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Content Marketing

Case Study

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Contents 1. Canva's freemium marketing model

2. Canva Learn and Design School

3. Canva’s content SEO strategy

4. Canva on social media

5. Canva's case studies

6. Canva Creators and Affiliate Program

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Canva's freemium marketing model

Offers the most basic tools


at no charge, tempts users
with advanced features

Helps in customer
acquisition and retention

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Canva Learn and Design School

Long-form blogs

Leverages different blog


writing formats

Inspirational blog posts

Tons of free resources

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Canva’s content SEO strategy

Value-added content

Solution-focused keyword
strategy

Building quality backlinks

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Canva on social media

YouTube: Leaning heavily on


educational content

Twitter: Engages audience in a


conversation

Active presence on Facebook,


Instagram, and Pinterest

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Canva's case studies

Demonstrates how Canva


design tools empower users

Emphasizes the versatility of


Canva across diverse
industries

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Canva Creators and Affiliate Program

Helps extend
Canva's reach
and reinforces
brand presence
within various
online
communities

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Read the complete case study on


the Narrato blog.

Thank You https://narrato.io/blog/content-


marketing-case-study-canva-
marketing-strategy-decoded/

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