Name: JENNY LYN L.

CARILLO Year and Section: BSE 4-A

Subject: ENT 115-SOCIAL ENTREPRENEURSHIP

MODULE 3
LESSON 3

ACTIVITY
Create a marketing plan driven by social media tools for a social enterprise of their
choice. Within the plan, you should decide what social media platform should be
used, what content will be shared and how to convey your message and product
proposition to your target market on the organization’s products and services.

MARKETING PLAN
Cigarette Butts stuff toy Co.

CONTENT
1. Purpose and Mission
2. Summary of Current Situation
3. Marketing Strategy
4. Budgeting Performance Analysis and Implementation
5. Conclusion
Purpose and Mission
 We care about the environment by turning garbage into products which could
be use in income generation. We want to create stuff toys out of cigarette
butts which are discarded materials from local stores public garbage facilities.
 We can disseminate this information by using the social media platform.
 We also want people to practice proper segregation of waste.
Summary of Current Situation
Strengths – we have learned that cigarette butts is made of foam which can
be use as stuff toys components to make it more fluffy and soft, and will
undergo cleaning and drying process.
Weaknesses – training of workers may take some time. We don’t have
experience in this field (stuff toy making). Limited knowledge and capital.
 Opportunities – less competitors. People care about the environment. Most
social media platform is free for marketing.
Threats – new industry. Others may imitate the ideas and start an
organization same as ours.
Marketing Strategy
Objectives:
 Increase Brand Awareness
 Drive Sales
 Help the environment
 Create Community around the Brand
Promotion
Resources: Facebook, Instagram, Twitter,
Audience: 15 years old and above. Usually hangout on social media such as
Facebook, Twitter, and Instagram
Create a social media manager team
 This people will have a calendar ready for the events or promotional
campaign about the brand.
A Page Optimization Checklist:
 Optimizing Headers and Profile Images
 Provide Complete Company Information
 Add a Facebook Page
 Pin the Best Content or Limited-Time Promotions to Top
Boosting Social Media Following
 People are more likely to Like something which has been Liked before.
 This is why customer testimonials, good reviews, and influencer
recommendations really work. Audiences don't trust the brand unless
someone has before them.

Facebook Like Promotion

 The cigarette butt stuff toy co. will create a Facebook page and then share it
with friends, family and colleagues, asking them to LIKE the PAGE. This
massively increases the spread of the promotion.

Instagram Hashtag Contest

 An Instagram Hashtag Contest will ask Instagram users to post a photo onto
the platform and tag it with a contest-specific hashtag. Example, the contest is
to capture a photo in a community where participants are cleaning the
 surroundings (#cleanupdrive #cigarettebuttsinnovation
#cigarettebuttcollection).
 Once images are in the gallery they can be voted upon and the participants
can spread the word about the contest and their submission, taking the hard
work of promotion off our shoulders. The winner is whoever has the most
votes on their submission.

Referral Promotion
 Referral promotions work through incentivized sharing. Entrants share the
contest with their friends, colleagues and family. Whoever gets the most
people in their network to enter the contest wins the final prize, (e-money
transfer using GCASH or PAYMAYA and stuff toys) and everybody else gets
a discount code incentive for entering.

Finding & Creating the Content

 To make sure that the social media marketing plan succeeds, publish different
promotional campaign because audience may get tired and bored seeing the
same content over and over again. For example, the campaign for collecting
cigarette butts in different places, especially in big stores to lessen the
garbage. In line with this is the participation of social media influencers to lead
the campaign. This could create more viewers. Also, the sponsorship
campaign which advocates giving of stuff toys to cancer patients like in the
HOPE FOUNDATION of SPMC in Davao City. This will call the attention of
rich people to also sponsor the said campaign.
 Always make sure to consider what are the audience and customers
interested in, their pain points, and what kind of content they want, but also
make sure to align this with the product offerings.

Posting
 The less people want to be at work, the more they are on social media. It is
very accessible to audience when posting the products online. However, stick
with the 80:20 rule - 80% educational, entertaining, fun content and 20%
promotional.
 Also, the information and contacts are included.
 This will call the attention of customers and buy the product. Therefore, there
will be a sales drive happen.
 Moreover, volunteers may find it very interesting to join the campaign
especially when it comes to helping the environment and the society, as well.

Tracing the results

  There's no point in implementing a social media marketing plan if you can't
track your results. As entrants, the feedback and comments of the audiences
and customers must be considered.
The Marketing Budget
 In order to promote our social enterprise and make it more successful, we
decide to advertise it through the following social media sites and othe various
methods:
1. Facebook: ₱5000/month
2. Instagram: ₱5,000/month
3. Twitter: ₱5,000/month
4. Tarpaulins: ₱1,000/month
Total cost: ₱16,000/month
Implementation
 We have to make control on our social media marketing and check often
about the development of the post and try to persuade the audience about the
benefits of our product to the environment and to the lives of the people.
 Knowing suitable time to post the campaign and activities of the organization
and know what trend that has a higher demand and engagement.
 Have a good relationship with the customers and the sponsors and provide
them more benefit to keep in touch last longer.
 Have a good management skill in order to lead or guide the way to
subordinates to enjoy their work by motivation skill.
Conclusion
This project is very helpful to the environment since it helps lessen the garbage
specifically the cigarette butts dump by smokers. These butts are non-biodegradable
and could harm the surroundings. When implemented and spread the information in
social media, it could positively change the life of an individual.
ANALYSIS
1. Based on the previous page's activity, why do you think that social media is an
effective tool in marketing a social enterprise? Briefly explain.
 Social media, for me, is an effective tool in marketing a social enterprise
because of some following reasons:
1. It bridges the gap between the organization and the customers
virtually, especially in this time of pandemic.
2. You can freely market your products and services since some of the
social sites are free and everybody could post their offerings without
costing them much.
3. Also, most people use social media as part of daily routine and all the
information needed can be found online.

2. In your own opinion, which among the most common social media platforms
(Facebook, Twitter, YouTube, Blogs, Instagram, LinkedIn) is the most successful tool
in promoting your social enterprise? Cite an illustrative example to support your
answer.
 In my perspective, Facebook is the most successful tool to promote my social
enterprise since this site is very accessible to the market. According to the
study of wishpond.com, it is the most popular social media platform and it
boasts 1.79 billion worldwide users.
 For me, linking this tool in my social enterprise is very convenient.
 To cite an example why this is convenient to use is that, you can create a
page on this platform freely without hassle and post your products and
services right away. Also, there is a button about MARKETPLACE which is
intended only for selling so that your posts will not be mixed up. Once you
post products or services along with its price, there is an automatic button
appear which emphasize that you are selling something.

APPLICATION
Alternative Nest and Trading/ Training Hub for Indigenous/ Ingenious Little
Livelihood (ANTHILL) seekers is a social and cultural enterprise working on elevating
Filipino culture through contemporary and circular design. It supports cultural
preservation and sustainable livelihood through community enterprise building
among its partner artisan communities. Please see sample of their product offering
below.
Instruction - Based on what you had learned in this lesson, formulate a marketing
strategy utilizing various social media platforms that will further promote the product
offering of ANTHILL among its target customers:
 In this matter, I will be using a RACE (Reach, Act, Convert, Engage)
MARKETING STRATEGY
REACH
- ANTHILL may create content to publish and promote in social media,
engage in other influencers, and allow sharing to other outposts. For
example, posting the products online and how this possibly created and
the benefits of making this kind of product to the organization and the
people around them. It is very important to note when posting the
products, it should create a buzz so that unique visitors, fans, and
followers will be persuaded to buy it. Also, remember to include the value
of it upon posting.
ACT
- ANTHILL is worth to find online. This is because the company creates
relevant content for the customer and audience that lead to their decision
making. If they find the product of ANTHILL good enough for them, then it
is easy for them to decide next. This include allowing comments and
shares of the post and tagging people on it. Also, ANTHILL include
purchase button to the post that directs to the uploader or post manager,
so that customers who want to buy the item can directly send its message
to the management.
CONVERT
- Now is the time to cater the purchase of the customers. Also, price of the
items is stated clearly to avoid confusion. This stage includes income
generation through sales.
ENGAGE
- Once ANTHILL formally made an entrance to the virtual world, and some
customers already purchased the products, there are feedbacks and
comments about it. Also, ANTHILL has a satisfaction survey sheet online
to know how satisfied or dissatisfied the customers are. The real work of
marketing started here. Some customers may refer the products to their
relatives and friends. The referral and promotion continues and the
advocacy of the company continue to implement.