmented blog

Audience-centric approach
with tons of listicles, how-
tos, and tutorials

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Etsy’s unique approach to SEO

Etsy assists sellers in implementing

effective SEO practices

Circular internal linking with

targeted keywords

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Seller Handbook

Educational content for

Etsy sellers

Guides them in setting up

and optimizing their shops

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Etsy on social media
Two social media channels –
Etsy (main channel) and
Etsy Success.

Etsy tailors social media

content according to each
platform's unique user base

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Building a human connection
through e-commerce advertising

Etsy invests in -

TV commercials
Online videos
Paid social media ads

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Making the most of influencer
marketing

Etsy collaborates with

influencers who -

Align with their brand values

Resonate with their target
market.

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Etsy Affiliate Program

Extend brand's reach

Influence the purchase

decisions of buyers

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 Thank
You
Read the complete case study.

https://narrato.io/blog/etsy-
content-marketing-case-study-
how-this-e-commerce-
company-built-a-unique-brand-
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